Author: Franz Malten Buemann

Hi! I am doing a project for Exterior Texture Paints. I have to come up with a gamified version of showcasing the qualities of the texture at the store, through which customers engage themselves in the activity and become inclined to buy it. Some of the functional qualities that I’ve to work with: 1. High Erosion Resistance (From pollution) 2. Algae Resistant 3. High elasticity (will not crack up due to minor cracks on wall which come as the surface expand and contracts in extreme weather conditions) 4. Water Vapour Permeability 5. Anti Mould performance 6. Water Repellence (doesn’t absorb water, doesn’t really repel water) 7. Durable (upto 10 years) The textures give a Natural Stone Finish. Please help if any prototype can be suggested for POSM.
submitted by /u/mokshakarma [link] [comments]

submitted by /u/Mahabub_Zaman [link] [comments]

Earning significant income using the Internet doesn’t require any specific skill or a long history of becoming familiar with computers or the Internet itself. There is an incredible amount of information available to you to help you get started with your own profitable online business no matter how much or how little experience you may have. https://gumroad.com/jomz
submitted by /u/Relevant-Driver-3397 [link] [comments]

Hello fellow marketers/entrepreneurs! Covid has had a gobsmacking effect on all retail promotions and marketing efforts. For people with retail businesses that thrive on footfall, it has been an uphill battle, but markets of the world are slowly resuming action. Knowing the footfall to your retail store can help you decide how many products you need to stock, which days of the week are best for promotions, and what type of promotional offers work well. The pandemic has drastically impacted customer behavior and customer loyalty is plunging. People prefer shopping online to brick-and-mortar purchases, and consumers are limiting their spending on a range of items – investing only in essentials is the norm now (McKinsey). We found some companies like Target having programs like Cartwheel that offer 5% to 50% off specific items when customers shop in-store to increase foot traffic. Strategies like these ultimately add up, an ICSC report cites that 69% of customers who went to collect their orders eventually bought additional items. I’ve put together a detailed list of 7 strategies to boost footfall to stores post COVID, I hope they come in handy! 1. Abide by COVID-19 Protocols for a Safer Environment Be well-informed of the COVID-19 protocols. Don’t implement this merely under the government norms, instead take extra measures to show customers that you care!
Have an automated entrance Deploy hygiene counters Fix thermal sensors in the entrance Have an isolation space for those showing symptoms of the coronavirus
To see more check this link for the entire list! 2. Run Catchy In-Store Promotions Discounts are a perfect way to attract new customers and retain existing ones. When you want to increase customer traffic in a brick-and-mortar store, give customers an offer that only works inside the store.
Surprise your consumers with free samples of your products. This would allow them to try some new brands and products. If you’d want to reduce your excess stock post the quarantine time, try running a multi-buy campaign.
3. Digital Signages – Enhance In-store Shopping Experience Digital signage is a type of advertising that uses a video screen to display marketing messages. They can be used for attracting customers, conveying information, and promoting merchandise.
Retail outlets in malls that have fashion sections can display the latest trends on their screens so customers know what’s new. This helps them pick out something they might like quickly. Some restaurants showcase menus on screens while others even project live cooking shows! These displays help with menu navigation too; helping a diner decide between chicken tikka masala or steak tartare by showing pictures of both dishes at once.
4. Leverage Beacon Notification to Attract Customers to Your Store The beacon technology is a way to implement a tracking system indoors. A beacon is an inaudible signal that can be tracked and act as the trigger for other events like sending notifications about deals, discounts, or new products. Beacon technology helps with driving footfalls by giving customers an indoor mapping experience of your store’s inventory. This ensures they always know where they are going and what’s around them. The navigation reminds them of their proximity to items on display so there’s never any confusion over whether something is nearby or farther off. 5. Train your Salespeople to Become the Shopper’s Friend Educating your salespersons on how to be consumers’ friends is important. They should be knowledgeable about what products are popular and in-demand so that they can help the customers find exactly what they want while at the same time giving guidance on how to save money by telling them where discounts and deals can be found. 6. Reconceptualize Checkout Counters Customers abandon their purchases because of long lines at the checkout. With the pandemic out there, this could be one of the reasons why the retail foot traffic is diminishing. Include contactless payments that can be automated or replace your existing POS setup. 7. Encourage BOPIS (Buy Online Pick-up In-store) To implement BOPIS for your retail store, you need to have a centralized platform that allows you to manage orders, sales, and customers. This helps you to deliver a personalized customer experience. In combination with BOPIS, another way to promote footfall into the store and drive sales in retail is by bringing your website in-store. And this will be a good move if you have multiple stores and not all the stock in one place. This is because, when you know how to calculate footfall in retail it can help you with many retail metrics like:
How to plan your store for peak footfall times? How much stock you need in the store and how often you’ll need to restock it? What products are selling well on an hourly basis? This is so crucial information for retailers that will help inform decisions about where to place certain items or which ones may be more popular than others etc. When stores should have promotions (if they want), discounts, and raise weekend sales?
We’ve put together an elaborate, research-based White Paper that covers these segments:
How have pandemics catalyzed technological innovations Customer sentiment and behavior during COVID-19 An omnichannel customer engagement strategy to drive sales in retail and footfall The ultimate roadmap to increase retail footfalls How to build the perfect loyalty program to turn foot traffic into brand ambassadors?
You can find the same over here, hope my team’s effort comes in handy to some of y’all that could improve your store visits, cheers!
submitted by /u/bnk3r_ [link] [comments]

 

 

We do hear a lot about the benefits of personalization. After all, as much as 91%of consumers are more likely to shop with brands who provide offers and recommendations that are relevant to what we search for. However, when we see this perfectly tailored and personalized content to our tastes, we surely realize that there must be something more behind the information bubble around us…. right?

 

You don’t even realize when internet becomes constricted

 

Do you sometimes feel like you’ve reached the very end of the internet because you see the same content over and over again? Well, you’re not wrong. In a way.

 

Innocently scrolling through the internet, revisiting your go-to marketing-related sites you don’t even realize when the content you see becomes suspiciously similar to the one you’ve already seen on other portals, and for some reason, it fits perfectly into your worldview.

 

Let’s look at Facebook as an example. 74% of respondents are unaware that Facebook keeps a list of their interests and traits, and 51% are uncomfortable with the collection of this information. 

 

In addition to that, social media users say it’s easy for websites to identify their hobbies, interests, ethnicity and even political affiliation or religion.

 

Algorithms lurk behind everything we look for

 

Behind this “perfectly aligned content” stands an algorithm – a finite sequence of well-defined, computer-executable instructions that determine what information, including articles, blog posts, or even Instagram stories, reaches the user.

 

The vast majority (if not all) of companies use the data we give them – knowingly or not – to deliver highly personalized content selection based on things like:

 

demographic data,
time spent online,
online shopping habits, 
details you pass, 
privacy and cookies settings.  

 

Companies use these data and create algorithms, based on which we see certain content. The result? You are inundated with articles, posts, and images that support your vision of the world, assuring you that your point of view is correct because, hey, these are the only things you see or hear, so it must be right.

 

We all have tunnel vision when it comes to online content

 

Combining algorithms with our tendency to look online for things that confirm our beliefs, it’s easy to get yourself into a filter bubble. The term is not that new, as it was created by Eli Pariser back in 2010, and it refers to the result of algorithm-based actions that determine what we encounter online. According to the author of the term, the mentioned algorithms create “a unique universe of information for each of us… which fundamentally alters the way we encounter ideas and information.”

 

The filter bubble costs can be both personal and cultural. Personalized filters loop us into our own propaganda, constantly showing us the same ideas, which after some time we become prisoners of. As we see the same kind of content over and over again, the important information simply passes us by, therefore we lack perspective.

 

Real-world consequences of algorithms even affecting U.S. elections

 

Discussion of the filter bubble problem heated up back in 2012, when research showed that this clever viewpoint narrower used by search engines influenced the 2012 U.S. presidential election by inserting significantly more links for Obama than for Romney in the run-up to the election. 

 

A study conducted on Google Search revealed that the filter bubble problem is alive and well, despite Google’s claims that it is reducing. Based on a study of individuals entering identical search terms at the same time, the results were:

 

Most attendees saw different results. The variances could not be explained by changes in place, time, or being logged into Google.
On the first result page, Google included links for some participants that it did not include for others, even after logging in incognito mode.
Results in the news and video infoboxes also varied significantly. Although people searched at the same time, they were shown different sources.
Private browsing mode and being logged out of Google offered almost no filter bubble protection.

 

Interpretation of results shows that even if we are looking for the same content, we are still influenced by the individual preferences we have developed year after year spent in the magical universe of the Internet. But what if we want to leave the safe space that we have partially contributed to creating?

 

How to burst a bubble and step out of algorithm propaganda

 

In theory, our online behavior with the help of algorithms creates for us, well… an information bubble that only contains things we agree with, so what’s the problem? 

 

Being trapped in a bubble often means stewing in your own juices, whereas there are a lot more juices to stew in. Here are some top tips to burst your bubble, that dims your view of things outside your online comfort zone:

 

Go over the algorithms – algorithms are based on websites, portals, or profiles you already like and follow. Not often we engage with the content we don’t feel comfortable with, but that’s exactly what can help us to step out of defined preferences of ours. 

Broaden your horizon – Use a variety of social media platforms. For example, if you are exclusive to Twitter and Facebook, try LinkedIn or Instagram. 

Seek feedback from those with different point of view – engage people around you in discussions, talk to those you’ve never talked to before, and they may be able to show you some new perspectives that you can then take into the online world. 

 

However, is it possible to get rid of the bubble completely? I’m afraid not. Yes, you can expand it or diversify the content a bit, but to completely destroy it? That would be the opposite of the very concept of a bubble. 

 

If you would like to know more about personalized content, algorithms and marketing automation tools, subscribe to our newsletter.