Author: Franz Malten Buemann

Hi to everyone, I’m new to this sub reddit. I’m working for a little web agency and I’m doing the Google ADS/Facebook ADS job plus market researches. I’m doing that in the traditional manner, so with the classic Google ADS platform, Business Manager for Facebook and for the market researches I’m using external databases, Sem Rush and Google Trends mainly. I came across a video talking about Python for marketeers and Microsoft Power BI for visualizing the reports. In your opinion is it worth it to learn Python to create and automate the ADS campaigns? And what about Power BI for the reports? For sure they are useful, but I don’t know if the advantages are concrete. I would like to learn new skills and automate the more I can in order to be more pro ductive and avoid tedious tasks, and maybe “professionalize” myself Cheers from Italy 🇮🇹
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In this day and age, any business that wants to thrive must go online. ​ With so many things going on around the world, and global changes that will forever impact the way people live and do business, going online is no longer just an option. Not only to maintain their success but even just to survive. Sure, there are tools that are already available that any business can use to run their entire company and processes digitally. However, any minimum amount of research will tell you that most of these products are expensive, complicated and limited in customization. In other words, not very user-friendly, and definitely not suitable for all business owners, especially those who are less tech-savvy and might even be on a budget. I mean, who can afford to invest thousands of dollars a month into a bunch of complicated tools, and on top of that, hire employees to manage the systems, right? Well, if this sounds familiar in any way, I have some good news for you. As an online marketer and blogger myself, I am always looking for new solutions for these everyday challenges we face as business owners. Today, I am very excited to introduce you to my latest discovery. GrooveFunnels is, by far, the best way I have found to be able to build websites, sales funnels, and sell digital products online. The best part? It’s FREE. But the free value does not end there… You see, GrooveFunnels is not just a website and sales funnel builder. The co-founder of GrooveFunnels, Mike Filsaime, is actually a veteran in the Internet marketing space and has put all his experience and expertise into one of the best suites of marketing tools I have ever seen. I’ve also signed myself up for an account (it’s free), and for the past few days, I’ve had the chance to play around with it. And you know what? I can definitely tell you that this 100% free tool is perfectly capable of running your entire business, maybe even better than some of the expensive complicated tools out there. I’m not exaggerating by any means… From what I’ve seen so far, GrooveFunnels includes everything that I need to run my online business, all for absolutely free. Here’s just a quick list of what I’ve gathered so far: FREE sales, page and funnel building platform Ability to create full product funnels Possible to build my own branded websites with full navigation Can integrate with my own custom domain name Able to sell my products with what they call a 1-click upsell Capability to integrate upsells, downsells, and order bumps Even has a way to create my own powerful affiliate program for my products! And that’s just for starters, because there is so much more for me to explore! I’m not even joking when I say that I am planning to change my ENTIRE online business over to GrooveFunnels! I mean, why wouldn’t I? It’s FREE, and it’s probably the BEST suite of marketing tools I have ever seen in my life. By the way, there’s more… I didn’t even mention some of my favorite benefits of GrooveFunnels. As a member, I’ve also received a TON of community benefits. I’ve been able to join their private Facebook group, connect with marketing experts inside, get help with all my problems, access private training within their own academy, ask questions through their helpdesk, and meet other like-minded entrepreneurs just like me to make the best use of these tools. So, if you’re like me… Striving to grow your business, looking to learn more about marketing and getting to know some of the best in the industry at a more personal level, then you won’t want to miss out on this opportunity. Sounds great, right? But you might be asking… what’s the catch? The catch is that GrooveFunnels is free, but for a limited time only. GrooveFunnels is in its pre-launch phase, which means that many of the products have still yet to fully launch. When they do, and as the products continue to get upgraded, GrooveFunnels may no longer be free anymore. This means that now is the time to sign up for your free account, which would also qualify you for the additional software upgrades that they make as time goes on. Awesome deal, right? It’s called being at the right place, at the right time. And that’s where we’re at right now 🙂 Don’t wait any longer, because I’m honestly not sure when this free offer is going to go away. Do yourself a favor and sign up for your free GrooveFunnels account right now, and I will see you inside of the Facebook group https://groovepages.groovesell.com/a/cRF5KjjgeeZ8
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With over 1 billion active users, Instagram is one of the best social media networks to advertise your business, reach new audiences, and grow brand awareness. So even if you aren’t active on the website yet, it’s never too late to adopt an Instagram strategy in your marketing plan.
If you’re ready to start sharing content through this channel, we’ve got you covered. Here, we’ve cultivated a quick-and-easy guide to posting on Instagram, to ensure you can begin attracting the attention of your audience with Instagram marketing.

Posting to Instagram consistently can help businesses find resonance with their audience and grow better, but doing it right is just as important. Here’s how to post to your Instagram account step-by-step.
Step 1. Tap the + icon at the top of your screen.

See that plus sign [+] in the image above? That’s your starting point. See that post from our culture account? That’s your endpoint. Click that plus sign and you’ll be ready for the next step, below.
Step 2. Choose a photo or video from your library or shoot one in the app.
Instagram will show you the photos already saved to your phone. Choose one of those to post. Alternatively, you can click on the camera icon to take a photo or video within the Instagram app itself, if you don’t already have an image you want to use.
Once you select and crop an image (or carousel of multiple images), click the arrow button in the top right corner of the app.

Step 3. Post multiple images on Instagram.
Do you have multiple photos and want to highlight them all? Instagram allows you to do this with its carousel feature.

As you go to tap a photo or video, first tap the icon just above your photos to the right that looks like stacked squares. Once you tap this, you’ll see a number on the corner of every image or video you tap. This number notes where the content will show up in the carousel.
Step 4. Crop the image.
You aren’t limited to just a square image on Instagram. You can actually share horizontal or vertical images as well. To get more of your image seen, pinch the screen of the photo you’ve selected on the Library screen.

However, while Instagram does allow vertical and horizontal options, the images still need to fit into some specific dimensions. So, you might still need to crop a tiny bit of your photo to get it to fit.
Step 5. Pick a filter.
Instagram offers 24 filters — scroll to the right to peruse your options, and click on one to preview how it will look on your photo.
By default, the filter will be applied by full strength. However, if you want to scale back the intensity of the filter, double click the filter tile once it’s been applied, and a scale selector will appear, allowing you to downplay the effect.
You can also tap the magic wand at the top of the screen to adjust the photo further.

(Take a look at our Ultimate Guide to Instagram Filters to learn more).
Step 6. Edit your photo.
You can also click “Edit” at the bottom right to adjust the image to your specifications.

Here are the editing options that come built into Instagram for you:

Adjust – This helps subtly rotate the image along the center plane, giving it a tilt either to the left or right according to the linear scale at the bottom of the screen.

Brightness – This helps lighten or darken the image. All you have to do is pull the selector to the left to darken or to the right to lighten.

Contrast – This helps to increase or decrease the intensity of the image’s colors. Pull the selector to the left for less contrast (a dulling effect) or to the right for more contrast (a higher intensity effect).

Structure – This helps to add an HD-like effect to the image, bringing out specific details in your photo. Drag the selector to the right to help the image “pop.”

Warmth – This helps you adjust the temperature of the photo. Drag the selector to the left to increase cool tones in the image, or drag the selector to the right to increase the warm tones in the image.

Saturation – This helps you adjust the saturation of the colors in your image. Drag the selector to the left to desaturate the image (all the way to the left if you want a monochrome look), or drag the selector to the right for extremely saturated colors.

Color – This gives you a number of color options to overlay over your image for interesting color effects. Simply select your color choice and see how it changes the image in the preview box.

Fade – This softens the intensity of the blacks in your image to create an “aged” photo effect. Simply drag the selector to the right for a higher degree of fade.

Highlights – This helps you control the intensity of the highlights in your image. Dragging the selector to the left will darken the highlights in your image while dragging the selector to the right will lighten the highlights in your image.

Shadows – This helps you control the intensity of the shadows in your image. Dragging the selector to the left will darken the shadows in your image while dragging the selector to the right will lighten the shadows in your image.

Vignette – This darkens the corners of the image, leaving a circle shape in the center. Drag the selector all the way to the right for the most dramatic vignette.

Tilt Shift – This helps blur the edges of the image in a radial or linear way, drawing focus to the details in the center of the image.

Sharpen – This helps sharpen certain details of the image, bringing a more dramatic look to subtler elements in the photo.

Step 7. Type your caption.
Get creative and write a nice, interesting caption to go with your photo. Since text can help optimize your post in Instagram’s search, writing something can only benefit you.

Step 8. Use hashtags for post optimization.
With Instagram’s search feature, users can search by hashtags. So, you should make sure to write relevant hashtags in your caption. If someone does a search of a hashtag you placed in your caption, they might find your post as well as others that included the same one.
Step 9. Tag friends.
Want your friend or their followers to see a photo that you posted of the two of you? Tag them!
On the new post page, you can click “Tag People” to tag other Instagram accounts in your post. Alternatively, you can include their handle (or their username beginning with an @ symbol) in your caption.
Step 10. Add your location.
If you’re on a fun vacation or at a neat event and you don’t feel like including that information in your caption, you can mark where you are in another way. On the new post page, tap “Add Location” to put a location on your image (which makes it easier for people to find your post).
When you post an image or video with a location, it will show up between your name and the block of content on the feed.
Step 11. Play with emojis.
Emojis are fun and can make your caption more eye-catching. If you know of a few relevant emojis that could fit with your post, stick them in the caption area. For example, if you’re posting a vacation photo, you could include a palm tree 🌴 or a plane ✈️ to show you flew somewhere.
Here are the top Instagram emojis you can use:

❤️
😍
😘
😂
😊
😎
💕
😉
💋
👍

However, keep in mind that there’s a multitude of choices to add flair to your posts, from keeping it real 💯 to the cringe face 😬.
Be sure not to go overboard and post emojis just for the sake of posting them. If you post a bowling emoji along with a photo of a beach, that obviously won’t make sense to people. Similarly, if you post 20 emojis that loosely relate to a post, you might just annoy your followers or come off as desperate.
Step 12. Share the post on other social media platforms.
Finally, if you want to share your content on your other, connected social media sites (like Facebook or Twitter), simply slide the bar from the left to the right.

When you’re ready to post, click “Share” in the top right.
Instagram Saved Drafts
If you’re not ready to post right away, you can also save it to your Instagram Saved Drafts. Simply go back to the filtering and editing step, tap the back arrow in the top left, and select “Save Draft.”
Step 13. Edit the post.
Typos happen to everyone! If you just posted something and notice a glaring spelling error, don’t panic. Simply tap the three dots that appear on the right across from your name, then tap “Edit.”

Make the adjustments you see fit and save them so it reflects on your Instagram. Otherwise, your post is complete and live for everyone to see.
Grow Your Audience on Instagram Today
Now that you know how to post to Instagram, you can begin creating content for the platform and connecting with your audience. If you’re a business or brand, you’ll want a solid strategy for earning engagement and awareness.
Editor’s note: This post was originally published in November 2019 and has been updated for comprehensiveness.

Email newsletters are one of the most effective ways to stay top of mind with your customers. When done right, that is. The problem, though, is that so many businesses don’t know what they should actually put in their newsletter.
More often than not, businesses don’t know why they should be sending newsletters. They’ll say they need to because everyone else is doing it, or because they want to “stay top of mind”, but have no strategy outside of that. Then, the responsibility is “given” to someone who probably doesn’t want it, leading to boring, lifeless email blasts that don’t bring value to your subscribers or your business.
That may be the case for 90% of businesses, but it doesn’t have to be the case for yours. With the right plan and a set of goals in mind, you can make your newsletter a hard-working marketing channel for your business — and we’ll show you how.
Read on to discover the top email newsletter best practices that will turn your newsletter into something people actually want to read.
8 email newsletter best practices
1. Use a powerful subject line
Your subject line is arguably the most important piece of email content. Without a solid subject line, your email open rate is going to suffer.
Think about subject lines that draw you in — what’s compelling about them? Do they use concise language? Empathetic language? Bold language? Emojis?
In our experience, the best email subject lines are short (think 30-50 characters), engaging, and give just enough of a preview of what’s in the email to make you want to know more.
For more subject line tips and best practices, head here!
2. Optimize your email for mobile devices
People read over half of all emails on mobile devices. That’s an astounding number, considering people do still use their computers on a regular basis.
Knowing that, it’s a good idea to optimize your emails for mobile devices. That means making sure your newsletter template looks good on desktop as well as mobile. This may sound complicated, but it’s not. At Campaign Monitor, we have a library of over 80+ free mobile-friendly email templates ready for you to use.
Optimizing for mobile means testing your subject lines as well! Neglecting to preview your subject lines for different devices is a recipe for disaster, so make sure you take them all into account and send as many test emails as possible.
That includes design as well as email subject lines.
3. Pay attention to your email newsletter design
It’s hard to overstate the importance of design for your newsletter’s success. You might think of design as only the fonts and colors you choose, but there’s so much more than goes into designing an effective email.
Designing the layout of your newsletter content is going to have huge implications on how your readers engage with it. Making it easy to read and making your calls-to-action (CTAs) clear are going to give your engagement metrics a major boost. Plus, well-organized emails help boost your email deliverability.
You also want to make sure you’re designing with accessibility in mind. Are you using an appropriate amount of color contrast? Are your fonts big enough? Do your images have alt text? These are things you need to take into consideration.
Look at this engaging email campaign design from Bezar, which uses bold color blocks to highlight products and information:

Source: Really Good Emails
Other design best practices:

Make your CTA buttons clear and concise
Keep your emails on-brand
Include your logo, website, and social media accounts
Don’t be afraid of white space
Don’t forget to add preheader text

Ultimately, your newsletter is an extension of your brand, and as such, you want to make sure it lines up with the rest of your brand experience (on your website, in your store, etc).
4. Use segmentation to target your customers
While most email newsletters will go to your entire list, your organization may have a different structure. If your company serves multiple different verticals, it may be wise to craft different types of content for each of those industries.
Or maybe you have newsletter subscribers in different regions, in which case it might make sense to have specific content for each.
Don’t let newsletters shut you into a typical “Here are our company updates” box. One of the biggest mistakes companies fall into with their newsletters is making it all about them. Your email subscribers don’t want to hear about you, they want you to deliver them valuable content, and the more personal you can get with them, the better.
5. A/B testing can improve your click rates
Your marketing team should already be A/B testing. If they’re not, they need to start doing it now. As much as we might want to say we know our audience and the types of emails they prefer, we’re never going to know as well as our audience themselves, and A/B tests give your audience a chance to tell you what they prefer.
Marketers who A/B test generally see far better engagement metrics like open rates and click-through rates than those who don’t, so you need to make A/B testing a priority.
As a result, you’ll know what works and what doesn’t with your audience, which you can use to inform your email marketing strategy moving forward.
6. Watch your email frequency and timing
Sending emails too often can result in unsubscribes from your email list, but sending emails too infrequently can result in your subscribers overlooking them.
The annoying thing is, figuring this information out is usually completely unique to each company. There’s no magic solution to this puzzle. You can look at other companies in your industry to see how often they’re sending as a start, but ultimately, if you test it and make tweaks, your data will tell you what frequency your audience responds to.
7. Craft a compelling call-to-action
Typically, when a company sends a newsletter, they have something they want to link their readers to. Maybe it’s a piece of content on your website that you teased in the newsletter, or maybe it’s a new product if you’re an ecommerce company. Either way, crafting a clear, compelling call-to-action will help make sure readers get where you want to send them.
This newsletter from Zendesk includes a letter from the CEO about a new product announcement, and a CTA encouraging people to click to “learn more” about that product.

Source: Really Good Emails
The button is easy to see and the copy is clear, making sure that readers can’t miss the next step.
8. Use videos to encourage people to open your newsletter
Videos can encourage people to both open and click emails. Viewers find them engaging, and they’re an efficient way to communicate a lot of information quickly.
Videos created by your organization are the best to include in your email newsletters (like how-to videos, testimonials, or advice from executives or industry experts).
All of these videos can entice your readers. Plus, they provide an opportunity to really sell people on why they would want to work with your company.
This email newsletter from Mitsubishi uses video to highlight the rugged features of one of their models:

Source: Really Good Emails
Wrap up
These eight email newsletter best practices are your guide to creating an email newsletter marketing plan that’ll impress your customers and improve your conversion rates.
Three key takeaways you should leave with are:

Use your email subject lines wisely to boost your open rates.
Use list segmentation to creatively divide up your list for maximum impact. Think outside the marketing box on this.
Email frequency and timing can make or break an email campaign, so use A/B testing to find the best times to send your newsletters.

Don’t forget to set up an A/B testing log, if you don’t have one already, and put together a comprehensive marketing calendar to stay on track with your email campaigns.
Looking for an email platform to create stunning newsletters? Campaign Monitor has a powerful drag-and-drop editor—complete with templates—to create the perfect emails.
The post 8 Email Newsletter Best Practices appeared first on Campaign Monitor.

If you use Instagram, you might have seen the phrase “link in bio” before.
This means that someone is directing people to go to their Instagram profile page and click the URL that’s in their bio. Driving people to these links often helps Instagram users generate traffic on different websites, like a YouTube channel or website landing page.
But the native linking option only allows businesses and creators to share one link in an Instagram bio, which can prove challenging if you want to share multiple links with your audience.
In this post, learn how Linktree is a solution to help you share multiple high-quality links with your followers and discover high-quality examples from brands already using the tool.
 
What is Linktree on Instagram?
On Instagram, a Linktree is a simple link in your bio that leads to a landing page containing multiple links to content relevant to your business, like your website, a video, or even an affiliate discount link.
You may be wondering why using this tool can make a difference on Instagram, and we’ll discuss this below.
Should you use Linktree for marketing on Instagram?
Linktree is helpful for marketing on Instagram because it helps you direct users to multiple different content offerings. So instead of only sharing, say, a link to your website, you can also link to your various social channels, your newest YouTube video, or a recent partnership you launched.
Another common use case on Instagram is if you run multiple campaigns on the platform at once, as your Linktree can contain links relevant to each of the different buyer personas you target.  
When considering leveraging Linktree on Instagram, the main factor to consider is that it helps you drive additional traffic to other high-impact sources. If you don’t use a Linktree, you’ll likely be updating your bio every time you want to direct users to a new piece of content, or you link to a website page where users can take additional action.
If driving traffic from Instagram is not a top priority for in-platform marketing, Linktree likely isn’t for you as it does require upkeep to ensure you don’t share so many links that users get overwhelmed by their choices.
If you want to leverage the tool in your Instagram strategy, let’s discuss how you can create one.
How to Create a Linktree for Instagram
1. Navigate to linktr.ee/, select the purple button that says Get Started For Free, and fill out the required contact information to create your account.
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2. Follow the on-screen prompts and enter the desired name for your Linktree and a business category that relates to what you offer.
3. Select your preferred business plan, Free or Pro.
The image below shows the differences between the tiers, the most significant being cost (free vs. $6 per month). The pro version also comes with additional customization options and advanced analytics for understanding how users interact with your links.
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4. After selecting your plan, you should land on the Links page, where there is a purple Add New Links button and a black Explore Links button.
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5. To begin adding links to your Linktree, you have two options:
Select Add New Link to add your first new link, and a card (as shown in the image below) will appear where you fill in the relevant Title and URL.
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Or, select Explore Link to view various link options that you can add depending on their content, such as music or video links.
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Regardless of the method you choose, your completed link should look similar to the image below.
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6. Once you’ve added all of your links, the icons at the bottom of the tiles allow you to make card-specific edits.
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If you have a free account, you can upload your own tile thumbnail, gate the link for specific audiences, and view the number of times your tile has been clicked.
With a pro account, you can take all of the free actions, in addition to highlighting specific links as priority links, scheduling when certain links go live, and accessing more in-depth analytics.
7. Add all the relevant links you’re hoping to include in your Linktree. Note that the creation tool shows live previews so you can see what your final product will look like as you work in the phone icon on the right-hand side of your screen, as shown in the image below.
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Once you’ve added all your links, you can begin customizations.
8. Select the Appearance tab on your screen’s top left-hand corner.
9. In the profile window, insert relevant information to the links you’re offering, including Profile Title, a brief bio, and a business-relevant image.
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10. In the themes window, select a Linktree theme that meets your preferences. The image below is an example of a customized Linktree.
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If you have a pro account, you can design your own theme, edit background colors, choose button shapes, and change fonts.
11. Under the settings tab on the top left header, you can further edit your Linktree and add support banners, ecommerce integrations, and social media icons to link to your other social profiles.
If you have a pro account, you can do everything previously mentioned in addition to adding mailing list integrations for email or SMS.
12. Once you’re satisfied with your Linktree and how it looks it’s time to put the link in your Instagram profile. 
How to Add Linktree to Instagram
There are multiple ways to add your Linktree link to your Instagram profile. The first way is to:
1. Within Linktree, select the Add Linktree to your socials button in the Share dropdown menu and click Instagram, as shown in the image below.
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2. You can simply select the Copy button and choose your URL, navigate to Instagram and click Edit Profile, and paste the link into the Website field in your Instagram profile. Or,
3. Click the Go to my Instagram button to be immediately taken to your profile and insert the link there.
Now that you know how to create your Linktree and add it to your Instagram profile let’s go over some examples from brands that already use Linktree on Instagram to meet their business needs.
Instagram Linktree Tips

Choose relevant names for your links: You want to use a Linktree to easily send your customers to different sites, so ensuring you name each link in a way that clearly says what it’s linking to increases effectiveness.

Use descriptions wisely: If you use descriptions in your Linktree, ensure that you use them wisely so users can clearly understand your links. Ensure that descriptions aren’t too long either, or you may lose audience attention.

Only include the most relevant links: While it may be tempting to have as many links as possible, it’s best to only place the most relevant links in your Linktree, so users aren’t overwhelmed with options. For example, if you’re running a new campaign, consider only linking to that one and removing links from older campaigns.

Use branded tools: if you have a Linktree pro account, use the custom branded tools that will help your users content your Linktree to your brand assets that they already know and recognize, like custom icons and color schemes.

Continuously monitor your Linktree: Continuously monitor your Linktree to ensure it’s up to date with your current business offerings. This means removing irrelevant links that will distract from what you’re hoping to center and monitoring analytics to see if you need to make any changes to your Linktree strategy.

Instagram Linktree Examples
Black Owned Everything
Black Owned Everything is an online marketplace that champions Black-owned businesses and the products and services they sell. It uses a Linktree on its Instagram profile to call attention to its different offerings, as shown in the image below.

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Why We Like This:
Black Owned Everything’s Linktree is successful because it includes links that are clearly labeled for users to understand and find what they are looking for, and there are also very few links. As a result, viewers likely aren’t experiencing decision paralysis as they don’t need to put in additional effort to find what they are looking for.
Patsy’s
Patsy’s is a dessert business based out of Brooklyn, NY. It sells Caribbean rum cakes made from scratch and uses a Linktree to help profile browsers order their cakes and view recent collaborations.

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Why We Like This:
Patsy’s uses Linktree as a unique way to call user attention to a holiday ordering guide that walks users through the process of placing an order. While it could simply share this information in an Instagram post, users may not want to read a lengthy caption. Instead, Patsy’s can direct users to the link in its bio to quickly navigate to the ordering landing page.

Sean Garette 
Sean Garette is an esthetician that uses Instagram to share helpful content with their audience. They also have a branded Linktree in their bio where they share links to recent collaborations and partnership discount links.

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Why We Like This:
Sean Garrette shows us the value of using a Linktree to plug partnerships with other businesses.
You can always post about the partnerships you have on Instagram, but if they’re long-standing, people might forget they exist. You can place affiliate links in your Linktree to remind users that your partnerships are still running and, if you successfully drive users to your Linktree, all of your traffic will come across these links.

Golde 
Golde is a business that sells superfood and wellness products. It uses Instagram to provide educational content and product photos and has a branded Linktree in its Instagram bio.

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Why We Like This:
While Golde does have more links in its Linktree, users aren’t overwhelmed by choices because each link clearly states what it is, and the emojis provide additional explanations. If you have multiple links that you want to share with your users without overwhelming them, use Golde’s Linktree as inspiration.
TikTok
TikTok uses Instagram to call attention to trends, updates, and high-performing videos on the app. In addition, it has a branded Linktree in bio, which is pictured below.

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Why We Like This:
TikTok’s Linktree is a great inspiration because it drives users to critical actions related to the app: downloading the app, understanding trending moments and sounds, and contacting customer support. It also contains branded links in the footer of the Linktree that users can navigate to and easily understand where clicking will land them.
Should you choose to use Linktree, you’ll be able to share multiple high-impact links with your audience all at once, giving them more ways to interact with your business and become engaged in what you have to offer.

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