Author: Franz Malten Buemann

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Zippia found that 67.5% of all content creators and influencers are white.
As people look to influencers to find someone like them to take inspiration from, the overwhelming amount of White content creators means that Black consumers likely have a hard time finding what they’re looking for.  
In this post, we’ve compiled a list of Black influencers from various industries with authentic perspectives and advice that are worth following.

Black Influencers to Follow on TikTok
1. Marquees Brownlee — Technology Youtuber
Niche: Technology and software
Marquees Brownlee is a tech influencer known for his reviews and instructional videos. He has over 3M views on his YouTube channel, and, as an influencer in a predominantly and overwhelmingly white industry, he is a great representation and inspiration for those looking to make waves in their own communities.
On TikTok, he reviews mobile gadgets, digital tech, and software developments to help his audiences make informed decisions about their purchases.

@mkbhd
RIP. The last iPod has been officially discontinued.
♬ original sound – Marques Brownlee

 
2. Tabitha Brown — Actress and Influencer
Niche: Food and lifestyle
Tabitha Brown is a food and lifestyle influencer well-known for her calm demeanor and comedic cooking videos. She shares recipes and inspirational content on TikTok and shows audiences what plant-based living looks like. She also gives actionable advice to those looking to follow in her footsteps, helping aspiring entrepreneurs searching for inspiration.

@iamtabithabrown “YOU” season is not the same as “YOUR”  they can be uncomfortable as you get back to YOU, but lean into the discomfort ❤️. You deserve YOU!! Love you!
#spreadlove
#tabithabrown
♬ original sound – Tabitha Brown

 
3. Dayna Bolden — Creative Director of Bolden Creative Media
Niche: Lifestyle and entrepreneurship
Dayna Bolden is the Creative Director of Bolden Creative Media and a lifestyle and entrepreneurship influencer and blogger. On TikTok, she shares lifestyle content like morning routines and travel advice, and she’s a worthwhile follow for entrepreneurs looking to learn about maximizing their potential and achieving success.

@daynabolden
Another productive morning as a Boss Mom #routine #morningroutine #momlife #momsoftiktok
♬ original sound – Dayna Bolden

Black Influencers to Follow on Twitter
4. Shana Minei Spence, MS, RDN, CDN — Registered nutritionist
Niche: Lifestyle and wellness
Shana Minei Spence, a Registered Dietitian Nutritionist, created a platform for open discussion on nutrition and wellness to dispel misinformation in the lifestyle and wellness industry.
She shares content on Twitter about finding balance, food education, and recipes she enjoys making, giving her audience access to high-quality and accurate information. She’s an excellent inspiration for entrepreneurs looking to learn how to engage with audiences, build a following, and make an impact in their niche.
5. Tiara Willis — Licensed esthetician
Niche: Beauty, skincare, and lifestyle
Tiara Willis, licensed esthetician, has built a community for women of color, who are often left out of beauty, makeup, and skincare discussions.  
Willis shares tips, insight, and information with her followers to help them make informed decisions about the products they use and how they relate to people’s skin complexions.
She’s a worthwhile follow for people looking to learn more about skincare and for entrepreneurs looking to learn how to interact with audiences, build community, and share information (she was the first person to sell out a ticketed Twitter Spaces event about content monetization).

Image Source
Black Influencers to Follow on Instagram
6. Donye Taylor – Director of Creative Initiatives at Fohr
Niche: Marketing and advertising
Donye Taylor is Director of Creative Initiatives at Fohr, an ambassador marketing company, and a marketing and advertising expert that helps brands develop marketing content that stands out and shares their unique brand personality.
On Instagram, she shares marketing tips, tricks, and advice that her followers can learn from and apply to their practices to up their marketing game. Taylor also runs a fun and relevant series where she explains how she would market musical artists’ projects. Most recently, she created a sample campaign for rapper Jack Harlow.

 

 

 

 

 

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A post shared by donYe taylor (@donyetaylor)

 
7. Shontay Lundy – Creator and Founder of Black Girl Sunscreen
Niche: Entrepreneurship and beauty
Shontay Lundy is the creator and founder of Black Girl Sunscreen (a sunscreen for Black people) and disruptor of an industry that historically underserved and excluded Black people from conversations about sun care and sun safety.
Lundy grew the brand into a million-dollar business that you can find on the shelves of popular stores like Target, Ulta, and CVS Health. On her Instagram, Lundy shares inspirational content for entrepreneurs and founders embarking on their own ventures.

 

 

 

 

 

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A post shared by Shontay Lundy (@shontay_lundy)

8. John Henry — Founder and CEO of Loop
Niche: Business and finance
John Henry is the founder and CEO of Loop, AI-powered car insurance, and an entrepreneur and influencer in business and finance. He is well recognized for his impact and was named in Forbes 30 under 30, Inc. 30 under 30, and Ebony Power 100.
He shares must-know information on Instagram about the bias and privilege in insurance that excludes people in lower-income communities, which ties directly to his company’s mission of making care insurance more equitable for people of color.
As an influencer, he also shares advice for entrepreneurs on their own ventures that may be facing roadblocks and looking for inspiration.

 

 

 

 

 

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A post shared by John Henry (@johnhenrystyle)

 
9. Cinneah E – Project Manager at PayPal, Creator of Flynanced
Niche: Finance, travel, and business
Cinneah E is an influencer in many different niches.  Most significantly, she shares tips and actionable advice for people in the workforce, like how to continue to live the lifestyle you want while maintaining a 9-5, how to have an effective job search, and how to continue to develop skill sets through continued education opportunities.

 

 

 

 

 

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A post shared by Cinneah E (sin•EE•ah) – Wealth for 9-5 Hotties (@fly.nanced)

More Black Influencers to Follow

Jackie Aina — Beauty, fashion, and lifestyle influencer
Esther Olu — Cosmetic chemist and licensed esthetician
Jessica Clemons, M.D. — Board-Certified Psychiatrist
Hunter Harris — Writer
Barry Jenkins — Filmmaker
Jillian Anderson — CoFounder of HERide App
Jahmal Cole – Founder & CEO My Block, My Hood, My City
Marie Beecham — Activist
Elaine Welteroth — Author
Eunique Jones Gibson – CEO and Chief Creative Officer of Culture Brands

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z’s love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there’s a new generation that is expected to change the marketing landscape even more: Gen Alpha.
This generation is the first to be born entirely in the 21st century — in a fully digital world. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. With those numbers, this generation will have a lot of buying power, so companies need to prepare their marketing strategies. Here’s what brands and companies need to know about this next generation of consumers.

Who is Gen Alpha?
Generation Alpha is the demographic that comes after Generation Z and is made up of anyone born during or after 2010. Right now, Gen Alpha is composed of children under the age of 12, so the oldest in this demographic will become teenagers in 2023. The cut-off year to be considered born into Gen Alpha is 2025.
Gen Alpha kids are also sometimes called “mini millennials” because they are the children of Millennials, are believed to have a really close relationship with their parents, and are likely to have similar consumer habits.
What is Gen Alpha Like?
According to Heather Dretsch, assistant professor of marketing at North Carolina State University, Gen Alpha children will likely mimic their parents when it comes to the kinds of products they consume as they get older. That’s because millennial parents are extremely conscious of the products they use.
“As health-conscious caretakers, millennial parents seek out a lot of information about the products they buy and expose their kids to,” Dretsch said. “From toys and food to clothing and personal care products, they love to be in the know about the best brands for their children, and they choose only the safest, cleanest, highest-quality ones.”
Since Millennials are deciding what brands are to be trusted in their homes, Gen Alpha will likely choose those same brands and products for themselves because they’ll be all they know. With that in mind, Dretsch says Gen Alpha kids are already aware of cheap knockoffs and competitors — and they already have a strong preference for higher-quality products and industry-leading brands.
Gen Alpha is also more connected than ever due to growing up in the age of social media. In a 2022 survey by market research company GWI, it was found that 38% of children said they spend most of their time on social media after school. GWI said the number increases by 43% on the weekends.
That same survey shows that 43% of children preferred to speak to their friends online over the weekend instead of seeing them in person.

Not only are Gen Alpha kids connected to their peers via social media, they are also socially aware and keep a pulse on global concerns like climate change.
For example, Shopify writer Dayna Winter spoke to three young children and asked them what is the one invention they would create if they could. Ten-year-old Zy said she’d invent a device that would make getting vaccines easier and “less scary.” Eleven-year-olds Fia and Mylo both worried about climate change. Fia would invent a machine that picks up trash from the ocean, and Mylo described climate change as a “snowball” that’s getting bigger as time passes but is small enough to stop before it’s too late.
All three children are part of an online program called Upstander Academy where they learn about social justice and regularly interact with guest speakers that include politicians, activists, and entrepreneurs. The program was started by World-Changing Kids founder Lindsey Barr. Barr, who is also a mother, told Winter she started the program because she noticed children have already developed an interest in social justice.
“They want to talk about social issues,” Barr said. “They care about homelessness, they care about refugees.”
Gen Alpha’s interest in world issues has a lot to do with constantly being in front of a screen and having a lot of access to the internet via tablets and smartphones. That screen time has only increased during the pandemic, which caused children to spend a lot of time at home with their devices.
The way Gen Alpha interacts with the digital world also differs from previous generations. Thanks to platforms like TikTok, YouTube, Minecraft, and Roblox, Gen Alpha children are accustomed to content that gives opportunities to contribute and not just consume.
For example, Fia told Winter she enjoys playing in Roblox Studio because it’s where users can learn code and create games for Roblox.
How Future Marketers Can Prepare for Gen Alpha
So what does all of the above information have to do with marketing to Gen Alpha? Well, now we know the following about that demographic:

They have refined taste when it comes to the products they consume.
They are deeply concerned about issues like social justice and climate change.
They enjoy technology and content that keeps them informed, connected, and creates opportunities to contribute instead of just consume.

With that in mind, here’s what marketers need to do to reach Gen Alpha:
Be authentic and transparent.
Again, Gen Alpha is incredibly socially aware, which means they are also aware of how certain products, services, and industries have long-term impacts on the environment and society. With that in mind, brands will need to be transparent about their mission, impact, and what they’re doing to provide solutions.
For example, fashion brands shouldn’t shy away from discussing the negative impacts fast fashion has had on the environment. Instead, these brands should invest in creating products that are environmentally friendly and of long-lasting quality. Brands should make it clear to Gen Alpha consumers that the company is doing the work to lessen its impact on the environment.
Being transparent also means acknowledging the role your company may have played in issues like social justice and climate change — be it good or bad.
For example, let’s say your fashion brand has a history of generating large carbon emissions through its manufacturing process. A great way to gain the attention (and trust) of Gen Alpha is through marketing materials proving the company is actively combatting the issue by changing manufacturing practices and partnering with organizations fighting climate change.
This shows honesty and social responsibility, and it provides a solution.
Create experiences and not just products.
Gen Alpha kids are growing up during a huge content creator boom where everyone is given the chance to lend their creativity to platforms like TikTok. Knowing this, it’s important that brands and companies figure out ways to give people in this generation opportunities to contribute and not just buy.
One way to do this is to leverage interactive marketing tactics like user-generated content that allow audiences to be a part of the experience. For example, the England-based band Glass Animals has a website that allows fans to create their own art, memes, and music to be used for the band’s future projects.
Gen Alpha also loves to learn, especially regarding the latest technology. So if you’re a tech-based company or brand, holding interactive workshops that showcase your products’ different features can also pique their interest.

Create meaningful content that connects with Gen Alpha wherever they are.
Social media and virtual communities play a huge role in the lives of Gen Alph —, so in the future, brands will need to leverage interactive social media campaigns that meet Gen Alpha where they are. A great example of this is Pringles’ #PlayWithPringles campaign.
The campaign was started after the company noticed consumers were already on TikTok making content involving Pringles cans. So Pringles decided to join in the fun by starting its own challenge as a brand campaign. The company partnered with TikTok creators and influencers to challenge users to make creative videos using Pringles cans. After five months, the campaign generated over one billion views and more than 278 million videos.
Gen Alpha is expected to be the most socially aware and digitally savvy generation thus far, so brands will need to be smart about how they connect with them. While there is still so little information about this young generation, the information above can help your brand prepare to delight them in the future.

submitted by /u/Frequent-Fondant5582 [link] [comments]

Interested in hearing how people enrich B2B data, especially without a company domain – all the tools we currently use (Clearbit, Hubspot) will only proved additional info if the lead uses their work email. Unfortunately we get a fair amount of leads via lead ads which results in private email address. Is there a tool that can enrich based off company name? Linkesin Profile? submitted by /u/monsterargh [link] [comments]

Last Updated on September 11, 2022 by Rakesh Gupta Big Idea or Enduring Question: How to work with the aggregate functions in Salesforce Flow? Objectives: After reading this blog, you’ll be able to: Find out the NUMBER (Count) of rows for query criteria. Find out the MAXIMUM value of a field for
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