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Author: Franz Malten Buemann

  • Artificial Intelligence in Digital Marketing

    The evolution of chatbots responding to client inquiries is the most well-known application of artificial intelligence in digital marketing. With deeper data analysis, artificial intelligence aspires to surpass humans in spotting marketing trends. Read more submitted by /u/ridamughal110 [link] [comments]

  • Artificial Intelligence in Marketing Examples

    There are several artificial intelligence in marketing examples and its success in industrial growth. Ad optimization, engagement, and high revenues are essential to compete in digital business marketing. Advertisers are employing AI in marketing to automate and improve their promotional ways. Read more submitted by /u/ridamughal110 [link] [comments]

  • How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere

    You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. And in a day and age where almost anything can have a subscription model, there’s more opportunity for the average person to create a valuable source of income.Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. Thanks to its simple interface and Twitter integration, anyone can start creating and publishing a newsletter and immediately find an audience.How to Set Up Your Twitter NewsletterStep 1: You can only set up your newsletter from the Twitter desktop app, so open that and click on More → Newsletters.Step 2: This gives you a ‘Find Out More’ screen, which takes you to RevueStep 3: Click Sign up with Twitter or Sign up with emailStep 4: Follow the instructions to set up your account and start publishing!Why use Revue?What gives Revue an edge over other online publishing platforms like Substack or Medium? Along with features like analytics and scheduling, here are some reasons to consider:Retroactive viewing: Your past issues can easily be viewed by interested subscribers, making it easy for them to revisit your older work.The Week Ahead Horoscope2. Ease of discovery: Newsletters are easily discovered and subscribed to when pinned to a Twitter profile.3. Monetization: You can set up your newsletter to receive free and paid subscribers (and Revue only takes 5 percent of your earnings, compared to Substack’s 10 percent). Another opportunity for monetization is through newsletter sponsorships – a growing option for brands looking to create targeted ads. Ghost has a great guide to getting newsletter sponsorships.4. Cross publishing: Along with publishing your newsletter, Revue also has integrations that allow users to share content on other platforms like WordPress and social media.5. Custom domains: You can get a Revue domain name or connect your custom domain. Revue beats platforms like Substack and Medium in this instance because you can make this change for free.6. Own your means of production: Because you can cross publish so easily with Revue, it’s easier to control what happens with your content. You never have to worry about censorship or losing access to your primary platform for reaching your audience.Best practices for newsletter creatorsIf you’ve landed on newsletters as your method of creation, there are some things you need to keep in mind if you want people to read your work.Figure out what you want your newsletter to cover. Newsletters come in different forms, with people sending their opinions on news to others sharing job postings. It helps your readers know what to expect, and you know what to create every week.Balance your newsletter content. Create material that is less promotional and more helpful. For example, as long as your readers didn’t subscribe to an ecommerce website, they shouldn’t receive a newsletter packed with CTAs to purchase something or the other.Set clear expectations on your Subscribe page. Get specific with potential subscribers and tell them exactly what to expect from your newsletter and how often they’ll hear from you. Matthew Cassinelli’s What’s New in Shortcuts newsletter does a great job.What’s New in Shortcuts profile pagePick one primary call to action. It can be tempting to direct your readers to a million places (and that’s still possible by linking within your content) but resist it. Instead, share one principal thing you want your readers to do (forward the email? watch a video?) and make that the focus of your CTA.Go for minimalist copy and design. Cluttered emails get me to click off, and many newsletter readers can probably relate. Use a minimal design and keep the focus on your words/content to grip and hold readers’ attention.Make it easy for people to unsubscribe. Your readers should be able to choose if they want you in their inbox or not. If needed, make the unsubscribe button more prominent and remind users that they can unsubscribe at any time.Inspiration for your Twitter newsletterIf you’re thinking of starting a newsletter through Twitter, here are some great examples we love that might inspire you.Blaze-Maximus: Astrologer Blaze Maximus shares weekly astrological transits through their newsletter “the Week Ahead Horoscope.”Linda Ikechukwu: Everything Technical Writing was created by Linda Ikechukwu to share articles and advice for aspiring technical writers.Everything Technical Writing’s profile pageCarlos Silva: Carlos shares vetted remote marketing jobs through his newsletter, Hello Remote.Sam Dickie: The Creator Club is Sam’s brainchild where he shares the latest digital products, interesting articles, and resources from online creatives.The Creator Club’s profile pageThe Writing Cooperative: In an interesting move, the creators of This Week in Writing moved from Medium to Revue. The newsletter is now cross-posted on both platforms.Beyond the more traditional newsletter formats on this list is Pieter Levels (Levelsio), who uses the newsletter feature to back up his email list.💡Check out 14 Newsletters You’ll Want in Your Inbox in 2021 for some other newsletters that could inspire yours.Why newsletters aren’t going anywhereYou may think newsletters are an oversaturated medium — as the thousands of unread emails in your inbox can attest — but they’re not going anywhere just yet. Here’s why.Creative control: Newsletters give you control. This ties into the rise of the creator economy, which refers to the increasing freedom of creators to monetize their work (think Youtubers or writers). What sets newsletters apart from other forms of creation is that you own everything – your email list, what you choose to publish, and where you choose to publish it. As a result, the power to be heard is no longer concentrated in the hands of massive publications, and it’s easier than ever to share your work. Newsletters are part of this new paradigm, with people seeing enough success that they can quit their day jobs and turn their writing side hustle into a full-time endeavor.Big news! I quit my cushy tech job and have gone all-in on writing.I’ve been making my content at night and on the weekends. Finally, after 11 months of grinding, Napkin Math is big enough for me to bet the farm. Thank you to my readers and @every for making this possible.— Evan Armstrong (@itsurboyevan) March 23, 2022

    Increased mobile access: Smartphones currently account for 70 percent of the total digital media time in the US, as more and more people read things on their phones, newsletters included.Monetization opportunities: Thanks to newsletters, it’s easier to make writing a full-time job. In addition, essayists have a platform to make money other than hoping the New York Times. Platforms like Paved make it easier for companies to discover and connect with newsletter publishers. And collectives like Every have made it easier for writers to earn income from content.Falling ad performance: Newsletters are especially vital in light of data privacy issues and the increased use of ad blockers. As a result, advertisers that need to figure out alternative ways to reach targeted audiences will increasingly flock to newsletters.Should you start a newsletter?Newsletters aren’t for everyone or every type of audience. It’s a great way to achieve organic growth and gain control of your publishing, but like any type of creative endeavor, it takes time and effort. You’ll need to be consistent and have enough material to keep you and your readers’ interest. If you’re doing it for your business, you might want to research more in-depth before just starting a Twitter newsletter before putting in the work required to make such a project successful.

  • 11 Website Page Load Time Statistics You Need [+ How to Increase Conversion Rate]

    You may have heard the old saying “patience is a virtue,” meaning waiting for something without getting discouraged is a great quality to have. However, for most of us, that “virtue” goes out the window when we encounter slow page load time.

    The faster your website’s load time is, the happier your visitors will be. In other words — when you optimize your web page’s load time, you can expect to see improvements in user experience (UX), conversion rates, and ultimately, sales revenue.
    You may be questioning whether or not simply shaving a few milliseconds off of your website’s page load time really has such a major impact on customer experience and business growth.
    The truth is, yes, the longer it takes for your website’s page to load, the more likely you are to lose your audience. Read on for everything you need to know about website load time and how it can impact your customers’ experience with your company.
    Short on time and need to get straight to the skimmable stats? Click here.

    What is website load time?
    Website load time — or web page load time — refers to how long it takes for a website, or web page, to fully load and appear on screen. This includes all content on the page such as text, images, and videos. Simply, it’s how fast all content on a web page loads.
    Page speed can depend on a number of factors — some examples include: Page type, user behavior, file sizes, website server/host, inefficient code, hotlinking, and too many plugins and/or widgets.
    In a 2019 survey by Unbounce, nearly 70% of consumers admitted that page speed impacts their willingness to buy from an online retailer. Furthermore, of all the people surveyed, half said they’d be willing to give up animation and video for faster load times.
    Additionally, it’s crucial to remember the importance of your website’s mobile loading speeds. Jillian Streit, a website strategist at Blue Frog, told HubSpot: “Page speed has been a ranking factor for many years, and with Google’s shift to mobile-first indexing, it is even more important to focus on your website’s mobile loading speeds.”
    She adds, “Unfortunately, most mobile pages take much longer to load than their desktop counterparts, and mobile users expect pages to load much faster on their mobile devices. If the page takes too long to load, users will immediately bounce, causing your site to lose out on a large number of potential customers.”
    Learn about what website optimization is and how to do it effectively with this free course.
    What is the average page load time?
    In 2018, Google Research reported the average mobile web page takes 15.3 seconds to load. The same report said the problem is due to the majority of mobile sites having too many page elements. This problem persists despite most web traffic occurring on 4G instead of 3G.
    What is a good page load time?
    According to a 2019 study by Portent, a 0-4 second load time is best for conversion rates, and the first five seconds of page-load time have the highest impact on conversion rates.
    In fact, the highest ecommerce conversion rates occur on pages with load times between 0-2 seconds. With each additional second of load time, website conversion rates drop by an average of 4.42%, the study says.
    11 Page Load Time Statistics
    Here are 11 statistics that will give you a better understanding of how website load time impacts your business and, more specifically, conversion rate.
    1. The first five seconds of page-load time have the highest impact on conversion rates. (Portent, 2019)

    2. Website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5). (Portent, 2019)

    3. The average mobile web page takes 15.3 seconds to load. (Google Research, 2018)

    4. Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer. (Unbounce, 2019)

    5. Of all the people surveyed, half said they’d be willing to give up animation and video for faster load times. (Unbounce, 2019)

    6. The highest ecommerce conversion rates occur on pages with load times between 0-2 seconds. (Portent, 2019)

    7. Website conversion rates drop by an average of 2.11% with each additional second of load time (between seconds 0-9). (Portent, 2019)

    8. The highest ecommerce conversion rates occur on pages with load times between 0-2 seconds. (Portent, 2019)

    9. The optimal average request count — the number of individual pieces of content needed to display the entire web page — is fewer than 50. (Google, 2018)

    10. By compressing images and text, 25% of pages could save more than 250KB and 10% can save more than 1MB (which contributes to page load times). (Google, 2018)

    11. Today, even though most web traffic occurs on 4G instead of 3G, the majority of mobile sites are still slow and bloated due to too many page elements. (Google, 2018)

    Page Load Time Takeaways for Marketers
    Maintaining a speedy page load time is integral to boosting conversion rates and sales revenue. While a few extra seconds may not seem like a big deal, statistics show that as each second passes, the potential to lose out on prospective customers increases.
    If you’re concerned your website’s page load speed could be hindering your company’s growth, there are a few solutions to decrease the time it takes for your website to load. Online tools like Pingdom Website Speed Test, GTmetrix, Google PageSpeed Insights allow you to time and test your website’s page speed. You can also cache your website or enable browser caching to speed up your page load time.
    Website load times impact conversion rates and, as a result, your business as a whole. Ensuring your load time is as efficient as possible doesn’t necessarily take a long time or a significant amount of effort, but it does require some thought. So, start thinking about how you can optimize your web page speed — you’ll see an improvement in your UX, conversions, time-on-page, and revenue.
    Editor’s note: This post was originally published in March 2017 and has been updated for comprehensiveness.

  • What is Call Center Quality Monitoring and Why is it Important?

    “This call may be monitored for call center quality assurance.”
    Anyone who’s ever called a contact center would recognize this familiar line —and for good reason. Call quality monitoring is an essential piece of the puzzle when it comes to increasing and maintaining high customer satisfaction (CSat) scores.
    Quality management is also a great way to find holes in a call center agent’s skill set and address them head on with specific training. Although most contact centers are following some sort of quality management strategy, many are lacking in specific key areas. We’re happy to help you fill in the gaps with our all-in-one guide to call center quality monitoring.
    Creating a Customer Service Strategy That Drives Business Growth
    What is Call Center Quality Monitoring?
    As its name indicates, call center quality monitoring is any action or strategy that a management team employs to track the quality of agent interactions in a contact center.
    To get the full picture of what call center quality monitoring encompasses, it’s important to first understand the basics of what a high-quality call should sound like. A few key attributes are:

    Quick call answer time
    Friendly and warm greeting
    Active listening by the agent
    Clear communication
    Effective questioning
    Fast handling and resolution time
    No or low transfers

    Here’s How Your Agents’ Tone of Voice Impacts Customers
    Why is Quality Monitoring so Important?
    Happy customers are at the heart of a call center’s mission. The more you assess and evaluate your customer interactions, the better the customer experience will be – and the more likely those customers are to speak highly of your contact center to other potential clients.
    Impressive CSat scores are what all contact centers should be striving for, and your first step is ensuring all your customers are receiving streamlined and helpful service from each of your agents. When call center managers are properly monitoring phone calls (and other contact channels) for quality, there’s a greater chance for CSat improvement and of maintaining these higher scores over time.
    Note, it’s also important to employee engagement and growth to understand agent performance on an individual level. If an agent is consistently delivering top-notch customer service, they’re likely more engaged and happier at work, which leads to more authentic customer interactions in the long run as well.
    3 Reasons Why Agent Satisfaction is the New Customer Satisfaction
    5 Steps to Monitor Call Quality Like a Pro
    1. Set business goals.
    When it comes to call center success, strategy should be your first step. Decide what your goals are—once you start your quality monitoring, what will be your key performance indicators (KPIs) of choice?
    Decide on a CSat score you think your team can achieve and consider other important KPIs like a high first-call resolution rate and a low average handle time. Add these up to reveal your total quality score. Have meetings with staff to go over this new strategy and make sure everyone’s on the same page.
    2. Record and monitor at random—openly.
    To monitor for call quality, you may choose to listen in on live calls or listen to call recordings. Either way, you must ensure that both the agent and customer are aware that call monitoring is in progress. While listening, try asking yourself these questions:

    Is the agent greeting the client in a professional yet friendly manner?
    Are the correct questions being asked?
    Do the customers sound content with the information they’re being given?
    Is the call being managed efficiently and quickly?
    What is the agent doing well?
    Where could the agent stand to improve?

    3. Gather your customers’ opinions.
    For accurate CSat scores, it’s imperative that you develop a quick survey to either be done on the call after completion or sent via email to be done online. Your customers’ opinions matter most and will help you determine in which areas your agents are excelling and which they could use some fine tuning.

    FACT:
    According to Microsoft, the customer service experience helps inform the decisions of 90% of Americans about where to do business. The quality of your customer service is essential to the health of your contact center.

    4. Schedule regular check-ins with agents.
    To improve in their roles, agents need to understand where there’s room for growth. Be sure to schedule bi-weekly or monthly check-ins with your agents to provide feedback and track their progress. When given the information they need to shine, even the most inexperienced agents can start contributing to the high CSat and quality scores you’re aiming for.
    5. Focus on process improvement.
    Now that you have some insight into your contact center’s call quality, try to identify areas of improvement in your business processes. Does your scheduling system need some work? Are there ways you can help to reduce call spikes and take some pressure off agents? Is there any technology that may be helpful for the contact center as a whole?

    DID YOU KNOW?
    Fonolo saves contact center customers an average of 77 years of hold time annually with our Voice Call-Backs—you’ll be this much closer to reaching your CSat and quality score goals.

    Don’t Forget to Monitor and Analyze All Your Channels
    Most modern contact centers are moving towards an omnichannel business model where other methods of communication are used for customer interactions. If your company uses channels like online chats or email, be sure to include these in your quality monitoring strategy. Randomly check in and use a similar scoring system as you would for calls. Remember, happy customers lead to better and more business, so it’s essential to ensure the entire customer experience is accounted for from start to finish.The post What is Call Center Quality Monitoring and Why is it Important? first appeared on Fonolo.

  • An opportunity for significant organizations

    Our new project, The Carbon Almanac, is now inviting supporting partners to join us. We are all volunteers and we’re focused on offering institutions a chance to amplify the conversation about climate change. (Partner organizations don’t have to be large, simply committed to help).

    Supportive groups like Linkedin, Kone NL, Automattic, McCann Worldwide, Porchlight Books, Seagate, Amazon, The New York Public Library, The Optimist magazine, Cleantech Open and Change Inc. are already on board. They’re contributing in different ways, agreeing to pre-order or distribute copies of our new book this June.

    Foundational partners get a link on this blog, and all partners appear on our home page and have access to our teaching materials.

    If you’d like to learn more–for your brand or corporation, or for your non-profit–please check out this simple info form.

    Peer to peer, group to group, ideas spread and make an impact.

    Thanks.

  • Automating video marketing

    People love watching videos. Usually a video has more impact than when someone reads a text. Video editing and hiring voice-over talents take a long time, fortunately automating these tedious tasks is possible nowadays. For example with Rollideo, a tool to automatically create videos with auto-generated voice-overs & the exact subtitles. All you need is an input text. Technical users can use the Rollideo API. One of the advantages of the API is that you can quickly make some changes with the input text, the voices or the pictures to create a new version of a video. submitted by /u/FlyNestor [link] [comments]

  • Marketo Certified Associate (MCA) Exam & Pay Increase

    Hi all, I recently passed the Marketo Certified Associate (MCA) exam ahead of my full-time job offer with an employer in the cybersecurity/ tech industry. I am aware that my company, and more specifically, my current role within marketing at the company value both exams and compensate a certain amount during evaluations accordingly. However, I could not find any information online regarding the MCA cert’s typical pay increase. I was curious if anyone passing either the MCA or Marketo Certified Expert (MCE) exam could give insight as to whether they received any pay increase, and if so, how much? Thank you! submitted by /u/Bridge-Working [link] [comments]

  • In Need of Marketing Help (possible business opportunity for you)

    Hi. My name is Nathan and I am a professional video editor. I’ve been selling my editing services for a couple years now and I have gotten pretty stuck with being able to get new clients and not sure how to go about marketing. Not only do I want to learn how to market my editing service, I would like to learn about marketing in general. I 100% want to move into the field of marketing. I just don’t know where to start. I’m looking for someone that has a little bit of free time to help out and show someone the basics of stuff and how to go about marketing. Obviously in life nothing is free, and I am definitely not asking for someone to waste their time helping me. I very well know that editing is a big part of marketing, and if you do marketing as a job I am willing to help you out with video projects and such. I would also be more than willing to do marketing work for you once I get to know the basics. I have a great brain for business and have quite a few ideas that I would be more than willing to share or even start with someone. View this as a possible business opportunity for yourself while helping a guy out. I am more than willing to partner up with someone in business going forward. Thanks for reading, I know this was a ramble on type of post. Discord – nathan137#7859 email – [nathansjohnson16@gmail.com](mailto:nathansjohnson16@gmail.com) submitted by /u/nathan137 [link] [comments]

  • Bizible for marketing measurement?

    Has anyone compared Marketo’s Bizible with Eloqua’s reporting suite including their closed loop reporting? What’s your experience with Bizible? Any sort of advice or feedback would be great! Thanks. submitted by /u/zoezzz777 [link] [comments]