Author: Franz Malten Buemann

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I’ve got a job offer where they told me they would pay for a master in Marketing Automation and then offer me the job, which sounds amazing, right? But I’ve got the interview next week and they told me they would check my knowledge in JavaScript. I’ve recently done a bootcamp in Full Stack Development, but I’m not really sure how to prepare this interview. What kind of things should I go over? What’s used from JavaScript in Marketing Automation? submitted by /u/andresrive [link] [comments]

ChatGPT is generating a lot of buzz in the marketing industry, and if you’re a marketer, you’re probably wondering how to use the technology to its full potential.

Fortunately, I’ve compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI.
If you’re unfamiliar with ChatGPT, here’s what you need to know.

What is ChatGPT?
25 ChatGPT Prompts for Marketing
25 ChatGPT Prompts for Business
27 ChatGPT Prompts for Content Creation and Social Media
9 ChatGPT Prompts for Analytics
25 ChatGPT Prompts for Email Campaigns
25 ChatGPT Prompts for Resume
11 ChatGPT Prompts for E-Commerce
23 ChatGPT Prompts for Customer Service
20 ChatGPT Prompts for Sales

What is ChatGPT?
ChatGPT is a publicly accessible tool owned by OpenAI. It uses natural language processing to pull information from around the web to answer search queries and fulfill content requests.
ChatGPT’s answers are original, meaning they are not copied and pasted from the web.
Aside from a paid subscription version called ChatGPT Plus, the tool is free.
ChatGPT is one of the latest developments in AI tools. If you’re looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot’s new Content Assistant.
Content Assistant is a suite of free, AI-powered features that help you ideate, create, and share remarkable content quickly and efficiently.
Now, let’s get into the wide range of prompts you can use to get the most out of ChatGPT.

25 ChatGPT Prompts for Marketing

“List [number] ideas for blog posts about [topic].”
“Write a minute-long advertisement script about

.”
“Create a 3-month social media campaign calendar for our product with the goal to [insert goal] and mention the channels we should focus on.”
“List [number] viral Instagram Reels ideas about [company, product, or service].”
“Generate [number] of viral TikTok ideas about [company, product, or service].”
“Create 3 call-to-action button ideas based on the contents of this blog post URL.” Then insert the URL.
“Create an advertising campaign about [company, product, or service] targeting [target audience]. Include key messages and slogans and choose the best media channels for promotions.”
“Write [number] Google Ad headlines from [URL].”
“List common challenges faced by [buyer persona description].”
“List the key marketing segments in [industry]. Which segment has the biggest opportunity for our [company, group, organization, business]?”
“Write marketing copy to make my marketing emails more engaging. The copy must be about our .”
“Write an email subject line convincing potential customers to switch our service.”
“What are 10 main points that are crucial to marketers trying to acquire new customers?”
“Generate an AIDA for .”
“Write 5 tweets to generate interest in .”
“Write a promotional LinkedIn post about .”
“Write 3-second Facebook Ad copy about .”
“Write a press release about our upcoming event. Include the event’s date, time, location, and purpose.” Make sure to give ChatGPT the necessary details.
“Generate 5 different YouTube descriptions for our video about [topic].”
“Generate questions for a Facebook poll about [topic].
“What marketing channels have the highest ROI?”
“List ways to market my brand on TikTok.”
“How can influencer marketing generate leads?”
“What marketing tactics should I leverage to reach my target audience.” Make sure to describe your target audience.
“What marketing channels have the lowest ROI?”

25 ChatGPT Prompts for Business

“What are the top trends in [your industry] for 2023?”
“What are the most important metrics to measure the success of our business?”
“List ways to reduce cost and increase profitability.”
“How can we use social media to increase brand awareness?”
“How can we improve search engine optimization for our business?”
“How can we improve our customer service experience?”
“What are some ways we can boost productivity and employee engagement?”
“What are the best tools for budgeting?”
“How can A/B testing improve our website’s performance?”
“How can we use automation to simplify our marketing and sales tactics?”
“List the ways we can use a webinar to increase brand awareness and leads.”
“What are the best practices for creating a strong company culture?”
“Generate ways to use virtual tours to showcase products and services.”
“List the benefits of using a digital asset management tool to organize and share company assets.”
“List the benefits of using a customer journey mapping tool to improve the customer experience.”
“Generate different ways to use augmented reality to enhance our

.”
“How can blockchain technology improve business processes and boost security?”
“List the different ways we can implement a customer loyalty program to increase sales and retain customers.”
“How can we use customer testimonials to boost our brand’s trust and credibility?”
“What are some customer onboarding best practices?”
“What are some employee onboarding best practices?”
“What are common mistakes start-up companies often make?”
“How can I boost employee retention?”
“What are best practices in maintaining high morale within your organization?”
“What are best practices for start-up businesses?”

27 ChatGPT Prompts for Content Creation and Social Media

“Write an 800-word blog post about [subject], and include the following keywords in the headline, subheading, and body paragraphs.” Then, list the keywords you want ChatGPT to include.
“Write a list of blog titles that include statistics on [topic].”
“Write a YouTube video script about

.”
“Write a 100-word Instagram caption about [topic] in an informative and friendly tone and include relevant hashtags.”
“Write 10 YouTube headlines about [topic] and include the words [keywords].”
“Generate a Twitter thread about [topic].”
“Analyze this blog post for plagiarism.”
“Check this blog post for spelling and grammar mistakes.”
“Generate 5 ideas for YouTube videos about [topic, industry, company, service, product, etc.].”
“Create a script for a web series that educates viewers about [topic].”
“Write a script for an hour-long podcast episode about [topic].”
“Write an engaging script for a virtual product launch.”
Generate a simple, high-quality image for social media for a [type] company. The goal of the image must be to acquire new customers.”
“Translate the following company into [language]: [copy].”
“Write an outline for a blog post about [topic]. Include the keywords [keywords] in the headline and subheadings.”
“Build a reader persona for [page description].”
“Make the following copy more creative: [copy].”
“Simply the following copy to make it easy for Grade 3 children to read.”
“Rephrase the following copy.”
“Write an engaging video script about [topic].”
“What are YouTube marketing best practices?”
“What are common mistakes marketers make in content creation?
“What are best practices when marketing on Instagram?”
“How can companies find influencers to collaborate with?”
“What are the benefits of influencer marketing?
“List 5 ways to generate leads from YouTube.”
“List ways to convince customers to buy a product via Instagram.”

9 ChatGPT Prompts for Analytics

“What are the most important KPIs for [industry].”
“Write a SWOT analysis for our website traffic.”
“What is a good bounce rate for our website?”
“How do we boost leads on our website?”
“What are the best website analytics tools?”
“How can I track my company’s analytics on social media?”
“How did I determine which channel generates the most web traffic for my brand?”
“What social media platform generates the most leads?”
“How can I optimize my website to rank higher in SERPs?

25 ChatGPT Prompts for Email Campaigns

“Generate [number] subject lines for an email campaign about

.”
“Write [number] holiday-themed subject lines about clothes shopping.”
“What are the best subject lines to increase open rates?”
“What are best practices for writing an engaging email subject line?”
“Write 10 post-purchase email subject lines for [company].”
“Write the body copy for a promotional email campaign about [company] spring sale. Write in an upbeat and friendly tone.”
“Write a follow-up email for [your brand] with the subject line: [your subject line].”
“Write an outline for a weekly email newsletter from [brand] to [target audience]. Include an intro, main point, conclusion, and call-to-action in the outline.”
“What are best practices for writing engaging email copy for a marketing campaign?”
“List 5 topics I should write about in my next email newsletter.”
“How can I avoid my emails being marked as spam?”
“How can I improve my sender reputation?”
“How can I ensure my emails are easy to read and navigate on mobile devices?”
“How can I make my emails load faster on mobile devices?”
“How should I format my images and media to load properly on mobile devices?”
“List the most common reasons emails are not delivered to the inbox.”
“List the best practices for optimizing an email for mobile devices.”
“What are the most common reasons customers unsubscribe from email lists?”
“What are some of the best tools to manage marketing email lists?”
“How can I boost email subscribers?”
“How can I get off the email blacklist?”
“How can I improve my business’ email list?”
“What factors can decrease email open rates?”
“What factors can boost email open rates?
“List the top 5 email marketing tools.”

25 ChatGPT Prompts for Resume

“Write a summary showcasing my skills and experiences relevant to a Social Media Manager role.”
“Generate a summary highlighting my past achievements.”
“Craft summary demonstrating my ability to [skill.”
“Generate 5 bullet points highlighting achievements in [field].”
“Create bullet points about my most recent [job title] role highlighting my achievements.”
“Generate bullet points showcasing my ability to [skill.]”
“How can I make my resume stand out against other candidates?”
“What are common mistakes job seekers make on their resumes?”
“What are some resume best practices to improve my job search?”
“What are common formatting mistakes I should avoid in my resume?”
“Copyedit my resume for any spelling or grammatical errors.”
“What are some [industry] resume best practices?”
“What resume design tools can I use to make my resume stand out?”
“Review my resume and suggest improvement and edits.”
“What are the most important keywords for applicant tracking systems to include in my resume.”
“How can I make my resume more concise?”
“What should I include on my resume if I’m applying in [specific industry].”
“How do I tailor my resume to specific job postings?”
“How can I make my resume more visually appealing?”
“How can I make my resume more visually appealing?”
“How can I get my resume directly to the hiring manager?”
“How soon after submitting my resume should I follow up on a job posting?”
“What should I include on a marketing resume?”
“Based on this job description, what words should I include in my resume?”
“How do I condense my [number] years of experience into a one-page resume?”

11 ChatGPT Prompts for E-Commerce

“Write a description for a

and include and [keywords].”
“Generate a list of 20 audience demographics that would benefit from a .”
“Think like an e-commerce expert and write 10 frequently asked questions for [your website name and URL.”
“Think like an e-commerce SEO expert and write a meta tile for [your brand name] in the [inser industry] industry.”
“Behave like an e-commerce SEO expert and write a meta tile for [ product name], from the [industry name] industry.”
“Write a title page for [e-commerce website URL] and include [keywords].”
“Write a meta description for [e-commerce website URL].”
“Craft informative content for our e-commerce About Us page.”
“Act as an e-commerce expert and craft a product collection description for the from [brand].”
“Act as an e-commerce merchandising specialist and draft a product title for from [brand].”
“Create an e-commerce campaign for .”

23 ChatGPT Prompts for Customer Service

“What’s the best way to reach out to potential customers?”
“Generate a list of ways to improve customer service?”
“Create a template for an email response to customers inquiring about .”
“Write a customer service email that addresses the following pain point.”
“Generate 5 helpful suggestions for customers struggling with using .”
“What are the most frequently asked questions about our

?”
“Generate a list of common issues customers have with and provide solutions for them.”
“Write four personalized messages for customers asking about our in a friendly tone.”
“Generate 10 chatbot prompts related to our .”
“Create a help page that explains how to use .”
“List 10 phrases customer service agents can use to show empathy.”
“Provide a template to explain standard retail return policy.”
“Rewrite this paragraph to sound more friendly: [paragraph].”
“Chat as if you’re a customer who can’t log into their account.”
“Summarize the following knowledge base article to give step-by-step instructions.”
“Write 5 questions for a customer experience survey.”
“List the qualities of good customer service.”
“What are customer service mistakes companies often make?”
“How can I streamline the customer service process without losing customers?”
“What’s a friendly way to respond to this message from a customer?”
“Act as a customer service representative and answer the following question: [question].”
“List 5 different ways a chatbot can greet customers.”
“List 5 ways a chatbot can say goodbye to a customer.”

20 ChatGPT Prompts for Sales

“What are cross-selling opportunities available for my [type] business?”
“What are some creative ways to generate leads?”
“Create a personalized sale email for potential customers. Include [topic, brand name, promo offers, etc.].”
“What product customization would you recommend for this customer?” Include customer details in the prompt.”
“List 10 keywords people might use when searching for our .”
“Create five persuasive points to encourage customers to buy our .”
“List 3 compelling reasons our customers should buy

.”
“List [number] personal branding types I can use for social selling.”
“What kind of content categories and topics can I create for social selling on Instagram?”
“Write a sales landing page description for .”
“Write a cold email to a prospective customer introducing my [company or organization] and how it can benefit them using [selling points].”
“Write a sales pitch about .”
“Act as a salesperson and market to me.”
“Act as a salesperson and answer this question about .”
“Write the text for a social media ad highlighting the . Highlight paint-point-specific questions.”
“Generate 5 buyer personas I should include in my cold outreach.”
“List 5 personal branding archetypes I could use for social selling on LinkedIn.”
“Generate a script to use when cold-calling start-up founders in my area.”
“Craft an answer to this sales question.”
“What questions should I ask potential buyers to uncover pain points and priorities to decide if they are a sales-qualified lead for my product?”

Using ChatGPT in Marketing
AI tools like ChatGPT can be manageable for marketers. The above prompts can help you craft marketing campaigns, answer pressing sales questions, and free up time so you can focus on the more creative aspects of marketing.
Now that you know the prompts, you’re ready to experiment with ChatGPT to see if it fits into your marketing processes.

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Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career?Social media is often glamorized, especially in the media — but what does it really take to kick off a career? Is it as fun as that one girl on The Bold Type makes it look?Here’s everything you need to know about how to become a social media manager.What is a social media manager?A social media manager is responsible for creating and managing content for an organization’s social media accounts. View this post on Instagram A post shared by Buffer (@buffer) This includes developing strategies to increase engagement and reach, analyzing metrics to measure success, and staying current with the latest social media trends and technologies.While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. At many companies, it has to be someone senior who is posting to those channels.What do social media managers do?Social media management is naturally a pretty broad role. At the same time, it is, but it’s a red flag when the social media manager role description spans several teams and is too widespread.Pulling from the most commonly repeated tasks across different job descriptions, here are some expectations of a social media manager with about three to five years of experience:Own creating social media content. Coming up with ideas for ways to promote upcoming content pieces, product launches, and any other announcements ensuring content resonates with the customer and the brand. This includes creating written content, graphics, and videos ranging from several seconds to several minutes.Own the social media content calendar and planning process. Planning, managing, and coordinating the content calendar, researching upcoming relevant news, events, or holidays. Leading weekly or biweekly social content brainstorming sessions.Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn.Experiment and use data to inform strategy. Extract insights and learnings from each social channel and from your time engaging with our community, use these insights to inform our social strategy.Keep up to date with industry trends. Ensuring to keep on top of changes and new features across platforms and easily share those updates with Buffer’s audience on social media and within the company.Be a strong brand voice: Adopt a brand’s voice and tone across content work and ensure that anything published on any social channel fits the brand well.You must avoid any job that packs the role of five people into one. You can’t be expected to create professional videos, post content, head a team of other social media managers, go viral and keep your sanity. What skills do you need to become a social media manager?Social media managers require many skills to be effective in their role.As Mitra says, “I feel like a lot of people don’t get how hard of a job it is to be a social media manager. It seems fun because you use it every day, so how hard can it be? You get into it and there are so many little things you need to know and understand — it’s a lot of work.”More than understanding a platform or creating witty content, successful SMMs have a blend of soft and hard skills. Soft skills include communication, creativity, collaboration, and adaptability.Hard skills also come into play for social media managers. Community management is a major one – Mitra’s day-to-day routine involves a lot of community management. “A lot of my day is spent checking our notifications and replying to people. I usually do this on Twitter, Instagram, and LinkedIn, with Mastodon and Discord being recent additions,” she says.Social media managers also need a deep understanding of analytics and how they connect to broader marketing strategy. Everyone loves viral videos, but it’s not a sustainable metric — experienced SMMs understand this. @bufferapp Mid day Target runs are worth the risk #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns ♬ original sound – Buffer Mitra thinks of social media growth and success in terms of consistency, rather than through viral videos., “I would say that most of our videos are not getting tons of views, but the views we are getting are higher than it was when I started, which is a sign that our work is producing results. My main goal is zooming out to see the progress from our work is growing our social media in increments.”Broad content creation skills, including taking good photos, filming videos, editing, and graphic design, are just some of the skills a successful social media manager needs to have at least working knowledge of.Staying updated with the latest social media trends and technologies is also important. Mitra emphasizes, “It’s very important to participate on social media platforms to understand what’s happening. You need to immerse yourself in the online spaces that matter to your work.”Getting this proficient understanding takes time, but you can speed up the process with the right resources. Check out the Social Media Today website or Geekout and Future Social newsletters to build your knowledge of social media.How to get started as a social media managerTo get started as a social media manager, gaining experience is most important. It’s hard for someone who relies on social media for anything, be it audience engagement or direct revenue, to trust someone lacking in it.Build your personal social media to kickstart your portfolioLuckily, social media management is a unique role because you can show your skills with social media just by working on your personal brand.To showcase your skills, you can start your own social accounts and focus on creating content to show you know what you’re doing. That’s what creators like Jayde Powell did to build trust with their employers. @jaydeipowell @Chipotle understood their assignment. 👏🏾🌽 #itscorn #chipotle #cornkid #creatoreconomy ♬ original sound – J A Y D E Work with people in less popular industries to build a portfolio quicklyYou should also be willing to work on accounts that may seem more boring when it comes to their branding and overall strategy. As social media expert Dynamitri Nawrot-Syreda pointed out, in his experience, they won’t have as many people clamoring to work for them. It can be a great way to build experience and your portfolio.Prioritize building a strong networkNetworking is also a great way to kick off your social media career. By connecting with potential employers and other social media managers, you can gain more knowledge about your industry and build trust and a good reputation. Anjana Palepu, a marketing consultant at Experienzing put it beautifully, “Conversations are the lifeline of creativity and perspectives. You’ll never know where inspiration can strike.”There are many online communities to facilitate your networking – Matt Navarra’s Geekout PRO group on Whatsapp and Facebook, Buffer’s community, and even the Substack comments of newsletters like Link in Bio. You never know where the right connection will surface.Where to find jobs as a social media managerYou can find social media manager positions on job search websites like LinkedIn, Indeed, and FlexJobs. It’s also important to network and build connections within the industry to find job opportunities.You can use search queries to look for jobs. Paste this in Google:site:lever.co | site:greenhouse.io | site:jobs.ashbyhq.com | site:app.dover.io (social media manager | social media marketer | content creator | head of social media) after:2023-01-01 (or your preferred date)You can also use job boards to find roles, like Link In Bio’s Pallet or Otta to aid your search.How much do social media managers make?The salary of a social media manager can vary depending on factors such as location, experience, and company size.According to BuiltIn, the average salary for a social media manager in the United States is around $72,000 annually.This graph from a survey run by Link in Bio also shows some of the common titles social media managers can expect to hold and the associated average pay for them.SourceHere’s another graph that depicts the pay ranges based on years of experience, so you can tell how much you can expect from a role based on that.One of the conclusions from the survey pointed out that more “traditional” marketers are far ahead of their social media manager peers when it comes to income. The same also rings true regarding how far SMMs can expect to rise within their roles.Social media manager career growth opportunitiesCareer opportunities abound for anyone in marketing. For some social media managers, those opportunities might look like climbing one straight ladder, going from intern to Head/Director of Social Media (a role you’ll typically find at bigger companies).Some open Head/Director of Social Media rolesOthers might pursue a broader approach, taking on roles ranging from social media manager to marketing manager to copywriter. Sometimes social media managers grow by taking on new channels in their work (growing “out” instead of just “up”).Instead of focusing solely on posting, moving to a role like social media strategist can allow for more room to explore technical marketing roles like digital or product marketer. Social media managers are well-positioned to be digital marketing leads as well.However, it often goes unsaid that there’s a ceiling on how far social media managers can go in terms of title.To paraphrase an insight from Rachel Karten of Link In Bio, social media professionals often have a deep understanding of their audience and a wide range of skills, but they aren’t taken nearly as seriously as their peers.You can always make more money, but roles like VP of Marketing are more likely given to people with a broad understanding of Marketing. This leads to low retention rates of social media managers, with up to 41 percent of respondents to the aforementioned Link in Bio survey saying they aren’t sure if they want to make a career out of social media as they don’t see a future in the role.That doesn’t mean you can’t reach that point if it’s your goal to grow as a social media – but you’ll have to work even harder than your peers. Continuous learning and staying updated with the latest social media trends and technologies are essential to advance in the field. Taking courses, pursuing degrees, and exploring other marketing roles are great ways to get a head start on breaking the ceiling.Maintain healthy boundaries with social media to avoid burnoutIt’s easy to get burned out trying to keep up with everything required of you as a social media manager. Consider building break time into your social media use, professionally and personally, so you don’t get overwhelmed.Also, as social media strategist Guy Sie points out, any negative feedback on your accounts is not personal, and you shouldn’t take it to heart. You have stewardship, not ownership when it comes to the accounts you work on, and you should be ready to let go ofSocial media managers need to manage their relationships with platforms differently from other people. Advocate for clear boundaries and time to step away from your accounts to your bosses to maintain a healthy relationship with social media.📱Check out this article for more advice about avoiding burnout as a social media manager: Avoiding Burnout as a Social Media Manager (With Advice From Our Very Own Social Media Manager).