Author: Franz Malten Buemann

Choosing the best email autoresponder can be difficult–but it doesn’t have to be. See our top picks to get growing now!

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Nowadays smart phones uses facial recognition- wonder how does that work? Opening a smart device now is quite simple- the device just detects the face and access is granted. Read this article to understand how is this implemented- https://www.pimonk.com/post/how-do-facial-recognition-systems-algorithms-work-in-2021
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Here’s the thing about resumes and cover letters: No matter how unique you try to make your own, for the most part, they tend to read dry. And there’s a good reason for it: It’s supposed to be a single, no-frills page that documents your work experience. And while being concise is good, there’s very little opportunity to convey your uniqueness, or for your personality to shine through at all for that matter.
While a resume is a sole, largely unchanging document, a personal website can be customized and updated according to what you’re working on, or what you want to emphasize. It’s both fluid and current.

Did you know 80% of businesses say a personal website is important when evaluating job candidates? Recruiters are looking you up online, and a personal website that tells the story you want to tell can make all the difference between you and a competing candidate.
If you’re thinking about creating a personal website of your very own, check out the examples below that hit the nail on the head. Inspired by a particular type of website? Click one of the following links to jump to that section of this article:

Personal Resume Websites
Personal Portfolios
Personal Blogs
Personal Demo Websites

Best Personal Websites

Gary Sheng
Brandon Johnson
Quinton Harris
Sean Halpin
Tony D’Orio
Verena Michelitsch
Gari Cruze
Melanie Daveid
The Beast Is Back
Daniel Grindrod
The Everywhereist
Side Hustle Nation
fifty coffees
Minimalist Baker
Mr. Money Mustache
Albino Tonnina
Robby Leonardi
Samuel Reed
Devon Stank

Personal Resume Websites
Whether you create a single-page site or a larger portfolio, the web resume serves as a more personalized option for sharing information and demonstrating your technological skills — and it can be used by all types of job seekers.
Even if you have very little work experience, you can leverage a website to build a better picture of your capabilities and yourself as a candidate, while leaning on your traditional resume to provide the basic background information.
1. Gary Sheng

Unlike a standard resume document, Sheng’s website makes it easy for him to include logos and clickable links that allow his software engineering and web development skills to shine.

We love that visitors can choose to scroll down his page to view all of the website’s categories (“About Me,” “My Passion,” etc.), or jump to a specific page using the top navigation.
The “My System” section reads like a company mission statement, and this personal touch helps humanize his work and make him more memorable.
2. Brandon Johnson

Johnson’s incredible resume must be seen to be believed. Beautiful images of planets help to complement his planetary science background, and animations make his resume more of an experience than a document.
In terms of design, the textured, multi-layered background adds greater depth to the two-dimensional page in a way that evokes feelings of space and the planetary systems, which Johnson’s work focuses on.
3. Quinton Harris

Harris’ resume uses photos to tell his personal story — and it reads kind of like a cool, digital scrapbook. It covers all the bases of a resume — and then some — by discussing his educational background, work experience, and skills in a highly visual way.
Not to mention, the copy is fantastic. It’s clear that Harris took the time to carefully choose the right words to describe each step of his personal and professional journey. For example, the section on storytelling reads:

NYC, my new home, is filled with the necessary secrets to not only propel my craft forward, but my identity as an artist. With every lens snapped and every pixel laid, I am becoming me.

Finally, at the final navigational point (note the scrolling circles on the left-hand side of the page), users are redirected to quintonharris.com, where he goes on to tell his story in more detail.
Best Practices for Resume Websites

Code your resume so it can be crawled by search engines.
Offer a button to download your resume in PDF so the hiring manager can add it to your file.
Keep branding consistent between the website and document versions: Use similar fonts, colors, and images so you’re easy to recognize.
Be creative and authentic to yourself. Think about the colors, images, and media you want to be a part of your story that you couldn’t include in a document resume.

Personal Portfolios
Building an online portfolio is a highly useful personal branding and marketing tool if your work experience and skill set call for content creation. In fact, photographers, graphic designers, illustrators, writers, and content marketers can all use web portfolios to show off their skills in a more user-friendly way than a resume or hard copy portfolio.
4. Sean Halpin

Halpin’s portfolio is short, sweet, and to the point, which is authentic to his voice and personal branding outlined on the site. Instead of a lot of copy, Halpin presents large thumbnail cards so that his projects speak for themselves and allow the user to delve deeper if one catches their eye.
5. Tony D’Orio

It’s important to keep the design of your visual portfolio simple to let images capture visitors’ attention, and D’Orio accomplishes this by featuring bold photographs front-and-center on his website. His logo and navigation menu are clear and don’t distract from his work. And he makes it easy for potential customers to download his work free of charge.
Want to give it a try? Click on the hamburger menu in the top left corner, then select + Create a PDF to select as many images as you’d like to download.
Once you open the PDF, you’ll notice that it comes fully equipped with D’Orio’s business card as the cover … just in case you need it.
6. Verena Michelitsch

When you’re a designer, not one pixel on your personal website should go unused. Verena Michelitsch’s portfolio, shown above, is covered end to end in artwork. From her extensive library of work, she chose to exhibit multiple colors, styles, and dimensions so visitors can see just how much range she has as a designer. It’s a perfect example of the classic adage, “show, don’t tell.”
7. Gari Cruze

Cruze is a copywriter. But by turning his website into a portfolio featuring images from different campaigns he’s worked on, he makes visitors want to keep clicking to learn more about him. Also, there’s a great CTA at the top of the page that leads visitors to his latest blog post.
His site’s humorous copy — specifically in the “17 Random Things” and “Oh Yes, They’re Talking” sections — serves to show off his skills, while making himself more memorable as well. These pages also include his contact information on the right-hand side, making it easy to reach out and connect at any point:
8. Melanie Daveid

Daveid’s website is a great example of “less is more.”
This developer’s portfolio features clear, well-branded imagery of campaigns and apps that Daveid worked on, and she shows off her coding skills when you click through to see the specifics of her work.
While it might seem overly minimal to only include three examples of her work, Daveid did her portfolio a service by including her best, most noteworthy campaigns. At the end of the day, it’s better to have fewer examples of excellence in your portfolio than many examples of mediocrity.
9. The Beast Is Back

Christopher Lee’s portfolio is busy and colorful in a way that works. When you read more about Lee on his easily navigable site, you realize that such a fun and vibrant homepage is perfect for an illustrator and toy designer.
Known by his brand name, “The Beast Is Back,” Lee’s web portfolio highlights eye-catching designs with recognizable brands, such as Target and Mario, along with links to purchase his work. This is another gallery-style portfolio with pops of color that make it fun and give it personality, thus making it more memorable.
10. Daniel Grindrod

This freelance videographer is another example of a simple but sleek portfolio, allowing his potential clients to browse deeper into his “Work” and “Stills” sections. The opening video on the homepage — as shown on the still image above — also ensures his site visitors that he’s actively creating beautiful work.
Best Practices for Portfolio Websites

Use mainly visuals. Even if you’re showcasing your written work, using logos or other branding is more eye-catching for your visitors.
Don’t be afraid to be yourself. Your personality, style, and sense of humor could be what sets you apart from other sites!
Organization is key. If your portfolio is full of photos, logos, and other images, make sure it’s easy for visitors to navigate to where they can contact you.
Brand yourself. Choose a logo or icon to make your information easily identifiable.

Personal Blogs
Consistently publishing on a blog is a great way to attract attention on social media and search engines — and drive traffic to your site. Blogging is a smart way to give your work a personality, chronicle your experiences, and stretch your writing muscles. You might write a personal blog if you’re a writer by trade, but virtually anyone can benefit from adding a blog to their site and providing useful content for their audience.
11. The Everywhereist

This blog looks a bit busier, but its consistent branding helps visitors easily navigate the site. The travel blog uses globe iconography to move visitors around the site, making it easy to explore sections beyond the blog.
Owned by writer Geraldine DeRuiter, this blog also features a “Best Of” section that allows new visitors to learn about what the blog covers to get acclimated. The color scheme is warm, neutral, and free of excess clutter that could distract from the content.
12. Side Hustle Nation

Side Hustle Nation is the business blog of Nick Loper, an advisor whose website offers tons of valuable financial advice for individual business owners. His homepage, shown above, sets a lighthearted yet passionate tone for his readers. It suggests you’ll get friendly content all committed to a single goal: financial freedom. The green call to action, “Start Here,” helps first-time visitors know exactly how to navigate his website.
On Nick’s blog page, shown above, you’ll notice two unique types of content: “My Podcast Production Process,” the top post; and “Quarterly Progress Report,” the third post down. The top post shows readers how Nick, himself, creates content that helps his business grow, while the third post down keeps his readers up to date on his blog’s growth over time. These content types give people a peek behind the curtain of your operation, showing them you practice what you preach and that your insight is tried and true.
13. fifty coffees

The website fifty coffees chronicles the author’s series of coffee meetings in search of her next job opportunity, and it does a great job of using photography and visuals to assist in the telling of her lengthy stories.
The best part? Each post ends with numbered takeaways from her meetings for ease of reading comprehension. The high-quality photography used to complement the stories is like icing on the cake.
14. Minimalist Baker

I’m not highlighting Dana’s food blog just because the food looks delicious and I’m hungry. Her blog uses a simple white background to let her food photography pop, unique branding to make her memorable, and mini-bio to personalize her website.
15. Mr. Money Mustache

Mr. Money Mustache might take on an old-school, Gangs of New York-style facade, but his blog design — and the advice the blog offers — couldn’t be more fresh (he also doesn’t really look like that).
This financial blog is a funny, browsable website that offers sound insight into money management for the layperson. While his personal stories help support the legitimacy of his advice, the navigation links surrounding his logo make it easy to jump right into his content without any prior context around his brand.
Best Practices for Blogs

Keep your site simple and clutter-free to avoid additional distractions beyond blog posts.
Publish often. Those who prioritize marketing efforts are 13x more likely to see positive ROI.
Experiment with different blog styles, such as lists, interviews, graphics, and bullets.
Employ visuals to break up text and add context to your discussion.

Personal Demo Websites
Another cool way to promote yourself and your skills is to create a personal website that doubles as a demonstration of your coding, design, illustration, or developer skills. These sites can be interactive and animated in a way that provides information about you and also shows hiring managers why they should work with you. This is a great website option for technical and artistic content creators such as developers, animators, UX designers, website content managers, and illustrators.
16. Albino Tonnina

Tonnina is showcasing advanced and complicated web development skills, but the images and storytelling methods he uses are simple and easy to understand. In the process, you get a demo of the depth of his animation and coding experience.
17. Robby Leonardi

Leonardi’s incredible demo website uses animation and web development skills to turn his portfolio and resume into a video game for site visitors. The whimsical branding and unique way of sharing information ensure that his site is memorable to visitors.
18. Samuel Reed

Reed uses his page as a start-to-finish demo of how to code a website. His website starts as a blank white page and ends as a fully interactive site that visitors can watch him code themselves. The cool factor makes this website memorable, and it makes his skills extremely marketable.
19. Devon Stank

Stank’s demo site does a great job of showing that he has the web design chops and it takes it a step further by telling visitors all about him, his agency, and his passions. It’s the perfect balance of a demo and a mini-resume.
Plus, we love the video he includes as an intro. It’s a consumable narrative that at once captures Stank’s personality and credentials.

Best Practices for Demo Websites

Brand yourself and use consistent logos and colors to identify your name and your skills amongst the bevy of visuals.
Don’t overwhelm your visitors with too many visuals at once — especially if your demo is animated. Be sure to keep imagery easy to understand so visitors aren’t bombarded when they visit your site.

Developing a Personal Website
Regardless of the type of personal website you’re building, there’s plenty of inspiration above on how to convey personality while connecting with your audience. Keep in the above tips in mind, remember to design for your audience’s experience, and most importantly have fun.
Editor’s note: This post was originally published in April 2019 and has been updated for comprehensiveness.

Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand’s control, public relations (PR) is an effective way to contribute to the conversation.

There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.”
Public relations isn’t an easy profession to define. In fact, in 2012, the Public Relations Society of America (PRSA) accepted a few thousand submissions before finally agreeing on one:
So how can an organization take its beneficial relationship to the public and turn it into good press? Are you really “praying” for something, like the old saying goes, if you’re using a strategic process to get results?
If public relations is a bridge for that relationship, then public relations professionals are the bridge builders. Let’s talk about them a little more specifically:
What is a public relations professional?
A public relations professional is in charge of creating and executing a PR strategy, helping a business or individual cultivate a positive reputation through various unpaid or earned channels and formats, including press, social media, and in-person engagements. They also help clients defend their reputations during crises that threaten their credibility.
In order to understand this, you must first consider the two sides of PR: the positive storytelling side and the negative damage-controle side.
Positive Public Relations
If an organization is proactive about their image, they will likely be investing in positive public relations where a PR professional helps portray the brand’s reputation, idea, product, position, or accomplishments in a positive light.
So, in a sense, you can think of PR professionals as storytellers. Unlike advertisers, who tell stories through paid methods, PR professionals tell their stories through unpaid or earned media.
These unpaid or earned avenues include:

News and press
Media outreach
Social media
Speaking engagements

Keep in mind that a PR professional isn’t just trying to reach a paying customer … they’re trying to reach everyone.
Example of Positive PR
Let’s say you work for a small interior design company, and your business just won an award: “Best Interior Design Company in Chicago.” A PR specialist might draft a press release and conduct outreach to reporters to write a story about this accomplishment to spread the news to the public.
Along with building a credible reputation for your interior design business, the PR professional is also helping the public receive relevant information about this accolade. If I’m a consumer looking for an interior designer, this announcement could help me, too.
Public relations extends to government, too. PR professionals can execute political campaigns or explain a government’s new policy to the public. In this case, you can see how PR professionals work to maintain a healthy and productive relationship between their client (the government) and the general public, who have a right to hear about new policies.
Damage Control in PR (Negative Public Relations)

PR isn’t just used for positive storytelling. It’s also used to mitigate any damage that could weaken a client’s reputation.
If public discourse around a particular brand has a negative sentiment, perhaps as a result of negative publicity or news, a PR professional’s job is to advise the organization on how to proceed.
After all, if conversations are being had, then an organization should share their side of the story. However, how they respond will have an impact on the public’s perception. If done poorly, it could make the situation worse.
A PR professional will then be tasked with:

Crisis communications
Damage control
Response and/or apology messaging
Reputation restoration strategy

Example of Damage Control in PR
In the early 1980s, numerous bottles of Johnson & Johnson’s Tylenol product were laced with cyanide by an unknown person, killing seven people. This led to widespread panic and could have resulted in the end of Tylenol products.
Johnson & Johnson took aggressive PR measures to mitigate the damage: First, the company pulled all of its Tylenol products off the shelves and issued a national statement warning consumers not to purchase or use Tylenol. Then, Johnson & Johnson created a new tamper-resistant seal and instructed 2,000 sales personnel to deliver presentations to the medical community to reintroduce these new, safer Tylenol bottles.
This effective PR strategy saved Johnson & Johnson’s reputation as well as their product — in fact, Tylenol shares climbed back up to 24 percent just six weeks after the cyanide crisis.
In the case of Johnson & Johnson, a simple advertising campaign wouldn’t have worked. Instead, PR was necessary: PR professionals were able to spread a story that portrayed Johnson & Johnson as a company that puts consumers ahead of profit. Along with mitigating damage to Johnson & Johnson’s reputation, PR was used to save more people from consuming cyanide-laced Tylenol, and then used to inform the public that Tylenol was safe again. A win-win-win.
PR as an Important Marketing Strategy
In these examples, you can see PR professionals are adept at handling a wide variety of both good and bad circumstances and must address these events so the public and client can maintain a beneficial relationship. PR specialists also play a role in advising management on the best policy decisions or actions to take and conducting programs, such as fundraising or networking events, to help the public understand the organization’s goals.
PR isn’t just used to influence a story after it happens — it’s also used to write that story in the first place.
Editor’s note: This post was originally published in April 2018 and has been updated for comprehensiveness.

At Salesforce Pardot, we go out of our way to be a privacy champion, providing you the marketing tools you need to be compliant and putting ethics and trust at the forefront of our values. For example:

Pardot doesn’t build individual profiles across unrelated internet properties.
We avoid “creepy” tracking practices like browser fingerprinting.
We develop resources like our consent framework to help you communicate in ways that respect your audience’s privacy.

We do all of this to provide transparency into how Pardot enables you to personalize your marketing.
Apple is also well-positioned as a privacy advocate, and it’s rolling out new technologies to make email more private.
What is Mail Privacy Protection from Apple?
At its June Worldwide Developers Conference, Apple unveiled Mail Privacy Protection (MPP), which is expected to deploy this fall. Historically, marketing automation software like Pardot uses email content like tracking pixels to determine when someone opens an email. Marketers create automations based on email opens, since they typically signal, among other things, whether or not a customer is interested in your content. Marketers use data around email opens to tailor their campaign approach — engaging interested prospects with more content and dialing back send frequency to disinterested prospects. MPP will remove this capability by causing all email content to automatically load when it’s delivered to the Apple Mail client — making it appear as if the subscriber opened every email. MPP also includes other privacy protections, such as the proxying of content fetches.
The Pardot product and engineering teams are actively working to understand how Apple will implement MPP and how this change will impact our customers. But we know enough to help you understand what to expect and how to adapt.
Preparing Your Pardot Instance
While it’s uncertain how MPP will affect email marketing as a whole, it’s already clear that email opens will become a less reliable engagement signal. We also know that it will impact email features like Einstein’s send time optimization algorithms. Our Einstein team is already adapting to the changes by updating algorithms so that they remain effective. We’re also making sure that Metrics Guard continues to perform correctly.
In other words, we’re not waiting to take action, and you don’t have to, either! Here are several meaningful ways to prepare:

Follow the news around MPP so you can understand, explain, and react to the changes as they’re revealed by Apple.
Review your Pardot automations, dynamic lists, completion actions, and scoring to understand where you’re using email opens to inform campaign decisions. Consider using link clicks, external activity such as webinar registrations, and other engagement signals instead of opens as more accurate indicators of interest.
Explore more direct ways to understand the sentiment of an email message. For example, including a “thumbs up” or a “thumbs down” action within an email is a great way to gauge a prospect’s interest in your campaign. Focus on outcomes over impressions.

Watch for changes in engagement metrics when the new Apple features deploy. Noting the difference between engagement data now and in the future can give you a feel for how the changes affect you based on the way you use Pardot. For example: Monitoring click-through rates before and after the MPP launch can give you an idea of how reliable email opens are as an engagement metric for your audience. Pardot’s Advanced Email Analytics add-on feature can break down engagement by email client, so you can study Apple users separately.

Understanding the Big Picture
As regulations and technology changes continue to raise the bar on privacy, marketing will have to change. All marketing automation software, including Pardot, will be forced to use fewer individualized metrics and shift to using aggregate data, external activity, and more direct consumer interactions. Pardot is ready for this shift.
In the coming months, you’ll start to see new features appearing on our roadmap that position Pardot to lead the way in engaging audiences in a privacy-friendly manner. Stay up to date on release notes for Winter ’22 and subsequent releases. Our teams are planning functionality that will help you pull in activity data from external sources to leverage in automations and in Engagement Studio. All of these changes will help you stay effective in the short term and position you ahead of the changes yet to come.
Learn how the June 2021 Salesforce Marketing Cloud release — which includes two Pardot enhancements — can help you get more from your data.
This blog post is part of our security, privacy, and technology series.

Yes, AI has a lot of potential in numerous sectors but thinking of implementing AI into everything is not justifiable. But if you think AI + marketing is the same case, you’re wrong here. Here’s how AI can help your brand in marketing your products or services:
Analyzes consumer behavior across all platforms
Automates notifications to optimize brand engagement Strategically designs campaigns to increase conversions
Automates time to post for better engagement Helps you evaluate the results across various platforms
That’s why Ojamu empowers brands using AI-driven insights and cutting-edge automated solutions based on blockchain technology. The solution certainly will change the marketing narrative.
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