Author: Franz Malten Buemann

A scratch org is a Salesforce environment that can be easily created to support agile development and continuous integration. The first thing you learn when you start using scratch orgs is that they die. Quickly. When they first came out, scratch orgs lasted just seven… Read More
The post Using Scratch Orgs: 3 Benefits, 1 Problem and 1 Solution appeared first on Salesforce Ben.

Conversational Marketing has emerged as a new software category. So what is it? In this post we’ll explain the basics of Conversational Marketing and demonstrate how you can effectively integrate your Conversational Marketing program with Salesforce. What is Conversational Marketing? Conversational Marketing helps companies have… Read More
The post Conversational Marketing with Salesforce: Everything You Need to Know appeared first on Salesforce Ben.

Back in the Spring ‘19 Salesforce Release, Joined Reports became part of the new Lightning Report Builder. Reports and Dashboards got a makeover in Lightning and more specifically, the entire setup for creating a report got updated and branded with the name Lightning Report Builder.… Read More
The post Creating Joined Reports in Lightning appeared first on Salesforce Ben.

Dreamforce is just around the corner – the largest in the Salesforce event calendar. We know by now what this mega-event promises to attendees – but, aside from the technology and innovation, the networking is quoted as a staple highlight, and for good reason! Networking… Read More
The post 11 Bullet-proof Networking Questions to use at Dreamforce appeared first on Salesforce Ben.

The Salesforce Economy will create 3.3 million new jobs by 2022. These are great opportunities, but how many of these jobs will be for remote workers? In this post, I will uncover the state of remote working in the Salesforce Ecosystem and explain why the… Read More
The post 3 Myths about Remote Working in the Salesforce Ecosystem appeared first on Salesforce Ben.

The biggest event in the Salesforce calendar is approaching fast, with Dreamforce 2019 kicking off in 3 months time. Salesforce Ben has put together this list 4 years in a row, and I’m happy to curate the Ultimate Dreamforce Parties 2019. As most of you… Read More
The post Ultimate Dreamforce Parties 2019 (45+ Parties!) appeared first on Salesforce Ben.

It feels like every year the excitement for Dreamforce starts earlier and earlier – and the ISV community is no different. For those of us travelling from across the pond, it’s always tricky This year’s conference is going to be filled with awesome initiatives for… Read More
The post Your Guide to ISVs at Dreamforce: Where to Be, Who to Meet and What to Watch appeared first on Salesforce Ben.

“2,700+ inspiring sessions designed to change the game”: with statistics like this, you might be wondering how to narrow down your Dreamforce agenda without fear of missing out, or worse, overbooking your schedule… Navigating to the sessions page on the Dreamforce website and filtering on… Read More
The post 8 Must-See Admin Sessions at Dreamforce appeared first on Salesforce Ben.

Starting from the Winter ’20 release Salesforce will force Salesforce Orgs, and their users, to switch to the Salesforce Lightning Experience. There has been a big marketing campaign around this, as many webinars, tools and campaigns have been made available to support the transition, including… Read More
The post 7 Salesforce Features #BetterInLightning to Share with Stakeholders appeared first on Salesforce Ben.

With less than 30 days to go until the mega-conference Dreamforce, how can Admins capitalise on all this unmissable event has to offer? With 4 days, 170,000+ attendees, and 2700+ sessions spread across San Francisco, you could be forgiven for running around aimlessly. Instead, here… Read More
The post 5 Unmissable Things for Your Admin Checklist at Dreamforce appeared first on Salesforce Ben.