Author: Franz Malten Buemann

How will artificial intelligence change reputation management? Well, it’s complicated. AI has already helped businesses understand customer feedback at scale and in ways that no human could do on their own. But, with the recent launch of content generation tools like ChatGPT, AI could also upend the feedback economy and reputation management. The rise of the feedback…
The post How AI is changing the feedback economy appeared first on Customer Experience Magazine.

When you read this article, it’s reasonable to assume that a human has created it. Yet in the near future, it will be just as likely that a machine has written the words you are reading. And that’s thanks to the rise of generative AI. In November 2022, the public had an early glimpse of this paradigm…
The post How to prepare for the generative AI revolution appeared first on Customer Experience Magazine.

Some friends moved away, and the cake at the party read, “We’ll miss you.”

Perhaps it would have been more accurate for it to say, “You’ll miss us.”

Because, after all, what’s mostly being missed is the community of friends and neighbors. Even when someone moves away, the community remains.

When a marketer serves a community, they create the conditions where they’d be missed–because the ideas or products or services they bring are important, not simply tolerated.

That’s a worthwhile goal.