Author: Franz Malten Buemann

Your company blog is one of your most valuable marketing assets. Since it’s owned media, you can essentially write content on whatever topics your heart desires. This gives you a lot of liberties, unlike publishing content on outside publications, as those outlets have specific guidelines to follow and their own agendas. So when you have…
The post 10 Blog Metrics You Should be Using to Track Success appeared first on Benchmark Email.

There are about 28.8 million small businesses in the United States, each of them with their own unique challenges and objectives. And while with most things in life a mistake here or there isn’t a major travesty, a mistake in running your small business — even a tiny one — can mean the end. Only…
The post 4 Deadly Small Business Mistakes You Must Avoid appeared first on Benchmark Email.

For hundreds of years, businesses practiced only one form of promotions: outbound marketing or advertising. The idea was to hunt down customers and show them what you had to offer in the hopes that they’d buy what you sold. Early in the 21st century, marketers began a new method for finding and connecting with customers:…
The post Inbound Marketing 101: Part One – What Is It? appeared first on Benchmark Email.

Inbound marketing may be the most effective way to promote your business, but setting up a campaign can be a daunting task. The sheer mass of content that needs to be created can look like a formidable wall to climb, but it’s actually more like a set of stairs. One reason inbound marketing can seem…
The post Inbound Marketing 101: Part Two – How to Implement It appeared first on Benchmark Email.

In part one of this series, we covered what inbound marketing is, but let’s reiterate it for the listeners in the back. In a nutshell, inbound marketing allows you to create a pathway that attracts visitors to your website, converts them to prospects, and nurture them with personalized content until they eventually are ready to…
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Every business would flounder without a steady stream of sales. And what sets top, high-performing businesses apart from all the rest is their ability to master their sales tactics. Not only are their strategies successful, but they’re consistent. As the famous saying goes, ‘long-term consistency trumps short-term intensity.’ But delivering consistently isn’t that easy. With…
The post 5 Tips For Successful Sales Forecasting appeared first on Benchmark Email.

No one likes client turnover. You want to keep your clients happy because happy clients mean a steady income. And to keep them happy, you need to ensure that you’re providing them with plenty of value in both the short and the long-term. Customer loyalty and retention are often at the heart of a successful…
The post 8 Ways to Provide Your Clients With More Value appeared first on Benchmark Email.

We all remember doing research projects in school. They mostly entailed staring at your screen or notebook until you could muster up the motivation to start writing and organizing ideas. I’m sure a lot of us promised ourselves we wouldn’t put ourselves through that kind of ordeal again, but we weren’t banking on required work-related…
The post 5 Key Stages of Market Research appeared first on Benchmark Email.

Social media was once just something fun to engage with. But now (and for some time), social media is a branding and marketing tactic that every business should be using. You may think that in order to manage your social media successfully, you need to hire a millennial influencer with over 10,000 followers. But the…
The post How to Grow Your Social Media Following Organically appeared first on Benchmark Email.