Author: Franz Malten Buemann

When you think of “marketing automation,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? What it really means is that you won’t have to do banal operational tasks like scheduling and publishing posts and emails. An autobot could do it…
The post How Marketing Automation Can Improve Marketing Productivity appeared first on Benchmark Email.

Selling during a pandemic is extremely difficult. Obviously, there are more important matters happening, however, small businesses still have goals to meet, and creating revenue is a necessity if they want to survive once the fog has cleared. When March hit, companies had to throw their original sales plans out the window and quickly figure out…
The post How to Build a New Sales Pipeline During a Pandemic appeared first on Benchmark Email.

For many people, digital marketing is a dream job. With the onset of many technology company perks and telecommuting jobs, digital marketing experts can make a six-figure salary, have unlimited vacation, and enjoy a flexible schedule that allows them to work from home — or even across the world as a digital nomad. If you’re…
The post 16 Skills That Make You A Proficient Digital Marketer appeared first on Benchmark Email.

Haven’t you heard? UX is out, and CX is in. Okay, maybe I’m being a bit dramatic. In all realness, CX is more like the evolution of UX. Are you scratching your head over these terms I’m so loosely throwing around? CX is “customer experience,” and UX is “user experience.” In general, user experience tends…
The post Top Customer Experience Software for Small Business appeared first on Benchmark Email.

With 1.38 billion users that spend an average of 53 minutes daily on the platform, Instagram is one of the most popular social media platforms out there. What makes it so engaging and entertaining is not just the way content is presented to users but that the platform has evolved over time to fit the needs its users…
The post 6 Underutilized Instagram Features for Small Businesses appeared first on Benchmark Email.

The pandemic is keeping businesses on their toes. While some things are going back to normal, other things are forever changed. Remote work being one of them. Between Upwork’s estimate that 26% of Americans will telecommute through the end of 2021 and their projection that by 2025 around 22% of us will still be working remotely, it’s clear…
The post Remote Work Is Here to Stay — Why Your Company Should Get On Board and Tips for Going Remote appeared first on Benchmark Email.

If there was a way to work more efficiently, wouldn’t you do it? Marketing automation comes with an array of competitive advantages, all of them geared toward helping you accomplish more while putting in less work. That can pay off in big ways. According to recent research, 91 percent of marketers who use automation report that it’s crucial…
The post Why Should You Be Using a Marketing Automation Tool? BenchmarkONE Users Weigh In. appeared first on Benchmark Email.

People receive messaging from brands and companies through a number of channels every day. For a cross channel marketing campaign to be truly effective and increase user engagement, it needs to reflect each of these channels. However, it’s also a major challenge for most cross channel marketers to deliver the right message on the right channel at the…
The post Deliver Your Message To Your Target Audience On Multiple Platforms Using Marketing Automation appeared first on Benchmark Email.

As a small business owner trying to gain more visibility, adopting a strategy for your branding is essential in scaling up your productivity and profitability. If you’re concerned that you need a huge budget to get your branding on point, don’t worry: we have you covered. Head to our previous post discussing branding your small business…
The post The Basics of Small Business Branding appeared first on Benchmark Email.