Path to Purchase: Is your content delivering the best customer experience?
The need states Content is about fulfilling needs. I don’t just mean need fulfilment in the form of a purchase. Along the decision journey towards purchase, the customer will experience a variety of need states that lead them from touchpoint to touchpoint along the path to fulfilment. Need states undulate through a spectrum of emotions:…
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Social media influencers’ marketing power is declining: what are brands’ next steps?
In 2019, Merriam Webster finally accepted the term ‘influencer’ into its dictionary. But influencer culture had changed the way brands connect with consumers long before that. Major social media stars have long since graduated from the beauty and mum bloggers of the 2010s, to the Instagram megastars of today. However, as quickly as influencers rose…
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Scale vs. Speed: Why organizations slow down
If you compare a Starbucks of ten years ago to a current one, they’re virtually the same. Compare this to the originals in Seattle, and the difference is startling. The same goes for the design of a typical McDonald’s. Apple launched the Mac with about a dozen full-time people working on its development. Today, they […]
Join a conversation on winning CX strategies with Reputation, Greene King, and Ipsos
The CXM team are glad to announce that we will be hosting an innovative, exciting new webinar in partnership with Greene King, Ipsos and Reputation. This dynamic virtual event will explore the importance of Online Reputation Management and Customer Experience strategies. On June 21st, 2pm BST, you will have the chance to hear these insightful…
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How to Set Team Customer Service Goals
Setting goals with your contact center agents will support your most important
The post How to Set Team Customer Service Goals first appeared on Fonolo.
Winners announced for Turkey CXA’22: setting the example for all
The second edition of the Turkey Customer Experience Awards, organised by Awards International, announced the winners for this year’s programme. It was a successful year for leading companies in Turkey, with the best of the best being shortlisted for the finals. Top companies and organisations from Turkey have participated in this premium programme, competing for…
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Paying extra
For six years, if you wanted an electric car, you’d need to pay extra. It cost more than the regular kind. Of course, if you decided to buy one, you weren’t paying extra. You were buying sustainability, community awareness, cachet, status, safety, quiet and the feeling of being an early adopter. People never pay extra. […]
Career move from MarTech to Customer Experience?
TLDR: Want to make a career switch. For the last 5yrs have been working mainly around onboarding Marketing team to Marketing Technology and providing consulting to help them create automated customer Journeys in tools like (SFMC, Marketo) and helping them understand Data structures between CRM and analytics etc. I’ve been like a middle person who join the gaps for the marketing and IT teams.
I want to grow into the person who designs the omni-chanel customer journey/experience based on insights (analytics/best practice/brand goal).
Which is the best customer experience course/experience which will show I have what it takes to make this career move? (CXPA/Forrester/ CX University /anything else) I will be on a sabbatical for 6 months, I want to know how I should best utilise this time ( study or find job in customer experience – What skills do I need?)
Original Post : I want to make a career switch. I have an MBA in Marketing so I have some idea about Marketing Basics, but my job for the last 5yrs has been mainly around onboarding Marketing team to Marketing Technology and providing consulting to help them create automated customer Journeys in tools like (SFMC, Marketo) and helping them understand Data structures between CRM and analytics etc. I’ve been like a middle person who join the gaps for the marketing teams.
I am technically sound (both technologically API, HTML, Data models etc. and marketing – Brand Plans, Channel-mix etc.), but my interest lies in customer experience.
As Digital Marketing grew, I felt I needed to know technology so that I can make the most of it as a marketer. Now I have enough knowledge about Email/Web/CRM/Social. It’s a growing field so I’ll have to keep growing from tech perspective, but I really really need to learn more from the customer experience side. ( According to me Marketing and Customer Experience are 70% same thing- I might be wrong please correct me)
I want to help businesses handle customers better and bring in more customer loyalty. (Throught better customer experience and more targeted marketing campaigns ). I want to drive customer excellence.
I will be on a sabbatical for 6 months (will be focusing on my health and marriage and career direction), I want to know how I should best utilise this time.
Currently, I work for a consulting firm so I’m flagged as a MarTech consultant. I cannot move departments at the moment, so I’ll be quitting in a few months anyway.
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5 business books that will shift your perspective on leadership
Over the past months, we have been discovering books that might bring us some fresh ideas on becoming an even more connected, efficient, and aligned team. Out of the many publications we dwelled on, this has been whittled down to the top five books that each of us should read to create a joint vision…
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Fashion in the metaverse: who are their customers?
The concept of the metaverse is still nascent. However, it harbours immense potential for the fashion industry in this digital revolution. Moreover, the freedom and flexibility of WEB3 allows fashion vendors of any size to break into the virtual world and take advantage of its vast opportunities. Metaverse has as much to offer to small…
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