Author: Franz Malten Buemann

In 2016 Salesforce introduced us to Einstein AI. Back then, Einstein’s AI capabilities mainly focused on helping busy sales teams. Today, the Salesforce Einstein brand has over 40 features spread out through Salesforce Cloud solutions, from service, sales, commerce to marketing. Even though the word… Read More
The post A Guide to 27+ Salesforce Einstein AI Products and Tools appeared first on Salesforce Ben.

For businesses of all sizes, duplicate records are an inevitable part of CRM ownership. Duplicates are often positioned as the central threat to the goal of CRM because they dismantle the single customer view, but that just doesn’t illustrate how destructive they are. The effects… Read More
The post Tools for Next-level Salesforce Duplicate Management appeared first on Salesforce Ben.

It’s all very well building out your Salesforce org to accommodate your processes further, even the complexity unique to your organization, but, there will come a time where you will need to take a step back and audit your setup. Record Types are one Salesforce… Read More
The post Guide to Cleaning up Salesforce Record Types appeared first on Salesforce Ben.

A few weeks ago I was pleasantly surprised to be approached Xi Xiao of the Salesforce Way site and podcast to join an interview with him. We decided to chat about a topic that hasn’t been covered a huge amount but is always going to… Read More
The post Start Your Own Salesforce Consultancy [Podcast] appeared first on Salesforce Ben.

Implementing Salesforce solutions demands active engagement and technical expertise, which is why organisations look to an implementation partner. According to one report by CIO, 18-69% of CRM Implementation Projects fail due to data-quality issues, unaccountable project management, and unrealistic expectations. There are obvious considerations when… Read More
The post 10 Tips for Choosing the Right Salesforce Consulting Partner appeared first on Salesforce Ben.

Companies can spend millions on Salesforce and related services, such as sales and service enablement, optimizing processes, materials and technologies, and recruiting top talent – to only name a few! Companies are open to investing in Salesforce beyond the licenses because it positively impacts the… Read More
The post 10 Free Ways to Monitor Your Salesforce Org appeared first on Salesforce Ben.

TrailheaDX is Salesforce’s conference aimed at anyone that wants to learn more about building on the platform. While TrailheaDX is not as well known or as large as Salesforce’s flagship event, Dreamforce, it’s a favorite of the Salesforce community. While the Salesforce World Tours &… Read More
The post Breaking News: Salesforce Conference TrailheaDX Goes Virtual for 2020! appeared first on Salesforce Ben.

Salesforce includes a number of standard objects with certain features that are predefined for you to build scalable processes as easily as possible on your org. In this series of articles, I am listing best practices for the main Salesforce standard objects that will help… Read More
The post Best Practices for the Opportunity Object appeared first on Salesforce Ben.

Despite women in the Salesforce ecosystem turning to employment benefits like flexible working to improve work-life balance, their entitlement is actually lower than that of men. Could this be contributing to career burnout? Each year Mason Frank conducts an independent Salesforce market survey, where we… Read More
The post Most Desired Work Benefits in the Salesforce Ecosystem – and the Growing Work-Life Balance Gap appeared first on Salesforce Ben.