Author: Franz Malten Buemann

Salesforce deliver tons of new functionalities to Pardot like the power of Einstein to better understand your accounts and boost email engagement with Einstein Send Time Optimization. It also includes the improved Pardot Object Sync and made it generally available along with account-based campaign management tools. Now it is possible to
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As a brand, influencer, or creator on Instagram, you know how convenient it is to manage your profile within the app and on a device that sits in your pocket. However, if you ever wanted to view it on a larger screen, like your desktop, you probably had to use an external third-party tool.
Enter Instagram Creator Studio, where you can manage accounts using the familiar in-app tools but on your desktop. Plus, a bonus: the ability to schedule posts. In this post, discover how to use Instagram Creator Studio to manage your profile, from scheduling content to understanding your analytics to monetizing your content.

Specifically, marketers can use Creator Studio to:

View all of your account’s content (IGTV, photos, Stories, etc.) on a desktop.
Schedule all of your Instagram content to post at a later date so you can be consistently active in your feed.
Understand insights for your profile and posts, like performance metrics, follower data, and engagement type, to ensure you’re creating content that your audience enjoys.
Eligible accounts with over 10,000 followers can monetize content and manage brand collaborations.

Below we’ll outline everything you need to know to begin using Instagram Creator Studio to manage your profile.
How To Connect Instagram To Creator Studio
It’s important to note that you need to have a Business or Creator account to use Creator Studio and connect your account to a relevant Facebook page. Once you’ve done all of those things, here’s how to connect your Instagram account to Creator Studio:
1. Go to the Creator Studio website.
2. Select the Instagram icon on the top of the screen (as shown in the image below).
Image Source
3. Click the green Instagram Login button and follow the instructions in the pop-up window to log in to your account.
4. As mentioned above, you’ll need to connect your account to a relevant Facebook page. If you haven’t done so already, follow the on-screen instructions to connect one to your account.
Once you’ve successfully linked your account, it’s time to start using the platform.
How To Use Instagram Creator Studio
You can use Instagram Creator Studio to post content, schedule content, and get insights for your account. Below we’ll explain how to do all of those things.
When you first connect your account, you’ll land on the Creator Studio dashboard (as shown in the image below), where you’ll see an initial overview of your profile content library, including video, photo, carousel, Stories, and IGTV content. You can click on specific tabs to view each content type individually.
Please note that your page should show all of your posts and content; this is merely an example.

The menu on the left-hand side of the screen (as shown in the image below) has the following options: Content Library, Calendar, Insights (discussed further below), and Monetization.

Under the Calendar tab, you’ll see an overview of the posts you’ve scheduled for the future. Further below, we’ll discuss how to schedule posts so they’ll appear on the calendar.
Under the Monetization tab, you’ll be able to manage your brand collaborations. To have access to this feature, you’ll need an active, public account, 10,000 followers, consistent engagement over the past month, and no history of content violations.
The other tab on the Creator Studio dashboard is the Create Post button, and we’ll discuss how to use it below.
How To Post on Instagram Creator Studio
1. Click the green Create Post button on the top left-hand corner of the Creator Studio menu, as shown in the image below, and select the type of post you’re making: Instagram Feed or IGTV.

2. If you select Instagram Feed, you should see the pop-up window displayed in the image below. Upload the photo you want to post, and add a description to your image.

3. If you want to turn off comments on your post, select the Advanced Settings option on the right-hand side of your screen and toggle the Turn Off Commenting button into the on position.

Add Alt Text on Instagram Creator Studio
The accessibility features within the Instagram app are also available in Creator Studio. To add alt text to your content, follow the steps above for uploading your preferred content type.
Before publishing or scheduling a post to your Instagram feed, navigate to the Accessibility section in the Advanced Settings tab, as highlighted in the image below, and add your alt text.

4. When you’re satisfied with your upload, select the blue Publish button on the bottom right of the pop-up window.
To upload an IGTV video on Creator Studio, follow these steps:
1. Click the green Create Post button on the top left-hand corner of the Creator Studio dashboard and select IGTV from the drop-down menu. You should see the pop-up window displayed in the image below with an upload, title, and description box.

2. Upload your preferred video, and add a title and description.
3. If you want to share the IGTV video to your feed, check the box that says Share Preview To Feed underneath the Choose Where Your Post Will Appear Title.

4. Select the Cover Image tab on the right-hand side of your screen, and choose whether you want Instagram to create an auto-generated image, upload your custom frame, or use a video frame preview.
6. When you’re satisfied with all of your selections, click the blue Publish button on the bottom right-hand side of your screen to share your post on Instagram.
The steps outlined above will help you share a post to Instagram immediately after you upload it. Below we’ll go over how to upload content and schedule it to be posted for later on Creator Studio.

 
How to Schedule Posts on Instagram Creator Studio
To schedule a post on Instagram Creator Studio, follow the same steps you would as if you were going to upload content to your Instagram Feed or an IGTV video. Then,
1. Navigate to the blue Publish button on the bottom right-hand side of the screen and select the down arrow.
2. In the popup window, follow the on-screen instructions and select the date and time you want your post to be posted.
3. After you’re satisfied, click the blue Schedule button and schedule your post. You should then see a list of your scheduled posts in your content library, as shown in the image below.

After you’ve shared your content, you’ll want to understand the success of your content through your insights. Below we’ll explain the insights you can get and how to access them.

 
How To Get Insights From Instagram Creator Studio
The Creator Studio Insights tab gives you more information about your audience and how they interact with your posts. Here are the specific metrics you’ll get:

Audience: Information about your followers and their gender, age range, and location (top countries and cities). You’ll also be shown when they’re most active, so you can schedule your posts when they’re most active on the platform.

Activity: Information about how people engage with your account. This includes the reach your posts have, the number of impressions they get, and the actions people have taken (website clicks, taps to get directions, etc.).

1. Select the Insights tab on the right-hand side of the Creator Studio dashboard, as shown in the image below.

2. Select either Activity or Audience from the drop-down menu.
3. Navigate through either tab to learn more about the engagement on activity on your profile.
For example, if you select Activity, you should see the number of actions taken on your account over seven days, including website visits, profile visits, emails, accounts reached, and total impressions. The image below is an example of a Creator Studio activity insights page.

If you select Audience, you’ll see a bar graph displaying your followers’ age and gender breakdown, when they’re active on the app, and two location breakdowns.

Instagram Creator Studio boasts a unique feature not offered within the mobile app: scheduling posts. If you’re hoping to make the switch from managing on only your mobile device to a desktop, leverage the tips on this list to begin using the tool.

Ask “What makes a great leader?” and you’ll get a different answer every time.
For me, a great leader is empathetic, adaptable, and inspiring. For others, a great leader should be decisive, intelligent, and relatable.
That meaning continues to evolve over time.
One concept that has long been debated is whether leadership is innate or learned.

Some see leadership as a black and white concept: Either you’ve got it or you don’t. But is that really true?
In this article, we’ll explore the trait theory of leadership and what critics say about it.
This idea, first introduced in the mid-1800s, looks at certain traits as inherited, such as:

Intelligence
Confidence
Creativity
Competency
People/communication skills
Trustworthiness
Decisiveness

For a long time, this was the agreed-upon idea in society. You either had what it took to be a leader, or you didn’t.
The trait theory and approach have served as a benchmark for how we look at our leaders. It puts the emphasis on the person, rather than the followers or environment – which can be helpful in understanding why people gravitate toward particular leaders.
Then, about a century later in the 1940s, the narrative expanded.
Researcher Ralph Stogdill discovered that some people were leaders in some situations, and not in others. This contradicted the trait theory idea and introduced leadership as something that was influenced by the environment.
Think back to your group projects in college or high school.
Where did you fall in the roles? Were you the leader, the supportive but quiet contributor, the I’ll-do-everything-myself, the absent last-minute helper?
You might have been all four depending on the situation. Perhaps you only feel comfortable stepping up as a leader if no one else wants to.
With this in mind, there are several additional leadership theories:

Situational leadership theories argue that leaders emerge based on need. If a situation requires it, one person will emerge as the leader. However, that same person may not rise to the occasion in another environment.

Behavioral leadership theories suggest that leadership is a learned behavior that anyone can study.

Now that we know which theories are out there, let’s talk about what critics say about the trait theory.
Criticisms of the Trait Theory of Leadership
Many leaders today strongly disagree with the trait theory of leadership.
They believe that anyone can learn and build the skills needed to succeed as a leader. A small survey sample of U.S. consumers echoed this sentiment.
And there is some research to support this.
A 2008 study on heritability and human development found that 70% of leadership capacity is not inherited genetically, but rather learned through experience.
Additional research studies suggest that few traits differentiate leaders from followers. When comparing leaders with their followers, there are little differences in the traits they possess or have the potential to possess.
Another criticism of the trait theory is that it overlooks socio-economic inequities.
How do you determine who has the potential for leadership if your population doesn’t begin at the same starting line?
For instance, marginalized groups who grow up in underfunded and undersupported communities may not have the same opportunities to showcase their leadership abilities. Their abilities to develop this potential may also be limited.
With this in mind, some view the idea that leadership is inherited as flawed, as it does not factor in all variables.
Trait vs. Process Leadership
These two concepts fall on opposite sides.
The former argues leadership is innate, while the latter maintains that it builds over time as a result of the interactions between the leader and follower(s).
As a process leader, you are responsible for nurturing relationships with others and offering support. Through time, the theory states, you will gain the role of a leader and create an environment in which your followers can succeed.
When examining both theories, both theories can be true.
Leadership is nuanced, and as such, can operate within various models and environments.
For the trait side, everyone is born with personality traits, talents, and gifts, which make us more likely to succeed in particular environments and roles.
For instance, an extrovert can exhibit the qualities of a leader. They have little trouble in social settings and they communicate with confidence. With this in mind, they likely won’t have to work as hard as an introvert to engage with their peers, colleagues, and leaders.
However, an introvert can build those same skills through exposure and experience. On that same note, an introvert may rise to the occasion in more intimate settings.
What’s more, leadership is a constantly evolving concept. While the trait theory was initially the most popular way of viewing leadership, more theories have evolved that expand our understanding of it.
For instance, conversations surrounding psychological safety have only recently gained traction in the workplace. Leaders are now trained on creating an environment in which employees feel safe to share ideas, concerns, and mistakes.
As our understanding of what works best to motivate teams, leadership styles also evolve. As such, there will always be an educational component to being a leader.
There isn’t a right or wrong theory when it comes to leadership. All theories provide some insight into what it takes to be successful as a leader.
While the trait theory offers a rubric for the qualities of a leader, the process theory focuses on how to nurture relationships. The situational leadership model views leadership as a flexible concept that is heavily based on the environment.
If you’re working toward a leadership role, consider these models and use them as building blocks to find your own style.

You know how you keep getting notifications about updates being available for your smartphone apps? Well, your website wishes it could do the same for your blog posts. While some of your content may be evergreen and high-quality, other articles you wrote a year ago probably contain information that simply isn’t true anymore. But does…
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