Career move from MarTech to Customer Experience?

TLDR: Want to make a career switch. For the last 5yrs have been working mainly around onboarding Marketing team to Marketing Technology and providing consulting to help them create automated customer Journeys in tools like (SFMC, Marketo) and helping them understand Data structures between CRM and analytics etc. I’ve been like a middle person who join the gaps for the marketing and IT teams. I want to grow into the person who designs the omni-chanel customer journey/experience based on insights (analytics/best practice/brand goal). Which is the best customer experience course/experience which will show I have what it takes to make this career move? (CXPA/Forrester/ CX University /anything else) I will be on a sabbatical for 6 months, I want to know how I should best utilise this time ( study or find job in customer experience – What skills do I need?) Original Post : I want to make a career switch. I have an MBA in Marketing so I have some idea about Marketing Basics, but my job for the last 5yrs has been mainly around onboarding Marketing team to Marketing Technology and providing consulting to help them create automated customer Journeys in tools like (SFMC, Marketo) and helping them understand Data structures between CRM and analytics etc. I’ve been like a middle person who join the gaps for the marketing teams. I am technically sound (both technologically API, HTML, Data models etc. and marketing – Brand Plans, Channel-mix etc.), but my interest lies in customer experience. As Digital Marketing grew, I felt I needed to know technology so that I can make the most of it as a marketer. Now I have enough knowledge about Email/Web/CRM/Social. It’s a growing field so I’ll have to keep growing from tech perspective, but I really really need to learn more from the customer experience side. ( According to me Marketing and Customer Experience are 70% same thing- I might be wrong please correct me) I want to help businesses handle customers better and bring in more customer loyalty. (Throught better customer experience and more targeted marketing campaigns ). I want to drive customer excellence. I will be on a sabbatical for 6 months (will be focusing on my health and marriage and career direction), I want to know how I should best utilise this time. Currently, I work for a consulting firm so I’m flagged as a MarTech consultant. I cannot move departments at the moment, so I’ll be quitting in a few months anyway. submitted by /u/Realistic-Doughnut55 [link] [comments]