Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Earlier this week, Sephora and TikTok announced a new joint venture with agency Digitas: an incubator program to help new beauty brands leverage creator content.
As part of the Sephora x TikTok Incubator Program, TikTok creators will teach select brands how to implement creator-focused social media strategies to drive growth and engagement.
The first round of participating brands includes Hyper Skin, Topicals, and Eadem, selected from Sephora’s Accelerate program. These BIPOC-owned brands will learn from popular TikTok creators including Amy Chang (@bondenavant), Nyma Tang (@nymatang), and Rocio Lopez-Jimenez (@rocio.roses).
Why the Sephora x TikTok Incubator Program Makes Sense
For years, users have acknowledged the persuasive power TikTok has on their purchasing choices through the hashtag #TikTokMadeMeBuyIt, and few spaces have been as influential or lucrative as #BeautyTok.
From 2020 to 2021 consumption of beauty-related content on TikTok grew by 1,000%, and beauty brands have benefitted from the surge.
Beauty retailer Ulta reported an 18.2% increase in sales from 2021 to 2022 with annual revenue exceeding $10 billion for the first time in the company’s history. During this same time period, Sephra saw a 23% increase in sales earning a record-breaking $82.6 billion in revenue.
Sephora acknowledges the success of its stores is dependent on the success of the brands it carries. And the success of those brands is deeply impacted by having strong relationships with creators.
“Brands that have a savvy understanding of creator led social media and creator relations have a clear advantage in not only conceptualizing beauty content that resonates with their audience, but also in building genuine connections,” says Brent Mitchell, VP of Marketing at Sephora.
With this program, Sephora is investing in the creator-focused social media strategies of up-and-coming brands. The return on this investment will ideally come from sales driven by creators.
Marketing Snippets
The latest marketing news and strategy insights.
Twitter announced 10K character tweets will soon be allowed on the app.
Meta is developing a decentralized messaging-based app.
TikTok is introducing a new “series” feature that will allow creators to monetize their content on the app.
Conversational AI: learn what it is and how to leverage it for your marketing strategy.
Spotify expanded its suite of podcaster tools and introduced new features including video, polls, and more in-depth analytics.
How pirating sites are impacting revenue for major advertisers.
Author: Franz Malten Buemann
-
Why the Sephora x TikTok Incubator Program Is A Smart Partnership
-
Your own billboard
Large sections of Los Angeles are studded with billboards for minor TV shows. These billboards exist nowhere else, even though there are televisions globally.
Obviously, there’s ego at work here, but it’s sort of productive.
First, there’s the ego of the producers/networks. They like showing their peers what they’re up to, and it probably makes it easier to recruit the talent that lives nearby. If you’re in the famous business, being more famous, even locally, is a boost.
And then there’s the ego of the stars. After all, if they see the billboard, it’s as if everyone sees it.
Social media is simply a smaller scale digital example of this very tendency.
And getting your billboard right–and doing work that makes it easier to get your billboard right–might be one of the single best side effects of useful social media.
But, like billboards in LA, it’s best to not take them too seriously.
-
150K video views in one week on Google Map with https://content.akool.com
submitted by /u/akool_technology [link] [comments]
-
Earn profits
Email marketing automation for marketing mails at affordable rate submitted by /u/tradesmanship [link] [comments]
-
ChatGPT Prompts For eCommerce That Help You Work Smarter, Not Harder
The eCommerce industry moves at the speed of light. And now, with the recent AI developments largely impacting digital marketing, it can feel impossible to keep up. Don’t get left behind. Instead, take advantage of this amazing tool to stay one step ahead of the game. You can use generative AI, like ChatGPT, to assist…
The post ChatGPT Prompts For eCommerce That Help You Work Smarter, Not Harder appeared first on Benchmark Email. -
Help with benchmarking of CX in e-commerce (investment and return)
Hi guys, I’m new in this scenario and I’m building a presentation with succes cases of retail e-commerce based on CX, like how they are designed and the steps of journey’s customer where they are focused.. But my boss asked about the investment those companys made and the results they presented… So, I’m asking you guys if there’s some book, website or whatever, where we can find some cases with this information. I found some but they are paid, like Forrester and at this point (just starting the arguments to implement the area) I can’t afford yet… Roi and cltv data is welcome too… (sorry my english) submitted by /u/Thiago-Acko [link] [comments]
-
Maximize Your Use of the Salesforce AppExchange
Last Updated on March 15, 2023 by Rakesh Gupta Over the last decade the Salesforce AppExchange has been widely successful due to its ability to help businesses drive success and growth. Today there are 6,000+ apps and consulting firms listed on the exchange. With so many great options available, identifying
The post Maximize Your Use of the Salesforce AppExchange appeared first on Automation Champion. -
How to Collect Data On the Go Using FormAssembly Mobile
Last Updated on March 15, 2023 by Rakesh Gupta If you’ve ever needed to collect data while in the field, you know how challenging it can be. Either you’re stuck keeping track of endless paper forms or you have to bring a laptop wherever you go. Even if you have
The post How to Collect Data On the Go Using FormAssembly Mobile appeared first on Automation Champion. -
Salesforce Connections 2023 Registration Is Live!
Salesforce Connections 2023 is back, coming to Chicago on June 7-8, 2023! Connections is Salesforce’s digital marketing and commerce event of the year – the go-to conference for Salesforce Marketers. Connections 2023 registration is officially live, and you can head over to the landing page… Read More