Author: Franz Malten Buemann

  • How to Capture UTM Parameters in Salesforce

    Do you know which marketing campaigns and channels are generating the majority of your leads, opportunities, and customers? What about how certain channels compare in terms of average deal size, time to close, and revenue generated? If you don’t have the tools to answer these… Read More

  • Warehouse Automation Market Size, Analysis 2023-2030

    https://www.linkedin.com/pulse/emerging-market-trends-warehouse-automation-create-new-shraddha-desai/ submitted by /u/Content_BII9894 [link] [comments]

  • Conspicuous (non) consumption

    One way to show status is by demonstrating how many resources you have. A bespoke suit, a huge graduation party, a fancy building… A bully who physically intimidates or an angry driver who cuts you off in traffic are each working to show their status and strength.

    But it’s also possible to demonstrate security and confidence by doing precisely the opposite. The billionaire in a t-shirt. The person who holds the door open and lets you go first in line… these are also demonstrations of status.

    The interesting question isn’t whether someone has status. It’s whether they’re gutsy enough to demonstrate it by making things better for others.

  • Using ChatGPT Prompts to Improve Email Marketing Results

    Email marketing is a powerful tool for businesses to reach their target audience and promote their products or services. However, crafting effective email campaigns that drive engagement and conversions can be a challenge.  This is where ChatGPT can help. Trained by OpenAI, ChatGPT generates human-like text and can be used to create compelling email marketing…
    The post Using ChatGPT Prompts to Improve Email Marketing Results appeared first on Benchmark Email.

  • Connectors vs. Custom Integrations – What’s Right for Your Salesforce Marketing Stack?

    Pardot (Account Engagement) offers connectors that integrate third-party platforms with your core marketing automation database and processes. These ‘plug in and play’ integrations are ready to use within a few clicks. The reality is that every organization is different. You may find that these connectors… Read More

  • Maximize LinkedIn Advertising ROI

    submitted by /u/linked_camp [link] [comments]

  • 7 Marketing Technologies Every Company Must Use

    submitted by /u/ENDGeSiCTinT [link] [comments]

  • gamification in marketing

    submitted by /u/Gill_nida [link] [comments]

  • 30 Best Bots for Marketers in 2023

    A marketer’s job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting.

    Fortunately, there’s a way to automate some of your tasks — bots!
    Here’s a list of bot software you can use to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.

    Best Facebook Messenger Chatbots
    Here are the best chatbots available for Facebook messenger.
    1. Boletia
    Boletia is a customer support tool that allows event planners to streamline their businesses. With Boletia, you can automate your ticket sales and make the purchasing process effortless for your customers.
    The Facebook integration lets you buy and sell event tickets through Facebook Messenger.
    Platforms: Messenger
    Functions: Customer Support
    Price: Free
    Language: Spanish
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    2. BrighterMonday Uganda
    BrighterMonday is an online job search tool that helps jobseekers in Uganda find relevant local employment opportunities.
    The BrighterMonday Messenger integration allows you to speed up your job search by asking the BrighterMonday chatbot on Messenger.
    Platforms: Messenger
    Functions: HR
    Price: Free
    Language: English
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    3. Dashbot.io
    Dashbot.io is a bot analytics platform that helps bot developers increase user engagement. Dashbot.io gathers information about your bot to help you create better, more discoverable bots.
    The Dashbot.io chatbot is a conversational bot directory that allows you to discover unique bots you’ve never heard of via Facebook Messenger.
    Platforms: Messenger, Slack, Kik, Web
    Functions: Analytics
    Price: Paid
    Language: English

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    4. Faqbot
    Faqbot is an automated 24-hour customer and sales support bot for answering frequently asked questions. The few seconds it takes to set it up will allow Faqbot to help your customers while you get some rest.
    The Facebook integration lets you turn your static FAQ page into a streamlined conversation via Facebook Messenger.
    Platforms: Messenger
    Functions: Customer Support
    Price: Paid
    Language: English
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    5. GoHire
    GoHire is an online recruitment and branding tool that streamlines hiring and outsourcing talent. GoHire makes managing candidates and scheduling interviews fast and simple – no paperwork or confusing spreadsheets.
    The integrations allow you to communicate directly with recruiters and job candidates via Messenger, SMS, and web chat.
    Platforms: Messenger, SMS, Web
    Functions: HR
    Price: Free
    Language: English
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    Best Discord Bot
    This bot below is excellent for elevating your Discord activity. 
    6. MEE6
    MEE6 is a Discord bot that offers a suite of features to enhance your Discord server. With MEE6, you can stay on top of internet trends, create custom commands, automate processes, and more.
    Platforms: Discord
    Functions: Communication
    Price: Free
    Language: English
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    Best Marketing Chat Bots
    Need advice ahead of your next marketing campaign? Need a way to schedule your ads automatically? These bots can provide the solutions you need.
    7. About Chatbots
    About Chatbots is a community for chatbot developers on Facebook to share information. FB Messenger Chatbots is a great marketing tool for bot developers who want to promote their Messenger chatbot.
    You can also connect with About Chatbots on Facebook to get regular updates via Messenger from the Facebook chatbot community.
    Platforms: Messenger
    Functions: Marketing
    Price: Free
    Language: English
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    8. Opesta
    Opesta is a Facebook Messenger program for building your marketing bots. Opesta is easy to use and has everything you need to generate leads, follow up and deliver your products, and you don’t need coding skills to make it work.
    The Opesta Messenger integration allows you to build your marketing chatbot for Facebook Messenger.
    Platforms: Messenger
    Functions: Marketing
    Price: Free
    Language: English
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    9. Revealbot
    Reveal is a marketing automation tool for Facebook ads. Save time planning and scheduling your ads; provide the rules and let Reveal do all the work.
    The Slack integration lets you get notifications and access your Instagram and Facebook campaigns in Slack.
    Platforms: Slack
    Functions: Marketing
    Price: Free
    Language: English
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    10. Surveybot
    Surveybot is a marketing tool for creating and distributing fun, informal surveys to your customers and audience. You don’t need any coding skills – anyone can use Surveybot.
    All you have to do is let Surveychat guide you through the survey-building process via Facebook Messenger.
    Platforms: Messenger
    Functions: Marketing
    Price: Paid
    Language: English
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    11. Brand24
    Brand24 is a marketing app that lets you see what people say about your brand to take advantage of new sales opportunities. Charts and feeds are available for analysis of brand mentions.
    The Slack integration saves you time and enhances collaboration by allowing you to quickly assign tasks to the right people so you can take care of issues before they become big problems.
    Platforms: Slack
    Functions: Marketing
    Price: Paid
    Language: English
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    12. Brandfolder
    Brandfolder is a digital brand asset management platform that lets you monitor how various brand assets are used. Having all your brand assets in one location makes it easier to manage them.
    The Slack integration puts all brand asset activity in one channel for easy collaboration and monitoring.
    Platforms: Slack
    Functions: Marketing
    Price: Free
    Language: English
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    13. Autopilot
    Autopilot is an app that allows you to personalize and automate your customer experience, giving you more time to focus on other aspects of business without sacrificing customer satisfaction.
    The Slack integration lets you automate messages to your team regarding your customer experience.
    Platforms: Slack
    Functions: Marketing
    Price: Free
    Language: English
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    14. ChatKwik
    ChatKwik is a conversational marketing software that works with Slack to keep customer conversations organized to serve your customers better. The Slack integration lets you directly chat with customers in your Slack channel.
    It also lets you learn where new prospects come from and generate more leads.
    Platforms: Slack
    Functions: Marketing
    Price: Free
    Language: English
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    15. Customer.io
    Customer.io is a messaging automation tool that allows you to craft and easily send out awesome messages to your customers. From personalization to segmentation, Customer.io has any device you need to connect with your customers truly.
    The Slack integration lets your team receive notifications about your customers’ activity.
    Platforms: Slack
    Functions: Marketing
    Price: Free
    Language: English
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    16. GetResponse
    GetResponse is a comprehensive online marketing platform that can streamline your online marketing efforts and help you grow your business.
    The Slack integration lets you customize notifications for different marketing metrics and channels so that you stay ahead of the game.
    Platforms: Slack
    Functions: Marketing
    Price: Free
    Language: English
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    Best HR Chat Bots
    Managing a team can be difficult, so here are some bots that can help keep your team motivated and on track.
    17. HeyTaco
    Show your coworkers how much you appreciate them with HeyTaco. HeyTaco is a fun way to celebrate your team members and inspire productivity with friendly competition.
    The Slack and Discord integrations allow you to give your team praise and recognition without leaving Slack or Discord.
    Platforms: Slack, Microsoft Teams
    Functions: Communication
    Price: Paid
    Language: English
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    18. Breezy
    Breezy HR streamlines hiring and onboarding new people to your team. Use Breezy HR to discover, vet, and hire candidates that suit your company’s culture without wasting time or getting lost in paperwork.
    The Slack integration allows you to rate candidates, view available positions, and get HR updates in Slack.
    Platforms: Slack
    Functions: HR
    Price: Paid
    Language: English
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    19. Sage HR
    Sage HR is an HR tool that automates attendance tracking and employee leave scheduling. Sage HR is convenient, straightforward, and fast. The Slack integration lets you track your team’s time off and absence requests via Slack.
    Platforms: Slack
    Functions: HR
    Price: Paid
    Language: English
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    20. Calamari
    No more HR scheduling complications; Calamari is an HR tool that manages team attendance, sick days, vacations, and work-related travel.
    It takes zero effort. The Calamari-Slack integration allows you to request time off, clock in, clock out and check presence without leaving Slack.
    Platforms: Slack
    Functions: HR
    Price: Free
    Language: English, French, German, Polish, Spanish
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    21. ChiefOnboarding
    Give new hires a warm and comprehensive welcome to their new team with the ChiefOnboarding Slack app. ChiefOnboarding simplifies the onboarding experience and is a great help for new hires.
    The Slack integration enables you to get reminders, tasks, and tips from ChiefOnboarding via Slack.
    Platforms: Slack
    Functions: HR
    Price: Paid
    Language: English
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    22. Fortay
    Fortay is a new analytics Slack bot that helps you keep your team on track. Fortay uses AI to assess employee engagement and analyze team culture in real time. This integration lets you learn about your coworkers and make your team happy without leaving Slack.
    Platforms: Slack
    Functions: HR
    Price: Free
    Language: English
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    23. Icebreakers
    Get to know your coworkers with Icebreakers, an HR chatbot for building team culture. Icebreakers is a fun and modern way to make your team comfortable and invigorated.
    Installing Icebreakers only takes a few seconds, and then you can exchange enjoyable getting-to-know-you questions and answers with your Slack team.
    Platforms: Slack
    Functions: HR
    Price: Free
    Language: English
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    24. Karma
    Make your workplace more fun and more productive with Karma. Karma is a team management and analytics bot that tracks your team’s accomplishments and performance while promoting friendly competition. The Slack integration lets you view your team performance stats and reward high-achieving coworkers.
    Platforms: Slack, Microsoft Teams, Telegram
    Functions: HR
    Price: Paid
    Language: English
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    25. Zenefits
    Zenefits is a comprehensive digital HR platform for small to medium-sized businesses. Zenefits streamlines weeks of accumulated repetitive administrative tasks and handles team requests for you. Zenefits is so friendly you might start thinking it’s a human.
    The Slack integration allows you to enjoy the perks of Zenefits right in your Slack channel.
    Platforms: Slack
    Functions: HR
    Price: Paid
    Language: English
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    26. Charlie
    Charlie is HR software that streamlines your HR processes by organizing employee data into one convenient location. Whether you need to track employee time off, quickly onboard new employees, or grow and develop your team, Charlie has all the necessary resources.
    Platforms: Slack
    Functions: HR
    Price: Free
    Language: English
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    27. Donut
    Donut is an HR application that fosters trust among your team and onboarding new employees faster so everyone works better together. The Slack integration lets you sort pairings based on different customizable factors for optimal rapport-building.
    Platforms: Slack
    Functions: HR
    Price: Free
    Language: English
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    28. Duuoo
    Duuoo is a performance management software that allows you to continuously manage employee performance so you can proactively address any issues that may arise. The Slack integration uses notifications to help you keep track of meetings and agreements in your Slack channel.
    Platforms: Slack
    Functions: HR
    Price: Free
    Language: English
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    29. Geekbot
    Geekbot is a bot that allows you to have effective meetings without everyone being physically present. The Slack integration lets you stay updated quickly on the status of various tasks that different teams handle.
    Platforms: Slack
    Functions: HR
    Price: Paid
    Language: English
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    30. Koan
    Koan is an application meant to help strengthen the bonds within your team. This app will help build your team with features like goal-setting and reflection.
    The Slack integration lets you manage all your Koan data without leaving Slack and keep your team updated.
    Platforms: Slack
    Functions: HR
    Price: Paid
    Language: English
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    You can focus on strategizing and executing your next marketing campaign by delegating certain tasks to automated bots. Maybe it isn’t such a scary idea to let the robots take over sometimes.