Author: Franz Malten Buemann

With over 300 million active customers on Amazon, it’s no wonder you want to sell a product on the internet’s most visited ecommerce website. Fortunately, choosing what to sell on Amazon, and how to sell it, isn’t as hard as you might think. In fact, most of your research can be done for free on the site itself.

To ensure you choose a low-risk, high-return product to sell on Amazon, we’ve created this guide. Keep reading to learn about top-selling items, what you should sell, and how to conduct research to ensure whatever you’re selling is a safe bet on the ecommerce giant.
Top Selling Items on Amazon
First, for inspiration, let’s take a look at some of the top-selling products on Amazon.
Amazon itself curates a list of current best-sellers, ranging from toys to books to video games —and the list is updated hourly. Here are some of the top product categories:
1. Home & Kitchen

Given the wide range of products that fall within Home & Kitchen — appliances, furniture, décor, and more — it’s no wonder that 32% of sellers on Amazon opt to sell in this category. Plus, it’s a pretty booming industry with global retail sales of home and household appliances amounting to $448 billion dollars in 2021.
It’s important to note that because Home & Kitchen is so popular it may be more difficult for new sellers to find success in this category. So, if you’re considering breaking into this market, make sure you have a product that is high quality and serves a specific niche.
2. Clothing, Shoes & Jewelry

It should be no surprise that Clothing, Shoes, & Jewelry is one of Amazon’s top product categories. After all, the ecommerce platform holds a nearly 35% share of all apparel sold online, making it one of the best-selling online fashion retailers. Specifically, Amazon shoppers prefer casual clothing over luxury apparel, with their top brands being Hanes and Amazon Essentials.
It’s important to note that this category can get a bit oversaturated, so it’s critical you ensure you’re able to offer something unique. People don’t turn to Amazon for expensive brand items — instead, they look for discounts. So, if you’re thinking of selling clothes, shoes, and jewelry, make sure your product is high quality and low price.
3. Electronics

From computers and TVs to surveillance systems and wearable technology, consumers are always looking for the latest in tech — especially when they are online shopping. In fact, almost half of all computer and electronics sales occur online.
Amazon consistently displays impressive prices on some of the world’s most popular electronics, so it makes sense that consumers often buy from the platform. This could be a promising category to consider as a third-party seller if you’re able to buy electronics in bulk.
4. Beauty & Personal Care

Though the Beauty & Personal Care industry experienced a 15% decrease in global sales in 2020, don’t underestimate its significance and resilience. The market bounced back with a revenue increase of nearly $3 billion in 2021 and is expected to continue to grow.
The Beauty & Personal Care category includes everything from makeup and skincare to fragrances and hair products. Even though there is quite a bit of competition in this market with 23% of third-party sellers listing items, those who specialize in creating handmade cosmetics may really excel in this category.
Of course, like anything, the more popular the product category, the more intense the competition. It’s important you find your niche to ensure you’re not competing with the 300,000 other search results for “white t-shirt.”
Before we get to what to sell on Amazon, let’s discuss how much it costs.

You’ll want to do your research on shipping costs and Amazon seller fees, so you know how much you’ll need to spend depending on your item. This information can help you narrow your decision — for instance, a two-to-three pound item will be lightweight and easy to ship, which can help lower your shipping fees.
Along with weight, you’ll want to consider products that aren’t easily breakable when you’re transporting them.
Additionally, most products on Amazon vary between $10 and $50, so you’ll want to choose items you can sell for relatively cheap while still making a profit.
How to Know What to Sell on Amazon
Once you’ve determined you’re willing to pay shipping costs — and that your product likely falls within a fair price range — it’s time to figure out what you want to sell. Here are five methods that can help you narrow down your search:
1. Manually conduct research on Amazon.com.
To manually research popular products on Amazon, you’ll want to start with Amazon’s best-selling items in a certain category. From there, you’ll start exploring that category’s sub-categories and narrow down on a niche.
When you check out Amazon’s best-sellers list, you might also look at the “Customers also bought” section to get ideas for similar products.
Once you make a list of items, check Google keyword planner to see whether those products have search volume, which indicates a level of demand. Alternatively, you could use Sellerapp’s product intelligence tool specifically for Amazon. Sellerapp offers a seven-day free trial, which allows you to begin investigating popular products on Amazon via keywords to further narrow your list.
2. Use a chrome extension to research products in a niche market.
There are two popular chrome extensions to help you conduct keyword research on Amazon: Jungle Scout and Unicorn Smasher.
Jungle Scout shows you monthly sales volumes on products and displays products with low competition. It allows you to save products to track them over time. Undoubtedly, Jungle Scout’s analytics can help you quickly and efficiently narrow down on a product or an industry in which you could excel. However, Jungle Scout is relatively pricey, particularly if you’re just starting out.
Unicorn Smasher is Jungle Scout’s free alternative. While the data isn’t as accurate as Jungle Scout, and it lacks some of Jungle Scout’s sophisticated features, it’s nonetheless a helpful free option to gather estimated monthly sales and estimated monthly sales revenue for Amazon products.
Some other popular product research extensions include:

FBA Calculator by AMZScout
Amazon Keyword Tool by SellerApp
Helium 10

3. Find a gap in the market.
You can find gaps by using one of the previously mentioned chrome extensions to research products with high monthly sales volume and low competition. However, you might also come across a gap on Amazon through a simple organic search.
For instance, when I search “perfume” there are over 30,000 results, but when I search “natural vegan amber perfume” there are only 247.
This is a simplified example, but sometimes you need to narrow down your product search to find a place to make an impact on Amazon. Plenty of people are already selling perfume, but there might be a certain scent, style, or feature that is missing on the site.

Alternatively, you can find a gap in the market by reading customer reviews in your product market niche. Even if there are plenty of products similar to yours already, you might find that customers are unsatisfied with the current brands and want something you can provide.
4. Find products that don’t have too much competition.
If you’re trying to sell a product that currently has 100,000 search results, it’s likely going to be very difficult to stand out against the competition and achieve the sales you want. Fortunately, it’s relatively easy to find a niche within a larger market that has less competition, which ensures your product is more easily found by searchers. Best of all, those searchers are likely more willing to buy your product, since they needed to search for a more specific keyword.
For instance, let’s say you want to sell cookbooks. The search term “Cookbooks” has over 70,000 results.
Alternatively, the search term “Cookbooks for instant pot cooking” has only 3,000 results. Not only is your product more likely to become a best-seller in this category, but it’s a more targeted keyword. If someone searches “Cookbooks” they could mean anything from “Kids cookbooks” to “Holiday cookbooks.” If someone searches “Cookbooks for instant pot cooking,” however, they’re more likely to be satisfied with your product.
5. Search for categories with at least three results with Best Sellers Rank (BSR).
Amazon’s Best Sellers Rank (BSR) reflects both recent and historical sales of an item. A high BSR indicates that the product is in-demand, which is critical to know as a seller.
If you find just one product in a category with a high BSR, and none of the other items are best-sellers, it could be an indication that a single product is dominating the market. Instead, you want to target product categories that feature multiple items with a high BSR because it signifies demand in that area and allows room for your product to succeed.
For instance, let’s say you want to sell sports products, but you find “basketball” has only one item with a high BSR. However, upon further research, you find “football” as a category has multiple best-selling products on the first page.
As a new seller, I would prioritize selling footballs over basketballs since this research demonstrates a user’s willingness to peruse different footballs before purchasing one.

What to Sell on Amazon
Undoubtedly, you can obtain an impressive profit from selling products on Amazon, but it’s critical you’re able to offer unique, budget-friendly products with minimal competition to truly succeed on the site.
Over-saturation on the platform proves it’s more difficult than ever to stand out, so it’s not smart to sell on Amazon for the sake of selling on Amazon. Instead, you want to ensure you’re truly able to offer something of value.
If you have a product in mind, follow the tips above to refine your strategy and find a niche segment within a larger demographic. If you don’t have a product in mind, start with the basics: what are the most-searched keywords on Amazon, and which products are most successful?
Once you have a list based on keyword research, consider similar products the user might find more compelling or useful than the ones currently listed on Amazon.
Editor’s note: This post was originally published in March 2019 and has been updated for comprehensiveness.

The creator economy is bustling — so much so, a LinkedIn report found job postings for creators have nearly tripled since 2021.
While the demand is there, one important question remains: is the salary keeping pace?
Here, we’ll cover the average salary of content creators, what influences the number, and strategies to increase your salary.

Table of Contents
Content Creator Salary in 2022
What influences the salary of content creators?

How to Increase Your Salary as a Content Creator
Finding a Job as a Content Creator
Content Creator Salary in 2022
The average salary for content creators in 2022 is $44,192 per year. That works out to be just over $22 an hour, or $3,680 per month.
The salary range is $36,000 to $58,500, with top earners generating up to $74,500 annually across the United States.
For comparison, here’s a roundup of similar jobs and their average annual salary:

Now let’s explore the different factors that influence the salary of creators in this field.
What influences the salary of content creators?
The term “content creator” is an umbrella term that includes everything from blog writing to videography. Because of this discrepancy, the salary for one role may be vastly different from another, even though the job titles are similar.
Let’s explore some additional factors that influence salary:
Location.
Not surprisingly, location can impact your base salary. For instance, while the national average salary for a content creator is $44,192 per year, this number jumps to $58,186 in New York City.
In fact, California, New York, and Massachusetts pay above the national average for this role. Take a look at the highest paying cities in the US for content creators:

city
average annual salary

Sunnyvale, CA
$63,681

Santa Rosa, CA
$61,708

Cambridge, MA
$59,792

Vacaville, CA
$58,557

New York City, NY
$58,186

Years of experience.
Experience also plays a large part in how much you can earn. Ultimately, your level of experience indicates to employers whether you’re capable of doing the job. The more years you have working as a content creator, the more you can expect to earn.
For example, the average salary of a junior video editor is $48,962 per year. On average, a senior video editor will make almost $20,000 more per year.

In-demand skills.
Content creators who posses certain skills are in great position to earn more than their counterparts. For example, a multilingual copywriter — or a marketing manager who specializes in automation— may earn more for these additional skills.
How to Increase Your Salary as a Content Creator
Here are a few strategies to land on the higher end of the salary range as a content creator:
1. Find your expertise.
While content creation is a multi-faceted job, it can be helpful to specialize in a certain area, such as web analytics, social media, search engine optimization, or content creation. This is especially crucial for freelance content creators who want to set themselves apart from the crowd.
2. Grow your skillset.
The field of content creation is always changing. For example, if you’re an SEO writer, you should always stay ahead of new algorithm updates and changes.
Set aside time to learn new skills, complete certifications, and read about new techniques and trends. In doing so, you can remain competitive and advocate for yourself.
Besides beefing up your technical skills, you can also benefit from developing your soft skills. After all, besides doing the technical scope of work, you’re also responsible for everything that goes into the business aspect, such as looking for clients, negotiating deals, or deciding your rates.
3. Create your own brand.

Branding isn’t just for businesses. Maintaining an online portfolio, blog, podcast, or social media account is an effective way to showcase your expertise, share your work, build authority, and network with new clients. Simply updating your LinkedIn profile and posting updates can boost awareness around your work.
Finding a Job as a Content Creator
Most content creators pursue one of the following career paths: freelance, in-house, or agency. If you want to find a job as a content creator, you may be wondering which avenue you should take.
Let’s take a closer look at these options:

Freelance — this is a solid path for creators who value flexibility. Freelancers set their own rates and have the freedom to work on multiple projects without committing to one employer — although you may have reoccurring clients. The downside? Freelancing is unpredictable, and work is never a guarantee.
In-house — this involves working for anything from a scrappy start-up to a large corporation. Perhaps the biggest perk is income stability. You also have more opportunities to collaborate with team members. That said, the work may lack variety which may get monotonous.
Agency — at an agency, you work with a team of experts to complete projects. Agency life is fast-paced, so expect to encounter a variety of industries and grow your portfolio at record speed. Like working in-house, you can expect consistent pay and work. However, with projects constantly crossing your desk, it’s easy to burnout in this environment.

As a content creator, you have the luxury of working in different environments. If you’re looking for the best fit, start by assessing your lifestyle, compensation requirements, work preferences, skill level, and comfortability working solo versus on a team.
Back To You
Content creation is an exciting area, but it’s important to be fairly compensated. Remember to stay consistent with your quality of work, and never forget the value you bring to the table.

Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out? No staying extra hours to finish out a project or volunteering for tasks beyond your assignment workload.

This is what Millennials and Gen Z are calling quiet quitting. Learn why it’s trending on social media and how companies should address it.
What’s quiet quitting?
Quiet quitting is a term that took off on TikTok in a video by content creator Zaiad Khan.

@zaidleppelin On quiet quitting
#workreform
♬ original sound – ruby

In the video, which currently has 3.5 million views, the Tiktoker explains what quiet quitting is: A rejection of hustle culture and a reclaiming of work-life balance.
Shortly after, other TikTok users shared their thoughts and experiences with quiet quitting – the hashtag now gaining 97.6 million total video views.

So while the term includes the word “quitting,” it actually has nothing to do with it.
Confusing, I know. When I thought of quiet quitting, I pictured employees slowly backing away from their desks and sneaking out of the building Homer Simpson style, never to be seen again.
Instead, quiet quitting involves completing your work responsibilities without going above and beyond. This looks like logging out at 5 p.m., not seeking additional tasks or projects, and taking regular time off.
According to a Gallup survey, around half of the U.S. workforce is already quiet quitting, with work engagement dropping in the second quarter of 2022.
A recent article by the Washington Post dove into the trend and examines how women and people of color are already at a disadvantage in the workplace.
They face harsher punishments for mistakes, they have higher burnout rates, and they’re less likely to be promoted. As a result, quiet quitting could hold them back further. So, for many people of color, it’s something they can’t afford to do.
For others, it’s a form of rebellion. And for some, it’s an odd term to describe something they’ve done for decades.
How Companies Should Address Quiet Quitting
In an NPR article, critics of this term say that quiet quitting is a misnomer for setting boundaries at work and having a healthy work-life balance.
They also argue that this term highlights how many companies exploit employees and set an expectation of overperformance without adequate compensation.
This conversation comes following the Great Resignation, an economic trend in which employees quit their jobs in masses in 2021.
This was reportedly driven by low or stagnant wages, high cost of living, health concerns relating to the COVID-19 pandemic, and a desire for remote work. Not to mention burnout.
With this in mind, instead of seeing quiet quitting as a trend that’s harming the workplace, employers should see it as an opportunity to improve their workplace culture.
The fact is: Employees are only “quiet quitting” as a result of a poor workplace environment – and there’s data to support this.
A workplace study by HBR states that quiet quitting is a reflection of “bad bosses” rather than employees’ unwillingness to go the extra mile.
Their researchers found that managers who ranked highest in balancing business needs with employees’ needs had the highest percentage of employees willing to go the extra mile – 62% to be exact with only 3% quiet quitting.
This is a stark contrast to the managers who ranked the lowest in the category only having 20% of their employees willing to go the extra mile and 14% quiet quitting.
An employee who receives adequate support from their manager, is given growth opportunities, and is rewarded for their work will be motivated to perform at the highest level.
It’s up to employers to create the environment in which that happens. It starts with setting boundaries surrounding work hours – this can look like a no-contact policy around out-of-office times.
Management training is also important as that will likely have the strongest impact on the employee. Training on growth coaching, skill development, and pay transparency will help toward building trust with employees and promoting a positive work life.
In addition, set quarterly career chats between managers and their direct reports to discuss areas of interest and focus, current or expected challenges, and more. The more engagement managers build with their teams, the lower the likelihood of quiet quitting.
What to Do if You’re Managing a Quiet Quitter
If you realize you have a quiet quitter on your team, the first thing you should do is realize it’s likely due to a lack of trust between you and your employee.
Where do you go from there? Work on your relationship.
One of the best ways to do this is by having regular 1-on-1s in which you build your relationship. Find common ground, listen actively, pay attention to their interests, and share resources to support them in their growth.
In addition, set quarterly career chats to discuss their current trajectory. Here are key areas to discuss:

Interests and values
Strengths and gaps
Job satisfaction
Career goals

Once you have a clear understanding of what they’re working toward and what’s missing in their role, create an action plan together on how to meet their goals.
From there, set up a check-in schedule in which you’ll discuss progress, obstacles, and opportunities.
Next, be consistent and reliable. Think about it from a personal note – would you keep a friend who didn’t keep their word and on whom you couldn’t rely? Probably not. So, why should employer-employee relationships be any different? If anything, these traits are even more important as they influence your career.
Lastly, treat your employees like people. Being an engaged employee doesn’t (and shouldn’t) mean giving your all. Work-life balance is a key part of job satisfaction and if that’s not a current priority for your team, you’ll end up with a long list of quiet quitters.
In most cases, a quiet quitter is simply an employee who doesn’t have the right support. Once you offer what they need, you’ll have an engaged performer on your hands.

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