Author: Franz Malten Buemann

The pandemic is keeping businesses on their toes. While some things are going back to normal, other things are forever changed. Remote work being one of them. Between Upwork’s estimate that 26% of Americans will telecommute through the end of 2021 and their projection that by 2025 around 22% of us will still be working remotely, it’s clear…
The post Remote Work Is Here to Stay — Why Your Company Should Get On Board and Tips for Going Remote appeared first on Benchmark Email.

If there was a way to work more efficiently, wouldn’t you do it? Marketing automation comes with an array of competitive advantages, all of them geared toward helping you accomplish more while putting in less work. That can pay off in big ways. According to recent research, 91 percent of marketers who use automation report that it’s crucial…
The post Why Should You Be Using a Marketing Automation Tool? BenchmarkONE Users Weigh In. appeared first on Benchmark Email.

People receive messaging from brands and companies through a number of channels every day. For a cross channel marketing campaign to be truly effective and increase user engagement, it needs to reflect each of these channels. However, it’s also a major challenge for most cross channel marketers to deliver the right message on the right channel at the…
The post Deliver Your Message To Your Target Audience On Multiple Platforms Using Marketing Automation appeared first on Benchmark Email.

As a small business owner trying to gain more visibility, adopting a strategy for your branding is essential in scaling up your productivity and profitability. If you’re concerned that you need a huge budget to get your branding on point, don’t worry: we have you covered. Head to our previous post discussing branding your small business…
The post The Basics of Small Business Branding appeared first on Benchmark Email.

Did you know that the nearly 100,000 small businesses that shut down temporarily during 2020’s economic slump caused by the pandemic are now out of business? It’s a scary statistic to hear, but the reality is there are things your small business can do to avoid being another statistic. We’re here to help with tips about how you…
The post 6 Tips to Get Your Small Business Through a Recession appeared first on Benchmark Email.

Organizations, especially agencies, thrive on strong collaboration between employees. It creates team morale, strong chemistry between individuals, and the synergy teams need to work towards a common goal. Remember: your agency is a creative business, and it takes diverse skill sets and knowledge to deliver projects that exceed clients’ expectations. Beyond the specialty skills that…
The post Why a Collaborative Worker is Your Most Valuable Agency Asset appeared first on Benchmark Email.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Are rewards programs keeping airlines afloat? They just might be.
Delta Airlines is taking a different marketing approach in its latest video called “Grow Your World With Every Mile” highlighting its SkyMiles program.

The program was initially launched as the “Delta Airlines Frequent Flyer Program” in 1981 and was renamed SkyMiles in 1995. The recent ad spot marks Delta’s first major investment in marketing the loyalty program. Why the recent focus on marketing a 42-year-old program?
Unsurprisingly, the COVID-19 pandemic.
How Airlines Are Creating Their Own Banks
Though travel demand and spending decreased due to the pandemic in 2020, Delta was able to generate cash by raising $6.5 billion through the SkyMiles program and payouts from its co-branded credit card partnership with American Express.
Delta isn’t alone in using this approach — United used a similar strategy to generate cash from its loyalty program during the pandemic, and recent reports have found that some popular rewards programs are worth more than the airlines.  
In late 2020, Delta created its subsidiary SkyMiles IP Ltd. which essentially serves as the company’s own “bank” that it can purchase miles from to use as financial leverage.
With this move, the success of the SkyMiles program is now integral to the success of Delta, so investing in the program’s growth is a no-brainer for the company. The more miles it can award loyal customers, the more potential capital the airline can leverage if travel demand dips again.
“Grow Your World With Every Mile” may have been the first piece of content we’ve seen promoting Delta SkyMiles, but it certainly won’t be the last.
Marketing Snippets
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The latest marketing news and strategy insights.
Twitter announced it will limit two-factor authentication to Twitter Blue subscribers.
Meta introduced a paid verification option and is testing the subscription in Australia and New Zealand.
YouTube is testing podcast management capabilities in its creator studio.
Instagram rolled out a broadcast channels feature to help creators connect with their audiences.
TikTok is launching a Creativity Program Beta to help users foster creativity and generate revenue on the platform.
Spotify is introducing a TikTok-inspired vertical feed.

Most people start a small business because they have a great idea or a passion for a certain product or service. But that alone isn’t enough to run a successful company. You have to wear a lot of hats as a small business owner, including some that you might not have anticipated. And like it…
The post What Should My 2021 Small Business Marketing Goals Be? appeared first on Benchmark Email.

An email list is a marketer’s godsend. Not only is this a direct line to your target audience, but you’re talking to a group of people who clearly love your brand so much they have invited you into their inboxes. They’re interested in your brand, able and willing to act, and you’ve already got at least…
The post 5 Email Marketing Strategies You Can Use For Your Agency’s Clients Right Now appeared first on Benchmark Email.