Author: Franz Malten Buemann

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Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you’ve done — much less on communicating those accomplishments to marketing executives.
But that doesn’t mean that you should let your efforts fall silent. You can communicate your impact to the marketing team in more ways than one. In this post, we’ll discuss the different ways to gain visibility from your CMO in various marketing roles and provide you with key practices to ensure you’re on their radar.

How to Gain Marketing Executive Attention
Gaining Visibility as a Marketing Manager
When deciding which marketing KPIs to focus on — whether you’re a marketing leader or individual contributor looking for buy-in — you’ll want to consider which metrics will directly connect to your organization’s broader goals.
According to our State of Marketing Trends Report, SEO metrics are the most important to marketing leaders going into 2023. To better stand out to marketing executives, you can present them with data focused on SEO-oriented KPIs, including:

Sales, leads, and conversion rates
Total monthly visitors
Traffic from social media
New vs. Returning visitors
Click-through rate

A strategy led by SEO focuses on audience growth and brand awareness. Let your leadership know you’re focused on growing better and have the numbers to back up that success. In other words, make it apparent that your assignments and contributions are tied to those goals.
If you want to take it a step further, you can voice your innovative ideas to leadership — as long as you know how to back them up. Even your CMO will be open to a coffee chat or one-on-one with you if you have a well-thought-out plan that ties back to business goals and outcomes. After all, showing initiative will help you to stand out amongst your peers.
Gaining Visibility as a People Manager
The number of people working remotely at least once per week has grown 400% in the past decade, and marketing leaders have struggled with this transition. As a people manager, the best way to gain visibility from your CMO is to show your leadership skills through your star-studded team — no matter if they’re in-house, fully remote, or hybrid.
Unlike individual contributors, your success as a people manager is measured more by how well you’ve guided your team to reach KPIs consistently. So think of how you inspire your team to do their best, showing marketing executives that you’re a willing and capable leader.
Adapt and see your validation in your team’s results rather than personal gratification. Highlight the influence of your team members, their successes, and how their cooperation under your guidance has helped the org.
Gaining Visibility as an Internal Communications (IC) Manager
According to our Marketing Executive Leadership Survey, 72% of marketing leaders agree that their marketing org planning has been more difficult since the rise of asynchronous work and communication post-COVID. Your CMO and leadership team is not only well aware of these struggles, they’re looking to internal communications managers to relay the plans and productivity of each team.
Not only does IC help you promote brand values and vision to get employees engaged, but they also serve as a direct link to employee events, webinars, and other spaces where employees can feel involved and invested in the company. Engaged employees have a personal stake in your company’s success — and to increase your visibility in this role to leadership, you need to create organizational changes that:

Improve productivity without increasing stress.
Make clear connections between cross-functional teams and campaigns.
Clarify goal alignment across the organization.

Gaining Visibility as a Content Specialist
Our Executive Marketing Leadership Survey found that over 500 leaders believe content marketing is a critical aspect of any marketing strategy — and it’s only becoming increasingly important since field marketing has declined significantly during 2020. In fact, over 19% of marketing leaders wish their teams invested more in content marketing.
Marketing executives are looking for more input from content specialists to show the qualities of industry thought leaders that can capture the attention of prospects from different channels. They’re looking for skilled content specialists who are expert storytellers, possess excellent consumer and content trends knowledge, and have the data to prove it.
When addressing your marketing team and CMO, emphasize how you and your team develop content strategies that resonate — and show the results of those strategies in terms of generated leads and conversions. Content specialists play a role in all stages of content development, from ideation to execution to implementation. Make sure to take credit where it’s due in your next big video, podcast, or blog post.
In review, marketers in every facet of the industry can get visibility by focusing on four overarching principles:

In marketing, it’s a team effort to generate leads for a business — but ultimately, it’s up to you to prioritize your professional advancement. To better position yourself for success, make sure your marketing leaders know your name, see your impact, and notice just how much of an integral team member you are to the business.

Most weeks start in the same way for me. I’m sit, looking at my Buffer queue, scratching my head at what I should schedule across my social media profiles. Inspiration can be hard to come by. But recently, I’ve discovered a solution. Buffer’s AI Assistant. It is designed to simplify the process of social media scheduling, making it easier for me to come up with posts, refine my own ideas and help me create content that resonates with my audience.0:00/1×Buffer’s AI AssistantHere’s the catch though.To get the most out of AI, you need to provide the right inputs. This means taking the time to understand what information the AI system needs and how it processes that information. The quality and accuracy of your inputs will directly impact the quality and accuracy of the output.What makes a good AI prompt?In one word: context. A good AI prompt should provide enough context to allow the AI to make an informed decision. Additionally, the prompt should be tailored to the specific AI model being used and should provide all relevant information needed to make an accurate prediction.For example, if you are using Buffer’s AI Assistant, you need to feed it relevant information such as your target audience, desired tone, and content topics. Providing clear and concise inputs will help the AI system understand your goals and provide more effective suggestions. So, for example, you ask Buffer’s AI Assistant: “Write me a tweet about black Friday.”It’ll give you a result like this: “Get ready for the biggest shopping day of the year! #BlackFriday is just around the corner.”That’s, okay. But not something you’d probably be happy to share on social. Instead, providing Buffer’s AI Assistant with more information about your brand, your product, your tone of voice, and your target audience will help the AI create something much better. For example, if you ask Buffer’s AI Assistant: I run a small sustainable coffee shop that uses an organic, fair-trade roast from Peru. Our coffee is smooth yet flavorsome. Could you write a tweet promoting our 50% Black Friday deal? Our target audience is busy millennials, so make the tone of the tweet friendly, yet to the point.It’ll give you a result like this: “Fuel your day with purpose! Get 50% off our smooth & flavorful organic, fair trade coffee from Peru this #BlackFriday 🌎👩‍💼 Perfect for busy millennials looking for a guilt-free coffee fix 💪 #SustainableCoffee”This is much, much better. It’s not perfect. But it’s a step in the right direction. And that’s the point, get the input right, and you’ll get a much better result. So, without further ado, here are 38 inputs you can steal, tweak and test out for yourself:38 prompts to get you started with Buffer’s AI AssistantPrompts for generating ideasBased on [link], share [number] ideas for a/an [social media name] post (use)I run the [social media name] for a [type of account] Share [number] ideas to help increase engagement on my account (use)Generate [number] [post type] announcing the launch of our new

(use)Create a social media post that showcases the benefits of for [target audience] (use)Generate a motivational quote for [target audience] related to [topic] (use)Write a how-to post on [topic] for [target audience] (use)Create a post that highlights the latest trends in [industry/field] (use)Generate a list of [number] tips for [target audience] on [topic] (use)Write a post that explains the science behind [topic] like you would to a 5-year old (use)Create a post that debunks common myths about [topic] (use)Generate a post that discusses the impact of [topic/event/trend] on [industry/field] (use)Write a post that features [number] success stories related to [topic] (use)Create a post that compares and contrasts [topic A] and [topic B] for [target audience] (use)Prompts for drafting contentWrite a [social media name] post about [topic] that includes a call to action for [target audience] (use)Draft a post that showcases [number] ways to [achieve a specific goal related to the topic] (use)Create a post that breaks down [complex topic] into simple steps for [target audience] (use)Write a post that shares the latest news and developments in [industry/field] (use)Draft a post that offers [number] expert tips for [topic] for [target audience] (use)Create a post that explains the benefits of for [target audience] (use)Write a post that features [number] inspiring stories related to [topic] (use)Draft a post that shares [number] interesting facts about [topic] (use)Create a post that lists [number] common misconceptions about [topic] and provides accurate information (use)Write a post that compares and in terms of [specific aspect or feature] (use)Prompts for when you’re ready to publish and promoteCreate a social media post that announces [content piece] and highlights its key takeaways for [target audience] (use)Draft a post that features a quote from [content piece] and provides a link to read more (use)Write a post that showcases [number] reasons why [target audience] should check out [content piece] (use)Create a post that highlights the unique features of [content piece] and its benefits for [target audience] (use)Draft a post that provides a behind-the-scenes look at the creation of [content piece] (use)Write a post that features [number] testimonials from satisfied readers of [content piece] (use)Create a post that asks [target audience] to share their thoughts on [content piece] and provides a link to read more (use)Draft a post that offers [number] exclusive tips or insights from [content piece] not found anywhere else (use)Write a post that showcases the positive impact [content piece] has had on [specific industry or field] (use)Create a post that presents [content piece] as a solution to [specific problem or challenge faced by target audience] (use)Prompts for when you’re repurposing old contentRewrite this social post in a more engaging style: [add the social media post] (use)Turn this LinkedIn post into a Twitter Thread: [add the LinkedIn post] (use)Take this Facebook post and transform it into a caption for Instagram: [add the Facebook post] (use)Take this YouTube description and create a TikTok caption for the video: [add the YouTube description] (use)Read my 5 best performing social posts and come up with a new post in a similar style: [add 5 best performing social posts] (use)If you’re feeling stuck on what to post on social media, Buffer’s AI Assistant is here to help. It’s designed to make your life easier by suggesting content that resonates with your audience. But to get the best results, you need to give the AI the right information.A great AI prompt should provide enough context for the AI to make a well-informed decision. The more information you give, the better the AI will understand your goals and the more effective its suggestions will be.Got any suggested prompts you’d add to this list? Send us a Tweet to let us know and we’ll get it updated! And for more advice on creating great AI prompts, check out this thread:Everyone’s using ChatGPT. But almost everyone’s STUCK in beginner mode.10 techniques to get massively ahead with AI:(cut-and-paste these prompts👇)— Rob Lennon 🗯 | AI Whisperer (@thatroblennon) January 3, 2023

Want to try out Buffer’s AI Assistant for yourself? Get started today for free!

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