Author: Franz Malten Buemann

  • Promo creep

    Hustle harder.

    Run more ads.

    Spam people.

    Interrupt.

    Make the logo bigger.

    Post again.

    Post again.

    Add more blurbs.

    Push the press release to irrelevant people.

    Do one more ad.

    Use AI to create faux intimacy.

    Get the word out.

    Burn trust.

    Get more attention.

    In the last forty years, the amount of promotion has gone up exponentially. At the same time, the success of promoted content, products and services hasn’t increased at all.

    That’s because the secret isn’t to focus on your promo.

    The secret is to create something that those you serve want to tell others about.

    When other people do your promo, it’s not promo. It’s passion and sharing and generosity in community.

    Better is better than louder.

  • Salesforce Code Builder – The Developer Productivity Tool

    Code Builder is a web-based development environment, fully optimized for Salesforce development and powered by Microsoft’s Visual Studio Codespaces.  In this article, I’ll go through what Code Builder is, how to install Code Builder, what you can use code builder for, and the benefits of… Read More

  • This week in CX: 92% success rate for the 4 day week; plus Emplifi & Medallia

    Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at the great results from the almighty 4 day week trials! Emplifi have also investigated the impact of customer reviews, and there’s new research into which generations are feeling the stress at work.  Key news New breakthrough report…
    The post This week in CX: 92% success rate for the 4 day week; plus Emplifi & Medallia appeared first on Customer Experience Magazine.

  • What Is a Salesforce UX Designer?

    Calling all design-minded Trailblazers! Salesforce has officially launched its second annual Design survey. Designers are invited to speak up and share their thoughts on how Salesforce communities use design mindsets, tools, and practices – you have until March 10, 2023 to take part.  Believe it… Read More

  • What is SMS advertising and why is it important to business?

    submitted by /u/Annie132306 [link] [comments]

  • Google ads Keyword

    I’m currently running multiple campaigns for my work and I’m looking for different platforms and strategies to find the best performing keywords to use. I’ve been using the keyword planner from Google ads and its very helpful when it comes to increasing my impressions and clicks. Does anyone know any Best practices when it comes to finding the right keyword? submitted by /u/Comfortable-Chair436 [link] [comments]

  • Hey all, looking to trial. Need help

    Hey all, hope your doing well Im a dtc brand owner, sell unisex clothing – with a focus on community and drop culture. Im looking to start offering live shopping, would love to hear the groups thoughts, whos the best provider and if anyone has tried it,what have your results been. submitted by /u/Remarkable-Pay-7441 [link] [comments]

  • 3 Ways Customer Surveys Can Improve Your Business

    Thanks to polling services, the ability to reach out to existing or prospective customers is just a few clicks away, allowing businesses to interact directly with the market. Customer surveys, in particular, can be an information goldmine. Tapping into the minds of those who are willing to pay for the service or product you provide…
    The post 3 Ways Customer Surveys Can Improve Your Business appeared first on Benchmark Email.

  • Small Business Remote Work: How to Embrace It

    Remember when working from home was a novelty? Ten months since the beginning of the pandemic and when many of us switched to remote work, yet there’s still no sign that most of us will be returning to the office soon. While we might have come to terms with how the typical workplace will look in the…
    The post Small Business Remote Work: How to Embrace It appeared first on Benchmark Email.