Author: Franz Malten Buemann

One of the spokespeople for the new milk marketing campaign confessed that she doesn’t really like drinking milk. Sales are way down, and an entire generation is drinking other beverages.

Other than the people who are paid to sell or lobby for milk sales, few people are concerned. Milk isn’t going away, but it certainly isn’t growing.

Marketing isn’t the act of getting people to buy what you’re paid to sell them. Good marketing is the craft of understanding what people want and need and helping them achieve it.

There’s no need to sign up for the endless uphill battle of marketing against a positive trend. Sell something you believe in, to people who are eager to believe in it as well.

You’ll do your best work on behalf of an audience and a cause that deserves it, appreciates it and applauds it. If it’s just a job, you’ve sacrificed your best energy for a paycheck.

Pick your client, pick your future.

Companies should focus on building relationships with customers. This is achieved through loyalty programs and good communication. Companies should also focus on creating a customer-centric culture where customer service is seen as a priority. Here are “7 Best Techniques to Improve Customer Experience”! Check below link: https://www.bolddesk.com/blogs/techniques-to-improve-customer-experience submitted by /u/anuriya07 [link] [comments]

More than ever, we’re pushed to have certainty. Strong opinions, tightly held and loudly proclaimed.

And then, when reality intervenes, it can be stressful. The software stack, business model, career, candidate, policy, or even the social network habits that we had as part of our identity let us down.

It’s not easy to say, “I was wrong.” And so people live in stress, sticking with something that used to work longer than they’re comfortable with. Our challenges in shifting perspective keep us stuck in the past. These are sunk costs, decisions we can’t unmake, but they don’t have to be forever commitments.

One way forward is to rename this moment and change the story. Instead of “I was wrong,” perhaps it’s useful (if less satisfying to others seeking victory) to say, “It’s time to make a new decision based on new information.”

That’s not weakness. That’s not flip-flopping or even embarrassing.

That’s practical, resilient and generous.

submitted by /u/LostPlenty1936 [link] [comments]