Author: Franz Malten Buemann

Hey Guys! So I’m a beginner at email marketing and I want to learn marketing automation. But I’m not sure which course to take. There are so many that I’m not sure which to go with. Please feel free to share your recommendations.
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I work at an early stage B2B startup, so we are just setting up our marketing. I’ve signed up for Buffer’s free plan. But I am not able to attach PDF carousels to the posts I’m scheduling for our LinkedIn page. Is there another tool that could do that?
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Human beings are visual creatures. We are hard-wired to respond better to information when it is represented using visual media than plain text. Good content is certainly worth its weight in gold, but when it is accompanied by mediocre design, it doesn’t leave even half of the impact it was destined to. The same holds…
The post Why Does Email Design Define the Success of Your Campaign? appeared first on Benchmark Email.

Hi, I’m new here, I was looking for some automation tools and I stumble upon Socioboard, it describe itself as an open source platform for marketing/posting automation, but most of the information available is about their paid or premium features, even I found an installation guide on a linux server and at the end showed some screenshots of the platform with a button to their premium features. Does anyone have installed or is working with the open source project? Any reviews?
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​ I’ve got a 2nd interview for a job tomorrow and they’d like me to prepare a 15 min presentation for a marketing campaign to generate demand. The campaign would last around a quarter and the theme is up to me. I honestly don’t know where to start. It’s a B2B learning and development company. They focus on ensuring staff in other companies go on relevant and good courses that align with business and individual goals. They said: “Think about what channels you would use (especially focusing on those in the job description), your audience (and how you’d convert them), and the key performance indicators you would measure.” The job description mentions PPC, paid social, SEO, lead qualification/nurturing & A/B testing. Should I focus the presentation on one platform, eg content focus – this can be blog articles then be shared on paid social and also be used to boost SEO by looking into keywords? I’d propose that they have blog articles specifically targeting senior leaders (CEO’s, Chief Executives etc) where the articles investigate the importance of training their workforce for relevant skills to benefit their business. While I’d also suggest creating content for individual employees that allow them to flourish in their daily activities. I’d propose the paid social ads will be on LinkedIn. For metrics, I’d pick length of time on the blog articles to indicate whether they’re reading it, number of views of the articles and how it ranks for particular keywords (this covers SEO). Then for the paid social (LinkedIn) metrics, I think article click-through rates is the main one. Not sure what else I should be measuring here.
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How can you win customers and sales during the Valentine’s Day season? Let us count the ways! Presenting the Top 7 Vday Marketing Ideas for 2022.

Trying to make sense of IP warming for your business? Then you’re at the right place. Learn about what it is, why you need it, and best practices for using it

Trying to make sense of IP warming for your business? Then you’re at the right place. Learn about what it is, why you need it, and best practices for using it

I fought it for a while but TikTok has me in a chokehold and won’t let me go. At all hours of the day, you can find me singing viral TikTok sounds and saying random phrases from popular videos.
The app has grown considerably since booming in 2020 and its features just keep getting better. While the app has offered a live feature for a while, the short-form video platform recently announced new live features, making it a strong competitor for Instagram and Facebook.

In this article, we’ll dive into the top TikTok LIVE features, the requirements to go live and a few tips to keep in mind before you start your first broadcast.
TikTok LIVE Features
Going live on TikTok allows you to engage with your followers on the platform and build community. The app offers ways to maximize the experience for both creators and viewers when going live.

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Here are some of the top features:

Q&A – Viewers can submit questions live during your broadcast.

Multi-user streams – TikTok’s “Go Live Together” feature allows you to go live with up to three users.

Live events – To build anticipation around your Live, you can schedule and promote your live ahead of time to your followers

Gifts – If you are a part of TikTok’s Creator Next Program, viewers can give you badges that hold monetary value during a live stream if they are enjoying your content. Only non-business accounts and users 18 years of age or older can accept these rewards, unless you live in South Korea where the minimum age requirement is 19 or in Japan where it’s 20.)Moderators – When going live, you can assign other users to moderate the chatroom to ensure it’s safe and in line with the content you’re sharing.

Keyword filters – Another way to protect your live stream is by automatically removing comments that feature words or phrases you’ve flagged.

How to Go Live on TikTok on an iPhone and on Android
1. Open the app and click on the ‘+’ sign.
2. Slide to the ‘LIVE’ tab.
3. Add a title.
4. Click ‘Go Live.’
After your live, you can access the recording for up to 90 days by going to your “settings and privacy” tab and selecting “LIVE replay.” From there, you can download your live video or delete it.

Why can’t I go live on TikTok?
There are several reasons why you may not see the option to go live on TikTok, such as:

You’re under 16 years old.

You have less than 1,000 followers.
You have recently violated one of TikTok’s policies and are under review or suspension.

If you meet the requirements and still can’t go live, you can report this issue to TikTok.

Tips for Going Live on TikTok
1. Know when your audience is most active on the app.
When you go live, you want to make sure you’re reaching your target audience. This means knowing exactly when most are active on the app.
To find this out, check your “Followers” tab in your Analytics. It will tell you what times and days your followers are most active along with other insights, like videos and sounds that are most popular with your followers.
All of this information will be valuable when planning your live.
2. Set the stage.
There’s nothing that makes me click out of a live quicker than bad lighting.
The first thing you want to do is make sure your lighting is arranged ahead of time. This can mean setting up in front of a window that gets great natural light or investing in artificial lights.
The next thing you’ll need is a quiet room. Make sure there isn’t a ton of background noise as that can distract viewers and make it hard to maintain their attention. You can also invest in an external mic to improve your sound quality.
In addition, consider investing in a tripod. This will allow you to move freely as you are on the live.
Lastly, make sure your wi-fi connection is strong. You can quickly lose viewers if they are struggling to hear or see you on the app.
3. Have a clear goal and outline.
Any time you plan on interacting with your audience, you should have a clear goal. It can be building brand awareness, learning more about your audience, leading users to your website, generating leads, etc.
Once you know what your goal is, outline your broadcast. This will ensure you communicate your key points and meet your end goal.
Here’s an example of a simple outline for a brand that’s announcing a new product:

Welcome audience and shout out specific usernames.
Announce the new product.
Dive into product specifics, such as benefits, features, and initial customer reviews

Share discount code.
Direct viewers to the website for purchase.
Answer questions about the new product.
Direct users to the website and sign off.

4. Have a moderator.
A moderator is a user you assign to make sure the chatroom is a safe and enjoyable space during your broadcast.
Chats are notorious for having bots and trolls that can distract users and keep you from seeing important messages from your audience. The moderator will help you manage the live and allow you to focus on engaging your audience and sharing your message.
Going live on TikTok is a great way to connect your audience and strengthen that brand loyalty. If you’re not yet at 1,000 followers, gather ideas for broadcasts by looking at your competitors and seeing which live strategy will be most effective in meeting your goal.
This way, you’ll be more than ready by the time your account meets the requirements.

With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike.

These upgrades come as no surprise — especially considering the competitive nature of social media. But for marketers, the volume of new features can be overwhelming.
Let’s look at these exciting upgrades and how to leverage them in your 2022 Instagram strategy.
10 New Instagram Features Marketers Should Be Using in 2022
1. Partnership Inbox

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Gone are the days of missed opportunities because of a busy inbox. Now, brands and creators can quickly find and manage their communications in one location — partnership messages.
Partnership messages is a sub-folder in the Direct Messages tab. These messages skip the request folder and get priority placement — making it easier than ever to find and manage branded content partnerships.
2. Story Links
Remember when story links were an exclusive feature to those with 10,000+ Instagram followers? Here’s some good news — it’s now available to everyone.

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No matter your follower count, you can use a link sticker to direct users to your website, product pages, blog posts, and more. This is a win for marketers who use the platform to increase traffic.
Here’s how it works — after creating an Instagram story, click on the sticker icon, then tap the “Link” sticker. From here, enter the desired URL and voilà — you have a link in your story.
3. Add Yours

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You’ve likely seen this feature while browsing Instagram stories — but how does it work, exactly?
Add Yours is a new sticker for Instagram stories. It’s fairly simple — someone writes a prompt and shares it to their story. Then other users can respond to the prompt with their own spin. When you click on the sticker, you can view everyone who has contributed to the thread.
For example, if you create an Add Yours sticker with the prompt “Outfit of the Day,” other users can respond to it with a photo or video of their outfit.
This feature adds another layer of interactivity to the platform. Due to its shareability, it’s known to kickstart trends and challenges. But for marketers, it’s especially useful for sparking conversations and showcasing your brand’s creative side.
4. Find Creators

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Instagram is officially playing matchmaker. The platform is testing a new suite of tools to help brands and creators connect.
Let’s start on the creator side — users can add brands to a preferred brand list. Then, when a brand searches for creators to partner with, those who have the brand in their list will appear at the top of search results. This makes it easier for brands to find creators who already show an interest.
Brands can also filter creators by follower count, age, gender, and location — which Instagram believes will help brands “organize shortlists to easily manage multiple campaigns.”
5. Story Auto-Captions

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If you’re like me, you rarely watch Instagram stories with audio — which is why the new caption sticker is a game-changer.
This feature automatically converts what someone says in a video into text so that users can watch without sound. For some users, this feature is also available on Reels, its answer to TikTok.
Now, audiences can engage with your videos — with or without sound. This feature also takes a big step in making Instagram content more accessible.
6. Social Fundraising

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In response to the effect of COVID-19 on the economy, Instagram launched a new social fundraising feature. Users can create fundraisers for their business or a cause that’s important to them. According to Instagram, it’s seen “a large wave of digital activism responding to the global conversation around racial justice.”
This feature aligns with a simple truth about today’s consumers: they’re belief-driven. These days, consumers are looking for brands that take a stand on the issues that matter to them. Now, it’s easier than ever to create fundraisers directly on Instagram that benefit such causes.
Keep in mind that all fundraisers go through a review process. Once approved, you’re ready to start raising money.
7. Collabs

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Instagram is testing a new feature that allows you to co-author content with a fellow Instagram user — meaning, whatever you post will appear on both of your profiles. You share likes, comments, and view counts on these posts.
For brands, the collabs feature opens up a new way to partner with influencers, boost brand awareness, and engage with another community in a meaningful way.
8. Calendar Tool

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Here’s some exciting news if you have a business profile — Instagram is planning to double the data tracking period within Instagram Insights from 30 to 60 days.
Social media marketers can finally ditch the third-party apps that provide a longer tracking period. Instead, this information will be readily available within Insights. This is a great example of Instagram listening to feedback from users who have been requesting such an upgrade for months.
9. Subscriptions

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Instagram launched Subscriptions just this year – a feature that allows creators to charge a monthly subscription fee in return for exclusive content and benefits.
Here’s how it works — creators set a monthly subscription price of their choice, and a “subscribe” button will appear on their profile. They can offer a range of benefits to subscribers — like exclusive livestreams and Stories.
It’s part of a greater effort to help creators make a living on its platform – thus staying active on it. This also enables creators to develop deeper connections with their followers.
This new feature comes shortly-after Twitter recently announced a similar subscription model — Twitter Blue — and we suspect more social media platforms will follow.
10. Visual Replies on Reels

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Instagram recently announced a new way to respond to comments on Reels — with another Reel.
If you create short-form videos on Instagram Reels, you can now make visual replies to comments, which is similar to TikTok’s reply function. It’s a highly engaging and interactive way to engage with both followers and leads, and vice-versa.
Final Thoughts
Instagram has become one of the most popular social media platforms in the world. However, the platform isn’t just growing – it’s also evolving. It only makes sense that your social media marketing strategy also evolves to leverage these new features.