Author: Franz Malten Buemann

There are questions we want to answer. Salesforce Professionals have those answers. Now it’s time to share. A few weeks ago, we launched a new initiative called ‘Ask the Ecosystem’, our chance to discover general opinion on topics from events, to acquisitions – products, to… Read More
The post The Results: Transitioning to Salesforce Lightning – a Smooth Move? appeared first on Salesforce Ben.

It’s been described as an “over-the-top gold lamé jacket”, but – I have to tell you – I am fiercely proud of mine. I’m referring to the coveted ‘Golden Jacket’, which you may have seen Trailblazers all over the world wear proudly. But, how did… Read More
The post Where Did You Get That Hoodie? My Journey to Golden Hoodie Glory appeared first on Salesforce Ben.

For most companies, Salesforce is the gold standard when it comes to customer relationship management (CRM). On the marketing front, things are a little more convoluted. The marketing tech stack tends to cover more categories, such as marketing automation, campaign management, analytics, content management, personalization,… Read More
The post Smarter Content Experiences: 3 Use Cases for Connected CMS, Salesforce Einstein & Apis appeared first on Salesforce Ben.

How important is the phone to your business? Even in this era of digital native disruption, of messaging apps and chatbots, of generation mute, it’s more than likely that the humble telephone has a place in your day-to-day operations. It might be a service or… Read More
The post Better Voice, Happier Customers – Natterbox and Salesforce appeared first on Salesforce Ben.

So you are thinking about getting your first Superbadge? Or maybe you have already read my article on why Superbadges are awesome and have gotten one or two and trying to decide on your next one. Well, this is the place for that. Superbadges come… Read More
The post Which Trailhead Superbadge Is Right for You? appeared first on Salesforce Ben.

The Voice of the Customer (VoC), also known as customer voice and Voice of Customer, refers to the customers’ needs, wants, and expectations as it pertains to a company’s products or services. A Voice of the Customer program captures, analyzes and reports on all feedback… Read More
The post Launching a Voice of the Customer (VOC) Program in 2019 appeared first on Salesforce Ben.

Salesforce announced they will acquire leading data visualization provider, Tableau, in the coming months. This acquisition is a big deal – not just in terms of the $15.7B price tag – but as a significant technology to the platform’s artillery. Salesforce hope that Tableau will… Read More
The post Salesforce Acquire Tableau – Tableau vs. Salesforce Einstein appeared first on Salesforce Ben.

A Salesforce meetup is your chance to meet & build relationships with local, like-minded people within the ecosystem. Whether you want to discuss getting more out of using Saleforce.com or SFMC, configuring for user needs, developing on APEX, or just network and build new connections,… Read More
The post Tips for Attending Your First Salesforce Meetup appeared first on Salesforce Ben.

SalesforceSummaries: a series delivering key insights from Salesforce YouTube videos, to save you time as you keep up to date with the latest technological changes within the Salesforce ecosystem.  Introduction: With the release of Salesforce DX since Winter ’18, there has been a shift in… Read More
The post Salesforce Summaries: Visual Studio Code IDE for Eclipse Users appeared first on Salesforce Ben.

Variety is the spice of life, and it’s part of what makes the Salesforce admin’s job worthwhile. And challenging. I don’t need to tell you that a Salesforce admin plays many different roles. Marches to the beat of many different drums. You could even say,… Read More
The post Become a Salesforce Hero: 3 Steps to Take Your Organization’s Document Automation to the Next Level appeared first on Salesforce Ben.