Author: Franz Malten Buemann

Back in 2015, Salesforce made a public commitment to pay equality, following a company-wide audit uncovered a $6 million disparity in pay between the sexes and other minority groups. As one of the first tech companies to balance the books, Salesforce was proud to report… Read More
The post The Salesforce Women in Tech Movement – What We All Can Gain appeared first on Salesforce Ben.

Can we afford to ignore flexibility in the workplace? We champion the fact that Salesforce is a cloud-based solution and that we can access it anywhere anytime on your mobile, tablet or laptop; but how many employers realise the potential of this flexibility and match… Read More
The post Can Flexible Working Help Power the Salesforce Ecosystem? Proving the Benefits and Busting the Myths appeared first on Salesforce Ben.

Custom Metadata Types have been available for general access since Summer ’15. Until now, the Salesforce developer community could only create metadata for the types provided by Salesforce. Whether adding custom fields to the account object, creating a custom object or developing an Apex class, one… Read More
The post Introduction to Custom Metadata Types appeared first on Salesforce Ben.

We have become data thirsty. We want all the data we can extract, intercept and capture, because data is the new knowledge. Data is power. With a state-of-the-art CRM like Salesforce, and its all-encompassing platform, we have the luxury to store, process and manipulate our… Read More
The post The Real Cost of Data: 3 Simple Principles to Reach Salesforce Data Wisdom appeared first on Salesforce Ben.

Look up the definition for ‘freelancer’, and you will find a description along the lines of ‘someone who is self-employed and hired to work for different companies on particular assignments’. I don’t like that, it’s a flat definition. Being a freelance consultant is anything but… Read More
The post Going Solo: Ultimate Guide to Becoming a Freelance Salesforce Consultant appeared first on Salesforce Ben.

Alongside Mason Frank, I’m pleased to publish the Average Salesforce salaries Infographic 2019. This Infographic gives Salesforce professionals an idea about where they sit in the market and what salary they can expect, using data from the Mason Frank Salary Survey 2018-19, based on 2,203… Read More
The post Average Salesforce Salaries 2019 [Infographic] appeared first on Salesforce Ben.

Salesforce as an ecosystem has always provided a community that helps you learn and grow. Part of that community is the Trailhead platform. If you have not already heard about Trailhead, this is the gamification platform that Salesforce provides for all of its users (Sales,… Read More
The post Trailhead Superbadges – What Are They & How Can They Help? appeared first on Salesforce Ben.

In the summer of 2017, the co-creator of Siri, Tom Gruber, gave an insightful TED Talk. The title of this talk was “How AI can enhance our memory, work and social lives”. The premise of the talk was simple – as machines get smarter, we… Read More
The post Financial Services of the Future: What Role will Salesforce AI Play? appeared first on Salesforce Ben.

Earlier this year I was disappointed to find out that one of my head earned certs was being retired. The Marketing Cloud Social Specialist certification was no longer being offered and is officially being retired on the 22nd April 2019, see a bit more information… Read More
The post New Salesforce Certifications for 2019! appeared first on Salesforce Ben.

We’ve previously discussed Workflow vs. Process Builder vs. Apex, but there’s another automation tool Admins should have in their tool belts as well, called Flows. Flows, while purely a declarative tool, sit between Process Builder and Apex. In fact, Process Builder and Flows are both… Read More
The post Process Builder Vs Flows – Become the Ultimate Admin appeared first on Salesforce Ben.