CX Demo

Author: Franz Malten Buemann

  • Five useful questions

    They might be difficult to answer, but your project will benefit:

    What’s the hard part? Which part of your work, if it suddenly got much better, would have the biggest impact on the outcome you seek?

    How are you spending your time? If we took at look at your calendar, how much time is spent reacting or responding to incoming, how much is under your control, and how much is focused on the hard part?

    What do you need to know? What are the skills that you don’t have that would make your work more effective?

    What is the scary part? Which outcomes or interactions are you trying to avoid thinking about or interacting with? Why?

    Is it worth it? After looking at your four answers to these questions, you might have a better idea of what it will take for your project to reach its potential. Does the outcome of the project–for those you serve and for you–justify what it will take to get it there?

  • How do I test this? Testing changes in Salesforce Environments

    Testing, test strategy, test planning, and a good paper-trail help Admins support their employer when entertaining updates, upgrades, new apps from the AppExchange, accepting developer work-product, or migrating to Salesforce. This article is for anyone who would answer yes to some of the following: Do… Read More

  • Over 100 Enterprises including Burger King, Havaianas and The Body Shop have chosen SALESmanago

     

     

    SALESmanago continues high growth in the mid market enterprise segment and in the first half of 2021 has acquired over 100 new customers such as Burger King and Havaianas, TYR, The Body Shop, Wurth and AIWA. The key reasons customers choose SALESmanago include best on the market Time-to-Value (2 months) and seamless natively integrated execution channels powered  by the world class Customer Data Platform being an integral part of the system and harnessing zero and first party data.

     

    A great alternative on CDP and Marketing Automation market

     

    SALESmanago brings the idea of 1-to-1 commerce to life by putting the customer at the center, aiming to take their shopping experience to a whole new level. With a wealth of implemented features such as AI-driven search engines – Voice and Visual search, hyper-personalization and segmentation, Customer Loyalty Program, and Customer Preference Center, SALESmanago is getting more and more globally recognized companies to choose it over its competitors. 

     

    The codeless approach enables customers to see measurable results within a few days of implementation. Without the need for IT specialists or Data Scientists, the tools provided by the company bring immediately visible improvements in customer retention, minimizing the risk of churn and enhancing the Customer Experience. 

     

    The end-to-end nature of the platform provides a holistic view of the system, natively built from start to finish. As a result, a complete functional solution is delivered, without the need to source anything from outside. Here are some of the key benefits of using SALESmanago:

     

    Conversion Increase across all Execution Channels.

     

    Conversion rate is one of the most important metrics in the e-commerce industry. 40% of marketers cite a CR of less than 0.5%! Working across all execution channels allows to increase this rate.

     

    Data Ethics strategies:

     

    82% of marketing executives would consider leaving their employer if they felt the data approach was not ethical. It’s a good idea to minimize the risk of churn by letting customers decide what personal data they share, which they want to save and how it will be used for multichannel campaigns. Data collection ethics first!

     

    Managing First and Zero party Data in the Customer Preference Center

     

    70% of Commerces don’t allow subscribers to select how often they will be emailed. Breaking this vicious circle can be done by harnessing the full potential of SALESmanago’s Customer Preference Management Center.

     

    Enhanced Customer Experience by using Customer Data Platform

     

    73% of marketers believe a CDP will be critical to their CX efforts. To become number one, companies switch from CRM and DMP systems to a platform spiced with artificial intelligence and stripped of the need to code anything!

     

    Increased CLV and lower churn thanks to Customer Loyalty Program

     

    43% of customers spend more money at brands they’re loyal to. Offering a unique program to keep customers close is definitely worth the effort.

     

    The most memorable new customers

     

    Let’s have a quick look at the new brands that have chosen SALESmanago in the recent months.

     

    Burger King

     

    This company doesn’t need to be introduced. Their grill has been burning since 1954 and their food’s unique flavor has been delighting taste buds all over the world.

     

    Aiwa

     

    Japanese concern being around since 1951, Aiwa is the pioneer of audio and video accessories. Its mission is to be the best price-value combination of entertainment technology for people. 

     

    TYR

     

    A well-known American brand. They provide triathletes with the fastest, most advanced products with awesome performance prints. Established in 1985, the company aims for greatness and high quality.

     

    Würth

     

    A family business was founded 75 years ago in Germany.  They are the world market leader in the sale of assembly and fastening materials with a range for craft and industry comprising over 125,000 products.

     

    The Body Shop

     

    Their story began in 1976 in England. For over 40 years they have been breaking the industry rules. They promote a natural and cruelty-free approach to cosmetics. 

     

    Public.gr

     

    The biggest Greek e-commerce providing technology and entertainment products. They inspire every visitor with the wide range of products they offer

     

    Deportivo Alaves

     

    Spanish football club based in Vitoria-Gasteiz. One of the most successful teams in the Basque Country following Athletic Cluband Real Sociedad de Futbol.

     

    Kornit Digital

     

    Another American company. The global digital printing company that develops, manufactures and markets industrial printing technologies for the garment, apparel, and textile industries

     

    SALESmanago today is used by 2500+ midsize companies and large enterprises, in 50 countries, including Starbucks, KFC, Burger King, Vodafone, New Balance, Victoria’s Secret, and many more.

     

    Go to www.salesmanago.com to join SALESmanago partner’s network, request a demo or start a free trial. SALESmanago offers a 2 month free Proof of Concept with full support of CX & Strategy consultants.

  • 10 Pain Points with Webforms + Salesforce

    Forms are essential for capturing data from prospects and customers, and into your Salesforce org. These could be web forms on your website, landing pages, portals such as Salesforce Community (Experience Cloud), or embedded on third-party applications. Regardless of where you choose to locate your… Read More

  • How to Prevent Salesforce Deployment Issues (a Guide for Newbies)

    Depending upon the size of your Salesforce org or project engagement, an Admin may need to have a general understanding of deployments and the interaction between sandboxes and production environments. During deployments, issues can happen. If you are unprepared to handle these deployment snags, you… Read More

  • CX Engagement Stats Weekend

    55% of consumers believe that businesses are “behind the times” when it comes to how they interact with customers. Source: Gartner https://preview.redd.it/xz8wmclx81571.png?width=1024&format=png&auto=webp&s=07f6a1cc7b33b17a9839f81e61ec0ac39dfdbca6
    submitted by /u/vesuvitas [link] [comments]

  • False equivalencies

    It’s a pointless form of argument.

    “This scientist made a careless error in their paper, therefore we need to excuse a con artist who falsified an entire career.”

    Or, “that restaurant served fish that got someone sick, therefore, there’s no reason for there to be a health inspection at my restaurant or any other one for that matter.”

    Or, “there was a typo in this book from a major publisher, so I’m not going to bother with an editor at all.”

    The open-minded respond by trying to defend the original error or the intent behind it. But that simply amplifies the false equivalency argument and leads to a no-standards race to the bottom.

    The false equivalency itself is the problem, not the unexpected error.

    Perfect is a trap.

  • The airline mile hoax

    First: If you’re a frequent flyer on American and haven’t flown in over a year, it’s possible your miles are going to expire very soon. You can fix this by “donating” 2,500 miles here.

    In the US, private lotteries are against the law. A lottery is a random drawing for a prize of value that you have to pay to participate in.

    That’s different from a game of skill, in which the best performance wins.

    Or a sweepstakes, which doesn’t cost anything to enter (which is why the rules so often say ‘no purchase necessary.’)

    The question is: Is it a random/lucky thing to be able to trade in your miles for the prize you were promised? I think it’s pretty clear that as the points economy has gotten into the billions, the answer is yes. There aren’t as many ‘free’ seats per miles as their used to be. The airlines benefit when they offer fewer and fewer seats as a percentage of available points floating around, because then people are pushed to either ignore their miles or settle for something less than they expected.

    Some people play with points as a hobby. For the rest of us, they’re worth way less than they appear. But mostly I wanted to remind you not to let yours expire. Thanks for staying safe by staying home.

    UPDATE: After I queued up this post, AA and UA extended their deadlines. I’m glad! The rest of my rant still persists.

  • How to remove fake Instagram followers?

    Is there a solution for ongoing Instagram follower monitoring and automated removal of bots and fake followers? Will removing these kinds of followers improve my engagement rate and overall health of my account?
    submitted by /u/soctify [link] [comments]

  • Disenchantment

    It originally means, “no longer believing in magic.”

    Humans like magic. It gives us solace and energy and hope.

    In many ways, the rational era of science and engineering and evidence and proof eliminated any practical belief in magical forces. We know how and why the sun sets every night.

    But we still desire magic.

    Creating it for your customers and peers is a gift.