Author: Franz Malten Buemann

We just launched MVP for a tool that can help you to automate YouTube channel contact information extraction and we are looking for early adopters. Prospety enables simplified YouTube creator discovery and automated standard and contact information retrieval. Our features will allow you to:
Discover over 1M of YouTube creators with advanced search and retrieve their contacts. Information is updated every 30 days, so you will receive up to date results. Extract standard and contact information from your own lists of YouTube channels. Retrieve emails even if they are protected by reCaptcha or YouTube limits are applied. Pay per successfully retrieved email. No upfront commitments. Receive your data in no time and in an efficient manner.
Early adopters will receive 1000 free credits, access to the private community group, and premium support. They will be able to request features, provide valuable feedback, and shape the product roadmap. If you are interested or have any questions – do not hesitate and let me know. Feel free to contact me via DM or leave a comment.
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Customer expectations have changed since the beginning of 2020. Research shows that consumers have become more thoughtful and selective since the pandemic. They want to build a connection with the companies they’re buying from.  So, where does inbound marketing fit into all this? When done right, inbound marketing provides consumers with tailored content at each…
The post Here’s How Inbound Marketing Drives The Ultimate Customer Experience appeared first on Benchmark Email.

“Curation” is one of those words that’s always conveyed coolness to me.
Take, for example, curating an art gallery, or curating music for a soundtrack. Cool, right? Content curation can be just as cool – and just as important.
Where do you get started on content curation?

In this blog post, you’ll find an explanation of what it is, how it can serve your brand and a series of tools you can use at every experience level.
What is content curation?
Content curation consists of finding material relevant to your audience from a variety of sources and sharing it strategically through your communication channels.
Say you’re a marketing agency. You could write a blog post with a roundup of top product demos and add some context on why you picked them. That list of demos would be curated by you based on what you believe your audience will find most valuable.
So, now that we’ve answered, “What is curated content? ” Let’s get into the benefits of this approach.
Benefits of Content Curation
One of the biggest benefits of content curation is that it adds value to your audience.
There’s so much information out there today and most consumers don’t have the time (or the desire) to sift through hours of content. That’s where you come in.
You can figure out what matters most to them, find the content they care the most about and present it to them in a perfect bow. Who wouldn’t want that?
Think about your favorite music station, whether it’s on the radio or a streaming platform like Spotify or Pandora. While you could listen to hours of music and create your own playlists, it’s even better when someone does it for you and delivers all the hits you love most.
That develops into trust. Even if the curator drops a song you haven’t heard before, you give it a chance knowing there’s a good chance you’ll end up liking it.
The same goes for content curation. As you deliver great content, your audience starts to trust you and see you as a thought leader.
Furthermore, content curation is a great strategy for those weeks when you’re low on original content.
It’s easier to gather content from other sources than start from scratch. So when in doubt, curate content that other experts in your industry have covered.
What makes a successful content curator?
1. Content curation should be personal.

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The beauty of news roundup NextDraft is the personal touch and context that its chief curator, Dave Pell, gives to each story.
I don’t just want a bunch of browsable links – I want to know why I should read this stuff, and how it pertains to me. That personalized context creates a type of bond between curator and reader that link aggregators doesn’t humanize quite as much.
2. Content curation should build value.
No matter which industry your customers are in, all of them want to stay informed but also save time.
Just like you, they have demands and can’t possibly keep up with all the latest news in their industry – but they want to. Solving this problem through content curation presents a huge opportunity for brands to build a relationship with their audience.
If you can deliver a curated experience that saves your customers time in getting the information they need, you’ve taken a major step on the path of building trust and loyalty.
3. Content curation should offset promotional content.
Customers can grow tired of brands ceaselessly promoting their own wares, which is why brands must think beyond products or features.
The relationship customers have with brands today transcends the product itself. After all, that’s part of the foundation of inbound marketing. While a product may initially attract you to a specific brand, it’s likely something else – like great content or remarkable service – that keeps you around.
4. Content curation shouldn’t take all day.
Once you’ve decided to curate content, the hard part begins gathering content. While bookmarking and reading lists may work in the beginning, those are not sustainable options.
Instead, there are curation tools specifically designed to help you gather, sift through, and curate content. Here’s our list below, categorized by level of expertise.

For Beginning Curators
If you occasionally share a relevant post with your customers, you’re already curating content. To build this into a scalable strategy, here are free curation tools to help you start getting in the habit of curating content, without being overwhelmed by complex tools, subscription fees, or convoluted dashboards.

1. Flipboard

Flipboard is a mobile and desktop app that allows you to create mini-magazines with links to your favorite news stories, blog posts, and websites.
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After creating these magazines, you can open them up to the public so consumers can follow your content and share them on social media networks.
You can also include your own blog posts and links in your magazine, making it an opportunity for readers to learn more about your business.
To start using Flipboard, all you need to do is download the app and create an account. You can also look through the magazines of other users and share their stories in your own mini “publication with a quick tap.
Here’s a quick demo that walks you through how to use the app:

2. Pocket

Pocket is a great place to get into the habit of accruing content to save and read later.

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Instead of a laundry list of bookmarks or countless emails you’ve sent to yourself with links, it stores all your chosen images, articles, and videos in one place for reference.
You can group articles with tags, and the site’s built-in search functionality makes finding those articles easy. Plus, it integrates with over 500 other apps, like Evernote, easy easy synching.
And as a bonus, Pocket tweets out their @PocketHits for the most-saved articles on their platform – a must-follow if you’re active on Twitter.

3. Elink.io

Collecting content from various websites and sharing them in a way that is presentable and context is key to successful content curation.
Elink.io takes the pain out of content curation and allows anyone to save links on the go and turn them into beautiful, shareable content.

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You can convert your links into a web page and embed them on a website or send them as a newsletter. They have a whopping 30+ responsive templates that you can customize to your liking. With over 80,000 users worldwide, elink is one of the best tools when it comes to fast and beautiful content curation.

4. Twitter Lists

Twitter can be hard to keep up with if you don’t organize the accounts you follow. That’s where Twitter Lists come in handy: curated groups of Twitter users that you can categorize and follow separately from the rest of your feed.

Say you curate marketing content, you could create a Twitter list for email marketing, another for blogging, and so on. Even better, you can make it public so that other Twitter users can access your lists as well.
Furthermore, if you create a Pocket account (mentioned above), you can easily save articles from Twitter directly into your account.
Click here to learn how to start your first Twitter list.
5. Newsletters
Whatever industry you’re in, stay on the lookout for newsletter subscriptions. And if a good one doesn’t exist in your industry, that’s the perfect opportunity to create one.
But before you start your own newsletter, learn from what other outlets are doing. Here are a few that are doing a great job in original content curation:

The Hustle – Every day, The Hustle brings business and tech news right to your inbox. The team expertly breaks down top news in a witty, sharp tone that its audience enjoys – plus links to read the original content.

The Daily Carnage – Want to stay updated on all things marketing? Carney’s got you covered. Their daily newsletter includes snippets of news in the marketing world along with a longer section that provides context for an external article they link to.

The Daily Skimm – What this newsletter excels at is the tone and the brand voice. The team behind The Skimm knows exactly that its readers want the TLDR version of top news stories in a digestible way. Their newsletter does just that and that’s why it resonates so well with readers.

Quartz Daily Brief: Quartz has figured out how to make a text-heavy newsletter a stalwart in the news business with its Daily Brief. The beauty of the newsletter, because it’s text-based, is the cross-platform functionality. Without heavy images, the Daily Brief loads quickly on phones, tablets, and desktops, making it easy to read on any device.

Internet Brunch: Digital agency Big Spaceship created Internet Brunch to help folks “find the best news, GIFs, and trends from across the Internet.” From holidays to current events, to celebrity birthdays, this roundup is sure to cover the important stuff that helps readers stay in the loop.

For Intermediate Content Curators
Here are some great sources for when you’ve got the basics covered and you’re looking for something a little more comprehensive.

6. Scoop.it

I like to think of Scoop.it as a nexus of content curation and social media, with a Pinterest-like user interface.

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Start with a topic of interest, and Scoop.it will generate the most relevant articles to view and share as well as suggest relevant topics
Why we recommend Scoop.it:

Their smart engine can monitor the topics you’re most interested in and identify related content you may like.
Easy integration with WordPress.
Content creation for multiple channels, including websites, emails, and social media

Pricing: $0 to $79/month, with customized pricing available for enterprise accounts.

7. Feedly

If you’re stepping up your content curation game, Feedly should be at the top of your list. This tool is a news aggregator powered by artificial intelligence, one the brand has named Leo. Image Source
When you add a few of your favorite sources to Feedly, you can aggregate and browse these feeds in one place from your desktop and mobile devices.
This tool is best for filtering the content you’re interested in. Feedly leverages Leo to identify the content you care most about and filter out the ones you don’t.
Pricing: $6 to $12 a month, with a customizable plan available for enterprise accounts.

8. Sniply

You might be wondering why Sniply, a conversion platform, is on this list.
Well, this tool actually goes hand-in-hand with content curation.
Let’s say you have a monthly newsletter in which you include links to articles pertaining to your industry. With a tool like Sniply, you can place a call-to-action (CTA) on the page you’re linking to. This way, you can redirect users back to your content and help them convert.

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It’s also a custom link shortener, so you can create branded links that are short enough to share on Twitter and the like.
Pricing: $29 – $299/month

7. Quuu

Want to focus your content curation on social media? Consider Quuu. Image Source
Quuu integrates with most major social media scheduling tools, including HubSpot, and allows you to discover and share content.
Why we recommend Quuu:

It auto-categorizes your content, making it easier to sift through later.
It offers reader-mode to make your experience free of distractions.
The integrated scheduling dashboard makes it easy to share the content you discover.

Pricing: $0 to $15.83/month

9. UpContent

Are you looking for a one-stop shop for your content curation? UpContent’s got you covered.

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UpContent’s top features include:

Content recommendations backed by machine learning algorithms.
Approval workflows to ensure articles meant brands’ guidelines.
Integration with top web hosting, social media scheduling, and email marketing software.

Pricing: $15 to $265/month
For Advanced Content Curators
Now we’re getting into some serious, enterprise-level curation software. These solutions are ideal for companies looking for a proven platform capable of supporting a team of users, editors, and content curators.
Enterprise-level curation requires advanced algorithms to find identify relevant content, a centralized publishing platform, and customizable publishing options.

10. Curata

The power of Curata lies in its ability to recommend and help you discover relevant content relevant to their respective audiences without manual labor.

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Users can fine-tune, customize, and categorize content sources for review, and then distribute them – all from one central platform.
You can then use Curata’s publishing and promotion tools to repurpose curated content across your blog, social media accounts, newsletter, and automated marketing platforms.
Pricing: Not available
Which Tool Is Right For You?
Before you select the best tools for your business, it’s important to understand the role content curation will play in your marketing operations and the size of your team.
If you’re a one-person marketing department, for example, the beginner and intermediate options should suffice for your needs. As your business and team grow, content curation may play a larger role and require more powerful software.
At that point, some of the advanced tools will help save time curating and ensure everyone is on the same page. Regardless of your team or business size, content curation should become a part of your content marketing strategy.
Great curators build trust with their audiences and become an indispensable resource, as they distribute content their audiences care most about.
Editor’s Note: This post was originally published in March 2015 and has been updated for accuracy and comprehensiveness.

According to the Bureau of Labor Statistics, a 7% rate of job growth is expected for marketing managers from 2019 to 2029.
To help stand out from your competition in the hiring process as well as feel entirely confident in your ability to perform in your social media role, you may want to take a social media course.

In this blog post, we’ll cover some of the best social media marketing courses that are available today.
Best Social Media Marketing Courses
1. Social Media Certification

Price: Free
Platform: HubSpot Academy
HubSpot’s Social Media Certification course is a robust program designed to help you attract customers and partners, and build brand loyalty. Because social media is the key to inbound marketing, this course ties in the two concepts seamlessly.
The course is flexible enough so that you can work on it on your time. It covers essential topics such as measuring ROI, extending reach, social media content creation, and social listening. You might also select to take specific lessons within the HubSpot Academy course — for instance, this one on Social Media Advertising.
Notable Takeaway: Learn how to create an inbound social media marketing strategy.
2. Fundamentals of Digital Marketing

Price: Free
Platform: Google Digital Garage
Google’s social media certification has over 300,000 students and provides courses in social media, mobile marketing, SEO, and web optimization.
The courses explain paid and organic search and teach you how to develop search-engine-optimized web pages.
Learning how to optimize pages for search on a popular search engine (for free) sounds like a win-win. At the completion of the course, you’ll receive a digital certificate you can add to your LinkedIn profile and resume.
Notable Takeaway: Better understand SEO and its relationship with digital marketing.
3. Social Ads 101

Price: Free
Platform: Wordstream
WordStream offers the necessary educational resources to develop a strong understanding of social media advertisements. This includes social media ads on a variety of platforms such as Instagram, Facebook, YouTube, Snapchat, Tik Tok, and LinkedIn.
There’s also information about why and how to advertise on social media as well as education around best practices while advertising across these platforms.
Lastly, you’ll learn about social media ad metrics and social shopping — this way, you can effectively track measure your success as well as target your audience when and where they’re ready to make a purchase.
Notable Feature: Learn about social ads on the major platforms including Instagram, Facebook, YouTube, Snapchat, Tik Tok, and LinkedIn.
4. Social Media Training for Beginners

Price: Free
Platform: Constant Contact
Constant Contact is a great educational resource for beginners and those who are new to the world of social media marketing.
There are step-by-step instructions on how to create and maintain your social media presence across every major platform. This includes Facebook, Twitter, LinkedIn, Instagram, Google My Business, YouTube, and Snapchat.
Notable Feature: Learn everything you need to get started in social media marketing.
5. Online Social Media Marketing Classes

Price: Free or paid (depending on the social media course)
Platform: Skillshare
On Skillshare, you can pick classes that suit your interests and save classes to refer to later. There’s a variety of business topics you can take classes on.
As for social media marketing specifically, you can filter social media marketing classes by the time that they take to complete, whether they’re free or premium, whether or not the topic is trending, and more.
Notable Takeaway: Select the specific social media marketing topic and lesson time that best suits your need.
6. Acadium Digital Marketing Course

Price: Free
Platform: Acadium
Acadium is an apprenticeship and mentorship program — there are a number of lessons within the Digital Marketing Course that you can take before, after, or during your apprenticeship.
The courses offered cover an array of digital marketing topics including but not limited to social media marketing, paid advertising, email marketing, SEO, and content marketing.
Notable Takeaway: Get a full understanding of digital marketing while working an apprenticeship in which you can develop real-world experience.
7. Social Media 101 Training

Price: $97
Platform: Boot Camp Digital
Digital Marketing 101 by Boot Camp Digital is an impactful, video-led training that takes you on a deep dive into the basics of digital marketing and using it for social media. This is beginner-level training and can be completed in six hours.
Boot Camp’s clientele includes Nike, NASA, GE, and Georgia-Pacific, and the platform gives buyers unlimited access once purchased. It provides a digital marketing template, ROI information, benchmarking, and a bonus-free digital tools course.
Notable Takeaway: Learn about digital marketing and work through a comprehensive section on social media marketing and strategy.
8. Fundamentals of Digital Marketing, Social Media, and E-Commerce

Price: $585
Platform: Wharton, University of Pennsylvania
Wharton’s course is considered an intermediate dive into the intersection of digital marketing, social media marketing, and ecommerce. It’s a self-paced, six-week class that demands three hours of your time each week.
This course is structured specifically for marketing professionals, small business owners, and consumers who want to know social media techniques. You’ll learn how to produce marketing campaigns that are effective for your business.
Notable Takeaway: Marketing course designed for professionals.
9. The Strategy of Content Marketing

Price: Enroll for free
Platform: University of California, Davis
In this online class offered by the University of California, Davis, you’ll learn how to create a content marketing strategy and develop an understanding of the ecosystem surrounding that strategy. Ample time will also be spent working on strategic writing and framing.
The different types of content marketing will be reviewed along with how they’re integral to social media marketing.There are five weeks worth of material paired with videos, exercises, readings, and quizzes.
Notable Takeaway: Learn about the power of integrating your content marketing and social media marketing strategies.
10. Social Media Marketing Masterclass

Price: $149.99
Platform: Udemy
Rather than a complete level one course in social media, this offering, by Udemy is a Masterclass on the subject, uniquely centered around ethical digital marketing techniques.
You’ll learn how to set up a powerful marketing strategy and a schedule that aligns with accomplishing business goals.
You’ll also dive into how social media marketing integrates with your business, email marketing, and building an online community. This course can be completed in 20 hours, and gives you a certificate of completion at its end.
Notable Takeaway: Learn how to build a social media marketing strategy and schedule for your unique business.
Find Your Ideal Social Media Marketing Course
Social media marketing can be extremely powerful when done right — and understanding how to apply the most effective and up-to-date strategies will help you stand out from other social media marketers and strategists so you can propel your career.
So, identity the right course for your experience level, budget, and goals — then get started learning.
Editor’s note: This post was originally published in November 2019 and has been updated for comprehensiveness.

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