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Author: Franz Malten Buemann
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BIMI: What Is It and What Does It Mean for You?
This is our third piece in a series on email deliverability and the features that affect it. To catch up, check out our first and second pieces.
The world of email marketing is always changing. Email services are always looking for ways to better their user experience, or add an extra layer of security. And email marketers always need to be ready to adapt.
When Google announced that they will support BIMI, a new feature coming onto the market that offers both enhanced user experience and added security, marketers began asking — Is this the next big thing?
The answer? Maybe!
As with any new feature in the email marketing landscape, it’s time to investigate. Let’s take a look at what, exactly, BIMI is, how it works, and how you can implement it in your email marketing strategy.
What is BIMI?
BIMI stands for Brand Indicators for Message Identification. In short, BIMI shows your company’s logo next to the marketing emails you send while they’re in your subscribers’ inboxes, like the photo below.BIMI serves a couple of unique purposes. First, it brings brand recognition to the sender’s emails by placing the logo next to them. This creates a strong visual association.
Second, BIMI works like a security feature. With your logo displaying next to your message, this validates to your subscribers that this message is, indeed, from you, not an imposter.
In a time when it’s harder to stand out in an inbox than ever before, and in a day when phishing emails are on the rise, you can see why this would be a very appealing feature to email marketers. You get brand recognition in the inbox, more protection over your brand reputation, and better control over your subscribers’ experience.
Win, win, win — right?
How do you implement BIMI?
This is where that maybe comes in.
While the technical elements used to pull the logo is the same across mailbox providers, the requirements for BIMI vary between them.
Verizon Media Group (Yahoo, AOL, etc.) currently requires the following:Logo validation
DMARC-level authentication on the domain’s DNSA healthy sender reputation
Google requires the same for Gmail, along with a few more things like a logo copyright and a VMC (Verified Mark Certificate). This makes BIMI implementation at Google more than just a technical adjustment, as getting those elements in place can be a long process.
To get BIMI to work for Gmail, you’ll have to go through the following requirements:Set up DKIM authentication with your domain for your mail streams
Set up a DMARC record with a policy other than p=none
Copyright your logo
Purchase a VMC for that logo
Create an SVG Tiny PS version of your official logo
Set up a BIMI TXT record on your domain’s DNS
Test your setup to see if it functions properly
And after all that, your logo can appear in the inbox next to your emails in a Gmail inbox.
What does BIMI mean for me?
The ability to provide email validation and greater brand visibility in the inbox is an appealing thing for marketers.
So how do you know if it’s a right fit for you?Look at a breakdown of your subscribers’ email client usage and see if these listed BIMI-supporters are well represented there.
Look at the requirements for each provider and see which ones you already have in place.
Look at what it would require to set up the remaining elements. Note: make sure to consider BIMI-setup-assistance services if that will help you get started.And remember — because the requirements are currently on a per email-provider basis, the decision to implement doesn’t have to be all or nothing.
If you’ve determined you’d like to start, you can begin by meeting Yahoo’s requirements and testing with those users. Then, if you’re seeing positive results, that might be a sign to invest in the setup required to use BIMI for Gmail users as well.
Wrap Up
Email security and validation have never been more needed in the history of email — and BIMI is a great chance to provide both of those things.
Whether you are planning to move forward with this or not, it is important to remember that new technological elements work best when paired with quality list maintenance.
If BIMI sounds like a great fit for you and your organization, then implementing is a no-brainer. Getting the proper authentications and copyrights can be time-consuming if not already in place. But, for a more secure and more trusted user experience, it could be well worth it.
The post BIMI: What Is It and What Does It Mean for You? appeared first on Campaign Monitor. -
Don’t you have budget for email marketing tool?
Check out the top13 free email marketing tools to launch your email campaign without spending any penny.
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Building a culture of innovation: an insightful conversation with Neetan Chopra
One of the most common reasons for companies to create apps is to increase customer engagement, provide a better experience and ultimately, generate growth. However, it is rare for organizations to develop smartphone solutions to accommodate various employee’s needs. That’s why Axis Partners got curious about the One App by Dubai Holding. This solution is…
The post Building a culture of innovation: an insightful conversation with Neetan Chopra appeared first on Customer Experience Magazine. -
Tableau Conference 2021 – Registration Open!
Tableau Conference is Tableau’s main annual event which will take place digitally over multiple days (previously hosted in Las Vegas, during non-COVID times). If you want to learn more about Tableau – this free event is your perfect opportunity. Tableau Conference 2021, taking place November… Read More
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Top 10 Project Risks and How to Mitigate Them
Anyone who works on projects will know that they aren’t all plain sailing. Projects are defined to bring about change in an organisation. Very frequently they are process and technology-centric but they all have one element in common, human interaction. With this combination of elements… Read More
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Slack Training Resources – Get Ahead of the Curve
Since the Salesforce Slack acquisition closed, we’ve seen a constant stream of news surrounding the future of the platform. Most recently, Salesforce announced the first integrations that could be the start of many game changing features for Salesforce & Slack users. But how will these… Read More
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Have you ever wondered how do chatbots work? What is the technology behind them and how does it actually solve our problems as customers?
Together with our team, we worked on a very comprehensive and simple to understand overview of the technology that by the end of the post will help you to understand the way chatbot works, what is the technology behind it, how it can be applied in a business. We are covering the following terms.
Natural Language Processing (NLP) Natural Language Understanding (NLU) Solution Flow Management Natural Language Generation
Perhaps there is something else you would like to know?
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8 Tips for the Ideal Call Center Environment
A company’s work environment isn’t just about air conditioning, water cooler chats, and table tennis. Employees, especially call center agents, spend a significant portion of their lives at work. Your call center or contact center environment plays a big role in how engaged your agents are in their day-to-day work.
How to Foster Agent Engagement in a Hybrid Contact Center
What is a healthy work environment?
Healthy work environments are usually positive workplaces that value employee health and wellness, education, growth, and goal achievement. Employees that work in positive environments usually perform better, and feel more happy and comfortable.
Some common attributes of a healthy work environment include:Recognition and praise.
Physically comfortable workspace.
Open communication.
Encouraging career growth.
Work-life balance.Some common attributes of an unhealthy work environment include:
Workplace gossip.
Micromanagement.
Burnt out employees.
Little to no career growth or learning opportunities.
High employee turnover.How does a call center environment affect agents?
A work environment plays a great role in a company’s culture, productivity, and overall success. It also impacts employee engagement and retention. Did you know that 58% of employees who have quit their jobs cited negative office politics as a reason? Contrarily, 58% of employees said they would stay working for a company with a lower salary if they had a great boss.
Here are some ways that your work environment affects your agents:Productivity.
Customer experience.
Agent morale.
Agent turnover.DID YOU KNOW?
Visual IVR, Voice Call-Backs, and Smart Routing are all great tools to decrease call volume, improve customer satisfaction, and in turn, improve agent productivity and overall work experience.8 tips for creating an ideal call center environment.
Your call center environment affects so many key functions of your operations. Agent turnover, customer experience, morale, and productivity are all vital components of a call center that you should make sure are in a good state. Here are some tips to improve your call center environment:
1. Have a clear vision and values.
Your team vision and values are great tools to motivate call center agents, assist them in decision-making, and unite them as a team.
A clear vision defines a call center’s purpose and future goals. Strong values guide your workplace culture, and help you attract talent with similar values. Your management team should be transparent on how agents can adopt these values and answer any questions they might have.
2. Create a comfortable and inviting workspace.
Do you feel at ease physically and emotionally in the call center? If you don’t, chances are your agents don’t either.
Your work environment should be comfortable because your agents spend so much time there. Evaluate the desks, chairs, lighting, air quality, and noise levels to ensure they’re conducive to a productive environment for your team.
If anything feels uncomfortable, make some upgrades. Improve your air ventilation, or invest in some ergonomic chairs. These upgrades can make agents feel drastically better at work each day. Also, give your agents some freedom in how they personalize their space. Photos of loved ones and plants might make them feel more comfortable.
How to Create a Call Center Performance Report
3. Recognize agents for strong performance.
Don’t just focus on sales goals and revenue. Your agents will not appreciate being seen as workhorses. Recognition and praise are part of any healthy work environment, and also improve agent engagement. Your agents provide excellent customer support and go above and beyond to ensure a great customer experience.
Find ways to recognize your agents for the great work they do each day. If you notice impeccable service in your call monitoring or see positive customer service reviews online, use that as an excuse to celebrate! Say thank you, and offer your agents praise and rewards for a job well done. It can be as small as a free lunch or an earlier end to a shift. Or, you could go one step further and develop a performance incentive program.
4. Encourage collaboration.
Your work environment is more positive when people are collaborating. As a manager, you’re responsible for giving your agents opportunities to come together and feel connected, while also fulfilling your call center goals.
Make time for team-building exercises, group projects, joint outings, parties, and other events to keep your team connected. This is especially necessary if any of your team is working from home.
5. Offer training and learning opportunities.
Your agents will have more confidence in serving customers if they have the proper training. Don’t just provide training during onboarding – put focus on providing ongoing learning opportunities so your agents can stay up to date with product/service knowledge, best practices, and more.
By offering your agents tips and tricks throughout their tenure, it gives them the opportunity to consistently improve. Explore call center training workshops, conferences, and mentoring to provide more learning opportunities.
5 Best Practices for Training Remote Call Center Agents
6. Communicate well, and often.
Your agents spend most of their workday on the front lines talking to customers. So, it’s easy for them to feel disconnected from management and the team – especially if they are working remotely.
Managers and leaders must communicate well and often with their agents, especially before making decisions about call center operations. Lack of communication can breed distrust and low morale, both of which contribute to a negative work environment.
Host regular meetings to listen to your agents’ feedback, observations, and opinions. In turn, managers can discuss their operational goals and use agents’ input to inform operational decisions. You might also consider investing in strong messaging chat software to encourage communication between team members.TIP:
Regular communication is great, but it should also be clear. Make sure you share your call center’s performance goals and desired agent objectives immediately. Your agents should know exactly what you expect from them, and feel empowered to pursue their goals.7. Schedule effectively.
Strategic scheduling makes a world of a difference in agent satisfaction and call center productivity. Ensure you have a proper call volume forecast set up to aid your scheduling efforts.
Make sure you have enough agents, including agents with experience, for times of immense call volume. Avoid scheduling newer agents during peak periods, so they aren’t left overwhelmed. You should also account for regular breaks to ensure your agents don’t burn out.
8. Invest in technology.
Proper technology is essential for agents to do their jobs well. If your office computers are slow and outdated, your agents will find difficulty even in the most straightforward tasks. That’s why it’s so important to assess your technology regularly and make the required upgrades.
You should also invest in the right call center technology to keep your call center operations productive and your agents at top efficiency. This will improve your work environment, since your team members will have one less reason to find something negative about work.
Top Call Center Technologies to Boost Call Center Agent Engagement
Conclusion.
Your call center’s efficiency and productivity come down to how your agents feel in their work environment. Improve agent morale and satisfaction by investing in their workspace and taking the time to improve their day-to-day work.The post Blog first appeared on Fonolo. -
Solving for stress
If we’re hungry, the obvious solution is to eat something.
If we’re restless, it pays to get up and walk around.
Is stress different?
Along the way, it seems as though we got confused about the best way to deal with the stress that comes from work and from the projects we work on.
“Push through the stress and on the other side, everything will be okay.”
Simply get all the details right, get an A, get into a famous college, make the sale, polish the logo, do the pitch and then… reassurance will follow.
The reassurance of success or even survival. The reassurance of external acclaim or simply relief.
Now that everything’s okay, no need to be stressed!
Until the next time. Which might be tomorrow.
Reassurance is futile, because there’s never enough of it.
Some folks manage to get their projects done without this sort of stress. They’re not using the search for reassurance as fuel.
The solution to stress isn’t reassurance. It’s accurately understanding the world as it is, and making choices about what we do and how we do it. But far more than that, we relieve stress by making choices about the stories we tell ourselves.
What’s the difference between giving a speech to your dog and giving one on the TED stage? It’s the same speech. The difference is in the story we tell ourselves about the stakes, the opportunity and what might happen next. If that story gets debilitating enough, it can paralyze us.
If you’re on a backpacking trip, there’s little doubt that ten more minutes of tired to get to the next campsite is a smart investment. A little more tired translates into a lot more rest.
But if you’re at work, there’s not a lot of evidence that more stress is the best way to have less stress.
Look for the story instead.
[PS It’s not easy to change your story. For some people, and in some situations, it’s almost impossible. But that doesn’t mean that more stress in search of reassurance is going to make your search for a useful story any easier. If others in your situation have figured out a story that works for them, that’s a good sign that you might find one too. If no one has, changing your situation (if you can) might be the best way forward. But we need to get unhooked from the cycle of reassurance.]
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How to Put Together an Effective Email Subject Line (and Examples)
First impressions matter, and yes, love at first sight does exist. Your subject line serves as the initial interaction customers have with your email – yet for a lot of marketers and copywriters, it’s still only an afterthought. While we agree that the email itself is the star of the show, that doesn’t matter if…
The post How to Put Together an Effective Email Subject Line (and Examples) appeared first on Benchmark Email.