It seems like every day more stories about business continuity, disaster recovery, and IT resilience are popping up. While the terms aren’t interchangeable, there is a constant component in each one: backup and recovery. Since Salesforce is an important system for many companies, and to… Read More
Author: Franz Malten Buemann
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What to do when the Net Promoter Score (NPS) is low? 👉OCX scale offers a solution to omnichannel retailers. OCX scale captures CX across nine distinct dimensions. 💡Complement NPS with the OCX survey to identify the CX factors contributing to a low NPS score. See details @ this open-access article
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I’ll design a professional business logo for just $5!
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Why AI mastery is key to becoming a CX champion
Even with all the technology available today, true CX champions are still a relatively rare breed. A recent study by MIT, on behalf of SAS, found that just 15 per cent of organisations can claim to be CX champions, while the vast majority (70 per cent) are followers and 15 per cent are laggards. In…
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Salesforce Object Key Prefix List
Here are the commonly used Salesforce objects and their Object Key Prefix” When to Use Salesforce Object Key Prefixes In criteria for validation rules or automation I find object prefixes extremely useful when it comes to user/queue criteria for objects such as Cases or Leads.… Read More
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Everyone else is
Well, not everyone. Just most people.
When you do something that everyone else is doing, you’re likely to get what everyone else is getting.
But in almost every population, “everyone” leaves out the people who go first, who change things, who are weird and who challenge the status quo. That’s an option, even when it doesn’t seem that way.
Mass culture gets us more mass culture. It’s not the only choice.
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Data, information and decisions
Data is everywhere, but turning it into information isn’t free.
It takes focus, effort, consultation and time.
More information is only useful if it helps you make a decision. Knowing the temperature on Saturn isn’t useful. Knowing it to even more accuracy is less useful. That’s because we’re not making any decisions that involve the temperature on another planet.
We’re surrounded by data that our spreadsheets or networks or cohorts seem to want us to be aware of. How many people clicked yesterday, or what someone wrote in a comment, what a backlist book sold or the foot traffic in that store vs. this store.
But if you’re not going to use the data to make a decision, don’t spend the time to expose yourself to it. It’s resistance at work.
If you can’t do anything with the data, it’s never going to be information.