Author: Franz Malten Buemann

We’re thrilled to launch Email Academy — a new on-demand learning platform designed to give marketers of all skill levels the skills they need to stay sharp and stay ahead in an ever-evolving email marketing world.
Being a “customer-centric” company may sound like an overplayed cliché, but at Campaign Monitor, we really mean it. We absolutely love our customers. 
We’re constantly learning from and inspired by what they do. And, as a team, we’re all geared towards their success — doing whatever we can to help them achieve their goals, whatever they may be.
And that’s why, today, we’re excited to announce the launch of Email Academy, a free online resource for marketers to level up their email marketing skills.
In the ever-evolving world of email marketing, it’s important to constantly sharpen your skills and keep them up to date. And Email Academy is designed to do just that. 
Whether marketing is your full-time job, or one of the many hats you wear, Email Academy is here to equip you with the tools you need to grow in your career, build your business, and become a more effective marketer.
Here are some of the in-demand email marketing skills you can look forward to learning in Email Academy.

Email courses for beginners
If you’re new to email marketing, or need to brush up on some basics, we have three different courses designed specifically for you. These courses are a great launching point for anyone early in their marketing career.
Email marketing fundamentals
In this course, you’ll cover all the basics of email marketing. Expect to walk away with a firm understanding of why email marketing is important, what the main types of marketing emails are, and how to understand your audience.
Email design basics
Design is essential to running effective email campaigns, and this course will help you get started. Learn design best practices for sending emails that are on-brand, effective, and meet accessibility standards.
Subscriber data management
Data management is a hot topic in the digital marketing world, and one that nobody can afford to ignore. Enroll in this course and learn how to manage subscriber data, how to grow and maintain your list, and best practices for segmenting audiences.
Advanced email courses
If there’s one thing we’ve learned from our time in the email marketing world, it’s the importance of continually learning and developing new skills. With that in mind, if you’re an experienced email marketer looking to upskill, have some amazing course options for you.
List growth tactics
Growth is the objective of almost every marketer. In this course, we’ll cover best practices for growing your subscriber list in a reliable, scalable, and ethical way.
Email personalization tactics
The days of batch-and-blast email sends are over. Learn how to send relevant, personalized emails that your subscribers will engage with.
Email data and reporting
Having trouble measuring the success of your email campaigns? Enroll in this course to learn all about the industry-standard email metrics, how to interpret them in the context of a campaign, and tactics for improving your email metrics over time.
Email automation and triggers
Timing is everything in email marketing, and automation is the key to making sure you’re reaching your subscribers with the right message at the right time. This course will cover standard automation journeys and how to build them.
Deliverability best practices
Deliverability may feel like the underbelly of the email marketing world, but it’s incredibly important. In this course, you’ll learn about what deliverability is, why it matters more than you think, and best practices to follow to make sure you don’t run into deliverability issues with your marketing campaigns.
Become an early Email Academy graduate
Whether you’re looking to land a job in email marketing, level up your skills and get promoted, or simply want to grow your business, Email Academy is the perfect place to start. This free course will teach you the relevant, in-demand skills you need to get started in email marketing today.
And don’t forget to show people what you’ve learned! After completing a course, you’ll receive a certification to let current or prospective employers know that you have the skills to get the job done.
Thank you, and happy learning!
Ros de Vries, Customer Experience Programs Manager at Campaign Monitor
Sign up for Email Academy for free today!
The post Introducing Email Academy — a Free Learning Platform for Marketers appeared first on Campaign Monitor.

You don’t want to waste time simply guessing what a prospect or customer wants and needs from your business or how they’ll react to a certain marketing campaign or strategy that you plan to implement.
Rather, you can turn to the process of data-driven marketing to make informed decisions that are based on real data to ensure your marketing efforts are relevant to prospect and customer interests and behaviors.
Now you might be thinking about the fact that your business has a large volume of complex data that are dispersed across multiple sources — this is where data mapping comes in handy.

Data Mapping
Data mapping is a key part of data management and data integration. That’s because it ensures you’re looking at and considering all of your data and doing so accurately — in other words, data mapping is what allows you to integrate your data from multiple sources.
In this blog post, we’ll talk more about what data mapping is, why it’s useful, data mapping techniques, and data mapping tools.
What is data mapping?
Data mapping is the process of matching data fields or elements from a source, or sources, to their related data fields in another destination — it’s how you establish relationships between data models that are in different sources or systems. Data mapping software and tools automatically match data fields from one data source to another for you.
Data mapping allows you to organize, distill, analyze, and understand vast amounts of data that live in various locations so you can draw conclusions and insights.
Why is data mapping useful?
Here are some more reasons why data mapping is both useful and necessary:

Integrate, transform, and migrate data as well as create data warehouses easily.
Establish direct relationships between your data across multiple sources at once.
Ensure your data is high quality and accurate (data mapping software can automatically flag inconsistencies and data that isn’t high quality or accurate).
Identify real-time trends and share data reports with team members both easily and efficiently.
Ensure you’re getting the most out of your data and applying insights and learnings appropriately.
Use data mapping software to simplify (and automate much of) the process of code-free data mapping.

Data Mapping Examples
A business like Amazon may use data mapping to accurately target you. They do this by pulling insights from your browsing habits, reviews, purchase history, and time on page. They can then pull and connect that data to/with data from other sources such as demographic information.
By combining these types of data sources, Amazon has the necessary information to target you with certain products and personalize your shopping experience in a number of ways (e.g. based on challenges you may be facing, geographic location, experience level, interests, education, nationality, age, and more).
Let’s consider another data mapping example — say you work for a TV network and you’re looking to organize TV shows on the network, actors who appear on the network, and actors within a show that appears on the network. The sharing of data between the three sources may look something like this:

Data Mapping Techniques
Within data mapping, there are three main techniques that are used — manual mapping, semi-automated mapping, and automated mapping. Let’s talk about what each of these techniques entails.
1. Manual Data Mapping
Manual data mapping requires professional coders and data mappers — IT will code and map your data sources. Although this is a heavy lift and requires professional help, it allows you to fully control and customize your maps.
2. Semi-automated Data Mapping
Semi-automated data mapping (or schema mapping) requires some coding knowledge and means your team will be moving between both manual and automated data mapping processes (hence the name of this technique).
Data mapping software creates a connection between the data sources and then an IT professional reviews those connections and makes manual adjustments as needed.
3. Automated Data Mapping
Automated data mapping means a tool will take care of all aspects of the data mapping process for you, making it an ideal option, if you are not/ don’t have access to a coder. This type of software will typically allow for drag-and-drop mapping. You just need to learn how to use the tool (and pay for it).
Speaking of the tools that will automate the process of data mapping for you, let’s review some of your options next.

Data Mapping Tools
Data mapping tools and software make the process of data mapping —including visualizing and interpreting your data — easier. There’s no code needed, they often have a drag-and-drop user interface (UI), and you can implement them on your team no matter your level of technical experience. Many data mapping tools also have the ability to help you with other data management tasks such as data migration.
1. Bloomi

Price: Free 30-day trial; contact for a quote.
Bloomi, which is owned by Dell, is an iPaaS solution — that’s both cloud-native and scalable — that connects both cloud and on-premise data and applications. Design cloud-based integrations, which the tool refers to as Atoms. Then, you can begin transferring data between the cloud and your on-premise apps.
Bloomi’s data mapping functionality translates electronic data interchange (EDI) for you. The tool has a drag-and-drop UI that makes data mapping easy as well as a library of available connectors so you can establish integrations quickly.
2. Tableau

Price: Free 30-day trial; $12-$70/ user/ mo.
Tableau is a visual analytics and business intelligence platform with data management and data mapping tools. Whether your data is in spreadsheets, Apache Hadoop, databases, the cloud, etc., the platform allows you to connect and begin visualizing your data in seconds without code.
Tableau regularly populates your most recent data (on a schedule that you can adjust). The drag-and-drop interface is easy to use and smart dashboards allow for effective data visualization. Lastly, you can easily share your data maps and dashboards with your team via mobile device for easy alignment and access.
3. Astera

Price: Free 14-day trial; contact for a quote.
Astera is an enterprise data management software that uses visual interfaces to convert, map, and validate data structures for you without the need for code.
You’re able to use the tool’s drag-and-drop feature to create, debug, and manage complex data integration tasks. Astera also natively connects to a variety of database providers including SQL Server, Oracle, and DB2.
To ensure your data is of the highest quality, there’s built-in data cleansing, data profiling, and data quality options — and to improve accuracy, there are built-in transformations that remove duplicate records, complete missing information, and get rid of redundant data. You’ll get flagged and receive emails if and when your data records don’t meet the high-quality data standards.
Use Data Mapping on Your Team
Data mapping has the power to ensure your marketing team and business as a whole get the most out of your data. It also helps you maintain high-quality data and automate the processes of data integration, transfer, migration, and more. Determine which technique you’ll use and if you need a tool to get started with data mapping on your team.

When you’re working at a new job or trying to get a promotion, you need to be organized. While you might list organizational skills on your resume, putting that skill into action is a little harder.
Having organizational skills means that you can meet deadlines and be efficient in your workflow management. In fact, organizational skills can be synonymous with energy and time management in most cases.

All of these skills are very important in the workplace and potential employers want to make sure you can stay on top of things.
In this post, we’ll dive deep into what organizational skills are, specific examples of what they look like in action, and how to develop organizational skills in the workplace.

Organizational skills are about building structure, boosting productivity, and prioritizing the right tasks at the right time.
The antithesis of organizational skills is procrastination, clutter, inefficiency, and miscommunication.
Organizational skills mean you’re able to keep yourself calm while coming up with a scheduled plan. Many people with good organizational skills break up projects into smaller goals so they are easier to accomplish.
Importance of Organizational Skills
Organizational skills are important because they’ll help you get tasks done on time. These types of skills are important in the workplace because managers will see that you can handle your tasks, and have autonomy over your own projects. This will help you get promotions and references if you apply to new jobs in the future.
If you don’t have a plan in place for how you’re going to accomplish something, it will be much harder for you to finish. You’ll need to be able to anticipate how long a task will take, what resources you’ll need to complete that task, and have the discipline to block out the necessary time to finish it.
Organizational Skills on a Resume
When you’re listing organizational skills on your resume, you might consider breaking it down into more specific sets of skills. Let’s dive into the examples below.
Organizational Skills Example
The best organizational skills to list on your resume include:

Communication
Time management
Delegation
Attention to detail
Decision making
Strategic planning
Goal setting
Creative thinking
Problem-solving
Productivity
Managing priorities
Teamwork/collaboration
Deadlines
Scheduling
Conflict management
Office management

1. Own your calendar.
The best way to develop organizational skills is to truly own your calendar. Block off time where you need to get work done. Then, create a schedule for yourself that is realistic to stick to. It’s hard to stay organized when you have random meetings popping up on your calendar.
Additionally, it’s important to know how you work best. For example, I like to have meetings back-to-back because it’s hard for me to get work done in 30-minute increments between meetings. I want all my meetings at the same time, so I can block working time and then meeting time.
2. Make lists.
When you have a lot on your to-do list, you can make separate lists for what needs to get done and when. I usually have a running to-do list where I’ll add everything I need to do for the week. Then, I’ll break that down into daily to-do lists. You can organize your lists by tasks, meetings, reminders, etc.
3. Figure out what tools will help you.
Obviously, everyone works differently. That’s why it’s important to figure out how you work best. Do you like using a physical calendar or a digital calendar? Regardless, you’ll need tools to help you stay organized. Below is a quick list of physical and digital tools to help you get started.
Physical Tools

Planner
Calendar
Notepad
Folders
Journals

Digital Tools

Google Calendar
Trello
Asana
Evernote
Teuxdeux

4. Communicate with your team.
Another way to develop organizational skills is to communicate with your team. It’s important to communicate your plan of action to any necessary stakeholders. Additionally, communication will help keep you accountable.
If you’re working on a project with several people, you can communicate updates on your part of the project as they occur or at the end of the day. This is a great way to keep the team organized and on task.
5. Declutter your workspace.
Lastly, to truly be organized, your workspace should be free from clutter. While not everyone likes to keep everything neat and tidy all the time, you should still only have necessary items on your desk so you don’t get distracted. This will help productivity and organization overall. When you need to find a list or an item, it’s important that you know where it is and it doesn’t get lost.
Organizational Skills in the Workplace
Now you might be wondering, “How can I use these organizational skills in the workplace?” and “How can I highlight these skills?”
The first step is to list these skills on your resume when you’re applying for jobs. You can say “organizational skills” or you can list other skills, like the ones above, to be even more specific.
If you’re in a job interview, think of stories and examples of how you remained organized and how it helped you solve a problem or complete a project successfully. It’s important to discuss how you scheduled your time, how you handle multiple assignments, and how you delegate tasks.
While a potential employer might not ask specific questions about organizational skills, you can highlight these stories in questions like “What are your strengths?” and “Why are you a good fit for this role?”
Once you’re working for a company, you can highlight your organizational skills during projects or meetings. It’s a good idea to use these skills whenever you can because it’s sure to impress your boss and help you move forward in your career.
Organizational skills don’t just mean that you keep to-do lists. It means you manage your time efficiently, you’re productive, can solve problems, and think critically. That’s why it’s important to develop your organizational skills whenever you can.

For so many of us, the pandemic has led to an increase in online shopping—we’ve been stuck inside, so of course, we’re scrolling through our favorite eCommerce sites trying to find a hint of joy. It’s a totally natural coping mechanism for these uncertain times. But it wasn’t expected. Retail businesses and shipping companies across…
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