Author: Franz Malten Buemann

No matter who you are or what you’re selling, your business always has a need for lead generation. Aside from bringing awareness to your brand, your lead generation efforts help you nurture your prospects and provide your sales team with qualified contacts — and ultimately, it’s one of the most important tactics for consistently achieving…
The post Are You Using the Right Content for Lead Generation? appeared first on Benchmark Email.

When it comes to sales, there are two distinctive approaches: inbound and outbound. But which is the strategy you should be focusing more on? Spoiler alert: The answer is neither. If you’ve followed our blogs for a while (thank you!), you’re probably not surprised that we strongly believe in the power of balance when it…
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Setting a marketing budget sounds intimidating, but it doesn’t need to be. In fact, you’ll be surprised by how empowering it is. Small business owners know marketing is important, but they also spend a lot of time trying to justify their marketing costs. However, having a marketing budget that’s part of a marketing plan gives…
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Everyone loves a good blog post. Or do they? When it comes to creating content that connects with your audience, the type of content you produce is just as important as what it has to say. That’s a good reason to diversify your content formats — and to pay special attention to the types of…
The post 3 Types of Content People Want to Consume appeared first on Benchmark Email.

Instagram is one of the most popular social media platforms out there. With more than one billion unique users visiting the platform every month, and 63 percent of those users visiting the platform every single day, there’s a lot of opportunity for connecting with both new and potential customers — and a lot of incentive…
The post How to Write Instagram Captions That Shine appeared first on Benchmark Email.

It may not be obvious, but as marketers, it’s our job to be creative. We have to constantly think of new ways to generate leads, convert those leads, and keep prospects engaged so that we’re the first company they think of when they’re ready for a solution. We try various different methods, like social media…
The post What Dynamic Content Can Do for Your Email Marketing Strategy appeared first on Benchmark Email.

We share a lot of the same goals as our customers, but perhaps the most important one is that we, like you, want to work less and accomplish more. After all, isn’t that what automation is all about? Small business owners are busy people who wear many hats, including marketer, salesperson, product/service provider, HR and…
The post Email and CRM: Where Marketing Automation Meets Personal Sales Follow-Ups appeared first on Benchmark Email.

Sixty-eight percent of online experiences begin with a search engine. So if you want to make sure that your content is in the right place at the right time, you have to be thinking about SEO at every single stage of the content creation process. SEO — or search engine optimization, for the uninitiated —…
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Just as important as having a great inbound marketing strategy is knowing what metrics you need to be tracking to tell if it’s effective. Inbound marketing (i.e., emails, blog content, social media, ads, and everything else you do to attract customers to your brand) is critical to success. However, it’s not enough to just put…
The post The Qualitative and Quantitative Metrics You Should Measure for Your Inbound Marketing Strategy appeared first on Benchmark Email.