Author: Franz Malten Buemann

As marketers, there’s a lot we have to do for the success of our companies. We have to make sure our websites are set up for an optimal customer experience and that they add to a great inbound marketing strategy. We have to create content, publish and distribute it, and come up with campaigns that…
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I am considering using an alias in my email sequence, so that mail is sent from [me@mail.mycooldomain.com](mailto:me@mail.domain.com) but replies go to [me@mycooldomain.com](mailto:me@mycooldomain.com). I wanted to do this to protect my email at mycooldomain.com, but also loop targets in if they are interested. All DNS records are properly set. Both the subdomain and domain use commercial relays. Is this convenience step a good idea or a bad idea? Does not getting replies hurt the sending address’s reputation too much down the road?
submitted by /u/quatschFX [link] [comments]

If you compare how product pages take shape across different companies, it’s clear they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy, interactive elements.
Still, other companies create delightful product pages that give users an authentic experience as they browse through what the company has to offer.

Believe it or not, the most captivating product pages don’t always have enterprise-level programming behind them. To give you an idea of what’s possible — from small business all the way up to household names — we scouted out 20 examples that we find truly admirable.
The pages below have mastered their messaging, value propositions, and general product descriptions such that these sites resonate with their unique buyer persona.
(And after checking out these pages, you might want to buy their products, too.)

20 of the Best Product Landing Page Designs
1. Bellroy

Bellroy sells thinner-than-typical wallets. There’s value to that — but what is it, and how do you get the consumer to understand it?
To answer those questions, Bellroy divided its product page into three stages of the buyer’s journey — understanding the problem, how to fix the problem, and how Bellroy can resolve the problem.
There’s even an interactive section that shows how the skinny wallet will fill up in comparison to standard wallets. As users move a slider back and forth along a line, both of the wallets fill up with cards and cash, visually displaying the very problem Bellroy’s skinny wallet solves.

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2. Wistia

Wistia is a video hosting and analytics company that provides users with detailed video performance metrics. It might sound like a snooze-fest, but let’s dive into what really makes this product page stand out.
First, we’re presented with five, colorful graphics illustrating the tools’ value propositions. And in case that’s all the user really needed to see, those graphics are followed by two calls-to-action.
But, if you continue scrolling, you’ll see a video with information about Wistia’s capabilities for that video — calls-to-action, email collectors, video heatmaps, and viewing trends.
One of the best ways to explain a visual platform’s features is to demonstrate them on a product page. This one shows users all of Wistia’s features and how they work, day-to-day.
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3. Square

Square is a mobile transaction company that merchants use to collect payment from customers — anywhere, any time, as long as they have a compatible phone or tablet.
The product marketing challenge here is to show why Square is an easier alternative than a typical cash register — and its product page displays those reasons in a visually captivating way.
The rest of the page is clearly organized headlines — which reads like answers to frequently asked questions — plenty of white space, succinct copy, and appropriate images. Anyone looking into each section can understand exactly how Square works at every stage of a transaction.

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4. Rent the Runway

Some companies — especially in ecommerce — have up to thousands of product pages. Rent the Runway, an online dress rental company, is one of them.
Rent the Runway has an individual product page for every dress it carries, with all the information a customer could want — images, measurements, fabric, price, and reviews. So what sets them apart? The exceptional detail of the “Stylist Notes” and “Size & Fit” sections.
These details are clearly and carefully curated by stylists and reviewers. They don’t just explain what a dress is made of and how it looks — they cover how it fits on every part of the body, which undergarments should be worn with it, and for which body types it’s best suited. That kind of information not only delights customers and encourages their trust, but it also makes for a more confident buying decision.
Also, notice how there’s plenty of white space surrounding the product images and description. According to research by ConversionXL, that white space creates a higher perceived value — in this case, price — of the product in the user’s mind.

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5. Daily Harvest

Daily Harvest develops superfoods in the form of smoothies, soups, and more, and delivers them to your doorstep. What makes these foods’ product pages so outstanding? They show you exactly what makes these foods so super in a format that’s both clear and digestible — no pun intended.
Check out one of Daily Harvest’s smoothie product pages, below. Not only can you see what the smoothie looks like, but hovering over the lefthand preview icon, below the main image, shows you the foods used to create this drink. Scroll down, and you’ll see each ingredient and a simple description of each one.
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6. Oreo

If you’ve seen any of Oreo’s marketing, you shouldn’t be surprised it’s on this list. But sometimes, being well known can make it harder to create a product page. So how did Oreo do it?
The focus of Oreo’s product page is how these simple, classic cookies can help people unleash their imaginations, dare to wonder, and become generally happier. It features a series of videos, one after another. One is accompanied by the lyrics, “It’s so easy to let your imagination go when you play with Oreo,” paying tribute to the age-old discussion about the “best” way to eat them. The page takes a creative, bold approach to marketing with what might otherwise be thought of as an ordinary snack.
Oreo also used a unique design for this page. Even though the cookies themselves are monochrome, the page is wonderfully colorful, from the videos, to the backgrounds, to the graphics.
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7. Fitbit Charge

When I took on this blog post, I asked a few people for their favorite product page suggestions. I was amazed how many people immediately recommended Fitbit — and after checking out the site, I can see why.
The page below helped unveil the original Fitbit Charge — now succeeded by the Fitbit 3 — and starts with a value proposition, rather than a list of features. It’s a hero image of people hiking a mountain, who we can imagine are wearing Fitbits, with the copy, “Energize your day.”
As you scroll down the page, it goes through four quick steps explaining how the product works. What’s more, a lot of these are interactive — the section under “Everything you need, all in one place” allows users to hover over different features to see how they appear on Fitbit’s mobile app.
But the page also explains why these features are valuable. For example, one tracks everything you do from walking, running, and sleeping. Why does that matter? Well, you can have your current records on hand, and try to beat them.
Knowing that users might not remember all of the specifics when they leave the page, Fitbit was sure to focus on how these features will actually make a difference in the visitors’ lives. Well played.

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8. Volkswagen

Volkswagen takes an interactive approach to its product marketing. Instead of listing all of the features you can have in a car, the company walks you through the process of actually building your car. As you go through that process, Volkswagen highlights the different features you could choose, then gives you a preview of what the car will look like and how that will affect the price.
Even though I’m not currently in the market for a new car, I personally had fun tinkering with the different customization features on the page. What color do I want? Do I want premium audio? (Yes.) It’s an interesting way for the brand to eliminate the notorious connotations of “car salesmen,” by allowing users to learn about and select features independently.
Plus, there’s a nifty matchmaking feature that allows you to see which nearby dealerships have the car with all of your preferences in its inventory.

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9. Seattle Cider

The folks at Seattle Cider claim its cider is “not your standard cider.” Well, neither is the product page. It reads like a story, beginning with attractive, high-definition images of the cider selection, which happen to have really cool label designs. As you hover, an explanation appears of what differentiates Seattle Cider’s products from others, and what makes each variation special.
But my favorite part is what comes next: a cool, interactive display of how cider is made from start to finish, which plays for users as they scroll. It’s a surprising and delightful user experience that goes above and beyond the typical product page because it doesn’t just display the products. It shows where they come from, and how.

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10. OfficeSpace Software

OfficeSpace sells facility management software to help folks manage, well, office spaces. Like the name, the product page is very clear and direct.
Each section of this product page is dedicated to a different feature of the software. The headline explains the feature, and the subheadline explains why this feature is important as you evaluate different software.
That makes it easy for prospects to quickly digest what the product offers, but also read more details on its value proposition — if they choose to. And, if someone wants to learn even more about a particular feature, there are clear calls-to-action to do so.
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11. Orangina

This carbonated citrus drink has been around since 1935, and it has exactly four products — original, red-orange, light, and tropical. So, how does Orangina keep its product page both current and special?
For one, it’s fun to explore. When you hover your mouse over any of the blocks, the picture or icon animates — the bottles dance around, the orange slices in half, and the thermometer drops. The animated images and bold colors fit in perfectly with the Orangina brand personality.
Also, you might notice that some of the blocks are actual products, while others are simply tips and details about its products. If you don’t have a lot of products to sell, consider interspersing them with tips and information about the products you do have available.
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12. Mango Languages

Mango Languages creates “lovable” language-learning experiences for libraries, schools, corporations, government agencies, and individuals. Its homepage has illustrated calls-to-action for each of these buyer personas — from public libraries, to government offices, to those who are homeschooling their kids. Each of those calls-to-action leads to a different product page that’s colorful, clearly written, and very comprehensive.
Take a look at the example for homeschool teachers below. Like every other part of the website, it exudes Mango’s friendly, approachable, and helpful brand personality. The video couldn’t be more delightful. I mean, a guitar-playing mango in a top hat? Yes, please.
As you scroll, you’re greeted with clear value propositions that use playful language that’s true to the brand. Everything about the page says “simple to use,” “fun,” and “effective.”
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13. Helix Mattresses

It’s one thing to sell a mattress — it’s another thing to sell a good night’s sleep. Helix Mattresses is laser-focused on the latter, having designed a product page that organizes each mattress by its level of plushness and support.
By looking at Helix’s product line in chart form, website visitors don’t have to examine each mattress individually to find the attributes they’re looking for. Simply find the row and column that matches your bedding needs, and click through to your chosen mattress’s product page to learn more.
Another reason why the Helix Mattresses product page is so effective is how it describes its products. It can be difficult to know what “plush,” “firm,” or “supportive,” really mean in a mattress — they all seem so subjective. For that reason, Helix is all about brevity in its product descriptions, using evocative explanations of each category a mattress might belong to.
“Plush Feel: Soft top of your mattress that lets you sink in like a cloud.”
“Balanced Support: Not too much, not too little. Best for side sleepers with thin to average body types.”
“Firm feel: Firm top of your mattress with no sink or give.”
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14. Minwax

Minwax makes products to help people care for wood furnishings and surfaces. Riveting, right? But the brand has managed to create a product page that’s not only relevant but helps users quickly and easily find what they’re looking for.
That’s thanks partly to the Minwax Product Finder module. It functions like a quiz, asking a series of multiple-choice questions, like “What kind of project is it?” and “What are you looking to do?”
Once you answer the questions, the quiz generates recommended products, which includes a handy “Don’t Forget” list with the tools you’ll need to get the job done — things like safety glasses, gloves, and sandpaper. Helpful tips like this go above and beyond a normal ecommerce product page.
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15. Ministry of Supply

Ministry of Supply specializes in comfortable formal wear, and it shows you just how comfortable any one of its garments are with its product landing pages.
Take the product page for the Juno Blouse, below. Underneath the photo gallery of a woman modeling the product, Ministry of Supply gives visitors “proofs,” revealing the blouse’s thread count, materials, and other key qualities that make the product unique.
The product page’s best trait might actually be its motion graphics, using basic looped videos that demonstrate the clothing’s resilience and flexibility.
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16. Liulishuo

Liulishuo is a China-based startup that builds English language-learning tools for personal development and test prep purposes. The company’s mobile app product page offers a clean but media-rich overview of its curriculum.
As you can see below, the bottom of the page plays a crisp motion clip of the video-based coursework in action on a smartphone. It’s essentially an app demo before users even download the app.
At the top of the page, Liulishuo makes cool use of QR codes by allowing users to download the app just by scanning the code on their mobile device. Presenting a software product in this way is a smart effort to increase customer acquisition simply by making the product easier to get.
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17. Metavrse Engine

Metavrse, a virtual reality (VR) consultancy and product developer, has just about the most immersive product page we’ve ever seen. The company sells not just VR insight, but also VR and 3D tools to help modern businesses better engage customers with its goods and services.
I don’t know about you, but I can’t help but be fascinated with this landing page.
Metavrse’s VR product page actually allows users to scan QR codes on mobile devices to put themselves into a virtual experience according to the product at hand. So if you wanted to hold the Solar System in your hands and create or reposition planets — you could do it within seconds.
This company’s capabilities are displayed in an organized and immersive way, making its landing page nothing short of excellent.
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18. Nfant®Nipple

Nfant®, an infant nursing product, takes the transition from breastfeeding to oral feeding seriously — as is evident on the company’s product page for the Nfant®Nipple.
What sets this small business apart from other nursing and parenting services is its use of data to attract customers.
The product page below touts several types of bottle top-shaped nipples, and each one offers a different level of flow when the baby is drinking. As involved as the conditions of each product is, however, the product page delivers the information gracefully using color coordination, a video demonstration, and even a graph comparing each product’s flow range that nursing mothers can refer back to.
Nursing moms are always educating themselves on the resources they have for keeping their children healthy. With that in mind, Nfant’s detailed but easy-to-understand product page knows its buyer persona well.
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19. Thinx Leggings

Thinx is a clothing and undergarments brand that makes absorbent, zero-waste products for people with periods. It’s well known for its long-lasting line of menstrual products that are more cost-efficient and less polluting than the alternative of pads and tampons.
In the Thinx product page, you’ll find a wide range of body shapes and sizes displaying the inventory. This makes it easier for customers to determine what would look best on different individuals. Additionally, it lets the audience know which garment is best for them according to flow and activity level clearly.
What really makes its product page pop is the interactive, 360-view feature on all of its products. You can spin models of different dimensions to see exactly what the customer should expect — a feature that makes the online shopping experience more reliable than competitors.

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20. Jackbox Games

Jackbox is a party-game-making studio, enabling groups to play games under one roof or from anywhere in the world via the internet. This studio has brought many people together and has grown over the past couple of years, and its product page is aiding in its success.
From a visual standpoint, everything about the Jackbox product landing page is vibrant in color and interesting. The floating characters lead you to learn more about each game pack, all the fun features each one has, and specifies which gaming platforms you can access them through.
The Jackbox Party Pack stands out from other game product pages from its fun and whimsical appearance, giving customers a gleeful introduction to the fun its games have to offer.
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Did you draw any ideas from these product pages? We hope you did, but before you start to work on your own, let’s go through some best practices.
Product Page Best Practices
So, what have these brands taught us about product pages? It boils down to a few must-haves:
1. Make it interesting and fun, especially if you have a less-than-riveting product.
No matter the type of product, your website should position itself in a way that is engaging, interesting to view and learn about. Your UX/UI designer or developer should make the product page interactive or, at minimum, visually appealing.
This practice can be as small as changing the colors of the page, or as large as reformatting each section and implementing more widgets to provide a better customer experience.
2. Help visitors to find what they’re looking for.
Make sure the page isn’t cluttered and makes the product specs as clear as possible to ensure customers can see its value. Customers will turn to your competitors if they can’t find the information they’re looking for in a timely, and organized manner.
To aid in this practice, you could benefit from providing current customers a usability questionnaire to collect their opinion directly.
3. Personalize the user experience.
Allow users to “build their own” product, to show them that you can meet their preferences. You can even go as far as to compare product capabilities against one another or other products in the market if you know they provide more value to your audience. This all boils down to understanding product marketing and how you can better serve your specific market.
4. Product descriptions should be informative.
Without bogging it down in detail, be sure to include the right pieces of information that will show users what sets your products apart.
Chances are your customer has already navigated to your page with a general idea of what your product can do for them, now it’s your job to dive deep into what your product’s purpose and value are — you should also back it up with evidence like other customer reviews, too.
5. Make images clear and quality.
This should be a no-brainer, but you’d be surprised how much a blurry or outdated graphic can deter a customer. But no worries, this is one of the easiest problems to fix, and can make your product page look more professional in a matter of minutes.
6. Use live chat.
You want your product page to help customers find what they’re looking for, and adding a live chat feature will give them a helping hand as they explore it.
Live chat enables sales reps to address customer questions in minutes. Adding this feature can increase the efficiency of communication on your website, and help you improve it, too.
7. List not only the features, but benefits as well.
In product descriptions, it’s general knowledge to be thorough in detail, but take the extra step and describe how those features can benefit the customer, too.
For example, you could be selling a tech gadget with amazing specs in the description — but not all customers will see the point of all those features. Make sure to discuss the value of those features for better understanding.
8. Include customer reviews.
72% of customers won’t take any buying actions until they’ve read reviews.
When online shopping, customer reviews are extremely important for prospects. If they can read an honest review of a product, they will trust the quality of the brand more.
9. Compare prices.
If you are running special deals or discounts for your products, let customers know on the webpage. List the original price near the current offer and customers will feel more of a sense of urgency and be more willing to purchase quicker for a deal.
10. Make it convincing.
In all, you should know your product like the back of your hand. Make your product page just as convincing as you believe it can be — a solution to solve your customer’s pain points.
Design Your Product Page to Impress
The way you display your product can be the decision point for a potential customer. Because of that, you must make your products shine and convey its value properly.
Now that you’ve seen our list of effective product landing pages, we hope you have some new inspiration and will apply it to your website.
Editor’s note: This post was originally published in October 2018 and has been updated for comprehensiveness.

Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
It’s also one of the most important conversion factors (learn all about conversion best practices with this free guide). A great value proposition could be the difference between losing a sale — and closing it.
So how do you actually write a value proposition that’s strong enough to lift conversion rates and sales? In this article, you’ll learn the definition of a value proposition, what a value prop isn’t, tactics to create amazing value props, and examples of some of the best value props we’ve seen.
Ready to dive in?

Your value proposition is a unique identifier for your business. Without it, buyers won’t have a reason to purchase what you sell. They may even patronize a competitor simply because that business communicates its value proposition clearly in its marketing materials and sales process.
While your value prop should help differentiate you from the rest of the industry, keep in mind it’s not a slogan, tagline, or mission statement. Those types of copy are important accessories to your brand, but your potential customers and employees don’t choose one business over the other solely based on these elements.
Your value proposition goes deep into the problems you want to solve for buyers, and what makes your product or service the perfect solution.
The Elements of a Value Proposition
There are three main elements of a value proposition: the headline, the subheadline, and a visual element.

Headline
The headline of your value proposition describes the benefit the customer will receive as a result of making a purchase from your business. The headline can be creative and catchy, but it should be clear and concise first and foremost.
Subheadline or Paragraph
The subheadline or paragraph should explain in detail what your company offers, who it serves, and why. In this section, you can elaborate on the information in the headline.
Visual Element
In some cases, a video, infographic, or image may convey your value proposition better than words alone can. Enhance your message with these visual elements to capture your audience’s attention.
Step 1: Identify your customer’s main problem.
While this will require some upfront research, you can get a head start on this aspect of the value proposition by speaking with different members of your team. Customer service reps, marketing specialists, and salespeople can fill in the gaps about what problems your customers are looking to solve by using your product or service.
For example, let’s say your business sells tax software on a subscription basis and automated templates are included in the software package. Your ideal customer is looking for an affordable and user-friendly way to access complicated tax documents for their business. In this example, your business’s offerings could be the solution they need.
Step 2: Identify all the benefits your products offer.
This step can be as simple as listing out every product you sell and describing its benefit. The benefit should be concise and focused on a single customer need.
In our tax software example, you’d list each tax template, explain the benefit it provides, and why a customer would need it.
Step 3: Describe what makes these benefits valuable.
Next, add another sentence that explains why this benefit matters to the customer.
Using the same example above, the value would be that customers have affordable tax documentation at their fingertips — something that would normally cost them thousands of dollars.
Step 4: Connect this value to your buyer’s problem.
Next, pair the buyer’s problem to the elements that make your product or service valuable. Do they align? If so, you’re ready to refine your value proposition to differentiate your offerings from the competition. If they don’t align, repeat the steps above until you find a valid buyer need and a viable solution your business offers to meet that need.
Step 5: Differentiate yourself as the preferred provider of this value.
Finally, polish your value proposition to make it unique. Is there a specific customer service offering your business provides that others don’t? Do you offer any additional services that other companies charge for? These elements can help differentiate your value proposition from competitors while keeping the focus on the buyer’s needs.

1. Conduct research to determine the value proposition of your competitors.
Because your value proposition is the differentiating factor between your business and the competition, it’s important to research the propositions of your closest competitors. You can use the value proposition canvas below to determine how each company meets the needs of your buyer persona.
Be honest here — it’s tempting to focus on the areas in which your competition doesn’t excel, but you’ll have a better idea of where your product or service fits within the market if you key in on your competitors’ strengths.
2. Explain the value of your products and services.
You’re probably familiar with outlining the features and benefits of your product and service offerings. This tactic takes that concept a step further. By matching the benefits of your offerings to specific values that your customers have, you’ll be able to align what your business provides with what your customers need.
3. Describe the benefits your ideal customer will experience when they choose your product or service over the competition.
When crafting this part of your value proposition, include details about how your product or service will benefit the customer and use examples where you can. Videos, photos, and live demonstrations are all effective ways to illustrate your value proposition because they show the customer exactly what they can expect from your business.
4. Develop a unique value proposition for each buyer persona you serve.
Ideally, you’ll be focusing your marketing efforts on a specific target audience. You’ll also find that this audience will have different needs based on their buying behaviors. Buyer personas can help you segment your larger audience into groups of customers with similar desires, goals, pain points, and buying behaviors. As a result, you’ll need a unique value proposition for each persona. Different products and services you offer may solve certain customer pain points better than others, so developing a value proposition for each persona will better serve each one.
5. Test your value proposition with your audience using various marketing channels.
Each of these tactics will likely be developed internally by your team which means you’ll want to validate your work with your target audience. Your value proposition will be communicated through various marketing channels like your website, social media accounts, video, audio, and in person. Test your proposition with members of your audience (both existing customers and non-customers) using each of these channels. Tools like UserTesting can help you streamline this feedback process so that you can implement changes quickly to finalize your value proposition.
What makes a good value proposition?
Clear Language
Your value proposition should aim to address a primary customer need. This limited focus helps keep your value proposition clear and easy to understand. With just one main idea to comprehend, your audience will be able to quickly decide whether or not your product or service will be the best solution for them.
Specific Outcomes
Next, you’ll want to communicate the specific outcomes your customer can expect to receive from your product or service. Will they save time? Demonstrate how. Will their workflow become more manageable? Show a before and after workflow diagram. The specific outcomes will be critical components of your value proposition as they’ll exemplify exactly how your customers will use your solution to solve their problems.
Points of Differentiation
Not only are your potential customers evaluating your business’s offerings based on their own needs, but they’re also comparing what you offer against competitors. As a result, your value proposition will need to include detailed points of differentiation. These key points will help customers understand exactly what sets your company apart.

The value proposition canvas is made up of two major components: the customer profile and the value map.

Customer Profile
The customer profile makes up the first half of the value proposition canvas. When performing this exercise you’ll want to start with this section first so that their wants and needs can influence the overall value proposition canvas.
The customer profile consists of three areas that we’ll detail below.
Customer Jobs
What is the task your customer needs to complete or the problem they’re trying to solve with your product or service? The answer to this question sums up the “customer job” or the purpose of your product or service in the eyes of the customer.
Gains
No matter what you sell, your ideal customer will have an expectation of what that product or service will do for them. In this section, you’ll use research to explain what your customers expect from you in order to purchase your product.
Pains
As your customer completes their “customer job”, what pains do they experience? Do they take any risks while they do the customer’s job? Do they experience any negative emotions? These pain points should be considered so that you include the most helpful products and services on the value map side of the value proposition canvas.
Value Map
In this section of the value proposition canvas, three specific sectors help describe what the business offers to the customer.
Gain Creators
These are features your products or services have that make the customer happy. Think creatively about the elements of happiness your customers experience. Consider their financial and social goals as well as their psychographics.
Pain Relievers
In the section above, we discussed customer pains. This section will define exactly how your business will help them overcome those pain points.
Products and services
While this section won’t list every single product or service your company offers, it should include the ones that will create the most gain and alleviate the most pains for your customers.
Determine Value Proposition-Customer Fit
Once you’ve completed the value proposition canvas exercise, the next step will be to determine how your value proposition fits with the customer profile. To do this, you’ll use a ranking process that prioritizes products and services based on how well they address the customer profile.
The Best Value Proposition Examples
Because value propositions are typically internal information and rarely stated verbatim publicly, finding a value proposition example to model yours after can be difficult. We’ve taken the liberty of using the value proposition canvas and applying it to some successful companies that have been recognized by the American Customer Satisfaction Index (ASCI).
In these examples, you’ll see real-world instances of customer gains and pains aligned with well-known products and services offered by these companies.
Our Take On FedEx’s Value Proposition:
Headline: Manage Your Home Deliveries
Subheadline/Paragraph: Sending and receiving packages is convenient and safe for individuals who want to ship ideas and innovations across the globe.
Visual Element:

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Customer Profile for FedEx

Customer Jobs

FedEx customers want to share ideas and innovations with other individuals by shipping goods around the world

Gains

Customers want a hassle-free way to return online orders
Customers are looking for a safe and secure way to receive their packages

Pains

Returning a package at a FedEx shipping center can be inconvenient
Managing home deliveries can be a hassle

 

Value Map for FedEx

Gain Creators

Customers can drop off their FedEx packages at the places they shop most like Walgreens and Dollar General
Customers will have peace of mind knowing where their package is at all times, even when they’re not home

Pain Relievers

Thousands of FedEx drop-off locations across the country
Receive notifications when a package is en route and inform the driver where to leave the package

Products & Services

FedEx Drop Box locations make returning packages convenient
FedEx Delivery Manager reroutes or reschedules deliveries to work with the customer’s schedule

Our Take On LG’s Value Proposition:
Headline: State-of-the-art Living Experience
Subheadline/Paragraph: LG SIGNATURE delivers an innovative product design that creates an exceptional living experience for people who want to achieve a state-of-the-art living experience.
Visual Element:

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Customer Profile for LG

Customer Jobs

LG customers want simple, yet innovative technology that helps them achieve a state-of-the-art living experience

Gains

Customers have an intuitive and responsive experience with each appliance they interact with inside their home

Pains

There are too many unnecessary buttons and features on appliances that get in the way of a simple living experience

 

Value Map for lg

Gain Creators

Customers can use technology to enhance their home experience without needing to read a manual

Pain Relievers

A simple design that focuses on the user and their lifestyle

Products & Services

LG SIGNATURE delivers an innovative product design that creates an exceptional living experience

Our Take On Subaru’s Value Proposition:
Headline: The most adventurous, most reliable, safest, best Subaru Outback ever.
Subheadline/paragraph: The 2022 Subaru Outback takes drivers to the most adventurous places in style with the most advanced safety technology.
Visual element:

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Customer Profile for subaru

Customer Jobs

Subaru customers want to explore the world’s most adventurous places in a reliable and safe vehicle.

Gains

Customers want to explore the land in a stylish and spacious SUV
Drivers are looking for advanced technological elements in their vehicles including those that enhance performance and safety

Pains

The safest vehicles are not the most visually appealing
Some SUVs are not equipped for all-weather or all-terrain environments

 

Value Map for Subaru

Gain Creators

Stylish exterior and interior with ample ground clearance that protects the vehicle against damage from the environment
Advanced technology to reduce crashes and make long road trips safer

Pain Relievers

Rugged blacked-out trim for style and protection
9.5-inch ground clearance for better stability and performance
Driver-assist technology that helps drivers see better, prevent crashes, manage cruise control, and brake automatically in emergency situations

Products & Services

2022 Subaru Outback
Standard EyeSight Assist Technology
Automatic Pre-Collision Braking
Adaptive Cruise Control with Lane Centering

Compose a Remarkable Value Proposition
The factors that influence a potential customer to become a loyal customer are limited. Whether your industry has a lot of opportunities to differentiate (like retail) or virtually no unique identifiers (like dairy), you’ll find that a value proposition will help you understand your ideal customer and position your business as the best solution for their needs. Use the tactics, tips, framework, and examples in this post to craft your unique value proposition.
Editor’s note: This post was originally published in June 2018 and has been updated for comprehensiveness.

If you are leaving your job, you’re not alone.
In April 2021 alone, around 4 million people quit their jobs, according to the Bureau of Labour Statistics. That number is the highest recorded since the bureau started recording such rates.
Even though millions quit their jobs every month, we understand that telling your boss that you’re leaving the company is never an easy conversation. A respectful resignation letter can mean the difference between an awkward goodbye and a chance for a long-term professional connection.

Ideally, you’ll provide a resignation letter two weeks before you leave the company. A resignation letter lets you officially announce your termination at the company and also offers essential housekeeping information, like your last day and other details about your departure.
An effective one helps you ensure a positive conversation with your boss and a smooth transition to your next journey.
But how do you write a good resignation letter? What should you include and exclude?

Writing a resignation letter can feel like a daunting task, so we’ve created a professional resignation letter template to get you started and included examples for inspiration.

What do I include in a professional resignation letter?
Writing a professional resignation letter starts with understanding each of its components:
1. Statement of Resignation and End Date
Begin your letter by stating your position at the company. This might seem redundant if you work at a small company and your boss knows you well, but it’s essential to include it since the letter is your official termination. Along with this information should be a simple statement of your resignation. 
Also, providing an end date in the first body paragraph is helpful since that’s one of the first questions your employer is going to have.
Here’s what this first paragraph may look like in practice:
I would like to inform you that I am resigning from my position as [Position Name] for [Company Name], effective [Date].
2. Gratitude
Take the time to consider how you’ve grown or what you’ve appreciated most about your time at the company. Be as specific as possible — perhaps the company provided professional development opportunities, or maybe you’ve enjoyed the climate the company fostered and the supportive atmosphere.
It’s also nice for your employer to receive a thank you for the time and resources they’ve used in supporting your career growth. Here’s an example of what this may look like:
I appreciate the opportunities for professional development that you have provided me over the past two years. I have enjoyed my tenure at [Company Name] and particularly feel honored to have been part of such a supportive team.
If you’d like, you can include where you’re headed next, too. For example, if you’re switching industries to pursue a passion or going to graduate school, it might be appropriate to include that. For example:
I accepted a position as a [New Job Title], and I’m looking forward to [pursuing my passion in X or continuing my work with a focus on Y].
However, if you’re leaving the company for a competitor, it’s better to omit such information.
3. Transition Details
In the third paragraph, mention your willingness to make the transition easier. For example:
If I can be of any help during this transition, please let me know. I am available to help train my replacement and ensure that all my reports are updated before my last day of work.
This sentence might look different for you. But regardless of what you write, it’s good practice to include specific details regarding how you’ll help.
As an optional follow-up paragraph, briefly review the work you’ll be surrendering when you officially leave the company. Although it’s technically your manager’s responsibility to pick this work up and determine how it will continue, it’s helpful to list all the projects and tasks you’ve been in charge of to make the transition even easier on the company in the interim.
If you didn’t serve in a managerial capacity or collaborate with other departments, you could skip this part.
4. Personal Contact Information
This last paragraph is optional and doesn’t need to be included all the time, particularly if you have no desire or need to use your former employer as a reference. However, many candidates choose to maintain their professional networks, so such a closing may look like this:
Thank you again for the opportunity to work at [Company Name]. I wish you all the best and look forward to staying in touch. You can email me at [Email Address].
Professional Resignation Letter Samples
With the above template in mind, let’s look at a few sample resignation letters for different positions, each taking a slightly different but amicable tone to their resignations.
1. Gracious Resignation Letter Sample

2. Brief Resignation Letter Sample

3. Immediate Resignation Letter Sample
While the best way to quit a job is to give at least two week’s notice and offer to help with the transition, sometimes circumstances make that impossible. If you need to leave your job immediately without notice, you need an immediate resignation letter.
Here is a sample that can help you:

Free Professional Resignation Letter Templates

Download the Templates Now
Sometimes the nature of your position merits a more specific letter of resignation when you leave. Below are a couple of templates that help these more dynamic roles make a graceful departure from the company.
1. Contractor Resignation Letter Template
If you work freelance, you might need to adjust the focus of your resignation letter so it addresses your final assignments and how exactly you’ll be parting ways with your client. This includes your current duties, which tasks you won’t complete, and how you’ll accept your final payment.

2. Executive Resignation Letter Template
If you’re in an executive- or senior-level leadership role, a quick email or two-paragraph notice to your superior might not suffice as an official resignation. Because these roles are harder to fill, you might play a more significant role in the transition period — especially since you manage more people and decide on the direction of more projects.
The template below separates the resignation into two sections — the first is the resignation itself, and the second is how (and with whom) the resigner’s work will continue. It is just one of the different templates we have on offer.

Ready to Write Your Resignation Letter?
No matter your role, why you’re leaving it, and who you’re informing, be polite in your resignation letter. Gratitude and support during your departure go a long way with employers, and the last thing you want to do is leave the company on a sour note — even if you’re leaving for sour reasons.
By drawing inspiration from resignation letter samples and templates, you’ll protect your bridges and keep your professional network intact as you start your next adventure.
Editor’s note: This post was originally published in October 2018 and has been updated for comprehensiveness.

Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services.
If your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face — scroll past it.
To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the best link shorteners that’ll turn your links into clean, consistent, and clickable URLs.

What are the benefits of using link shorteners?
Shortening your links makes them easier to share and track their performance. They’re an excellent choice for business owners, marketers, individuals, and anyone who’d like to post links that are easy to read and remember. 
URL shorteners benefit your brand in several ways:
Shortened links are more user-friendly.
When you post long links on social media, it can look like spam or deter users from clicking on something they don’t recognize. In particular, adding tracking parameters (such as UTM codes) to your links can result in URLs that look long and confusing. Link shorteners can turn spammy-looking links into clear and user-friendly links.
You can track your links’ analytics. 
Many link shorteners let you track your links’ performance and analytics, which can help you understand which pieces of content perform best on specific platforms. Typically, you’ll be able to see the number of people who clicked on the link in a preset amount of time and where most of the clicks are coming from.
You can include shortened URLs in your social posts.  
Every social media network limits the number of characters you can include in your posts. Twitter and LinkedIn have the shortest character limits at 280 and 700 characters, respectively, so if you need to squeeze a link or an extra hashtag in one of your posts, link shorteners can help you stay within the limit.
Shortened links don’t need anchor text. 
Anchor text refers to the word or phrase that’s hyperlinked. Marketers use anchor text to optimize their link and ensure it indicates the content that the link leads to. If you’re adding an URL in a place where you can’t add anchor text (such as in a social post or social media bio), you can opt to shorten the link and include the keyword in the slug. 
Shortened URLs count as backlinks and improve your SEO. 
Because shortened URLs are essentially 301 redirects, they count as backlinks, because they’re still pointing to your website. Using a link shortening service improves your SEO because it gives you the ability to link to your blog posts and pages in more places. 
Convinced? Let’s take a look at the top link shorteners you can use. 
1. Bitly

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Bitly (sometimes referred to as Bit.ly) is a link shortener platform that features a comprehensive dashboard that displays your links’ performance metrics, such as click-through rates and channel stats. It also shows you the geographic information of the people clicking on your links. 
The tool also offers branded links and has integrations with social media management software (such as HubSpot) to help you seamlessly distribute your shortened links through your social media profiles.
Bitly’s free account offers up to 1,000 unbranded links and link reporting for 30 days, which is ideal for small businesses. Its enterprise plan lets you brand 10,000+ links a month and provides all the data and metrics mentioned above. This subscription tier is best for large businesses that want to brand and track every link in their marketing campaigns.
Best For 
Individuals and small to enterprise businesses. It offers the advantage of being free while also allowing you to add custom slugs, making it ideal for both general and business use.
Pros 

Ability to shorten links without signing up
1,000 shortened links included in free version 
Ability to add 50 custom slugs per month in a free subscription
Good choice for getting started with link shorteners

Cons 

You can only customize the slug once you sign up

Pricing: Free; $29/month (Basic); $199/month (Premium); Custom (Enterprise)
2. Bl.INK

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As one of the more robust link shorteners out there, Bl.INK offers smart branded links that contain relevant words and not just a random string of characters.
It also provides analytic reports that can track clicks by date, time, language, referrers, device, and location. The tool integrates with web analytic tools like Google Analytics and Adobe.
Bl.INK offers five subscription tiers. Starting at $48 per month, it prices its plans based on the number of links you’d like to create and track.
Best For 
Enterprise businesses with an established link shortening strategy. That way, you can use its wealth of features right away. 
Pros 

Extensive list of features that are ideal for avid link shortening users 
Cheapest subscription offers 10,000 links — triple of what Bitly offers in their lowest subscription
Ability to bulk edit links 

Cons

No option to shorten links without signing up
It only tracks a limited number of clicks (starting at 7,500)

Pricing: $48/month (Expert+); $99/month (SMB); $299/month (Team); $599/month (Business); Custom (Enterprise)
3. Rebrandly

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Trusted by over 250,000 customers, Rebrandly is a link shortener platform that can brand your links, track their performance metrics, or integrate with over 50 other platforms to seamlessly distribute your links. 
With three plans for individuals and two plans for teams, Rebrandly offers link shortening solutions for small businesses that have a high potential for growth. For instance, its free plan offers 5,000 tracked clicks, 500 branded links, and 5 custom domain names, while its premium plan offers 150,000 branded links, 20 custom domain names, and 1,500,000 tracked clicks for $499 per month. 
Note, however, that some services, such as Bitly, offer unlimited tracked clicks. If you expect to receive a large number of clicks, consider using those services instead. 
Best For 
Small businesses that want to start building a link shortening strategy. Rebrandly’s starting price is low, but its features rival and even exceed those of its top competitors. 
Pros 

Ability to shorten links without signing up
Includes a UTM builder in the free version — Bitly and BLINK do not 
Includes custom URL slugs in the free version 

Cons

No unlimited tracked clicks available 

Pricing: Free;  $29/year (Starter); $69/year (Pro); $499/year (Premium); Custom (Enterprise)
4. Ow.ly

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Developed by the social media management platform Hootsuite, Ow.ly is a link shortener that’s included in every free Hootsuite account. With Ow.ly, you can distribute your links and track their performance metrics directly in the Hootsuite platform, which allows you to shorten every single link you post to all your social media profiles. Ow.ly is a great option for anyone who already uses Hootsuite as their social media management platform.
The one limitation of this tool is that there’s no information on the features that Ow.ly offers, including the number of tracked clicks. A UTM builder is available within the platform. 
Best For 
Current Hootsuite users or those who are interested in managing their social media presence using Hootsuite. The best part is that it’s free, making it a good choice if you’re just getting started with Hootsuite. 
Pros

Integrated right in the Hootsuite platform 
Ability to see link analytics alongside other social analytics 
UTM builder available within the settings
A natural choice for those who are using Hootsuite 

Cons  

No option to shorten links without signing up
Not a great choice for those who aren’t using Hootsuite; other options offer more robust features

Pricing: Free
5. Linktree

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Linktree isn’t strictly a URL shortening service. Rather, it’s a service where you add a list of links to a profile (like this one). Instead of listing all of the links you want to promote on every social post or profile, you add them to your Linktree. You then add the Linktree URL to your social bios.  
This tool is ideal for platforms such as Instagram, where you can add only one link to your profile. The best part is that Linktree offers a short and user-friendly URL structure (e.g. linktr.ee/yourname) so that it looks and feels like a shortened link. You won’t have to clutter your Instagram profile with a long and spammy-looking URL. 
It also offers analytics that allow you to see which links get clicked on the most and how much traffic your Linktree profile is getting. 
Best For
Avid Instagram users who want to keep all of their links in one place. It offers analytics as well, so you could potentially use it for business and marketing purposes.
Pros

Allows you to keep unlimited links in one place 
Short and user-friendly profile link is easy to remember 
Best choice for Instagram users

Cons 

Not a good fit if you’re trying to shorten individual links 
Free version doesn’t allow you to see detailed analytics 
Wouldn’t count as a backlink, while a traditional shortened link would 

Pricing: Free; $6/month (Pro); Custom (Enterprise)
6. TinyURL

TinyURL is a free link shortening platform that’s perfect for users who want to shorten links every once in a while.
Using TinyURL is simple. All you have to do is go to TinyURL.com and follow the instructions. You can quickly fill in the link you want a short URL for and add a custom alias. If no one uses your alias, the link you will get will look something like “tinyurl.com/alias.” Once you fill in the URL information and press submit, you can rename, edit, and share the URL.
Don’t be tricked by the tool’s simplicity: It also allows you to track key metrics and analytics for your links after you sign up for a free account. Even if you only use it for a one-time project, you can track the success of the campaign with ease. The one limitation is that it only allows you to keep one active TinyURL at a time unless you upgrade to a paid subscription. 
Best For 
Hobbyists who want to shorten links only once in a while. Because of its emphasis on its plug-in-and-go link shortener, it’s a much better fit for you if you’re planning to trim one link at a time and use it for a short while. 
Pros 

One of the easiest link shorteners in this list, with an emphasis in its plug-in-and-go tool 
Includes analytics in case you want to track clicks and performance  
Allows you to establish a custom slug right away — Bitly only lets you when you sign up 

Cons 

Only allows you to keep one active TinyURL at a time on the free version

Pricing: Free; $9.99/month (Pro); $99/month (Bulk 100K)
7. Tiny.CC

Tiny.CC is another free link shortener that allows you to create temporary short links by simply pasting your long link into a text box and pressing Shorten. Like TinyURL, you can also customize the slug.
If you register or become a paid subscriber, you can have non-expiring links and edit URLs later. If you’re a free user, the link will eventually expire and you cannot edit them once they’re generated. While it’s the most limited tool in this list, it’s also the easiest to use. 
It has the added benefit of having a short domain name.  Consider the difference between “TinyURL.com/example” and “Tiny.CC/example.” While the character count might not be so different, the shortened URL from Tiny.CC looks a lot more concise and trim. 
Best For
Quick and easy one-time link shortening. If you’re interested in more robust features, you can upgrade to one of Tiny.CC’s premium plans.  
Pros

The easiest link shortener in this list — simply plug in and go
Ability to customize the slug without needing to sign in 
Paid options start at a cheaper price point ($5 versus Rebrandly’s $29, as an example)
Easy option for quick link shortening

Cons

The free tool is much more limited in scope and features than other options 

Pricing: Free; $5/month (Basic); $25/month (Business); $44/month (Pro); Custom (Enterprise) 
After you master shortening your URLs, you might also want to look into a similar process of creating QR codes, which acts like a shortcut to your website — but from print materials instead. 
Navigating Link Shorteners
If you have to share a few ginormous links, there’s no harm in shortening them because the process is quick and simple. Aside from being easier to look at, shortened links can also be helpful for print ads, physical signage, or places where you can’t link to another site.
There is a handful of free or affordable link shortening websites out there. But you might be wondering which to choose. To help you, we’ll leave you with a few quick tips. 

If you don’t use website analytics software, you might want to use a link-shortener that includes basic stats like page views and clicks to measure your traffic. 
If you want to customize your link, choose a shortener that allows you to edit the URL slugs. All of the options on the list allow you to do that, but some, like Bitly, require you to sign up for an account first. 
Branded shortened links look and perform better than unbranded shortened links. Rebrandly and Bitly are two of the best options to brand your shortened links. 
Use Tiny.CC and TinyURL for quick link shortening. They don’t require you to sign up and allow you to edit the slug in one simple step. 
You won’t be able to transfer a link from one link shortener to another, so choose one wisely. 
If you’re looking for the cheapest premium option, Tiny.CC starts at $5 monthly and offers comparable features to more expensive options. 

Use an URL Shortener to Drive More Referral Traffic 
Link shorteners allow you to place a link on places with limited character count and space. By using a URL shortener, you can ensure your site is visible on all of the platforms you’re on, boosting referral traffic and increasing leads from your marketing efforts. 
Editor’s note: This post was originally published in January 2019 and has been updated for comprehensiveness.

DevOps has been a growing topic in the community, especially since Salesforce announced they were working on the DevOps Center last year, but there’s already a new kid on the block—AppOps.  In this post I’ll attempt to explain what each is, the key differences between them, and how you can
The post AppOps: NextGen DevOps Built for Admins appeared first on Automation Champion.

You have a list. You have a boatload of engaged readers. You have the tools to send out great emails. But there’s still something missing that’s not generating the engagement you wanted.
59% of marketers say email marketing provides their best ROI. If that’s not the case for you, it may be time to zoom out and see what’s wrong. 
How can you get back to the email marketing best practices that generate the kind of excitement you had when you first created your list? Here are a few ideas.
From now on, start split-testing everything you send out
You’re probably already familiar with split testing. It means sending out different variations of the same email to see which gets the better response.
For example, you might isolate the email subject. Same exact emails, different subject lines. 
Which one gets a higher open rate? Which one generates more sales? That’s the style to use on your next campaign.
But here’s the thing. You can apply the same testing principles to anything in your campaign.
At Campaign Monitor, we’ve even been known to split test entire templates. In one case, we saw a click-through-rate increase of 127% from that change alone.
Split-testing is a great way to get back to basics. Consider:

39% of companies don’t split-test your emails. Start this habit and you’re immediately in the top 61%.

Split-testing makes each email campaign a constant learning process. Even if you don’t get engagement from your current campaign, a split test might give you insights to carry to the next.
You’ll learn about your subscribers’ preferences. Do they respond to a coupon code more often than a personalized subject line? Do they want contests? Valuable information? Do they open an email more often when it’s “from the CEO” or from your entire brand?

What’s more, A/B testing will introduce you to more email campaign best practices.
At Campaign Monitor, we’ve learned…
…personal subject lines get higher open rates.
…for nonprofits, demonstrating impact is critical in driving engagement. (See below).

Source
…CTAs should differ depending on your industry and sales stage.
Chances are, there are some additional best practices unique to your industry. And you can only learn them if you start split testing.
To hook your audience, start telling them a story
Split testing is important. But if you lose touch with why people sign up to your newsletter in the first place, you can slowly drift away from your core message.
The solution: remember the story you want to tell.
Here’s an example from parkrun:

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Notice it only takes a couple of paragraphs to figure out what they’re all about. They tell their “zero to hero” story in the span of a few sentences as soon as you sign up.
Email marketing software like ours is important. It will get your message out there. But remember it’s just the template. 
You have to fill in that template with the human side of your story.
Don’t forget to include an element of intrigue or mystery in your story. Think of the great opening lines in the history of literature. They hook you right off the bat with a little bit of mystery. 
Call me Ishmael. Why not “My name is Ishmael”? What’s Ishmael hiding, anyway? We have to read more to find out.
In your emails, the same principle is at work. The two most important sentences you’ll write are the subject line and the opening sentence.
Take the time to consider the best way to hook your readers. Want some tips to make this work? Consider the open loops technique. 
In essence, the open loops technique means starting your email with an element of mystery. One study even says that we get feelings of anxiety when there’s a disparity between what we know and information we don’t know, but want to know.
What’s the little bit of intrigue and storytelling you can incorporate into your next subject line? Your first sentence? Keep trying until you’re certain it will intrigue your readers.
Write a “welcome” email with personality
We’re talking about best practices here, so let’s continue with one of the foundations: writing a good “welcome” email.
This refers to the email your readers receive upon confirming their subscription. There are two essential elements every “welcome” email should contain:

A personal note. You can get super-casual here, or you can simply thank them for signing up. Either way, let them know there’s a human on the other end of the inbox.

A description of what they’re about to receive. Remind them what they signed up for. Below, look how Monica Vinader’s newsletter reminds them why they signed up, then directs people to a CTA:

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Think of your “welcome” email as free real estate. It’s an opportunity to engage, personalize, and direct to a CTA. Why not make full use of it?
You can also incorporate a re-engagement newsletter for people who haven’t responded in a while. Check out how Morning Brew keeps it casual:

Source
It looks like a breezy, firsthand, personalized letter from the CEO. Who could say no to that?
Stay out of the “spam” folder and “promotions” tab
Email marketers have two natural predators: the spam folder and Gmail’s “promotions” tab.
Avoiding spam filters is one of the core best practices in the entire industry. Without it, you won’t get your meticulously crafted emails read.
Email providers like Yahoo and Gmail may categorize your emails as spam if they don’t meet quality guidelines. And yes, they can use formulas and “scores” to measure your success. Here’s what you’ll need to know:

Aim for high open rates. When users frequently open your messages, it’s a healthy signal. It means that your emails are valuable and people are more likely to move them to the inbox when they see them in the spam folder.

Be valuable enough so people call you “not junk.” One of the top numerical indicators of a high-quality email newsletter is how often your own readers rescue you from the junk box.

Remind your readers to add you to their address book. This, too, will help the email providers award you a higher score.

Divide your list into segments
A segmented list can increase revenues by as much as 760%.
Think about the math for a second. Two nearly identical lists can generate different revenues, almost at a ratio of eight-to-one.
Why is that? 
Personalization. If you split customers into segments based on shopping preferences, or which types of emails they prefer to receive, that alone can drive higher conversion rates. 
Here are some ways to do it:

Behavior-specific segmentation. Do some customers buy small-ticket items, while others prefer the larger ones? Do some spend lots of time on your website, and others less? You might start crafting different emails and promoting different products on their established behavior.

Content-specific segmentation. If you have data on your specific contacts, you may be able to create new segments based on the content they prefer. For example, if one reader prefers to download eBooks and guides and another prefers to make product purchases, you have enough information to create entirely different campaigns.

Some email marketers even ask their customers directly: which do you prefer? 
They then ask their customers to visit their link preferences. This gives the email marketer the knowledge to split customers into different groups based on their individual “votes.”
Optimize your email marketing frequency
No one likes to hear from you too much.
And others won’t want to hear from you too little.
It’s the classic Goldilocks quandary in email marketing: how often should you send out your email blasts? 
26% of people respond that they unsubscribe from email lists because they get too many emails in general. 19% say they do it because a company specifically sends them too many.
On the other hand, you don’t want to send out so few that you never make any sales.
Split testing is one way to cure this common problem. But you might also consider adding a footer to your emails that let users gauge their own frequency preferences.
Wrap up
Email campaign best practices can work so well that it’s easy to get away from them. You figure you’ve got this email thing figured out, and no updates are necessary.
But if your habits have gotten too far out of whack, it’s time to get back to the bread and butter. 
With these best practices in hand, you can either grow an entirely fresh list or inject some life into an existing list. Either way, chances are your readers will notice. And they just might reward you with higher open rates.
The post Email Campaign Best Practices in 2021 appeared first on Campaign Monitor.