Author: Franz Malten Buemann

Constantly creating and publishing content on various platforms can be time-consuming and overwhelming. Luckily, with the help of automation tools like Zapier and Buffer, you can streamline your social media and content creation process.Today, we’re excited to share our completely revamped Zapier integration, enabling you to share your content from anywhere to everywhere.There are thousands of apps that you can connect to Buffer using Zapier. By automating your workflows, you can save time on the manual stuff and open up time for the more important (and fun) creative work.Here are a few examples:Google SheetsIf you (or your clients) like to use spreadsheets to manage content, you can connect Google Sheets to Buffer, create a spreadsheet of all your posts, and schedule it to be shared on social media.TrelloTrello is a project management tool that can help you keep track of your content creation process. By connecting Trello to Buffer, you can automatically share completed content on social media.RSS FeedsIf you’re running a blog or content website, you can use an RSS feed to automatically send your new content to Buffer for social media sharing.NotionIf you organize your content (or life) in Notion, you can automatically send new database items to Buffer.PocketWith Pocket, you can save articles, videos, and other web content to read later. Connecting Pocket to Buffer allows you to automatically share the content you save with your followers on social media.What’s new in this release?A ton of bug fixes, new triggers and actions, and support for more content types!Support for PinterestWith more than 450 million active users worldwide, Pinterest is unparalleled for reaching new audiences looking for inspiration and ready to buy. You can now add content to your Pinterest channels in Buffer – one of our most requested Zapier features.Publish Videos and Multiple ImagesYou can now schedule videos and carousel images to your social channels in Buffer. You can trigger these from your favorite cloud storage apps or from a link.Add Ideas and Drafts to BufferGot some content, but you aren’t quite ready to hit publish? You can now create a workflow to save content as an Idea or a Draft in Buffer.Add Image DescriptionsYou can now give your audience additional context and make your content more widely accessible with alt-text descriptions via Zapier.A step-by-step guide to getting started with Buffer and ZapierZapier offers integrations with over 3,000 different apps, which makes it easy to connect various tools to Buffer and automate your social media publishing process.Step 1: Sign up for Zapier and BufferThe first step is to sign up for Zapier and Buffer. They both offer free plans, or you can try a paid plan for 14 days. Once you’ve signed up, you can connect your social media accounts to Buffer.Step 2: Create a Zap in ZapierNext, create a Zap in Zapier. A Zap is an automated workflow that connects two or more apps. For example, you might want a Zap that automatically publishes new blog posts to Buffer. Click the “Make a Zap” button in your Zapier dashboard to create a Zap. Then, select the app that triggers the Zap, such as your blogging platform, a spreadsheet app, or a note-taking app. Next, choose the action that triggers the Zap. In the case of a blog, it might be a “New Post.” This means that every time you publish a new blog post, the Zap will be triggered.Step 3: Connect Zapier and BufferOnce you’ve set up the trigger, you’ll need to connect Zapier and Buffer. To do this, select Buffer as the action app and sign in to your Buffer account. Then, select the social media profiles to which you want to share the blog post.Step 4: Map the DataAfter connecting Zapier and Buffer, you’ll need to map the data from your source to the social media profiles you want to publish it to. For example, you might map the blog post title to the social media post text and the blog post URL to the social media post URL.Step 5: Test and Activate Your ZapOnce you’ve mapped the data, test your Zap to ensure it works correctly. If everything looks good, activate your Zap.And that’s it. You’re on your way to becoming an automation and productivity hero!More integrations to help you work smarterBuffer integrates directly with dozens of other apps and tools, including Canva, Unsplash, and OpenAI. Check out all of our integrations, apps, and extras at https://buffer.com/extras.

Video ad exchanges are online marketplaces where publishers and advertisers can buy and sell video ad inventory in real-time. Video ad exchanges operate similarly to traditional ad exchanges, but they specialize in video ads, which can include pre-roll, mid-roll, or post-roll ads, as well as in-stream and out-stream ads. Video ad exchanges offer a range of targeting options, including demographic, geographic, and interest-based targeting, allowing advertisers to reach specific audiences with their video ads. They also use real-time bidding (RTB) algorithms to determine the winning bid for an ad impression based on factors such as ad relevance, quality, and bid price. Publishers can use video ad exchanges to monetize their video content by offering ad inventory to potential advertisers. Advertisers, in turn, can use video ad exchanges to reach their target audience with video ads and improve their brand awareness, engagement, and conversions. Some popular video ad exchanges include Google Ad Manager, SpotX, and Tremor Video. Video ad exchanges have become increasingly important in recent years as more and more consumers consume video content online, creating new opportunities for advertisers to reach their target audience with video ads. Everything Publishers Need to Know about Video Ad Exchanges Publishers should consider the following when using video ad exchanges: Video content quality Publishers need to ensure that their video content is high-quality and engaging to attract advertisers to their ad inventory. Advertisers are more likely to bid on ad inventory that appears alongside high-quality video content that aligns with their brand image and values. Ad inventory management Publishers should manage their ad inventory carefully to maximize their revenue potential. This includes setting pricing floors and ceilings, managing ad formats, and optimizing ad placement to ensure that ads are displayed in the most effective locations. Ad formats Publishers should be aware of the different ad formats that are available on video ad exchanges, such as pre-roll, mid-roll, and post-roll ads, and determine which formats work best for their content and audience. Ad targeting Publishers should understand the targeting options available on video ad exchanges and use them to their advantage. This includes demographic, geographic, and interest-based targeting, which can help to ensure that ads are relevant to the viewer and improve ad performance. Ad verification and fraud prevention Publishers should work with their video ad exchange partners to ensure that ads are served to real viewers and that they are not charged for fraudulent impressions or clicks. This includes using ad verification tools and fraud prevention techniques to monitor ad traffic and detect any suspicious activity. Publishers can benefit from using video ad exchanges to monetize their video content and reach a wider audience with video ads. By understanding the different ad formats and targeting options available, managing their ad inventory effectively, and using ad verification and fraud prevention tools, publishers can maximize their revenue potential and improve their ad performance on video ad exchanges. If you are interested in building an ad server for your business, dJAX Adserver can provide you with a comprehensive and customizable ad serving solution. With our ad server technology, you can manage and monetize your ad inventory, optimize ad campaigns, and increase your revenue potential. To get started with building an ad server for your business, you can visit the dJAX Adserver website at https://www.djaxadserver.com From there, you can learn more about our ad server technology and explore our range of customizable solutions to find the one that best fits your needs and budget. To get in touch with our team and discuss your ad server requirements in more detail, you can fill out the contact form on our website or email us at [info@djaxserver.com](mailto:info@djaxserver.com) Our team of ad tech experts will be happy to help you build an ad server that meets your unique business needs and helps you achieve your goals. submitted by /u/Djax-adserver [link] [comments]