Author: Franz Malten Buemann

Did you know that the nearly 100,000 small businesses that shut down temporarily during 2020’s economic slump caused by the pandemic are now out of business? It’s a scary statistic to hear, but the reality is there are things your small business can do to avoid being another statistic. We’re here to help with tips about how you…
The post 6 Tips to Get Your Small Business Through a Recession appeared first on Benchmark Email.

Organizations, especially agencies, thrive on strong collaboration between employees. It creates team morale, strong chemistry between individuals, and the synergy teams need to work towards a common goal. Remember: your agency is a creative business, and it takes diverse skill sets and knowledge to deliver projects that exceed clients’ expectations. Beyond the specialty skills that…
The post Why a Collaborative Worker is Your Most Valuable Agency Asset appeared first on Benchmark Email.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Are rewards programs keeping airlines afloat? They just might be.
Delta Airlines is taking a different marketing approach in its latest video called “Grow Your World With Every Mile” highlighting its SkyMiles program.

The program was initially launched as the “Delta Airlines Frequent Flyer Program” in 1981 and was renamed SkyMiles in 1995. The recent ad spot marks Delta’s first major investment in marketing the loyalty program. Why the recent focus on marketing a 42-year-old program?
Unsurprisingly, the COVID-19 pandemic.
How Airlines Are Creating Their Own Banks
Though travel demand and spending decreased due to the pandemic in 2020, Delta was able to generate cash by raising $6.5 billion through the SkyMiles program and payouts from its co-branded credit card partnership with American Express.
Delta isn’t alone in using this approach — United used a similar strategy to generate cash from its loyalty program during the pandemic, and recent reports have found that some popular rewards programs are worth more than the airlines.  
In late 2020, Delta created its subsidiary SkyMiles IP Ltd. which essentially serves as the company’s own “bank” that it can purchase miles from to use as financial leverage.
With this move, the success of the SkyMiles program is now integral to the success of Delta, so investing in the program’s growth is a no-brainer for the company. The more miles it can award loyal customers, the more potential capital the airline can leverage if travel demand dips again.
“Grow Your World With Every Mile” may have been the first piece of content we’ve seen promoting Delta SkyMiles, but it certainly won’t be the last.
Marketing Snippets
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The latest marketing news and strategy insights.
Twitter announced it will limit two-factor authentication to Twitter Blue subscribers.
Meta introduced a paid verification option and is testing the subscription in Australia and New Zealand.
YouTube is testing podcast management capabilities in its creator studio.
Instagram rolled out a broadcast channels feature to help creators connect with their audiences.
TikTok is launching a Creativity Program Beta to help users foster creativity and generate revenue on the platform.
Spotify is introducing a TikTok-inspired vertical feed.

Most people start a small business because they have a great idea or a passion for a certain product or service. But that alone isn’t enough to run a successful company. You have to wear a lot of hats as a small business owner, including some that you might not have anticipated. And like it…
The post What Should My 2021 Small Business Marketing Goals Be? appeared first on Benchmark Email.

An email list is a marketer’s godsend. Not only is this a direct line to your target audience, but you’re talking to a group of people who clearly love your brand so much they have invited you into their inboxes. They’re interested in your brand, able and willing to act, and you’ve already got at least…
The post 5 Email Marketing Strategies You Can Use For Your Agency’s Clients Right Now appeared first on Benchmark Email.

You are probably already familiar with the basics of marketing automation. It automates tasks. It streamlines processes. Overall, it makes our lives a whole lot easier. But a quality marketing automation software is capable of doing much more than just enabling your marketing team. When used to its full advantages, it’s a tool that can ultimately help your…
The post How Marketing Automation Can Increase and Benefits Sales appeared first on Benchmark Email.

We’re quickly approaching the most wonderful time of the year – the holiday season. While typically this time of year has been busy with increased consumer engagement and sales for many small businesses, this year may look a little different. With talks of a recession and the market continuously taking a hit, a lot of small businesses aren’t…
The post 4 Shifts Your Small Business Needs to Prepare for This Holiday Season appeared first on Benchmark Email.

The global financial crisis and the burst of the U.S. housing bubble signaled the beginning of the Great Recession, which spanned from 2007 to 2009 and heralded the end for many small businesses. And while it is still just speculation that another recession may be looming around the corner, as an agency, you should always be…
The post How to Recession-Proof Your Agency appeared first on Benchmark Email.

It’s the New Year, and while many of us would like to start anew, the reality is that we’re still dealing with some 2022 baggage. Talks of a recession have not quieted down, so how you start this year off can have a lasting impact on your business’s sustainability. In order to drive top performance and…
The post How to Create Team Goals that are Measurable appeared first on Benchmark Email.

A lot has changed within the past couple of years, and it’s ultimately affected how businesses operate. The United States currently has about 32.5 million small businesses in active operations. However, a looming recession, rising inflation, and inventory issues are all curve balls that could ultimately make that number change. If small businesses are going to not only survive but…
The post Small Business Trends on the 2023 Horizon appeared first on Benchmark Email.