Author: Franz Malten Buemann

  • Salesforce Associate Certification Guide & Tips

    The Salesforce Certified Associate is a brand new entry-level certification, aimed at Trailblazers with 0-6 months of Salesforce experience. This new type of certification removes the emphasis on hands-on practical expertise, and instead validates and empowers those with foundational Salesforce knowledge. This knowledge includes understanding… Read More

  • Link building process doesn’t have to be painful

    Link building is a process of acquiring hyperlinks from other websites to your own, and hyperlinks, or just links, are a strong signal of how much quality does a single page provide. Backlinks are not just increasing your organic traffic and rankings, but they can also bring you referral traffic, especially if they are from highly visited websites. And if that website is relevant, chances are that the traffic is relevant also. So, don’t look for backlinks just for SEO. They are for customers. If you place links to your websites in front of people that are genuinely interested, they may click through. It doesn’t have to mean that they will buy, but at least they are now aware who you are and what you do. Now, let’s not forget the brand building part. You need to become trustworthy in the eyes of your customers and be an autorotative source in your niche. Me and my team launched a backlinking tool that’s helping startups in their link building processes. With our tool, you can get 53 backlinks from high domain authority websites. You can get lots of referral traffic from them, because those websites are startup aggregators – websites made solely for the purpose of advertising startups. You can check it our here https://marketroadie.com/ submitted by /u/CallOfDuty2Fan [link] [comments]

  • Talking about money

    Who benefits when we hesitate to look at money clearly?

    When we avoid doing a P&L, thinking about pricing, or creating a budget, we’re avoiding the fear that comes with these choices. And we’re also decreasing our odds of success.

    Good cooks talk about salt. Successful athletes talk about training.

    Money isn’t the point. But talking about money enables you to find your footing and clarify your direction.

    [Semi-unrelated, all tangentially about talking about money, a handful of new books from friends and colleagues I’m happy to recommend.]

    Unreasonable Hospitality, taking service to a whole new level, by Will Guidara

    The Making of Her, a breathtaking story by bestselling author Bernadette Jiwa

    Chokepoint Capitalism, about creativity and monopoly, by Rebecca Giblin and Cory Doctorow

    Put Your Ass Where Your Heart Wants to Be, essential insight for creators from Steve Pressfield

    Survival of the Richest, a scary, true and unsettling look at what happens when money causes people to lose their humanity, by Doug Rushkoff

    … and I’m blown away by the foresight and generosity of pioneer Yvon Chouinard. Bravo.

  • Survey reveals consumer expectations heightened as a result of inflationary price hikes

    A survey of over 2,000 working age adults has revealed that the perceived standard of UK customer service is slipping in the wake of record inflation. Close to half (41%) of the respondents questioned by People 1st International said that the standard of customer service they had received in the last 12-18 months had worsened….
    The post Survey reveals consumer expectations heightened as a result of inflationary price hikes appeared first on Customer Experience Magazine.

  • Why It’s Important for eCommerce Stores to Utilize YouTube

    YouTube, a giant video-sharing platform and the second largest search engine after Google has announced its partnership with Shopify to bring eCommerce support and experience to the video-sharing platform.  With daily active users of about 122 million, the platform allows eCommerce businesses and influencers to interact with potential buyers directly and connect with audiences on…
    The post Why It’s Important for eCommerce Stores to Utilize YouTube appeared first on Benchmark Email.

  • CAC and LTV monitoring – measurement tools and granularity level

    We are a Fintech company offering financial products to SMBs. We find it increasingly challenging to employ a systematic/quantitative approach to calculating CAC and LTV across various channels of customer acquisition. We currently use BI tools built in house but they are limited in the granularity of analysis, ability to dissect and link campaigns and revenue – making them ok for directional reporting but not to good enough to optimize spend. What’s your situation ? Approach ? submitted by /u/No_Way_1569 [link] [comments]

  • What type of customer onboarding materials do you use?

    Hi, guys! Customer onboarding has become a popular topic lately. So, I was wondering what type of onboarding materials you use. Plus, what are the challenges you encountered while setting up the onboarding process? submitted by /u/Bianca_Dicu [link] [comments]

  • Lead scoring, qualification and prioritization of leads Hello

    Hello everyone, Our team is currently working on an AI-powered SaaS for marketers. Our mission is to help SMBs to better understand their leads thanks to smart segmentation. We’re reaching out to the marketing community to get a better handle on the problem, I’d really appreciate it if you could answer these few questions: According to what criteria do you currently dispatch your leads? Do you see the benefit of having an inbox of already enriched inbound leads to send to your CRM? Thank you in advance. I would also be happy to make a quick call to go into more detail on the subject if some of you have a few minutes to spare. submitted by /u/Elegant_Start_7461 [link] [comments]

  • Lead scoring, qualification and prioritization of leads

    Hello everyone, Our team is currently working on an AI-powered SaaS for marketers. Our mission is to help SMBs to better understand their leads thanks to smart segmentation. We’re reaching out to the marketing community to get a better handle on the problem, I’d really appreciate it if you could answer these few questions: According to what criteria do you currently dispatch your leads? Do you see the benefit of having an inbox of already enriched inbound leads to send to your CRM? Thank you in advance. I would also be happy to make a quick call to go into more detail on the subject if some of you have a few minutes to spare. submitted by /u/Elegant_Start_7461 [link] [comments]

  • Apply Now to the 2023 Salesforce Trailblazer Scholarship

    When it comes to hands-on skills and career development, Salesforce take every chance to support and empower everyone in the ecosystem, regardless of their background and experience. That’s why the Trailblazer Scholarship – back for 2023 – is so important. Not only does this program… Read More