Author: Franz Malten Buemann

The holiday season presents unique opportunities for both businesses and consumers. It’s a time when consumers happily purchase products for family, friends, and loved ones. For businesses, it’s a chance to increase sales, brand awareness, and engagement. Every year, the holidays are pretty promising for small businesses. Some even know that they’ll make the majority of…
The post How to Get Started with Your Holiday Marketing appeared first on Benchmark Email.

Looking for a way to dramatically “up” your content marketing game without adding a single item to your editorial calendar? The answer is a content refresh, and here are three reasons why you should do it: To get results without having to spend extra money. To show you keep up with news and changes in…
The post Why You Should Do a Content Refresh Right Now appeared first on Benchmark Email.

Picture this: a customer is looking to replace their email marketing software. As they evaluate different options, they look for products with features that suit their needs and preferences. Most importantly, they want proof that your product works. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what…
The post Essential Case Study Questions to Ask Your Best Customers appeared first on Benchmark Email.

When it comes to linking and SEO, backlinks get a lot of attention (and for good reason), but you can’t ignore the importance of internal link building for rankings and optimization. Internal link building is a great way to move traffic around your site and increase the relevancy and utility of your various pages. It also helps…
The post Everything You Need to Know about Internal Link Building appeared first on Benchmark Email.

Many people look at a CRM as merely a sales tool – a way to keep track of where customers are in the buying journey and a method for nurturing leads. And yes, it does do those things. Applied correctly, however, a CRM can actually drive better customer experience outcomes by strengthening the connections between…
The post 5 Ways a CRM Can Improve the Customer Experience appeared first on Benchmark Email.

Long-term clients are the bread and butter of a successful marketing agency. While it’s certainly a good idea to always be working on ways to bring in new business, it’s those long-term clients who are going to help you build a strong and sustainable portfolio — especially if you’re running a small or mid-size firm.…
The post 5 Marketing Strategies to Help Grow Your Agency Retainer Business appeared first on Benchmark Email.

Video has been one of the fastest-growing marketing trends in recent years. The number of people who watched digital videos increased by 3.2% to 244.4 million in 2020. Small business owners can use video as a marketing tool to effectively reach their target audience. With four in ten online users watching videos from brands they are thinking of buying from, now is…
The post 5 Video Marketing Trends for 2023 and How Small Businesses Can Use Them appeared first on Benchmark Email.

The end of a year — and the start of a new one — always puts sales top of mind. It’s your last chance to achieve any goals that you set for yourself, as well as to set the bar you’re aiming for in the future. It’s the best time to think about which tactics…
The post 6 Tips for Generating and Converting More Leads This Year appeared first on Benchmark Email.

As we glide haphazardly, stomp hungrily, or walk kinda dopey-like into 2022 (your entrance depending largely on what you did the night before), you’ll want to start afresh, turning over a new leaf and leaving 2021 behind. “Twenty-twenty-who?” You’ll ask casually. You’ll want to dig out a pen – nay, a quill – and paper…
The post 8 Common Social Media Marketing Mistakes to Steer Clear of This 2022 appeared first on Benchmark Email.