Author: Franz Malten Buemann

If you’re anything like me, you take about four minutes choosing a filter for your Instagram photo, and about four hours deciding on a caption.

Worst of all, after much creative effort and advice from friends, I’m usually barely able to write a caption that goes beyond, “Had a fun day with friends!”
And I’m a writer — go figure.
Next time you’re contemplating a witty line of text to go with your Instagram photo, take a look at our complete list of captions that suit any mood or occasion you’ll be sharing with the world. You can also customize these captions to make them perfect for your feed.
Want more inspiration? Check out our Instagram page to see how we incorporate fun, witty, and engaging captions into our social media content.

You can incorporate many of these captions into an Instagram business strategy (just make sure your audience would find your caption funny, clever, or the right amount of sassy).
Click one of the following links to jump to a section:

Business Instagram Captions
Quote Instagram Captions
Funny Instagram Captions
Clever Instagram Captions
Cute Instagram Captions
Sassy Instagram Captions
Song Lyrics for Instagram Captions
Holiday Instagram Captions
Seasonal Instagram Captions
Selfie Instagram Captions
Vacation Instagram Captions

Business Instagram Captions

Good evening, [city]! We’re in town for [event] at Booth [#]. Stop by and say hi!
“If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.” -Sheryl Sandberg, COO of Facebook

Our [#]-person squad completed the [road race name]! And we did it all for the post-run sneaker selfie. 👟
We got product in the pipeline … check back for an exciting announcement on [date]!
Diversity isn’t a recruitment metric — it’s an ingredient for success. At [company], we thrive on the unique backgrounds, experiences, and perspectives of our people.
Spot the CEO. 😉
At [company name], our best asset is our people.
We had a great time with our customers at [meeting/event]! @[client/partner], you guys rock.
Thrilled to have [customer] at our office today! Come back any time. 😊
[Company name] is off for [holiday]! We hope you all have a safe long weekend.
Big things have small beginnings. [Company]’s HQ began right here.
“It is better to fail in originality than to succeed in imitation.” -Herman Melville

How many [company name] employees does it take to spell “TEAM”?
Want to work with these awesome people, working on a lot of awesome things? We’re hiring! Click the link in our bio to see our current openings.
Check, check, one, two … is this thing on? [Company name] is now on Instagram! Follow us to learn about our culture, product, and (awesome) people.
Tired of [customer pain point]? We’ve got good news. Click the link in our bio to learn about ’s latest feature.
[Company] presents our latest product — made with love just for you. ❤️ Link in bio to learn more.
Stop wasting time with [customer pain point]. Our will help you achieve [X] more efficiently — just ask our current customers. Check out our latest case study here: [Link]
Handmade in [location] and delivered to your door. That’s the [Company] promise.
When life gives you lemons, you make lemonade. When [company name] gives you [type of product], you make money.

Quote Instagram Captions

“The greatest glory in living lies not in never falling, but in rising every time we fall.” -Nelson Mandela

“Always remember that you are absolutely unique. Just like everyone else.” -Margaret Mead

“You change the world by being yourself.” -Yoko Ono

“In the end, it’s not the years in your life that count. It’s the life in your years.” -Abraham Lincoln

“What I know for sure is that speaking your truth is the most powerful tool we all have.” – Oprah Winfrey

“The purpose of our lives is to be happy.” -Dalai Lama

“You only live once, but if you do it right, once is enough.” -Mae West

“Live in the sunshine, swim the sea, drink the wild air.” -Ralph Waldo Emerson

“I would rather die of passion than of boredom.” -Vincent van Gogh

“Success isn’t about the end result, it’s about what you learn along the way.” -Vera Wang

“It does not matter how slowly you go as long as you do not stop.” -Confucius

“Everything you’ve ever wanted is on the other side of fear.” -George Addair

“You become what you believe.” -Oprah Winfrey

“Believe you can and you’re halfway there.” -Theodore Roosevelt

“The way to get started is to quit talking and begin doing.” -Walt Disney

“Love the life you live. Live the life you love.” -Bob Marley

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” -Maya Angelou

“Embrace what makes you unique, even if it makes others uncomfortable.” – Janelle Monae

“Success is a collection of problems solved.” – I.M. Pei

“To be beautiful means to be yourself. You don’t need to be accepted by others. You need to accept yourself.” -Thich Nhat Hanh

“In a gentle way, you can shake the world.” -Gandhi

“I dream. Sometimes I think that’s the only right thing to do.” -Haruki Murakami

“We become what we think about.” -Earl Nightingale

“Success is not final, failure is not fatal: it is the courage to continue that counts.” -Winston Churchill

“You are never too old to set another goal or to dream a new dream.” -C.S. Lewis

“If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace you are living in the present.” -Lao Tzu

“Life is like riding a bicycle. To keep your balance, you must keep moving.” -Albert Einstein

“If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” -Steve Jobs

“Security is mostly a superstition. Life is either a daring adventure or nothing.” – Helen Keller

“Stay true to yourself and never let what somebody else says distract you from your goals.” -Michelle Obama

Funny Instagram Captions

My favorite exercise is a cross between a lunge and a crunch … I call it lunch.
I need a six-month holiday, twice a year.
We tried to be normal once. Worst two minutes of our lives!
There are 16-year-olds competing at the Olympics and some of us (me) still push on “pull” doors.
That awkward moment when you’re wearing Nike’s and you can’t do it.
I’m just a girl, standing in front of a salad, asking it to be a cupcake.
What if we told you … you can eat without posting it on Instagram?
I know the voices in my head aren’t real, but sometimes their ideas are just too good to ignore.
We don’t know what’s tighter: Our jeans or our company culture.
Friday … Our second-favorite F word.
We don’t care what people think of us. Unless they’re our customers. We definitely care what customers think of us.
All you need is love … and investors. All you need is love and investors.
Hi, we’re [company name]. We build amazing apps and eat amazing apps.
They say “Do what you love and money will come to you.” Let’s see what happens, I just ordered tamales.
My favorite subject in school was recess.
No thoughts brain empty just tacos and cats.
[Food item] so good it’s got me weak in the knees.
The best part about waking up is going to sleep eighteen hours later.
The older you get, the better you get, unless you’re a banana.
Bring the alcohol! Because no great story started with someone eating a salad.
Don’t worry if plan A fails. There are 25 more letters in the alphabet.
If you’re not supposed to eat at night, why is there a light bulb in the refrigerator?
First rule of Sundays: If you can’t reach it from your couch, you don’t need it.
If you fall, I will be there. Signed, Floor.
The first thing I do after coming to work is logging off.
I used to think I was indecisive, but now I am not so sure.
Friends buy you lunch. Best friends eat your lunch.
Darn it, just accidentally had another thought again.
My goal this weekend is to move… just enough so people don’t think I’m dead.
You think nothing is impossible? Try getting me out of bed before 12 PM.

Clever Instagram Captions

Patience — what you have when there are too many witnesses.
Maybe she’s born with it, maybe it’s the Clarendon filter.
“Life is short.” False — it’s the longest thing you do.
Happy Sunday! There may be no excuse for laziness, but I’m still looking.
Rejection is just redirection.
Better an “oops” than a “what if.”
Anyone looking for a heart? Selling mine for $2. (Used, good condition)
The world is changed by your example, not your opinion.
Seven billion smiles and these are my favorite.
Stop working hard and start working smart.
I found your nose. It was in my business.
Imposter complex is just a byproduct of success.
Life is simple. It’s just not easy.
The best times begin at the end of your comfort zone. So you can catch me on the opposite end of the end of my comfort zone.
When nothing goes right, go left.
“Success is making those who believed in you look brilliant.” -Dharmesh Shah

“If you can’t convince them, confuse them.” -Harry Truman

The world changes by your example, not your opinion. So get acting right.
It’s always a good idea to be on the right side of history.
When you learn, teach. When you get, give.
Don’t quit your daydream.
Legend has it that if you look hard enough you’ll see the weekend approaching!
It’s time to make new memories. But first, five tequila shots.
I’m on a seafood diet. I see food, I eat it.
Sorry I didn’t get back to your text. I was too busy converting oxygen into CO2.
Living on Earth is expensive, but it does include a free trip around the sun.
“Arguing with a fool proves there are two.” -Doris M. Smith

Well, enough about me. Let’s talk about you. What do you think about me?
We’re all one more minute closer to dying. What’s one more shot going to do?
There’s a pot of gold at the end of the rainbow. If you find it, let me know so I can get some.

Cute Instagram Captions

Don’t give up on your dreams. Keep sleeping.
My fave sound is you snoring next to me.
Here’s to a hundred more years with you.
Happiness is watching you do what you love 💗 Hopefully that’s me.
I like you more than [food]. And I looove [food].
Wearing a onesie to bed just in case my SO steals the covers again.
Cuddle time with the pup 💞

Just showing off my [item] a little. Be jealous.
Always wear cute pajamas to bed; you never know who you’ll meet in your dreams.
You got me like 🥴️

I’d move to [state] for you. And I hate [state].

🥺️ 👉👈

I have no idea what I was doing before you came around. Sleeping, probably.
No one can touch my books or my tacos 😤

Not me standing there like🧍‍♂️
Don’t mind me while I drink my tea 🍵

Did someone say [something you like]? 🏃💨

They say elephants have a perfect memory. So do I when it comes to you.
My pup is the salsa to my whole enchilada.
I hate it when I’m singing a song and the artist gets the words wrong.
Being an adult is like folding a fitted sheet. No one really knows how.
Here’s a 🥇 for being the cutest human to walk this earth.
Me before you: 🌱 Me after you: 🌻

🤟
Just got that Friday feeling.
Are you a timekeeper? ‘Cause time slows down when I’m with you.
I can’t see heaven being much better than this.
I’m not lazy, I’m on energy-saving mode.
My pillow is my best friend (sorry, [best friend’s name])
A day doing [activity] is a day well-spent.

Sassy Instagram Captions

What’s a queen without her king? Historically speaking, more powerful.
Be a little more you, and a lot less them.
We’re an acquired taste. If you don’t like us, acquire some taste.
Well-behaved people don’t make it into history books.
Be sunshine mixed with a little hurricane.
We got 99 problems, but an awesome marketing team ain’t one.
Sometimes you just need to do a thing called “what you want.”
You can’t do epic stuff with bad people. And we got the best in the biz.
It’s not called being bossy, it’s called having leadership skills.
You did not wake up today to be mediocre.
A bad attitude is like a flat tire. You can’t go anywhere until you change it.
We’re entrepreneurs. They call us dreamers, but we’re the ones who never sleep.
All of us have the capacity to light up a room. Some when they enter, others when they leave it.
Brains are awesome. I wish everybody would have one.
Common sense is like deodorant. The people who need it most never use it.
You see that? That’s my patience leaving.
I’ll have you know, I’ve completed plenty of marathons. [Show 1], [Show 2], and [Show 3], to name a few.
Everyone has that one annoying friend. If you don’t have one, then it’s probably you.
Above: A photo of me pretending to be listening.
Oh, you sent me an email? Expect a response in approximately never.
Everyone is entitled to be stupid, but some abuse the privilege.
If you like me, raise your hand. If not, then raise your standard.
If you don’t succeed the first time, then burn all the evidence you tried.
Underestimate me. That’ll be fun.
I like my coffee how I like myself: Dark, bitter and too hot for you.
People say I act like I don’t care. It’s not an act.
They say good things take time … that’s why I’m always late.
Focused. Intelligent. Motivated. Oh, and cute.
“The question isn’t who is going to let me: it’s who is going to stop me.” -Ayn Rand

It’s okay if you don’t like me. Not everyone has good taste.

Song Lyrics for Instagram Captions

“I’m gonna live like tomorrow doesn’t exist.” — Sia, “Chandelier”
“I live for the nights that I can’t remember, with the people that I won’t forget.” — Drake, “Show Me a Good Time”
“I hope you never lose your sense of wonder.” — Lee Ann Womack, “I Hope You Dance”
“You may say I’m a dreamer, but I’m not the only one.” — John Lennon, “Imagine”
“If you give, you begin to live.” — Dave Matthews Band, “You Might Die Trying”
“Outlining my findings, using life as a stencil.” — Kero One, “In All the Wrong Places”
“Feeling good living better.” — Drake, “Over My Dead Body”
“Say oh, got this feeling that you can’t fight, like this city is on fire tonight.” — OneRepublic, “Good Life”
“Time makes you bolder.” — Fleetwood Mac, “Landslide”
“If I fail, if I succeed, at least I’ll live as I believe.” — Whitney Houston, “The Greatest Love of All”
“The rest of the world was in black and white, but we were in screaming color.” — Taylor Swift, “Out of the Woods”
“Lightning strikes every time she moves.” — Calvin Harris, “This Is What You Came For”
“We aren’t ever getting older.” — Chainsmokers, “Closer”
“Sing with me, sing for the years, sing for the laughter, sing for the tears.” — Aerosmith, “Dream On”
“Life is good.” — Future & Drake, “Life is Good”
“Life without dreaming is a life without meaning.” – Wale, “Aston Martin Music”
“But like the sun, know you know I find my way back ‘round.” — J. Cole, “Crooked Smile”
“I will overcome any hurdle or obstacle that’s in my path.” — OutKast, “Knowing”

Holiday Instagram Captions
New Year’s Instagram Captions

“Always bear in mind that your own resolution to succeed is more important than any other.” — Abraham Lincoln

Didn’t make it to midnight.
Resolutions are made to be broken.
Ringing in the new year — like a bell.
“Tomorrow is the first blank page of a 365-page book. Write a good one.” — Brad Paisley

New year, same me.
Time to show off my bubbly personality.
Any excuse to wear glitter.
Starting off the year on the right foot.
There are 12 months ahead of us to make a difference.
Day 1 of 365
Sip, sip, hooray!

Valentine’s Day Instagram Captions

Roses are red. Violets are blue. Consider this post my Valentine to you.
Don’t tell me you love me. Tell me you’re outside with pizza.
All I need is you. (And maybe wine + chocolate too.)
“You can’t blame gravity for falling in love.” — Albert Einstein

99% of my socks are single, and you don’t see them crying about it.
I will do anything for love. Except that. And that. Or that. Or…
Sorry, I’m in a relationship with tacos.
“All the single ladies…” — Beyonce, “Single Ladies”
In love with my best friend.
I’m better when I’m with you.

Halloween Instagram Captions

Creepin’ it real.
I brake for Reese’s Peanut Butter Cups.
“When the spooks have a midnight jamboree, they break it up with fiendish glee…” — The Legend of Sleepy Hollow (1949)
You’re just my (blood) type.
How to eat candy corn: don’t.
#squadghouls
Double, double toil and trouble; Fire burn and cauldron bubble.
Driving me batty.
“Scary hours.” — Drake

Thankgiving

I’m wearing my elastic pants.
“For those of you who cannot be with family this Thanksgiving, please resist the urge to brag.” — Andy Borowitz

On a veggie diet this Thanksgiving: Carrot cake and pumpkin pie.
“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” — Oprah Winfrey

I think, therefore I cran.
Bad day to be a turkey.
Need fuel for Black Friday.
“Okay, guys. I have exactly 28 minutes before I have to baste again.” — Monica

Grateful. Thankful. Blessed.
Who made the potato salad?
There’s always something to be thankful for.

Christmas & Hannukah Instagram Captions

You sleigh me.
Fa la la la llama.
“O Christmas tree, O Christmas tree, your ornaments are history.” — The Cat

“It’s not what’s under the Christmas tree that matters. It’s who’s around it.” — Charles M. Schulz

Dear Santa, let’s not talk about this.
Rebel Without a Claus
Doesn’t Santa have anything better to do than watch us while we’re sleeping?
All I want for Christmas is you (and wine would be nice).
To all you cotton-headed ninny-mugginses out there.
Drop it like a top.
Wishing you a latke love this Hanukkah.
I want to eat 8 latkes for the calories of one.
One little candle can light up an entire room.
Keep calm and spin that dreidel.
Deck the halls with matzo balls!
It’s Christmas time and I’m the gift.
The best gift is to be present with the ones you love.

Seasonal Instagram Captions
Spring Instagram Captions

Hello, spring!
“And I think to myself, what a wonderful world.” — Louis Armstrong

April showers bring May flowers.
I think I just experienced all the seasons in a single day.
I love allergy season, said no one ever.
Currently soaking up the sun and smelling the roses. Please leave a message after the beep.
I owe a lot to the inventor of flip-flops.
“Here comes the sun, and I say… It’s all right.” — The Beatles

“Warm winds in the springtime.” — SZA, “Warm Winds”
Springing into the new season.

Summer Instagram Captions

“Live in the sunshine. Swim in the sea. Drink in the wild air.” — Ralph Waldo Emerson

Life’s a beach.
School’s out, sun’s out, guns out.
“A little bit of summer is what the whole year is all about.” — John Mayer

90% happy, 10% burnt.
Girls just want to have sun.
“Summer lovin’ had me a blast, summer lovin’ happened so fast.” — Grease

Happiness is a cold popsicle.
Life is better by the pool.
“Summertime and the livin’ is easy.” — Ella Fitzgerald, “Summertime”
“Here comes the sun, and I say… It’s all right.” — The Beatles, “Here Comes the Sun”

Fall Instagram Captions

My favorite color is October.
“Wild is the music of autumnal winds amongst the faded woods.” — William Wordsworth

My favorite kind of weather.
It’s never too early for pumpkin spice.
Meet me in the corn maze.
Crisp air. Apple cider. Flaming foliage.
Pumpkin spice and everything nice.
“Anyone who thinks fallen leaves are dead has never watched them dancing on a windy day.” — Shira Tamir

Leaves are falling, and autumn is calling.
“Days in the sun and nights in the rain. Summer is over, simple and plain.” — Drake & Majid Jordan, “Summer’s Over”
Falling never felt so good.

Winter Instagram Captions

“In the depths of winter, I finally learned that within me there lay an invincible summer.” — Albert Camus

If it’s snowing, I’m not going.
Cozy nights. Good books. Hot chocolate.
Do you want to build a snowman?
Running on caffeine and holiday cheer.
“Winter is not a season; it’s a celebration.” — Anamika Mishra

Merry and brrrrrrright.
Having snow much fun.
‘Tis the season to be freezin’.
“Timb’ laces get tighter and parka hoods flip up.” — Drake, “Come Winter”

Selfie Instagram Captions

Me, myself, and I.
Be yourself, there’s no one better.
It’s the happiness for me.
Smile! The happiness is right under your nose.
My favorite filter is reality.
Self-care selfie!Conquer the world one smile at a time.
It’s a great day to have a great day.
The greatest gift you can give someone is a smile.
Self-love is the best love.
“But she looked powerful. She wore the sun like a shiny pin on the side of her hair.” -Lilian Li

I don’t need a hair stylist. My pillow gives me a new hairstyle every morning.

Vacation Instagram Captions

A chance to get away from the everyday.
Work. Save. Travel. Repeat.
Staycation loading…
Collect the moments, not the materials.
Another destination off the bucket list.
An adventure to fill the soul.
The scenic route is always better.
I need a six-month vacation, twice a year.
Be back never.
Catch flights, not feelings.

Capture the Feeling with an Instagram Caption
Even though an image is worth 1,000 words, a well-written caption couldn’t hurt. These days, the caption can make just as much of a statement as the image! For all of the occasions that are worthy of a post to your feed, use one of the quotes from this list and customize it to make it your own.
Editor’s note: This post was originally published in June 2020 and has been updated for comprehensiveness.

Editor’s note: This post was originally published in June 2019 and has been updated for comprehensiveness.

 

The slew of social media channels available today can paralyze even the savviest business owners.
Where do you start? Which one is best? How do you avoid wasting time on channels that won’t bring in a solid ROI? The struggle is real.

Facebook and LinkedIn are two of the biggest social media platforms and provide a number of opportunities to reach your audience. This leaves us with this question: Which one should you focus your efforts on?
We’ll cover the pros and cons of each platform below.
LinkedIn vs. Facebook for Business
Let’s recap quickly.
At its core, LinkedIn is a professional network that was initially created as a corporate recruitment platform. Now, it boasts many features similar to traditional social media sites, including status updates, blogging capabilities, and private messages.
It’s also the most effective platform when it comes to delivering content and securing audience engagement.
Facebook, on the other hand, was specifically designed as a place for people to share and communicate. The “sharing” element is its most prominent selling point, but there are still plenty of other features that allow businesses to effectively reach their audiences.
In fact, one survey by Facebook found that 74% of American consumers use the platform to discover new products and brands.
LinkedIn and Facebook both have the Groups feature that allows you to connect with other like-minded people, and they both have powerful ad setups.
So with similar features, what are the key differences between the two? We’ll cover those here.
Numbers-wise, Facebook wins hands down.
Facebook has an astounding 2.8 billion monthly active users (MAU) across the world, which makes LinkedIn’s 64.7 million MAU seem small in comparison.
On both platforms, the biggest age group is 25- to 34-year-olds, according to 2021 data from Statista. However, Facebook has a wider range of users with roughly 10% falling below 18 years old or above 64 years old.
This is because LinkedIn caters mostly to professionals looking to network whereas Facebook hosts the everyday consumer.
Furthermore, the 2020 State of Marketing Report by HubSpot revealed that marketers see the highest return on investment from Facebook, with LinkedIn being the 4th highest out of 8 platforms.
LinkedIn is a stronger B2B platform.
As mentioned before, LinkedIn is a go-to spot for business-driven individuals. As such, it’s a great platform for business-to-business brands.
Here’s a breakdown of why:

It’s easy to identify key decision-makers (and reach them in ads).
Social selling is embedded into the platform.
It’s easier to network as the platform was built specifically for that purpose.

In fact, eMarketer reported that LinkedIn occupies the largest share of B2B display ad spending at 32%. But we’ll talk more about ads in this section.
Facebook may work better for brands that want to reach consumers directly. In addition, you gain access to ten times more prospects and have a great place to generate brand awareness and engagement. So, while Facebook leads in numbers, LinkedIn takes the win when it comes to generating tangible leads.
Thought leadership happens more organically on LinkedIn.
Thought leadership is one way brands are gaining credibility as well as visibility. According to a 2020 Thought Leadership Report by Survey Monkey, 66% of marketers consider it a top priority within their marketing team.
A thought leader’s role is to educate, encourage conversation and drive action. The same study shows that thought leadership programs help with lead generation and brand awareness efforts by increasing website traffic, media mentions, subscribers, and more.
When it comes to thought leadership articles, LinkedIn has a leg up. The platform is already designed for business conversations. As such, brands can have more success with thought leadership content compared to Facebook.
So, here’s a quick recap:

Facebook pros: Large user base, proven ROI

Facebook cons: Isn’t the best for B2B marketing

LinkedIn pros: Business-driven platform, social selling and networking tools, great opportunities for thought leadership

LinkedIn cons: Smaller user base

Now that we’ve taken a general look at the two platforms, let’s take a more detailed look at some of the key features they have for businesses.
LinkedIn Groups vs. Facebook Groups
The Groups feature on both LinkedIn and Facebook gives businesses the chance to mingle and connect with prospects and other like-minded businesses.
However, it’s critical to keep in mind people’s motives when they’re on different sites. When users are engaging with others in LinkedIn Groups, there’s a high chance they’re in a work-related mindset in some capacity.
In Facebook Groups, on the other hand, people are more likely to share their personal opinions on everything – from lifestyle and food to politics and hobbies.
So, when determining which Groups feature is best for you, think about the audience you’re targeting.
For instance, if you’re targeting general consumers with an interest in cooking because you’re selling the latest food blender, Facebook Groups is probably the way to go.

However, if you’re selling a high-priced service for top-tier management personnel, LinkedIn Groups might be a better bet.
Finally, let’s touch on the ads aspect of both platforms.
In terms of variety, both platforms have reached pretty equal footing.
While Facebook has boasted a diverse range of ad types for years (we’re talking canvas, carousel, video, dynamic, and lead ads just to name a few), LinkedIn now also offers several ad formats, including video, carousel, lead, dynamic, and Sponsored InMail ads.
Each offers a user-friendly ad manager. This means that you can start organizing your creative assets on a content marketing platform like Casted, then build your ad in just a few steps on either LinkedIn or Facebook.
Targeting-wise, if you think Facebook has the capability of reaching more people, you’re right. However, this doesn’t mean that LinkedIn doesn’t have powerful targeting capabilities.
Both platforms are centered around user input and serve up ads and content relevant to the information their members give them.
On both Facebook and LinkedIn, you can target users based on job title, household income, company, location, and age on both platforms. Where Facebook has the upper hand is that you can dig a little deeper on Facebook, targeting users depending on their life milestones, behavior, and other personalized information.
In addition, both platforms allow brands to use source audiences to reach consumers who are similar to their current audience. Facebook calls it “Lookalike Audience” while LinkedIn has named it “Audience Expansion.”
Lastly, it’s important to consider the cost.
Typically, you get more for your money on Facebook. According to WebFX, the average cost-per-click for a LinkedIn ad is a whopping $5.26, compared to just $0.97 with Facebook.
However, a higher cost doesn’t necessarily translate to a higher return on ad spend (ROAS).
Who Wins? You Decide
While LinkedIn and Facebook do share common features, it’s clear their purpose and audiences are quite different.
Which one you decide to use depends entirely on what industry you’re in, who you’re trying to reach, and your marketing goals.
It’s also important to note that you don’t necessarily have to choose. Perhaps you use LinkedIn for a targeted lead generation campaign, while you use Facebook to increase brand awareness and engage with your customers.
Editor’s Note: This post was originally published in August 2019 and has been updated for comprehensiveness.

What’s worse than working with no data?
Working with “bad” data.
As marketers, we love to test headlines, call-to-actions, and keywords (to name a few). One of the ways we do this is by running A/B tests.

As a refresher, A/B testing is the process of splitting an audience to test a number of variations of a campaign and determining which performs better.
But A/B testing isn’t foolproof.
In fact, it’s a complicated process. You often have to rely on testing software to pull the data, and there’s a high probability of receiving a false positive. If you’re not careful, you could make incorrect assumptions about what makes people click.
So how can you ensure your A/B test is operating correctly? This is where A/A testing comes in. Think of it as a test to the test.
The idea behind an A/A test is that the experience is the same for each group, therefore the expected KPI (Key Performance Indicator) will also be the same for each group.
For example, if 20% of group A fills out a form on a landing page, the expected result is that 20% of group B (who are interacting with an identical version of the landing page) will do the same.
Differences Between an A/A Test and an A/B Test
Performing an A/A test is similar to that of an A/B test; an audience is divided into two similarly sized groups, but instead of directing each group to different variations of content, each group interacts with identical versions of the same piece of content.
Here’s another way to think about it: have you ever heard the idiom, “Comparing apples to oranges”? An A/B test does exactly that — compares two different variants of a piece of content to see which performs better. An A/A test compares an apple to, well, an identical apple.
When running an A/B test, you program a testing tool to change or hide some part of the content. This is not necessary for an A/A test.
An A/A test also requires a larger sample size than an A/B test to prove a significant bias. And, due to such a large sample size, these tests take much longer to complete.
How to Do A/A Testing
Exactly how you do an A/A will vary depending on the testing tool you use. If you’re a HubSpot Enterprise customer conducting an A/A or A/B test on an email, for example, HubSpot will automatically split traffic to your variations so that each variation receives a random sampling of visitors.
Let’s cover the steps to run an A/A test.
1. Create two identical versions of a piece of content — the control and the variant.
Once your content is created, identify two groups of the same sample size you would like to conduct the test with.
2. Identify your KPI.
A KPI is a measure of performance over a period of time. For example, your KPI could be the number of visitors who click on a call-to-action.
3. Using your testing tool, split your audience equally and randomly, and send one group to the control and the other group to the variant.
Run the test until the control and variation hit a determined number of visitors.
4. Track the KPI for both groups.
Because both groups are sent to identical pieces of content, they should behave the same. Therefore, the expected result will be inconclusive.
A/A Test Uses
A/A testing is primarily used when an organization implements a new A/B testing software or reconfigures a current one.
You can run an A/A test to accomplish the following:
1. To check the accuracy of an A/B testing software.
The intended result of an A/A test is that the audience reacts similarly to the same piece of content.
But what if they don’t?
Here’s an example: Company XYZ is running an A/A test on a new landing page. Two groups are sent to two identical versions of the landing page (the control and the variant). Group A has a conversion rate of 8%, while Group B has a rate of 2%.
In theory, the conversion rate should be identical. When there is no difference between the control and the variant, the expected result will be inconclusive. Yet, sometimes a “winner” is declared on two identical versions.
When this happens, it is essential to evaluate the testing platform. The tool may have been misconfigured, or it could be ineffective.
2. To set a baseline conversion rate for future A/B tests.
Let’s imagine that Company XYZ runs another A/A test on the landing page. This time, the results of Group A and Group B are identical — both groups achieve an 8% conversion rate.
Therefore, 8% is the baseline conversion rate. With this in mind, the company can run future A/B tests with the goal of exceeding this rate.
If, for example, the company runs an A/B test on a new version of the landing page and receives a conversion rate of 8.02%, the result is not statistically significant.
A/A Testing: Do You Really Need to Use It?
To run an A/A test, or not — that is the question. And the answer will depend on who you ask. There is no denying that A/A testing is a hotly debated topic.
Perhaps the most prevalent argument against A/A testing boils down to one factor: time.
A/A testing takes a considerable amount of time to run. In fact, A/A tests typically require a much larger sample size than A/B tests. When testing two identical versions, you need a large sample size to prove a significant bias. Therefore, the test will take more time to complete, and this may eat into time spent running other valuable tests.
However, it makes sense to run an A/A test in some cases, especially if you are uncertain about a new A/B testing software and want additional proof that it’s both functional and accurate. A/A tests are a low-risk method to ensure your tests are set up properly.
A/A testing can help you prepare for a successful AB testing program, provide data benchmarks, and identify any discrepancies in your data.
Although A/A tests have utility, running such a test should be a relatively rare occurrence. While A/A test can run a “health check” on a new A/B tool or software, it may not be worth optimizing every minor alteration to your website or marketing campaign due to the considerable amount of time it takes to run.

Some people ask me, “What is the secret of your high efficiency at managing your online stores?” “My goal is no longer to get more done, but rather to have less to do.”-Francine Jay, author So what is my method to do so?
I consciously collected tools that I came across. I built a website (Site) with wordpress to put all those tools in. I use this website as a huge bookmark to increase my efficiency.
Btw, I shared it with my friend and asked them to give me advice about those tools and customize their own page. It also helped them with their efficiency, because it saved a lot of time and energy. In a nutshell, first of all, you can seek some advice from people who have done something like this before or use their methods to be more efficient. At the same time, you need to know how to summarize your own methods and find a place to record what you have learned. You can use Notion or X-mind to keep a daily record, or do what I did— set up a website (including a blog site). Finally, you’ll want to share this record with friends around you or share it on the web, even if they may be your potential competitors. But, keep doing it, because sharing brings you benefits that you may not be able to predict now.
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