Author: Franz Malten Buemann

Hi, I’d like to show you what we have been up to in https://plasmic.ai. Our AI-powered video platform transforms text into a pixel-perfect, ready-to-post video. No more need for film crews, studios, or post-production. Customers are using us for: e-learning, sales, e-commerce, and more. We have been also featured in ProductHunt, https://www.producthunt.com/posts/plasmic-ai
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I run a CV / resume writing and interview coaching company. In a nutshell, I want to find people looking for work. For the last year I have been using dux-soup on linkedin, targeting people currently seeking opportunities. It has been amazing for me but I want to expand because I now have someone working with me and can take on more clients. I never try connect with more than 130 per day, and recently started a second LinkedIn profile targeting the same audience but in a different country. However I need to grow this very slowly so LinkedIn doesn’t catch me and shut me down! I have noticed lately that although I am sending the same number of connections per day, the number of people accepting has dropped off a lot. Is it a coincidence or has linkedin possibly started identifying dux soup? Does anyone have any other recommendations on tools I could use on any other websites? Is there something that can help me target people on jobs sites directly? Any feedback is really appreciated!
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Not sure if SMS marketing is right for you? In this guide, we’re sharing everything you need to know before you decide whether to move forward with this marketing channel.

 

 

3 ‘Vs’ of the future are often mentioned when discussed further-development of advanced marketing strategies and technologies. Two V’s we’ve already covered – first as for video – events monitoring related to players, and second for voice – AI Voice Search. The third one, visual, has just arrived – Cinderella AI – Visual Products Search powered by Google Vision AI Engine. Why is the last one considered the most important piece of product search technology development? According to an MIT News report, 90% of information transmitted to the human brain is visual. If that’s so – instead of following the trends, set new standards in searchandising. Improve your technology and implement SALESmanago Cinderella AI today for a breakthrough in Customer Experience.

&ndsp;

How Cinderella found her shoe: What is AI Visual Product Search?

 

If you still ask yourself, why is Visual Search so important? I hasten to answer.  Our culture is already dominated by visual perception, so it seems natural that we would use an image to start a search. No more digging deep to find relevant searches, by just one click Cinderella AI – Visual Products Search can provide multichannel shopping experiences by integrating online and offline world.

 

Currently, only 8% of retailers have built image search into their web inventory (l2inc),
By 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30% (Gartner),

62% of Millennials desire the ability to visually search over any other new technology  (SocialMediaToday), 
When shopping online for clothing or furniture, more than 85% of respondents respectively put more importance on visual information than text information (BusinessWire),

36% of respondents have performed or used Visual Search, the same rate as voice search (BusinessWire).

 

AI Visual Product Search is the last step that will bring the elements together: Search Engine Turbocharger mechanism, AI Voice Search, and advanced custom settings.  But there are just pieces. Now, imagine it as a puzzle set. If you want to get a full picture and gain real benefits, implement a Visual Search, to see how this combination drives not only the Customer Experience but also Visual Experience, which nowadays, according to 59% of people is the most important (BusinessWire).

 

Join the product search revolution

 

Allow your customers (especially those using mobile phones) to upload a picture with a look they like and the AI Visual Search Engine will automatically display the products similar or fitting the desired look and feel.

Automatically display products looking similar or fitting to the products the customer is browsing through on your online store.

Use AI driven Visual Recommendations and display what your customers like and recommend them stylish products using various scenarios: visually similar to those in a cart, products similar to those viewed or recently bought. 

Increase the value of the cart by recommending products matching look and style during checkout phase.

Provide personalized communication with your customers by delivering predefined stylizations that were created based on similar and complementary products that they were looking for before.  

 

Visual search is taking the retail world by storm

 

Start a trend instead of following them, stand out of your competition and come out against customer expectations by deploying AI Visual Product Search,Sell to clients that have already made a decision, enable your regular clients to check whether your website has the same or similar product and they desire,

Transfer real-world pictures into real-deal by integrating online and offline shopping experiences, promote ‘shopping with your camera’ idea, and eliminates the frictions between seeing and buying,

Shorten path from search to conversion, speed up the process of searching for products not only on the website but also develop further mobile experience,

Improve shopping journey, reduce steps needed to find a perfect product to one and optimize search-time providing image-search-mechanism,

Eliminate search obstacles, no more wondering how to describe the products you are looking for, simply upload the image and enjoy the search results.

 

If you are our customer or you not and would like to implement and test the engine on your website simply let us know by writing to support@salesmanago.com

 

Implementation takes less than a week!

 

See how Cinderella AI – Visual Products Search works when integrated with your ecommerce platform:

 

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marketing automation

Wishpond makes it easy for marketers to create landing pages and contests, track leads, send emails and more. Click to read the review: https://szdebrecen1.medium.com/full-wishpond-review-2021-features-comparisons-f10f571ddbc8
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Today’s digital landscape is a competitive one. For any business to find success today, it must create and share media content (such as images, videos, written content, and podcasts) with its audience.

Publishing new media is how you boost brand awareness, engagements, conversions, and revenue for your business. Not to mention, media content helps you stand out from competitors.
Over time, though, it can become confusing to keep track of, plan, organize, distribute, and analyze all that media content.
The best way to combat these issues is through media planning.

Media planning has many moving parts, and the process can be difficult to get right.
By working through the media planning steps as well as implementing media planning templates, you’ll keep any media-related challenges at bay.

What is a media plan?
A media plan details what kind of media you will create and where and how you’ll publish it to best engage and convert your audience. Some media plans align with larger company initiatives and campaigns, following along with pre-approved messaging and content.
Other media plans are standalone strategies that detail how organizations plan to leverage media (written, video, audio, etc.) to connect with followers and customers.
There are a number of benefits to media planning.
Benefits of Media Planning
Media planning aids with parts of content creation and distribution, including:

Getting to know your target audience on a deeper level so you can effectively reach them through your media content

Deciding which media channels and platforms on which you’ll share your content

Determining the timing and frequency of the media and content you publish and share

Keeping up with the latest media trends and technology

Sticking to your budget as you work to create, publish, and share high-quality and engaging media content

Conducting analyses to measure the success of your media planning process

In addition to the benefits of media planning, it’s important to note how it differs from media buying. Although the processes are related, they have different purposes and are often confused with one another.

Media Planning and Buying
Media planning and media buying are closely related and work in tandem with one another. Depending on the size of your business and your budget, your team members who plan your media may also handle the media buying process.
So, what makes these processes unique?
Well, media planning focuses on the strategy behind the media content that’s created, published, and shared among your customers and target audience. The media referred to here is all-encompassing, meaning it doesn’t always include paid ads and paid content.
This is where media planning and media buying differ.
What is media buying?
Media buying is related to paid media — whether that means your business is buying campaign or ad space on various channels, paying to share targeted campaigns and ads, or negotiating with media vendors.
In a world where your business can create and share media and successfully reach your audience for free, media planning can happen without media buying.
However, media buying requires media planning. (It’s like that “a square is a rectangle, but a rectangle is not a square” lesson that baffled us all in elementary school.)
Media planning sets the tone and direction for the buying that needs to occur. Once ad space is purchased or content distribution plans have been negotiated, there needs to be a strategy (or media plan) for getting that media to your audience and customers.
Next, let’s review the steps in the media planning process so you can begin developing your business’s strategy.

As you work through the following media planning steps, keep in mind that how your business applies the results and conclusions derived from each step will be unique based on your audience and needs.
1. Conduct market research.
The first thing you’ll want to do when developing your media planning process is conduct market research. Market research will allow you to tailor the content you create and the media plan you implement to your target audience and customers.
Start by creating (if you haven’t already) and studying your buyer personas as well as developing an understanding of who your target audience and current customers are.
With this information, you can determine what media will reach, resonate with, and convert your audience. Additionally, it’ll help you decide what platforms and channels through which to share your content.
2. State your media planning objective.
When developing your media plan, keep a goal (or a few) in mind to help you effectively navigate the process. Moreover, goals can help you know what content types and platforms you can say “no” to.
Here are some examples of media planning objectives you might have:

Strengthen cross-team collaboration (e.g. content, graphic design, animation, video, blog, social media) while creating and sharing media.
Enhance and streamline the publication and distribution processes for all media.
Improve media distribution timeline to ensure our content is shared efficiently so it’s relevant to our target audience.
Amplify the success of our media content by allowing for ample time to analyze its impact and reach our audience.

For instance, say you’re looking to create a media plan for your Facebook and Instagram social content. Your objective may be to streamline the content creation process in a timely fashion and then schedule posts on both platforms in advance.
This way, you ensure your posts are relevant to your audience so you can boost engagement and stay top of mind. 
3. Determine which media planning templates you’ll use.
There are a number of easy-to-use templates available to help with your media planning strategy, such as editorial calendar templates and social media strategy templates. We’ll cover these options, and several others, in detail below.
Media planning templates ensure you stay efficient and effective while working on all aspects of your media content. They keep your media content organized while publishing and sharing it among your audience members.
Due to the variety of templates available for different types and parts of the media planning process, the templates you incorporate will be unique to your business. Don’t be afraid to experiment with or combine different templates.
For example, if your business is looking to create a media plan for your Facebook and Instagram social media, you might choose to implement a social media calendar template.
This type of template will help you coordinate your content across both channels, boost engagement, and improve productivity among your team members — and therefore, achieve the objective you set in step two.
4. Implement your media plan.
Ensure all parties who should be aware of the plan have the necessary details to help you execute accordingly.
Additionally, share the contact details of the media-planning point person at your company in case anyone has questions or comments.
To get a better understanding of what I mean, let’s refer back to our example in the above step about your social media plan for Facebook and Instagram.
If you implement a social media calendar template as part of your media plan, ensure everyone who will be working on or creating the content and publication schedule for both platforms has access to it.
5. Evaluate your success.
Whether your media plan revolves around individual posts on Instagram or a month-long, company-wide campaign, be sure to measure the success of your plan.
Ask yourself and your team questions like, “Did this media plan help us achieve our specific goals?” and “Did the media planning templates and tools we used add value to our media creation and publication processes?”
The way you evaluate your media plan’s success should be directly tied to your business’s specific goals regarding your media and content, the teams who create the media, and the value you hope to derive from the media (e.g. boost conversions, engagements, revenue, etc.).
Let’s look back at our example from above one last time. Think about whether or not your social media content plan and the calendar template you implemented have helped you reach your target audience and achieve the objective you set.
Ask yourself whether or not your media plan helped you boost engagement on the social platforms you focused on as well as collaborate and coordinate more effectively to increase team-wide productivity. 

What to Consider for Your Media Planning Strategy
After following the media planning steps above, there are a few additional things to consider.
First, what’s your media planning budget? If you’re aiming for free media, you can disregard this question. But if part of your media planning involves media buying (as we discussed above), you’ll need to sit down with your marketing leadership to understand what funds you have to work with.
Set this budget before you start researching platforms and creating content. You don’t want to start formulating a campaign that you can’t afford down the road.
Second, consider your key messaging points you want your media to communicate. You don’t have to pre-write all your media content, per se, but you should establish the main themes at the beginning so all media is consistent and on theme.
These messaging points will come from from your audience research and may also influence what content types and platforms you pursue, so be sure to establish these early on.
Now, let’s review some resources available to simplify the media planning process.

Media Planning Templates
There are a plethora of media planning templates available online that you can purchase or download for free. The great part about using media planning templates is that you can customize and tailor them to your business’s specific needs and goals.
Depending on the media software your business uses, such as HubSpot’s (free) CRM, Marketing Hub, or Sprout Social, there may be customizable planning templates included (similar to this menu of options from HubSpot).
You may also elect to create templates on your own with the help of Google Sheets.
Either way, how you choose to implement and use media planning templates will be unique to your business and needs — so don’t be afraid to modify your templates over time as your goals evolve or audience grows.
Free Media Planning Template [Download Now]
Download this Template
Types of Media Planning Templates
To help get you started, here’s a list of common types of media creation and planning templates. (Click the links to be directed to an associated template resource.)
You might use one or several media templates based on your needs. Remember, there’s no right or wrong answer to which template you should use — it’s about preference and what works best for your business.

Use a media planning template to organize your paid media efforts and expenses in one visual location.

Use a social media strategy template to align your media content with your audience in a way that provides value for your business.

Use a social media calendar template to customize a timeline for when you’ll share your social media posts in a simple, organized, manageable, and effective format.

Use an editorial calendar template to plan and optimize all of the marketing content you’ll publish and share including blogs, social media, and campaigns.

Use a blog post template to simply fill-in-the-blanks and begin writing engaging, relevant, and well-optimized blog content for your audience (all while avoiding writer’s block!).

Use an ebook design template to take the guesswork out of how to make your ebook professional, eye-catching, and beautiful all while saving yourself valuable time.

Use an infographic template in Powerpoint or Illustrator to quickly customize the way you present data, share insights, and promote offers in a way that looks and feels professional.

Use an analytics and reporting template for Excel, PowerPoint, and Google Drive to make the processes of pulling, organizing, and sharing data simple no matter which metrics you track.

Use a budget template to manage and review your spending and budget with Excel or Google Sheets.

Use an advertising template to help you plan and manage advertising campaigns in a way that’s sure to convert audience members into leads and customers.

Begin Your Media Planning Process
Media planning is an integral part of your business’s ability to successfully create, publish, and share media content. It’s how you streamline cross-team communication and collaboration around your media as well as ensure it’s shared with your audience in a timely fashion.
So, work through the media planning process steps above and choose which templates you’ll use to begin reaching and converting more audience members.
Editor’s note: This post was originally published in February 2020 and has been updated for comprehensiveness.

submitted by /u/Kloudportal7 [link] [comments]

Hi everyone! I founded a startup that makes personalized videos at scale, completely indistinguishable from real recorded videos. We use a mixture of cutting edge AI and clever programming to bring tomorrow’s possibilities into today, and we’re in talks with some pretty big players in the banking and eCommerce world to apply it within their funnel! I’d like to encourage more on the ground, creative use of what we’re building. So I’m launching a private beta where select users will get unlimited access to our video creation tool. We want to see how you apply it within your funnel, let us know what your building, and support you along the way! We’d like to keep this to a tight-knit community of a few dozen people, so shoot me a DM and we can get on a call! I’d love to meet you, show you what we’re building, and see if you’re the right fit. Feel free to view a few samples on our site, bhuman.ai. Creativity is the only limit, and I can’t wait to begin creating with you all.
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