Author: Franz Malten Buemann

Webinars are an interactive form of marketing and can be used as a relationship-building or authority-building tactic. If you’re new to creating webinars as a marketing strategy, read along and find out what webinars are, their main benefits, and how to create them.

Sometimes all it takes is a nudge in the right direction to turn an almost-customer into a purchasing customer. We’ve all seen leads get stuck in the funnel, inching closer to a sale but sealing the deal never happens. And sure, you’re not going to convert every single lead that visits your site, but there…
The post 3 Email Workflows You Should Be Using Right Now appeared first on Benchmarkemail.

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly.
Despite the rapid cadence, every quarter we work to create new, remarkable ways of reaching, informing, and converting our audience.

I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets.
Establishing the Campaign
The beginning of our Q1 2020 Acquisition Campaign started with a blinking cursor. As we brainstormed how to start our research, we had a few inputs to work with.
First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month.
We knew that reports were a content type that worked well for us in the past. We saw our 2019 Instagram Engagement Report and a 2020 Social Media Report successfully attract new audiences.
At the very least, it was a motion that our audience was familiar with, which meant there was less of a barrier to show the value.
Additionally, seasonality played a large role in our planning. We wanted to build content to support marketers planning their strategies for the upcoming year.
With the combination of 1) a target audience, 2) an understanding of high-performing content types, 3) timing, and 4) our additional user research, we wanted to create a remarkable go-to resource for marketing managers building their strategies for the year.
Thus, the idea for “Not Another State of Marketing Report” was born.
In this article, I’ll talk through the report surveys and content, the web experience, the promotion, and the results. Hopefully, it gives you a peek behind the curtain and some inspiration for future campaigns.
Running the Surveys and Creating the Report Content
The first and most important thing about the content of this report was to start collecting survey data for analysis and visualization.
Working with our team at HubSpot Research, we ran our first survey in November/December of 2019 that went out to 3,400 global marketers.
After we sent out the survey, we talked about what might differentiate this content from other reports we had released in the past. While the data was valuable, we knew that data can be dull without human context or insights.
So, we brought in the humans.
Our first criterion for selecting our experts was their subject matter expertise. We had come up with a list of topics we wanted the report to cover (from SEO strategy to content marketing strategy and more) and wanted our experts to have deep and specific knowledge about the topic we chose them to represent.
Our second criterion was seniority. We were crafting a report for higher-level marketing managers, directors, and VPs, so we wanted our experts to have a similar level of seniority.
We are fortunate enough to work with a lot of brilliant marketers at HubSpot, so eight of our experts were internal. The other two, Cynthia Price (VP of Marketing at Litmus) and Ellie Mirman (CMO at Crayon) were generous enough to offer their time when we asked them to share their expertise with us.
We interviewed each of our experts for about an hour, took detailed notes, and recorded the interview. We also shared the survey data with them to gather their commentary about the data points. Finally, we worked with the experts to craft detailed articles with their advice for the upcoming year.
We decided to leave these articles ungated on the web experience, so we optimized them for organic search with extensive keyword research. We’ve seen some exciting results from that play — generating over 15,000 backlinks in the first two months and taking the number three result for the search term “state of marketing”.

When we received the initial survey data, we were thrilled by the results — but knew we needed to take it one step further. So, we ran an additional survey in January to a North American database of marketers.
At this point, with the additional survey data and expert commentary, we sourced some quotes from experts across the industry. We ended up with a great group of contributors from Dropbox, Twilio, and more.
When all was said and done, we had 19,000 words worth of insights and 70+ data points.
Designing and Developing the Web Experience
Differentiating this campaign didn’t stop at the expert insights. We wanted to create an immersive web experience to pair with the report PDF.
The result was a fully custom web experience with a homepage, nine child pages for each article, and custom interactive form that follows the user in a non-intrusive banner. It was designed by an incredible lead designer, and built from the ground up by three developers. (It’s better seen than described, so I’ll leave you with this.)

We were curious about what kind of conversion rates this custom web experience could drive.
To date, the homepage of the report is converting at around 35%. This metric is calculated as the ratio of views vs. submission and is measured in HubSpot’s own HubSpot portal.
We’re really excited about that conversion rate, but we’ve noticed that it doesn’t stay as high throughout each page of the web experience.
For example, on a sample article page, we noticed the conversion rate was about 5%. The leading theory right now is that people are downloading the offer when they land on the homepage, and then they explore the rest of the experience after downloading, so they aren’t converting on the offer pages.
Overall, though, we’re very proud of how the web experience turned out and think it’s a strong differentiator. After all, 38% of people will stop engaging with a website if the content doesn’t look pretty on the page.
How We Promoted the Campaign
When it came time for promotion, we had to decide on three things: the story we wanted to tell, our creative promotional assets, and the channels we wanted to pursue.
1. The Story
The literal offer that we were marketing was a report. However, the emotion that we wanted to portray was confidence. This was the story we wanted to report and campaign to tell.
For some marketing managers, feeling confident about a strategy can prove difficult. Are other people in the industry doing this? How will I know if it will work?
Data can help ease those concerns, as can long-form articles from deep subject matter experts.
So, we wrote 20 headlines around that concept. This was a good exercise because, although most of them ended up unused, we found this process sharpened our writing “muscle”.
One of the early headlines we landed on was, “A report for marketers who use data to outperform their goals.”
2. Our Creative Assets
The design of this campaign was important to us. We wanted it to feel cohesive across the web experience, the PDF offer itself, and our promotional efforts.
So, under the guidance of our lead designer, we put together a detailed brief for a freelancer, and he came up with some beautiful stuff.

Our learning here is that cohesive design across all campaign assets makes the campaign feel larger than life.
3. Promotional Channels
On the Global Campaigns Team here, we like to bucket our promotion into three categories:

Paid : What channels can we activate that we have to put direct dollars into?
Owned: What organic channels and established HubSpot audiences can we leverage?
Earned: What are some additional free promotion and placements (e.g. organic SEO) can we leverage?

For our paid channels, we chose to focus on Facebook Ads (historically the lowest CPL for us) and LinkedIn Ads (typically more expensive but more effective targeting for the audience we wanted to attract). For this channel, we built a more standard landing page to drive conversions.
For our owned channels, we activated our brand channels (social media, email, etc.), our solutions partner channels, our customer channels, our HubSpot Academy Channels, and Sales Channels (our BDRs used the report as a conversation starter). We also asked our authors to promote it on their personal social networks, and we gave them personalized assets to make that promotion remarkable.
For our earned channels, we focused heavily on the organic SEO value of our ungated articles, the promotion from our partners in the report (Litmus and Crayon), and media placement in marketing publications.
Tracking and Analyzing the Results
This campaign was quickly successful: We hit 100% of our net new lead goal in 16 days and 150% of the goal in just over one month.
As of April 21st, there are 15,800 backlinks to the report. We are ranking for over 350 organic keywords and secured the #1 result for the search term “state of marketing.”
The custom homepage is converting at over 30%, and the paid landing page is converting at 25%.
About 50% (48%) of the net new leads for the campaign came from paid social media. We are hoping to see that percentage decrease as organic traffic continues to gain traction.
There were a lot of factors to our success, but we’ve identified the following as the main ones:

Spend time in the strategic planning process. It’s tempting to rush a campaign out the door, but a well thought out strategy goes a long way. Use qualitative, quantitative, and search data to inform the direction you choose.
Think about how you can contribute to a conversation that’s already being had in a new way. There are a lot of State of Marketing Reports out there. We focused on providing that same value but took it a step further.
Help your creative team by giving them strong creative guidelines. This makes the design more cohesive and powerful in the end.
Identify at least three channels you can activate for promotion. You should prioritize the ones that will most help you with your goal. Since we were looking to attract a new audience, our paid channels made the most sense to invest in.
Double down on the details of your content. If someone is willing to give their information for your content, you better make sure it delivers on value.

Best of luck with your future campaigns!

 

 

The faith-based industry is getting more and more popular, spreading its range on different branches such as literature, cinematography, and even fashion. Just like Mel Gibson’s successful movie The Passion of the Christ gained $611M worldwide, the fashion company Forever21 is stamping Bible verses on their bags, counting on better sales. Companies have realized that by touching the immense demographic of religious people, they can reach much higher numbers.

 

Foundations of Faith-based marketing

 

If I say that religion is a business and to add, not a bad one I think no one would be surprised. Every year a widely understood religion contributes over $1.2 trillion of socio-economic value to the United States economy with as much as $437 billion coming from faith-based businesses. Such businesses can cover different fields, the most popular ones being Kosher and Halal food industries, religious literature, and as the example listed above states – movies, media, or fashion. Coming down to one definition, I would describe faith-based marketing as the integral correlation between religion (or religious beliefs) to business and marketing.

 

Targeting strategy 

 

For a considerable time, marketers were targeting certain groups using mainly demographic data. After the emergence of mass media, a need to divide consumers into more specific groups arose, to make strategies more profitable. And so potential customers were sorted by standard categories such as age, sex, income, or degree, which as it turned out, wasn’t enough. 

 

With the new technology, software, and strategies marketers moved to a new stage of advertising using additional data, which allowed them to concentrate on more individual aspects of clients, such as their passions, preferences, online behaviors, and most importantly beliefs. 

 

To put it in numbers, Christianity as the largest religion counts over 2,3 billion people. That being said, targeting this group can deliver huge income for companies, just by listening and living up to their requirements.

 

Understanding needs and beliefs

 

To comprehend the needs of religious customers, marketers should have at least a superficial overview of what religion defines. It isn’t only (like the popular opinions states) a set of orders and prohibitions collected under divine command, but it affects behavior, thoughts, and attitude towards society and individuals. That implies Religious beliefs can influence customers’ perception in the case of marketing. A good example would be alcohol prohibition in Islam, hence companies are coming with alcohol-free cough syrups, which are purchasable by Muslims.

 

Successful campaigns

 

As an example of successful marketing referring to religion, Sunsilk Bangladesh a beauty company providing hair products came up with Hijab Refresher dedicated to Hijab-wearing women. Sunsilk not only showed the desires of their religiously diverse clients but also how to fulfill them. 

 

In 2017 United Colors of Benetton released a spot on India’s Independence Day showing cultural coexistence, community, and the game of Cricket – one “religion” that unites all. Heartwarming commercial, using religious symbolics did not in a reality show any of the company’s products, but for sure took advantage of faith-based emotions to play with the viewer.

 

Are faith-based companies more reliable in the eyes of customers?

 

“Mary, Jesus’ mother, had 100% faith that He could resolve the issue at hand” 

Assuming that Christian based businesses are following their religious doctrine, a given organization can be seen as a more reliable one. Visiting domains with quotes like the one above can convince customers that the company is not only adapting principles of particular beliefs but also introduces them as more prevalent, which contributes to the religion itself. In this case, it is not a religion that supports marketing, but marketing is the tool to support religion.

 

In the name of faith

 

There is no scope of doubt that religion is a vast tool that appeals to the masses. From the business point of view – no holds barred. Obviously, in terms of marketing, it was a timeless decision to integrate religious beliefs with the promotion. Faith-based strategies allow companies to gain even more, even faster, and as some claim, in the name of faith. The question occurring while covering this topic, is it ethical to use religion in such a mundane matter? This one I would like to leave unanswered.

marketing automation

marketing automation

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures.
I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. They often zeroed in on me as I became their focus point and silent motivator. The fixation felt awkward at times, but that felt like one of my small contributions to society. That, and an endless supply of cat videos.

Back then, the stakes were relatively low. But when you’re tasked with putting together a presentation to a board of directors, the pressure’s on.
But with a few tricks in your arsenal, you won’t need a sympathetic audience member to gauge how well you’re doing.
Let’s walk through some tips to prepare for your presentation and review some things to avoid.
1. Know your audience.
Knowing your listeners is as important as the content of your presentation. When you understand their priorities, you can put together a presentation that speaks directly to them.
If you don’t know the board well, do some research and get answers to these questions:
What does the board care about?
This will help you see from what lens they look at things. For instance, a board keen on community impact may not be drawn to a presentation focused on return on investment (ROI).
There are a few ways to find this out. You can start by looking into each board member’s professional background. If most members have a finance background, for instance, you’ll want to make sure you cover any financials as it relates to your presentation. This could be cost, expected ROI, or operating margins.
You can also get some insight into what the board cares about by looking back at your interactions with its members. Think about the conversations you’ve had: What comes up most often? Is it company culture, profit, philanthropy, innovation, or something else?
What are their main concerns?
A board of directors is responsible for making decisions that will ensure the growth and sustainability of a company. So naturally, they will be looking out for anything that may impede that process.
Common concerns a board may have are:

Costs: How much time and money will it require?

Timeline: How long will this project take and is that timeline feasible?

Risks: How risky is your proposal and what is the risk-to-return ratio?

You may find that each board member has a different focus, which means your presentation should be well-rounded to tackle these issues.
Once you know this answer, you can subtly handle each concern throughout your presentation. Getting those answers will help you create a presentation that not only interests your audience but also aligns with their goals. This, in turn, will bring you much closer to accomplishing the plans laid out in your presentation.
2. Plan ahead.
The next step in delivering a great presentation is making a plan. This means figuring out the focus of your presentation, what you’ll cover, and what you’ll leave out.
A presentation should follow the structure of any good movie, with a beginning, middle, and an end. Here’s an example outline for a presentation where the head of the marketing team is proposing course offerings as a new lead generation channel.
In the beginning, you should set expectations for what you will cover. This is also an opportunity to set the baseline and explain the current state of affairs. This may look like discussing KPIs or reviewing goals and outcomes.
The middle is the meat and potatoes of your presentation. You’ll likely spend time providing data, contextualizing it, and explaining your approach.
Your ending should bring together your key points and leave your audience with actionable steps. Because what good is providing the information if you have no plan for what to do moving forward?
3. Structure your presentation based on the board’s process.
Not every board of directors operates in the same way. Sure, there are standard guidelines for every meeting. However, the approach may vary for presentations.
Some may operate more like a town hall, pausing periodically to discuss the points as they come up. In this case, leave room after each section of your presentation to discuss what was covered.
Others may follow the more standard approach: presentation followed by a discussion. Studies show that humans remember best the beginning and end of what they read, hear, and see. What’s in the middle tends to get lost. With that in mind, consider sharing your most pertinent information toward the beginning and end of your presentation.
4. Keep it concise.
One thing board members aren’t known for is open availability. That said, you want to make the most of your time with them. How do you do that? Stick to the scope of the presentation.
While it’s great to incorporate storytelling, avoid getting sidetracked and wasting time. Be clear and keep it simple.
If you’re showing data, only share one highlight per data graph. There are several reasons for this:

Data itself doesn’t tell a story. You, as the presenter, do. As such, you have to explain what it means and why it matters. Let’s say lead generation at your company has plateaued in the past year across all channels. That’s all the data says. But during your research, you realize it’s due to a shift in how your audience is consuming information. Your role is to present the data and explain the “why” behind the plateau along with a solution.

You want to prevent information overload. Share the piece of data that best supports your points and has the most impact. For instance, if a new lead generation channel is the focus of your presentation, diving into the specifics of another channel may not be worth your time.

If you leave it to your audience to make sense of the data, they might reach a conclusion that doesn’t align with your message.
5. Set up early.
There’s nothing more awkward than silence during a technical difficulty.
Everyone’s looking at you while you’re figuring out why technology has forsaken you. The more time the issue takes to resolve, the more panicked you get. We’ve all been there.
To avoid this, set up early and do a run-through before your scheduled presentation time. It’ll give you time to get familiar with the space and any technology you’ll need to run during your presentation.
6. Incorporate visuals into your presentation.
When choosing between words and media, pick the latter.
Visuals help us make sense of information at a much quicker pace than words do. We’re also better at remembering what we see versus what we hear by 55% – it’s called pictorial superiority.
It’s also beneficial to keep your visuals simple. If you have too much going on, your audience will be confused. But if it’s too bare, it will take too many visuals to paint the picture. So, pull your most significant data and use data visualization tools to design intuitive graphics.
7. Focus on results.
A board of directors typically focuses on big-picture decisions that will have a long-term impact on the company.
In this vein, every piece of your presentation should get you closer to answering these questions:

“Why does this matter? ”
“What is the long-term impact? ”
“How does this bring the company closer to its goals? ”
“Any potential roadblocks? How will you address them? ”

Incorporating these answers into your presentation will set you up for a smoother Q&A session.
8. Send materials beforehand.
Depending on what you’ll be covering in your presentation, it may be helpful to send the board materials to review in advance. This should only be supplemental information that would be too time-consuming or distracting to cover in a presentation, like reports and demos. This way, the focus during the presentation will be on the “why” and not the “how.”
The one material you don’t want to send is your presentation, as you want to be the one to contextualize it. Otherwise, the board might form an opinion based on limited information.
A week before the meeting is a good rule of thumb, leaving room for you to respond to initial comments or feedback.
Think of this process as an advantage. You get insight into what the board members may bring up during the meeting and more context to prep. Secondly, it ensures everyone is on the same page ahead of the meeting. That way, you can dive straight into key points during your presentation without covering minute details.
9. Build confidence with your power outfit.
Building confidence is one of the less concrete tips on the list to implement. But the good news is, there are research-backed techniques you can use to achieve it. One of them is right within your reach: clothing.
Many of us can relate to the feeling of trying on clothes in a fitting room and feeling like a million bucks. It tends to put us in a better mood and shift our perspective.
Well, turns out there’s a reason for this. In 2012, two researchers coined the term “enclothed cognition” to refer to the impact clothes can have on the psyche. They found that the clothes we wear can shift our perspective.
In that spirit, put on your best blazer or suit the day of your presentation. That outfit may be just the boost you need.
10. Rehearse your script.
During a presentation with a board of directors, you want to avoid the Michael Scott approach at all costs.
Instead, go the exact opposite route: practice. Practice is the cure to presentation jitters and the formula for seamless delivery. The more familiar you become with your content, the better the presentation will be.
If it’s been a while since your last presentation, start by practicing in the mirror. You’ll immediately notice any mannerisms that may be distracting to your audience. Recording yourself also works great.
Then, practice in front of an audience. And, unfortunately, your dog won’t cut it for this one. Practice with family or friends who can give you feedback on how to improve.
And remember: You’re the only one who knows your speech and presentation. So, if you mess up or forget to mention something, you’re likely the only one who noticed.
11. Don’t fall into the PowerPoint trap.
You’ll likely use a tool like PowerPoint to guide you during your presentation. Yet, it’s important that you don’t overly depend on it.
For instance, packing your slides with heavy text or bullet points is a surefire way to lose your audience. In fact, 40% of respondents in a 2018 study by Prezi said it caused disengagement and made it harder to retain information.
So, stick to one key point on each slide. It’s easier for your audience to remember and prevents information overload.
12. Read the room.
Even if you follow every tip listed above, you might hit a point in your presentation where there’s a disconnect between you and your audience. You might notice confused looks or a shift in body language. If that happens, that’s your cue to pivot.
If your audience seems confused, dive in a little bit deeper on your point. If you sense disagreement, tackle those concerns head-on.
Let’s say you’re proposing a new initiative for the company, and you sense some pushback on the timeline.
You can address it by saying something along the lines of, “You may have some concern regarding the timeline and whether it’s feasible given our current projects. While the timeline may seem tight, we have factored in X, Y, and Z, and, given our past initiatives, we believe this timeline will account for A, B, and C.”
A response like this can mitigate the situation while still keeping you on track.
13. Include time for questions.
As a foodie, dinner for me isn’t complete without a good piece of chocolate. Whether it’s a KitKat or a chocolate cake, having chocolate after dinner feels like the perfect ending. Q&A sessions are kind of like that. It’s the audience’s chance to ask questions and discuss the presentation.
Be ready for questions regarding the data and solutions you presented. The length of the Q&A session will vary depending on the length of your presentation, the size of the board, and other factors.
Additionally, it’s your opportunity to address any looming concerns and re-emphasize your key points. Not sure what to do if you don’t have an answer to something? Here are a few responses:

“That’s a great question. I don’t have an answer for you at the moment, but I will follow up over email by end of day.”
“I don’t have much experience in that X [topic/department/]. However, I will reach out to X and get back to you within a week.”
“We haven’t explored that yet, but what I can tell you is …”
“That’s a great point we hadn’t considered before. My team and I will reconvene and strategize on the best way to approach this.”

When the stakes are so high, a presentation to the board can seem daunting. By incorporating these tips into your strategy, you can remove the stress and focus instead on your delivery.

When it comes to event marketing, there are many tasks that need to be completed prior to (as well as during and after) your event. This can become overwhelming, especially if you’re on a small team. 
The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration. In this blog post, we’ll cover seven of the best event registration tools on the market today.

For the sake of simplicity, the free event registration section includes one option that is always free for event registration. The second section includes event registration tools that are either always paid, or offer free and paid plans. 

Free Event Registration Tools
1. HubSpot Free Online Form Builder

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HubSpot’s Free Online Form Builder makes it easy to create, integrate, and share forms with your audience. The drag-and-drop builder makes the process of designing your registration forms simple — then, all attendee contact information obtained is automatically stored in your CRM.
Share your event registration form on an event website or web page. There are over 1,000 form fields and over 12 field types you can use to customize your event’s registration form. Then, decide if you want to trigger notifications when an attendee signs up for your event by completing and submitting your form.
Are you a WordPress user? Well HubSpot still applies to you thanks to the HubSpot WordPress Plugin. 

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When it comes to using HubSpot as your event registration tool (or as your CMS, CRM, Marketing Software, Sales Software, or Service Software, for that matter), you have a lot of flexibility — even if your website is built on WordPress. In fact, HubSpot’s free WordPress plugin, which is built natively in WordPress, helps capture, organize, and engage visitors with free forms (as well as live chat, contact management, email marketing, and analytics).
Select to receive notifications once an attendee completes registration, as well as automate event-related follow-up emails. Use the drag-and-drop form builder for your event registration or stick to the WordPress builders you already use (this is made possible by the many integrations HubSpot offers, like Gravity Forms). Lastly, built-in analytics and reporting dashboards allow you to keep track of your attendees and their contact data with ease.
Next, let’s look at some more event registration tools. 

Best Online Registration Tools
2. Google Forms

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Google has a variety of tools you may find yourself using every day (I know I do) — Google Docs, Google Sheets, and Google Slides are just a few examples. So what about a Google Event Registration Tool? Well, Google Forms offers the necessary features for just that. Similar to other Google products, Google Forms offers a plan for personal use (that’s free) and a plan for your team (that’s paid and comes with greater security and control).
With this paid Google Business plan, you can create event registration forms for attendees, students, or patients and track all sign-ups. To create your event’s registration forms, simply open a new form and begin customizing the form fields. Drag and drop these form fields so they’re positioned accordingly, and add images, videos, and custom logic as you see fit.
Then, send registration forms directly to your audience members’ email addresses and view data about submitted forms within the built-in analytics dashboard.
Price
Google Forms Workspace requires a Google Business Plan. You’ll gain access to Google’s other products in addition to Froms with a paid plan. Plans range in price from $6 per month to $18 per month. If you’re looking to use the product at the enterprise level, contact a rep for a quote.
3. Splash

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Splash is an event marketing program for online, in-person, and hybrid events. This tool allows you to design and customize responsive web pages and emails for your event. As for attendee sign up, choose to share registration forms and RSVPs that your audience can then send back to you with ease. Smart guest lists, targeting, and email marketing features exist to optimize and streamline event registration and promotion.
Splash also provides the necessary tools to check-in attendees, share event-related surveys, and run sweepstakes and contests. Integrate Splash with your marketing automation platform and CRM, and analyze event data via the tool’s reporting dashboard.
Integrate Splash with HubSpot to create, plan, and host on-brand events all from a single tool and leverage attendee data in HubSpot for future campaigns and events.
Price
Try Splash for free, request a demo, or speak with a sales rep to learn about the right plan for your team.
4. Eventbrite

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Eventbrite is an event technology platform ideal for supporting and managing any event you host. The tool’s event registration feature is so easy to use that it only requires you to work through three steps.
Start by entering your event details. This is when you’ll finalize your event’s who, what, where, when, and why.
Then, create your tickets — select whether or not your tickets will be free as well as which type of tickets you’ll offer (e.g. single vs. multi-day pass). This is also when you’ll determine whether you want to offer a discount or promo code for early-bird and group purchases.
Lastly, open registration to your audience via web page or social media. Specifially, Eventbrite makes it easy to share registration via Facebook and Instagram.
Price
Eventbrite offers both free and paid plans. The Essentials and Professional plans are free if you host a free event.  Eventbrite will only charge you when you sell a paid ticket.
If you are hosting a free event, you have access to all features offered in the Essentials plan, and you have access to all features offered in the Professional plan except for phone, chat, and email support. There’s also a third plan option, Premium, which offers the greatest amount of flexibility and customization at the highest price.
5. Whova
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Whova is an event management tool that comes with an online registration feature. Create tickets within minutes and customize registration in a number of ways. Offer discount pricing (for early-bird or group ticket purchases), offer different types of tickets (e.g. single vs. multi-day pass), and ask attendees questions about your event when they’re registering (e.g. what made them want to attend your event or what they’re most excited for).
You can also create a registration web page and embeddable widgets to link to your registration as well as use the real-time reporting dashboard to track sales and attendance. 
Price
Contact Whova directly for a quote via their pricing page.
6. Wild Apricot

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Wild Apricot is a membership and event management software with an online event registration feature. The tool makes it easy to create an online event listing that attracts your target audience as well as includes images and your online event registration form. Any event you create with Wild Apricot is added to the tool’s calendar and/or your website so your audience can learn about and sign up for the event from anywhere.
Share early-bird discounts or coupon codes, offer add-ons at checkout, and schedule automatic confirmation emails to be sent to attendees. Wild Apricot also automates your event’s promotion, accepts online payment, and manages event check-in. The tool even allows attendees to connect and network with each other via the mobile app. 
Price
Wild Apricot has eight different plans that range from free to $600 per month. Each plan offers different features and capabilities as well as a free trial so you can test out the tool before committing to it.
7. Bizzabo

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Bizzabo is an event management platform for all events including those that are online, in-person, and hybrid. The software offers an event registration tool that’s customizable and embeddable so attendees can register without ever leaving the event website. You can also brand your event’s registration form so its design complements the event.
Customize your event registration form’s fields to ensure you get all of the information you need from attendees — then, view these details in Bizzabo’s contact management dashboard. Bizzabo also integrates with a few social media platforms so you can promote your event and share content that your attendees post with ease.
Price
Reach out to the Bizzabo team for your free demo and a quote.
Think about the various features you need out of a registration tool for your event and get started sharing event registration with your audience members. Then, sit back and watch attendee sign-ups start flowing in. 

The world has gone increasingly digital, both by choice and by necessity. In-person events have been put on pause; therefore, digital networking tactics are the new go-to. This means that if networking events and conferences are a part of your brand and marketing strategy, it’s time to rethink your approach. Networking events have a million…
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