Author: Franz Malten Buemann

  • Customer-centric strategy: Increase Sales Through O2O

    In this blog post, we will explore some ways to increase sales through offline to online customer service strategies. Best practices to become a customer-centric: The initial step is to have a reasonable vision of what you need your clients to encounter. You can do this by having some plainly characterized objectives about the client venture. Like, how they will communicate with them and why it is important for their business. This will permit you to see where openings exist that may somehow go unrecognized, just as distinguish any problem areas or barricades enroute so that these can turn out to be essential for an iterative cycle. There are numerous things organizations can do to turn out to be more client driven. You shouldn’t fear putting the time fundamental into making a superior item experience. Regardless of whether this implies burning through cash on plan work as opposed to zeroing in exclusively on value point. It’s significant not just that these progressions occur at all levels yet additionally happen all through various offices inside one association. Everybody has input towards how best practices are executed across useful regions including deals tasks, and showcasing correspondences, and so forth. https://nytimz.com/customer-centric-strategy-o2o-customer-service/
    submitted by /u/protopartners [link] [comments]

  • Can an open market improve the parking experience?

    As we digitalise our society, cash options for parking are becoming obsolete. Across the country, we’re seeing more and more local authorities phasing out pay-and-display machines, and usher in-app solutions as replacements. However, the growing uptake of cashless parking does not come without its own set of challenges. Travelling from A to B, across counties…
    The post Can an open market improve the parking experience? appeared first on Customer Experience Magazine.

  • Defending change (or the status quo)

    The easy argument to make is that the thing we have now is better than the new thing that’s on offer.

    All one has to do is take the thing we have now as a given (ignoring its real costs) and then challenge the defects and question the benefits of the new thing, while also maximizing the potential risk.

    “A hand-written letter is more thoughtful, more likely to be a keepsake, and a more permanent record than a simple email.”

    On the other hand, the technophile defending change simply has to list all the new features and ignore the benefits we’re used to.

    “An email is far faster, cheaper and easier to track than a letter. It is more likely to be saved, and it can be sorted and searched. Not to mention copied and forwarded with no problem.”

    What’s truly difficult is being a fair arbiter. I fall into this trap all the time. We begin to develop a point of view, usually around defending the status quo, but sometimes around overturning it, and then the arguments become more and more concrete. While we might pretend to be evenhanded, it’s very hard to do.

    Sometimes, we end up simply arguing for or against a given status quo, instead of the issue that’s actually at hand.

    And the danger is pretending you’re being fair, when you’re not. In this silly article from the Times, the author (and their editors) are wondering if oat milk and pea milk are a “scam.”

    This is a classic case of defending the status quo. Here’s a simple way to tell if that’s what you’re doing: imagine for a second that milk was a new product, designed to take on existing beverages made from hemp, oats or nuts. Defending oat milk against the incursion of cow milk is pretty easy.

    The author could point out the often horrific conditions used to create cow milk. “Wait, you’re going to do what to that cow?” They could write about the biological difficulty many people have drinking it. Or they could focus on the significant environmental impact, not to mention how easily it spoils, etc.

    Or imagine that solar power was everywhere, and someone invented kerosene, gasoline or whale oil. You get the idea…

    There are endless arguments to be had when new ideas arrive. The challenge is in being clear that we’re about to take a side, and to do it on the effects, not on our emotional connection to the change that’s involved.

  • Why is CX still such a fuzzy word? A rant

    I’ve been looking for new CX roles but every salary and job-hunting website I check gives me irrelevant results. If you look for “Customer Experience ____” (Lead, Manager etc) I still get roles for:
    Customer Support Customer Service Advisor and so many more roles that are simply not even in the same field (lots of Retail positions).
    Why are we still at this point in the game in 2021??? It frustrates me so much. Customer Service/Support is part of CX of course, but if I were looking for these kinds of roles I would search for them?? Don’t get me started on finding salary data that actually match the role I’m looking for. Do you have the same experience? How do you find suitable positions online? Which website do you use? (I’m based in UK/Europe, lots of big websites are US-only)
    submitted by /u/BlueRottweiler [link] [comments]

  • $1.6 Trillion in Business Revenues and 9.3 Million New Jobs Projected by 2026, Thanks to the Salesforce Economy

    New figures published forecast exciting Salesforce ecosystem growth over the next five years, from now until 2026. Three headline statistics announce $1.56 trillion of new business revenues, 9.3 million new jobs, and ecosystem revenues predicted to grow 6x times larger than Salesforce itself. The “Salesforce… Read More

  • Scaling Marketing Content: A Proven Way to Optimize Your Results at Lower Costs

    Staying updated in the fast-paced world of digital marketing may be challenging. Yet, it’s crucial to adopt the latest strategies, practices, and innovations for worthy results. As such, it becomes vital for marketers to master content scaling to improve quick lead generation. However, content scaling remains an equally trying skill to execute – as you…
    The post Scaling Marketing Content: A Proven Way to Optimize Your Results at Lower Costs appeared first on Benchmark Email.

  • Anyone used Marketo + Unbounce?

    Years ago I used Unbounce with Eloqua. It was great but would not work with progressive profiling. At the time, UB said this would work but it depended on embedding an Eloqua form into an Unbounce page, which never looked right and often broke the page. I just started working in Marketo and Unbounce’s marketing says the integration works with progressive profiling. If you’ve worked with both, can you share your experiences? Also, if you’ve successfully used progressive profiling with Marketo+ any other landing page optimization tool I’d like to hear about that as well. Thanks! (I should elaborate that the value I’m looking for is an easier way to quickly build and test landing pages than marketo’s native lp builder, but progressive profiling using marketo data is mission critical) (Edited for a typo)
    submitted by /u/me_b_ninja [link] [comments]