Author: Franz Malten Buemann

I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants.
One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery.
This is an example of integrated marketing at work. If you’re interested in presenting a cohesive, consistent brand experience that leaves your products or services top-of-mind — like Southwest does — this guide is for you. Read on to learn more about integrated marketing and how to create a campaign of your own.

Imagine discovering a new brand on Instagram and visiting the company’s website to purchase one of their products. If their website promoted a different message or campaign than the one you found on their Instagram account, you’d have a hard time understanding the gist of the brand, right?
Integrated marketing exists to eliminate these disparities and differences regardless of how or when a customer interacts with your brand. It’s similar to multi-channel marketing, except integrated marketing is what aligns the message you’re sharing on all of those channels.
Speaking of channels, integrated marketing doesn’t apply to just your inbound or digital marketing channels; traditional media channels are also included. Many of the integrated marketing examples we’ll review below incorporate traditional marketing channels such as print, radio, and TV ads.
Now, let’s talk about integrated marketing campaigns.
Why are integrated marketing campaigns effective?
While integrated marketing campaigns can differ in their goals (e.g. converting views, building brand awareness, etc.), they should all have one component in common: to align your marketing channels to present a united marketing “front”.
If your marketing channels are players, consider your integrated marketing campaign the coach in charge of running plays and helping your channels work as a unified system — not disparate ones.
It’s also more effective to run integrated marketing campaigns as compared to campaigns on individual channels. Integrated marketing campaigns are impactful for a few reasons:

They reach a wider audience than a single marketing channel.
They have a greater chance of being seen on multiple channels, thus keeping your brand top-of-mind and pushing visitors closer to conversion.
They build trust with visitors as they see a consistent message on multiple channels.
They save you money since assets can be shared between and repurposed for different marketing channels and, depending on your campaign, customers can help you market your product or service for you.

So, how can you build your own integrated marketing campaign? Follow these steps to get started.
1. Establish your overarching campaign goal.
Before you consider what channels will be part of your integrated marketing campaign, you must consider the goal of the entire campaign.
Maybe you’ve launched a new product, service, or initiative and want to get it in front of customers — like Southwest’s Transfarency. Maybe you’ve completely rebranded and want to broadcast your new message — like Old Spice’s Smell Like a Man, Man. Perhaps you’ve simply chosen a new positioning tagline and want your audience to start associating your brand with it — like Snickers’ You’re Not You When You’re Hungry.
(Don’t worry, we’ll dig deeper into these examples later.)
Whatever your campaign goal may be, always remember to make it SMART. This will help you stay focused, track your campaign success, and learn how to improve the next time around.

These goals should also relate to at least one of the following key performance indicators (KPIs) and their subsequent metrics, which you can track when you launch your campaign.

KPI
related Metrics

Traffic/reach
Unique page views by channel and source

Engagement
Bounce rate; average time on page

Top (and falling) content
Top page views; top exits

Impact
Click-throughs; conversions; backlinks

Sentiment
Comments; social shares

Lead generation
Total leads; total sessions; session to lead conversion rate

Sales
Lead to marketing qualified lead (MQL); MQL to sales qualified lead (SQL); customer purchase/closed-won business

Also, while increased engagement and new leads are always exciting, a multi-channel campaign should also consider the bigger picture: how your campaign impacts sales opportunities and business revenue. Take a moment to map out how you want your campaign to impact your bottom line, too.
2. Choose your marketing channels and set goals for each one.
Now that you know your overarching integrated marketing campaign goal, you probably have a better idea of what channels (if not all of them) can help you reach that goal.
For example, if your goal is to roll out a new logo and branding suite, you don’t necessarily need to leverage radio ads. On the other hand, if you’re extending your audience to target a new geographic region or city, radio ads, billboard ads, TV ads, and other local channels may come in handy.
When choosing your channel(s), it all boils down to what you’re trying to achieve through your integrated marketing campaign. There are 10 major marketing “channels” that you can use to distribute your campaign content.

Advertising (both print and PPC)
Direct marketing
Email marketing
PR
Personal selling
Sales promotions
Digital marketing (e.g. website, content marketing, and SEO)
Social media

Events and sponsorships
Packaging

Your integrated marketing campaign should include a variety of marketing channels in order to reach the widest audience and drive home your campaign message. If you see one or more channels plateau, don’t hesitate to add, remove, or test new ones.
3. Define your buyer personas by channel.
Every marketing channel targets its own specific buyer persona. For this reason, instead of defining a broad persona for your campaign, you must define your audience by channel.
There will inevitably be some overlap, but it’s wise to understand exactly who you’re talking to on each medium and how you can tailor those specific assets to be the most successful.
Note: With some campaigns, you may be targeting a specific audience. In this case, steps 2 and 3 would be flipped — you’d define your buyer persona(s) first and then decide which channels can help you reach that audience.
Download our free Persona Templates to easily organize your audience segments and make your marketing stronger.
4. Identify your channel managers.
Depending on the size of your marketing team, you may have different people (or entire teams) in charge of different channels. When running a multi-channel marketing campaign, you must determine who specifically will be in charge of ensuring their channel(s) is aligned with the campaign.
This is important for two reasons: 1) that manager is the expert on their channel (e.g. audience, posting cadence, optimization tactics, reporting strategies, etc.) and will know how to tailor the campaign content to be the most successful; and 2) putting one person in charge of all channels may be overwhelming and will cause the content and campaign to suffer.
Perhaps you have a smaller marketing team where one person handles multiple channels. Regardless of your team size, do your very best to share channel management responsibilities across a few people — ideally with one person handling one or two channels.
5. Create adaptable marketing assets and messaging.
At this point, you have your campaign goal, target audience(s), and marketing channels. It’s now time to create your integrated marketing campaign content. This stage is where copywriting, graphic design, and other creative processes come into play.
Before I dive into how, let’s talk about an important component of integrated marketing content: adaptability. To keep your campaign consistent (and ease your workload), you should be able to repurpose any content to be used on different channels.
For example, let’s say your integrated marketing campaign is focused on the launch of a new 3-minute brand video. You could repurpose this video into:

30-second and one-minute “trailer” videos
Still images
Quotes
GIFs
Hashtags
Blog posts
Soundbites

As you develop and repurpose these creative assets, keep them aligned with your brand guidelines and consistent with each other. In fact, it may be helpful to create your own set of brand guidelines for your integrated marketing campaign to share with your team and any channel managers.
This documentation could include a few things:

Visual guidelines (logo, color palette, typography, etc.)
Any developed and repurposed assets in multiple file formats
Voice and tone guidelines (taglines, preferred language, words to avoid, etc.)
Messaging guidelines (pain points, goals, types of content, resources, etc.)
Buyer persona information and guidelines

Integrated marketing is all about a consistent brand experience. Be sure your campaign assets reflect that, regardless of what channel your audience visits or sees.
6. Establish your plan for collecting leads.
Whether or not you intend your campaign to collect leads, you should always be prepared to receive them. You don’t want to leave this as an afterthought once you launch your campaign. Even if you’re simply campaigning to raise awareness of your brand, consider how your visitors might convert to leads — and, eventually, customers.
First, consider how a visitor might convert to a lead. Would they subscribe to your newsletter? Input their information to download a content offer? Create an account on your website? Ensure these conversion aspects of your campaign are also on-brand with the rest of your visual and messaging assets.
Next, consider how your leads will be nurtured once they convert. Would they roll into an automated email workflow? Would you pass them along to Sales? However you go about this step, make sure your leads aren’t forgotten once they willingly give over their information.

As always, communicate with Sales to confirm that they’re aware of your campaign and on-board with your plan for new leads and customers.
7. Launch, measure, and iterate your campaign.
Ready to launch your integrated marketing campaign? It might be time to put your campaign to work … but it’s not time to rest just yet.
Remember those KPIs and metrics from step one? Whichever KPIs relate to your overarching campaign goal (e.g. boosting brand awareness, rebranding, new product, etc.), start tracking those subsequent metrics each week, month, and quarter (depending on how long your campaign is running) to see how successful it is at reaching your goal.
As always, take what you learn from each integrated marketing campaign and apply it to future campaigns. With the right strategies, managers, and tools in place, you can create a never-ending cycle of integrated marketing campaigns — and wins.

Integrated Marketing Strategies and Best Practices
As you construct your integrated marketing campaign, there are a few key strategies and best practices to keep in mind. We’ve detailed them here, and they apply regardless of what media, channels, or goals you’ve chosen.
Align behind the scenes.
In order for you to successfully implement an integrated marketing approach, it’s imperative that you not only choose marketing channel managers but that all your marketing managers also communicate often about projects and campaigns.
While not every integrated marketing campaign or promotion needs to be on all of your channels, they should at least complement each other to avoid a fragmented brand experience for customers.
Consider the channel transition.
Integrated campaigns receive traffic from a number of sources — and pass along those sources like a game of Hot Potato. Consider how a visitor may view/experience each marketing channel 1) if it was their first visit and 2) if they transitioned from another channel. Think about how each channel can help others convert.
For example, say a customer saw your new billboard on their way to work and, once they arrived, visited the website that was on the billboard. Imagine if, on your website, the customer couldn’t easily find whatever your billboard was marketing. How confusing would that be? That customer would likely drop off immediately.
Don’t neglect the small overlaps.
When preparing to launch your integrated marketing campaign, it’s tempting to separately think about each channel and its respective media assets. But this thought process inherently goes against the ethos of integrated marketing. Integrated marketing exists to eradicate the silos of traditional marketing and bring together a cohesive campaign experience.
For this reason, don’t neglect the places in which your campaign overlaps. Here are a few examples:

Your email signature, where you can plug your social media handles, website URL, or video links
Your social media bios and posts, where you can include links to your website, blog posts, content offers, or other digital content
Your blog and website, where you can incorporate social sharing buttons

Your standalone landing pages, where you can optimize for relevant keywords and SEO

Your PPC copy, where you can test subject lines to see what your audience responds to

While these overlaps might not directly support your campaign goals, they help your audience transition seamlessly between channels, enjoy that consistent, cohesive brand experience, and ultimately find their way to a page that converts them.

Every marketer knows just how much you can learn from those who’ve come before you. In this section, we’ve pulled together a handful of well-executed integrated marketing campaigns to give you an example of just how successful this tactic can be.
1. Smell Like a Man, Man by Old Spice
For years, I associated Old Spice with something only my dad or grandfather would wear. I can remember the old, white bottle of aftershave — the one with the faded pirate ship — that used to sit in my dad’s cabinet.

 

I don’t think I’m the only one who held this association, so it’s no surprise that, in 2010, Old Spice launched a major rebranding campaign to give its products a more youthful, playful feel — and ultimately attract a younger audience. Not only did Old Spice change the design of their packaging, but they also renamed their products and crafted a new tagline (“Smell Like a Man, Man”).

The initial campaign launch featured one 30-second TV spot, The Man Your Man Could Smell Like, that was so beloved that Old Spice launched a handful of others.

 
But Old Spice didn’t stop at the TV commercial. They also included their website, product pages, Instagram, YouTube, and other channels in their campaign.
No, they don’t all feature the specific characters or taglines from the original TV spots (remember, the campaign launched almost 10 years ago), but they do reflect the same tone, theme, and brand, thus giving customers a consistent brand experience across all media.

2. Transfarency by Southwest Airlines
I discussed Southwest Airlines’ consistent branding at the beginning of this article. One campaign that stands out is their Transfarency movement, which introduced a brand new word that marketed Southwest as an airline with straightforward pricing and no hidden fees.

The campaign originally launched in 2015, but Southwest has since been rolling out phases to release new elements and introduce more themes and stories. This tactic has helped elongate the campaign message and truly solidify the association between flying Southwest and saving money on fares.
Southwest has used almost every possible marketing channel to broadcast this campaign: a dedicated landing page on which you can purchase tickets, print advertisements posted along airport walls and tucked behind airplane seats, a slew of video spots, and plenty of user-generated content on their social media.

3. You’re Not You When You’re Hungry by Snickers
Snickers is one of my favorite chocolate bars, so I paid close attention when I started to see commercials for their You’re Not You When You’re Hungry advertisements.
Launched at the 2010 Super Bowl, this Snickers campaign has remained top-of-mind for chocolate and candy lovers everywhere.

 
One reason for this is the campaign’s humor, but the other, more pertinent reason is that Snickers pasted this movement everywhere … on its website, social media, TV, print ads, and more, and they included plenty of celebrities to boot. By presenting an aligned, cohesive integrated marketing campaign, customers now think of Snickers when craving a sweet snack — and the company has benefitted as a result.

4. Share a Coke by Coca-Cola
Coca-Cola’s Share a Coke campaign was unique in that the company put their customers front and center by featuring names and fun phrases on their product. Not only did this create endless advertising angles, but it led to endless user-generated content from customers wanting to share products with their own name. The #ShareaCoke hashtag was shared via 500,000+ customer photos.

When this campaign was at its height, I found myself taking pictures of and even buying Cokes featuring the names of my friends and family. It seems that others did the same — the campaign resulted in an increase in Coke consumption from 1.7 billion to 1.9 billion daily servings.

5. Grow Better by HubSpot
HubSpot has countless digital properties — its blog, website, social media channels, and SaaS products. This level of variety requires a lot of consistency in messaging and marketing.
HubSpot recently set its ultimate vision to help customers grow better — all customers, on all channels. To promote this messaging, it updated all content to reflect this vision.

The message may be short, but the impact is big. However and wherever customers interact with HubSpot, its integrated marketing has ensured that they know how HubSpot operates — and why they should become a customer.

Integrated Marketing Helps You Grow Better
Integrated marketing turns your marketing campaigns into multi-channel movements. In today’s omnichannel world — with consumers encountering your brand online, on social media, and on their daily commutes — integrated marketing is more important than ever to capture new customers and build brand recognition and loyalty.
Implement these steps and strategies for your next integrated marketing campaign, and it will surely be a success.
Editor’s note: This post was originally published in October 2019 and has been updated for comprehensiveness.

 An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.
Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching “Events near me” on Facebook.
I never would’ve found the company if not for an event they posted recently:
And, thus, the ultimate power of online events: The ability to attract new customers to your business.
Fortunately, an event doesn’t have to be expensive. You can set up virtual events and webinars with Facebook Live for free, or create small events at your company’s physical location to encourage new local visitors.
Of course, one of the biggest challenges when hosting a Facebook event is spreading awareness of the event to both new and existing audiences.
If you’re going through the trouble of hosting an event, you want people to show up — and, better yet, you want people to continue spreading the word about your business even after the event is over.
Here, we’ll explore some creative opportunities you can use to promote an upcoming event on Facebook.

How to Promote an Event on Facebook
To demonstrate how to effectively promote an event on Facebook, let’s walk through an example.
Let’s say I recently started a business — Caroline’s cupcakes — and I want to host an event to drive new traffic to my page.
But, once I’ve created the event … how do I promote it? Let’s explore how to do that, next.
It’s important to note — in this section, we’ll explore how to formally promote your event using Facebook advertising features, which means it costs money to run these promotions. If you’re looking for cheaper or free alternatives, skip to the next section in this post, Best Ways to Promote an Event on Facebook.
Additionally, take a look at Facebook’s instructions if you’re new to creating a Facebook event. You’ll need a Facebook event to continue with these steps.
1. As soon as you’ve created your event, Facebook will serve you a pop-up that reads, “Boost Your Online Event”. Click “Boost Event” to promote your event to new audiences.

Alternatively, if you clicked away from the pop-up or created the event a while ago, simply return to your company’s page and click the “Promote” button displayed there:

And then click the box that reads, “Boost an Event”.
2. Next, fill in the Ad Creative you want to use when you promote the event, including an event description, image, and Ad Category. Here’s where you want to use advertising best practices to ensure your copy and image attract new audiences when they come across your event.
3. Once you’ve filled out the Ad Creative, you’ll want to choose the Audience you want to see your event. Plug in certain key audience factors related to your target audience, or consider using Facebook’s lookalike feature to find similar people to those who already follow, Like, and engage with your content online.  
4. Finally, choose the duration for which you want to promote your event. We’d recommend promoting a few weeks before the event, so your audience has time to schedule it into their calendars and even invite friends or colleagues. Additionally, you’ll want to choose your budget here, as well.
5. Once you’ve finalized your ad, click “Boost Event Now” to ensure your event is shared with new, interested audiences.
Of course, these steps can help you promote your event through advertising. But if you’re on a strict budget, you might not have the resources to officially promote it.
Fortunately, there are a few alternative best practices to promote your event — which I’d recommend doing even if you’ve officially boosted your event, as well.
Let’s explore those, now.

Best Ways to Promote an Event on Facebook
1. Change your business’ page settings so your Events are listed first when people find your business page.
When visitors find your business page, they’ll see a few tabs at the top, including “Home”, “Group”, “Photos”, etc.
To increase traffic to your events page, consider re-organizing these tabs so an “Event” tab is listed first on your business page.
To do this, click the “More” dropdown on your company page, and then select “Edit Tabs”:

Next, drag the “Events” tab to the top, right under “Home”:

This is a small detail, but it could go a long way towards encouraging new page visitors to click and view upcoming events.  
2. Share and pin your event to the top of your business page.
Even though you have a different page for your event invite, there’s no reason you shouldn’t be broadcasting the event on your business’ official Facebook page, as well.
To do this, share a post highlighting details about your event — including where people can sign up, when it is, and what content you’ll cover. Then, right-click the three dots at the top right-hand corner of your Facebook post, and select “Pin to Top of Page”:

This is another easy opportunity to promote your event. When both new and existing audiences come across your business page they’ll see, front and center, a pinned post about your upcoming event.
3. Post a status highlighting the event from your business page.
A few days before the event, reach out to your page followers with a quick reminder status. Use images, emojis, and other fun, interactive elements to remind your audience about the upcoming event and increase excitement for it.
If you can, publishing a short, promotional video could help raise awareness and excitement, as well. For instance, take a look at how Content Marketing Virtual Summit published a short video from one of its webinar speakers, Ellie Hernaman, to remind followers of the upcoming event:

4. Optimize your event page for wider reach.
If you’re going through the trouble of promoting an event page, you’ll want to make sure the event page itself is ready to attract and delight new viewers.
A few small details can go a long way, here. For instance, consider using a unique, original image as your cover photo, as The Honey Pot Company did with its Essence Wellness House Atlanta event:

Additionally, use relevant tags related to your event — such as “startup” and “technology” — to ensure the event gets shared and viewed by the right channels.
5. Share your event to relevant Facebook groups.
If you’ve created a Facebook group for your business, this could be a good opportunity to broadcast your event to audiences who’ve already proven an interest in your brand. 
Additionally, if you’re a member of a Facebook group made up of people you believe would truly find an interest in your event, go ahead and share your event there as a member post.
However, a word of caution: This can easily feel promotional and can backfire, particularly if members feel you’re only sharing content related to your own business.
Instead, you’ll want to ensure it’s authentic and helpful to the topic at-hand. For instance, if you’re part of a Tech Startup Facebook group and your company is hosting a webinar, “8 Impressive New Tech Startups to Watch”, then by all means — go ahead and post with a quick, “Hey fellow members, feel free to join this webinar on Tuesday.”
Just be careful not to overdo it, particularly if it doesn’t feel relevant to the other topics being discussed.
6. Copy the link and paste it into an email newsletter, or alternative channels to broadcast it to existing leads.
On your event page, you’ll see a “Share” option (the arrow pointing to the right) — when you click on it, Facebook gives you an option to copy-and-paste a specific URL link, or share to a Page or group: 
If you feel many of your prospects and customers engage with your brand outside of Facebook, it could be a good idea to copy-and-paste the URL into other channels and share with engaged followers on other social platforms.
Additionally, you might consider opening your event for “pre-access” to an exclusive email subscriber list — like those who’ve purchased your product or service, or your Blog subscribers — on a “first come, first serve” basis. Here’s an example of how that might look in practice: 

Ultimately, it’s a good idea to paste the URL into other content channels to expand your reach. For instance, if you have a dedicated Instagram following, you might paste the URL into your Instagram bio. 
7. Ask other businesses or influencers to co-host or sponsor your event so they can share your event with their audiences.
One sure-fire opportunity to reach new audiences is by asking another business or influencer in the industry to co-host or sponsor your event.
This can help you increase the amount of people who hear about your event, and it can also make the event itself more valuable by including unique, original thought leadership content. 
For instance, M&M BBQ, a Boston-based barbecue restaurant, partnered with Dorchester Brewing Company to host events like Sunday brunch and combine its barbecue with Dorchester Brewing Company’s popular beer. 
Recently, Dorchester Brewing Company posted about the event with a link directly to M&M BBQ: 

This serves two purposes: First, any Facebook followers or customers of DBC might take an interest in M&M BBQ as a result of the Facebook post (or an in-person experience of testing out the barbecue).
And, second, Dorchester Brewing Company has increased value of its own event by providing its loyal customers with the option to eat delicious barbecue as they test out beers. A win, win. 
Ultimately, you’ll need to figure out which promotional methods work best for your brand, your event, and your audience. Fortunately, the sky’s the limit when it comes to promoting an event on Facebook — both on, and off the social network.  

FOR EXPERTS: The key to selling people things… ​ Don’t sell it to them! Compliment your competitors! Promote and be proud of your flaws! ​ That may sound idiotic, but let me explain. ​ You come across as desperate, when you shouldn’t be. You try to fake it till you make it thinking you’re so smart right, no, terrible advice. Everyone is smart. Value them as so. Now ur lying and there’s holes in ur story and ur stuttering and hesitating and fucking up cuz ur making shit up. ​ Had a client asking for some SEO services.. ​ We talk over what he wants to ACHIEVE. I ask questions to figure out his NEEDS & his WANTS. Where he is at and where he wants to be. This is the foundation. ​ Then. ​ I say hey, well what are your options for buying the service? ​ Surely I’m not the only one on the table, I understand that. Theres a ton of other great options out there, And I don’t want to mess up anything you already have going on with one of my competitors. ​ He tells me about my competitors, what they’ve done or what they want to do etc. ​ I COMPLIMENT THE COMPETITORS!!! I TELL HIM THEY PROVIDE THE SAME QUALITY SERVICE AS ME AND OF COURSE I DONT KNOW THEM SO IM NOT SURE BUT ID BE WILLING TO BET ITS GREAT JUST LIKE MINE BECAUSE EVERYONE DOES THIS STUFF THE SAME WAY.. ​ BUT, ​ I tell him the truth. ​ “ Oh awesome man, that’s great, I don’t know them personally so I can’t say for sure but I bet they do great work. So I’ll be honest with you man, I’m not gonna sit here and lie to you and tell you oh mines better and I do this different blah blah blah just to sell you something man. I’m sure you get that shit all the time just like I do. There’s no crazy secret thing here, some people might say so but I mean let’s be real here. Of course theyre gonna tell you they have the best thing since sliced bread, they want you to buy it. all agencies including myself do SEO the same way really. I don’t have any problem admitting that when 90% of people don’t because I have a unique angle on the market that keeps work coming in. I’m sure you know I’m not some big agency, I’m just a single member LLC, I hire people for a few things here and there but it’s really just me. Which allows me to do the same work as everyone else like we said, but since it’s just me I’m able to put more time into it, I put in more effort to make things I’m proud of, and I can always beat big agency prices because I don’t have the overhead they do of huge office buildings, employees etc. etc. ​ I mean let’s be real here man, I’m running my business out of my house! ​ Client : oh man I hear that! I do the exact same. It’s just me running the show here too, I actually really like working with businesses like that. I appreciate you being honest with me, guys give me the run around all the time trying to sell me shit thinking I’m stupid. ​ ** client now understands the advantage of working with me, and knows I’m honest because I’m telling him the TRUTH and nothing but the TRUTH, including my shortcomings! Leaving NOTHING out. Fake it till you make it in a b2b environment is shit advice. People can smell it from a mile away. ** ​ FOR BEGINNERS : ​ Welcome to the world of Internet Marketing and I hope you guys are already doing a great job. Hoping to add a little value to your lives by offering this growth hack e-book (self-made). Also, I am not here for fancy marketing tricks, as I know that the Internet is filled with click-bait ads that are 99% good for nothing. ​ Being honest, this trick won’t make you a millionaire, but yes, it will help you earn some pretty extra cash to take your loved ones to a nice restaurant or to gift yourself a nice pair of clothes or shoes or whatever. I am not here to spam around and just trying to show you something that is 100% working, transparent and easy to start with. ​ Here’s the Guide: https://docdro.id/GzAwQfk ​ PS: sorry for the language because English is not my mother tongue. Once you get convinced that many tricks on the Internet Marketing world work for real, get back here and read the top “For Experts” section and keep adding values to people’s lives. Do upvote if found useful 🙂
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“Journey” is a pretty popular word nowadays. We hear it used to describe a spiritual path someone’s taking or a sudden wellness obsession. But for marketers, understanding the journey our customers are on is more concrete. It’s about identifying the actual steps customers take when interacting with our brand. Our customers’ motivations, their understanding of…
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