Author: Franz Malten Buemann

You may have heard the old saying “patience is a virtue,” meaning waiting for something without getting discouraged is a great quality to have. However, for most of us, that “virtue” goes out the window when we encounter slow page load time.

The faster your website’s load time is, the happier your visitors will be. In other words — when you optimize your web page’s load time, you can expect to see improvements in user experience (UX), conversion rates, and ultimately, sales revenue.
You may be questioning whether or not simply shaving a few milliseconds off of your website’s page load time really has such a major impact on customer experience and business growth.
The truth is, yes, the longer it takes for your website’s page to load, the more likely you are to lose your audience. Read on for everything you need to know about website load time and how it can impact your customers’ experience with your company.
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What is website load time?
Website load time — or web page load time — refers to how long it takes for a website, or web page, to fully load and appear on screen. This includes all content on the page such as text, images, and videos. Simply, it’s how fast all content on a web page loads.
Page speed can depend on a number of factors — some examples include: Page type, user behavior, file sizes, website server/host, inefficient code, hotlinking, and too many plugins and/or widgets.
In a 2019 survey by Unbounce, nearly 70% of consumers admitted that page speed impacts their willingness to buy from an online retailer. Furthermore, of all the people surveyed, half said they’d be willing to give up animation and video for faster load times.
Additionally, it’s crucial to remember the importance of your website’s mobile loading speeds. Jillian Streit, a website strategist at Blue Frog, told HubSpot: “Page speed has been a ranking factor for many years, and with Google’s shift to mobile-first indexing, it is even more important to focus on your website’s mobile loading speeds.”
She adds, “Unfortunately, most mobile pages take much longer to load than their desktop counterparts, and mobile users expect pages to load much faster on their mobile devices. If the page takes too long to load, users will immediately bounce, causing your site to lose out on a large number of potential customers.”
Learn about what website optimization is and how to do it effectively with this free course.
What is the average page load time?
In 2018, Google Research reported the average mobile web page takes 15.3 seconds to load. The same report said the problem is due to the majority of mobile sites having too many page elements. This problem persists despite most web traffic occurring on 4G instead of 3G.
What is a good page load time?
According to a 2019 study by Portent, a 0-4 second load time is best for conversion rates, and the first five seconds of page-load time have the highest impact on conversion rates.
In fact, the highest ecommerce conversion rates occur on pages with load times between 0-2 seconds. With each additional second of load time, website conversion rates drop by an average of 4.42%, the study says.
11 Page Load Time Statistics
Here are 11 statistics that will give you a better understanding of how website load time impacts your business and, more specifically, conversion rate.
1. The first five seconds of page-load time have the highest impact on conversion rates. (Portent, 2019)

2. Website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5). (Portent, 2019)

3. The average mobile web page takes 15.3 seconds to load. (Google Research, 2018)

4. Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer. (Unbounce, 2019)

5. Of all the people surveyed, half said they’d be willing to give up animation and video for faster load times. (Unbounce, 2019)

6. The highest ecommerce conversion rates occur on pages with load times between 0-2 seconds. (Portent, 2019)

7. Website conversion rates drop by an average of 2.11% with each additional second of load time (between seconds 0-9). (Portent, 2019)

8. The highest ecommerce conversion rates occur on pages with load times between 0-2 seconds. (Portent, 2019)

9. The optimal average request count — the number of individual pieces of content needed to display the entire web page — is fewer than 50. (Google, 2018)

10. By compressing images and text, 25% of pages could save more than 250KB and 10% can save more than 1MB (which contributes to page load times). (Google, 2018)

11. Today, even though most web traffic occurs on 4G instead of 3G, the majority of mobile sites are still slow and bloated due to too many page elements. (Google, 2018)

Page Load Time Takeaways for Marketers
Maintaining a speedy page load time is integral to boosting conversion rates and sales revenue. While a few extra seconds may not seem like a big deal, statistics show that as each second passes, the potential to lose out on prospective customers increases.
If you’re concerned your website’s page load speed could be hindering your company’s growth, there are a few solutions to decrease the time it takes for your website to load. Online tools like Pingdom Website Speed Test, GTmetrix, Google PageSpeed Insights allow you to time and test your website’s page speed. You can also cache your website or enable browser caching to speed up your page load time.
Website load times impact conversion rates and, as a result, your business as a whole. Ensuring your load time is as efficient as possible doesn’t necessarily take a long time or a significant amount of effort, but it does require some thought. So, start thinking about how you can optimize your web page speed — you’ll see an improvement in your UX, conversions, time-on-page, and revenue.
Editor’s note: This post was originally published in March 2017 and has been updated for comprehensiveness.

People love watching videos. Usually a video has more impact than when someone reads a text. Video editing and hiring voice-over talents take a long time, fortunately automating these tedious tasks is possible nowadays. For example with Rollideo, a tool to automatically create videos with auto-generated voice-overs & the exact subtitles. All you need is an input text. Technical users can use the Rollideo API. One of the advantages of the API is that you can quickly make some changes with the input text, the voices or the pictures to create a new version of a video. submitted by /u/FlyNestor [link] [comments]

Hi all, I recently passed the Marketo Certified Associate (MCA) exam ahead of my full-time job offer with an employer in the cybersecurity/ tech industry. I am aware that my company, and more specifically, my current role within marketing at the company value both exams and compensate a certain amount during evaluations accordingly. However, I could not find any information online regarding the MCA cert’s typical pay increase. I was curious if anyone passing either the MCA or Marketo Certified Expert (MCE) exam could give insight as to whether they received any pay increase, and if so, how much? Thank you! submitted by /u/Bridge-Working [link] [comments]

Hi. My name is Nathan and I am a professional video editor. I’ve been selling my editing services for a couple years now and I have gotten pretty stuck with being able to get new clients and not sure how to go about marketing. Not only do I want to learn how to market my editing service, I would like to learn about marketing in general. I 100% want to move into the field of marketing. I just don’t know where to start. I’m looking for someone that has a little bit of free time to help out and show someone the basics of stuff and how to go about marketing. Obviously in life nothing is free, and I am definitely not asking for someone to waste their time helping me. I very well know that editing is a big part of marketing, and if you do marketing as a job I am willing to help you out with video projects and such. I would also be more than willing to do marketing work for you once I get to know the basics. I have a great brain for business and have quite a few ideas that I would be more than willing to share or even start with someone. View this as a possible business opportunity for yourself while helping a guy out. I am more than willing to partner up with someone in business going forward. Thanks for reading, I know this was a ramble on type of post. Discord – nathan137#7859 email – [nathansjohnson16@gmail.com](mailto:nathansjohnson16@gmail.com) submitted by /u/nathan137 [link] [comments]

Has anyone compared Marketo’s Bizible with Eloqua’s reporting suite including their closed loop reporting? What’s your experience with Bizible? Any sort of advice or feedback would be great! Thanks. submitted by /u/zoezzz777 [link] [comments]

Today, audiences expect a lot from the brands they interact with. They want personalized, relevant communications delivered in a format that’s convenient, at a time that suits them.
Email has been an essential medium for this kind of communication for a long time, and at Campaign Monitor, we’ve helped thousands of brands across the world use email to deliver personal, impactful messages to their customers.
And today, we’re excited to add a new medium to the mix as we introduce Campaign Monitor SMS.
A New Way to Connect and Convert
SMS is a powerful, yet simple marketing tool that helps you drive stronger connections with your audience and drive higher conversions for your business. It’s the perfect addition to email – increase the speed of return on your marketing investment by encouraging immediate action from your subscribers. 
Whether you want to boost sales through limited-time offers, maximize contributions to a donation drive, or level up your customer service through satisfaction surveys, combining SMS with email creates additional touchpoints with your audience, drives urgency, and gives you the best chance of increasing engagement and conversion. 
Campaign Monitor SMS is built for busy marketers. Using the same intuitive campaign creation interface as email, you’ll find it easy to get your SMS campaigns up and running fast.

 
Be on the lookout for helpful resources from our team as well. Whether you’re wondering how to capture SMS permission and grow your list, write effective SMS copy, or follow SMS best practices, our team is here to help you along the way.
Get Started With Campaign Monitor SMS
Ready to get started with SMS? Talk to our sales team to get a tour of how SMS works at Campaign Monitor, and learn how you can get started. Oh, and don’t forget to save your seat for our SMS launch event, where we’ll walk through how the feature works, and best practices for getting your SMS campaigns up and running.
 
The post Introducing Campaign Monitor SMS: a New Way to Connect and Convert appeared first on Campaign Monitor.

Big Idea or Enduring Question: How to customize columns in Add Products dialog box?  We often come across the requirement to add or remove fields from Add Product or multi-line layouts for opportunity products in lightning experience. For example, Add Products Left in Stock field on Add Product page. Add Corporate
The post Customize Product Multi-Line Layout in Salesforce appeared first on Automation Champion.

It is impressive enough that Colin, Ryan, and Austin Gill, ages 16, 13, and 11 respectively, started their own candle company in 2017. But even more admirable is the mission behind their brand Frères Branchiaux. Sure, the brothers initially came up with the business idea as a way to circumvent asking their parents for more allowance money. But from the very beginning, they wanted their company to stand for an important cause – which is why Frères Branchiaux donates 10 percent of all profits to homelessness. In just a few years, the brothers – along with their parents – have created a flourishing business centered around giving back to their community.A family’s commitment to uplift othersCelena Gill, the boys’ mother, remembers a moment from early on in their business when all three of her sons joined a luncheon with Pathways to Housing DC – an organization dedicated to eradicating homelessness –  and donated an oversized check of $500, one of many of Frères Branchiaux’s charitable contributions. View this post on Instagram A post shared by Frères Branchiaux Candle Co.®️ (@freresbranchiaux) Living in the Washington D.C. Metro area, the brothers grew up very aware of the homeless community and always wanted to support them. But Celena said it was specifically her 13-year-old Ryan who had a penchant for helping others. “Ryan is really the driving force behind our commitment to give back. He’s always had a big heart. If he saw someone on the street he always wanted to give them money,” she said. And while figuring out ways to help others is not a top priority for most preteens, Ryan said he was motivated by his mom and dad. “My parents have inspired me. Watching them give back made me realize how important it is to help others.”The family’s pledge to uplift the homeless community is a core value for their brand, but they haven’t always had the time to spread that message – a symptom of being a small business with only four full-time employees.“I admit, we need to market this component better on social media,” Celena said. Still, Frères Branchiaux has shared several Instagram posts throughout the years about their charitable contributions. In a 2021 post, the company stated that their monthly donations, “put at least one homeless family in an apartment every month.” The message goes on to say they have donated over $30,000 to help eradicate homelessness and have contributed $2,000 to fight civil rights injustices.Clearly, the word is getting out. Frères Branchiaux’s online reviews are filled with customers who love the candles, but also applaud the company for their social impact, like this comment left on their ‘Love Jones’ candle written by a user by the name Stacy. “We are happy to support a family-owned business who gives back to their community! Xoxo,” it reads. They rely on word-of-mouth advertising, too. Austin said whenever he meets a Frères Branchiaux customer in person he makes sure to tell them that they’re supporting a good cause. As the youngest Gill, he hopes his family’s contributions can one day make lasting change. “My goal is that no one in the world ever has to be homeless,” the 11-year-old said.The ins and outs of donating 10% As they were mapping out the blueprint for their business, the family always knew their candle company was going to include some type of giving back component and they quickly settled upon supporting the homeless community. But they also understood that before they’d be able to donate money, they needed to create products customers would love, which led them to hone in on their candle-making skills. The boys first learned how to craft what would eventually become their signature scents from their mother’s friend, Danita Brooks. When they finally started to see profits, the brothers – eager to help their community – were excited to donate a large portion of their proceeds.“The boys wanted to give back 50 percent of profits at first,” said Celena, who had to remind her sons that donating that much wasn’t a realistic option for their small business. They finally settled in on 10 percent after doing some research and looking at what similar businesses were contributing. In a 2021 Instagram post, they outlined the various ways they give: through online donations, in-kind product donations, providing money directly to those affected, volunteering, and distributing meals to the community. They also clarified that “when we donate money directly, we don’t dictate what the recipient does with the money.”There was a trial and error process when it came time to figure out how often to donate, though. For the first two years, Frères Branchiaux was making monthly donations to various organizations including Pathways to Housing DC, Friendship Place, and The Father Mckenna Center. But starting in 2020, they switched to quarterly donations and felt that was a better strategy for them. Celena acknowledged that sometimes making monthly donations wasn’t always possible, as it depended on the success of each month.  “Some months you just break even,” she said.The family’s vision wasn’t only to contribute donations, however. They always intended to start a jobs creation program until it got postponed due to Covid-19. Now, with the world opening up again, Celena said the company is planning to resume the initiative which would equip people from the homeless community with job-skills training. Eventually, the objective would be for Frères Branchiaux to employ these individuals, providing them with a real opportunity to make their own money. Giving back is clearly embedded in the DNA of Frères Branchiaux. Still, Celena understands that organizing a charitable donation can be overwhelming for some small business owners. Her advice? Take it one step at a time. “Setting the intention is important,” she said. “It doesn’t have to be 10 percent. You can start off by donating one percent. Anything is better than nothing.”For the Gill family, laying out clear, purposeful goals has always been an important strategy for their business’s growth. In a post celebrating their fourth anniversary, they gave customers insight into how they’ve been so successful.  “A key component of achieving our goals is writing them down and creating a strategy,” it reads. “Remember, a dream is a goal that isn’t written down. We wrote them down—now it’s time to reach them!” View this post on Instagram A post shared by Frères Branchiaux Candle Co.®️ (@freresbranchiaux) What’s next for Frères BranchiauxFères Branchiaux has already expanded their product line to include room sprays, candle accessories, diffuser oils, and bath salts among other items. They’ve also created various candle collections, including astrology candles, Christmas candles, and a Black History Month collection. And even more exciting, they’ve been in big-box retailers including Whole Foods, Macy’s, and Ace Hardware.A huge moment for them in 2022 was being included in Target’s Black History Month campaign At the time, Frères Branchiaux candles were already selling on Target’s website, but this specific collaboration marked the first time the products were sold physically in-store at almost 900 locations – a very cool experience for the boys. “I was excited that our candles were actually in a [Target] store,” Ryan said. “And I was pretty happy we got one of our main goals accomplished.” View this post on Instagram A post shared by Frères Branchiaux Candle Co.®️ (@freresbranchiaux) As Ryan stated, the Target deal aligned with the company’s upcoming goals as they hope to make more of a footprint in physical retail spaces moving forward, especially because the pandemic has changed their business model. Specifically, now that customers aren’t at home as often as they were back in 2020, the team has had to reconfigure their marketing strategy since purchasing self-care items may no longer be on top of everyone’s to-do list.“In the past two years, everyone was trying to be comfortable at home,” Celena said. “ Now that people are going out again, it’s about balancing how do we help them recreate that same relaxing experience at home after a long day of work or hanging out with friends?” Not only does Austin hope to see their candles in more retail spaces, but he also wants Frères Branchiaux to be sold in stores all around the world – a lofty objective coming from the 11-year-old. As for Ryan, the middle Gill, no matter what new goals the company achieves next, he said his small business will always revolve around its central mission. “We want to make sure everybody has a home,” he said, “And even before the business, it was always a goal for us to give back and make opportunities for the homeless community and people who are in need.”