Author: Franz Malten Buemann

A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow.
While marketing automation software can help companies increase efficiency by streamlining their workflows, there are so many options to choose from, full of different solutions with various features and use cases.
In this article, we’ll cover:

What are marketing automation tools?
How to Choose the Best Marketing Automation Software
Marketing Automation Software Options to Consider

What are marketing automation tools?
Marketing automation tools use software to automate repetitive marketing tasks. Some platforms only offer email actions, drip sequences, and CRM updates. Others may help with lead scoring, sales lead rotation, SMS, and more.
Automating your marketing tasks can benefit your business by increasing overall efficiency and allowing you more time to work on high-level projects. For example, you can use marketing automation tools to collect valuable data that can be used to create more personalized marketing campaigns and increase conversion rates.

How to Choose the Best Marketing Automation Software
A more niche marketing automation product may be better for SMB and B2C environments, but B2B and enterprise companies may need a platform with wider capability. Here are some key areas to consider as you evaluate marketing automation software products to choose the one that’s right for you:
1. Determine Your Budget and Business Needs
If automation’s benefit can be summed up with one statement, it’s this: It will make you more efficient so you can focus on the tasks you enjoy and that have the highest return. With that in mind, you’ll want to evaluate price as you consider capability.
For SMBs and B2C organizations focusing primarily on email, a scaled-down system might be sufficient. However, with more advanced needs, enterprise (and thus higher ticket) software is more cost-efficient in the long run.
Be sure to choose a provider that’s reasonably priced but can also grow with you as your needs change. After all, reducing bloated operations is critical to scaling effectively.
2. Evaluate the Software’s Ease of Use
Automation isn’t a simple thing to implement, so make sure the interface of the software will work with you, not against you. See if you can find screenshots of the UX so you can determine if it looks simple and easy to navigate.
Automation can be technical, so look for providers that have robust knowledge bases, tutorials, and other customer support options.
3. Explore Analytics and Reporting Options
You’ll want to be able to measure the success of any drip campaigns you have running, so make sure your automation software will keep track of the metrics that matter most to you.
In B2B and enterprise environments with many stakeholders, you may also need advanced reporting abilities such as personalized dashboards or automatic reporting via email.
4. Research Integrations
How well does the marketing automation software play with your existing stack? Integrations allow you to manage data and get more from your tools.
5. Consider Potential Limitations
Some automation software platforms may limit the number of actions in a month or the database size you’re allowed.
Going into any evaluation, know how many contacts you have, how many emails you send on average, and what you want the software to accomplish. This will prevent you from underestimating the cost of your automation software.
6. Request a Demo
Before making a final decision, consider reaching out to each provider’s sales team to request a demo or sign up for free trial offers. Trying out a marketing automation tool before you buy it can help you determine which features best serve your needs.

Here, we’ve cultivated a list of marketing automation tools examples to help you sort through your options and feel confident choosing the best solution for you and your team.
1. HubSpot Marketing Automation

HubSpot’s marketing automation functionality is one of the most powerful tools on this list in terms of features. It’s also one of the most popular in terms of customer sentiment, according to the G2 Grid for Marketing Automation.
Of course, HubSpot has a full growth suite that includes sales software, marketing software, and support software, which all integrate automatically with HubSpot’s CRM. The combined effect of having all of your data and growth activity in one place can unleash tons of creative automation possibilities that would be difficult or impossible if you use separate tools.
As a standalone, HubSpot’s marketing automation functionality includes an easy-to-use visual board where you can craft simple or highly sophisticated conditional workflows.
It can take time to master the tool (you’ll scale up more quickly with the help of HubSpot Academy), but once you get a grasp on it, the creative possibilities are endless. You can set up simple email list autoresponders, or build a smart and complex network of rules designed to target specific users with the exact right email, live chat, website experience, and more.
Basically, HubSpot’s automation tools go far beyond email, so you can scale your growth and spend less time on repetitive tasks.
Price: HubSpot’s email and form marketing automation tools are free. Increased access and features are available in paid versions of Marketing Hub, which start at $45 per month.
2. ManyChat
Image Source
Marketing automation isn’t just about email. Imagine automating some of the most repetitive conversations you have with customers on other platforms. ManyChat functions as a chatbot that can do just that on Facebook Messenger, Instagram Direct Messages, WhatsApp, and SMS.
A bot can be built in minutes with ManyChat’s templates and easy-to-use interface. In addition, the information you learn about your users can be synced to your CRM and other tools.
Price: ManyChat offers a free monthly plan that allows engagement with up to 1,000 contacts via Instagram Direct Messages, Facebook Messenger, and WhatsApp. Additional access and features are available through ManyChat’s paid plans, which start at $15 per month.
3. Moosend
Image Source
Moosend is an email marketing automation platform that caters to various industries, including ecommerce and SaaS.
The automation feature uses advanced website tracking and triggers that allow you to send the right email campaign to those in your contacts who are interested in a specific product or service. For example, you can set up a cart abandonment series to target potential customers who left their shopping carts without making a purchase.
Collecting and managing customer data can also come in handy as you can use them to craft product recommendation campaigns based on product views. This data also allows you to create detailed reports of the campaign’s progress and the users’ activity so you can optimize the effectiveness of your promotional messages
Price: Moosend offers a 30-day free trial so you can try before you buy. After that, Pro plans start at $9 per month.
4. Omnisend
Image Source
Omnisend is an omnichannel marketing automation platform built for ecommerce. Offering powerful automation workflows, you can get started quickly with pre-built templates that keep online merchants in mind.
With Omnisend, you can add several channels within the same automation workflow: email, SMS, Facebook Messenger, push notifications, and more. Omnisend also uses a user-friendly visual builder and templates which make creating workflows, forms, landing pages, pop ups, and emails quick and easy.
Price:Omnisend offers a free plan with basic email marketing automation that is best suited for small businesses just starting out. Medium to larger-sized businesses will most likely benefit from Omnisend’s paid plans, which start at $16 per month.
5. EngageBay
Image Source
EngageBay is another marketing automation platform designed specifically for small to medium-sized businesses.
This software comes with a wide range of features including email marketing, social media management, and website chat.
Other commendable features include drag-and-drop builders for landing pages and emails, A/B testing, SMS marketing, push notifications, abandoned cart retrieval and reminders, autoresponders, canned responses, and more.
Price: EngageBay offers a free plan for small businesses, as well as three advanced paid plans that scale with your business needs, starting at $10.39 per user per month.
6. Ontraport
Image Source
Unlike other marketing automation tools, Ontraport is a business automation software specifically designed for entrepreneurs, solopreneurs, and small businesses.
While it has a CRM and marketing automation functionality, it also has several other features to run and grow a small business, including but not limited to email marketing, landing pages, reporting, and ecommerce.
One of the most valuable things Ontraport offers is its focus on reporting and insights. While some tools can be a bit of a black box, Ontraport gives you a clear look at the performance of your campaigns.
Price: Though Ontraport does not have a free plan, it does offer a free 14-day trial with each of its four paid plans. Pricing for Ontraport’s basic plan starts at $29 per month, which includes unlimited email sending and drag-and-drop marketing automation.
7. SendinBlue
Image Source
SendinBlue is a digital marketing platform that features well-liked automation software suited for both beginner and advanced marketers.
With SendinBlue, you can design mobile-friendly email campaigns either from scratch or through customizable templates. You can also run SMS campaigns from SendInBlue. Advanced features include reporting and lead scoring.
Price: SendinBlue offers a pretty impressive free plan, which includes basic marketing automation functionality, unlimited contacts, and up to 300 emails per day. Paid plans start at $25 per month.
8. ActiveCampaign
Image Source
ActiveCampaign is an integrated email marketing, marketing automation, and small business CRM.
The strongest point of ActiveCampaign is its powerful and flexible marketing automation functionality. It’s one of the most comprehensive solutions on the market. Its deliverability is rated as one of the best in the market, as well.
This probably isn’t a good tool for beginners or those with low technical capabilities. It takes a bit more time and effort to learn — but when you do learn the platform, it’s pretty powerful.
Price: Though ActiveCampaign does not have a free plan or trial, it does offer a variety of paid plans that can be suited for B2B, B2C, or ecommerce businesses starting at $29 per month.
9. Salesforce Marketing Cloud Account Engagement
Image Source
Formerly known as Pardot, Salesforce Marketing Cloud Account Engagement is a cloud automation solution that mostly serves enterprise clients that have the technical resources and time to learn the platform.
It has a ton of features that automate communication to existing contacts, from CRM integration to email marketing, lead nurturing, and an ROI reporting functionality to make sure your campaigns are working.
You can track all interactions on your website and build predictive lead scoring based on the parameters you set. All of this helps improve marketing efficiency and remove wasted time and effort from your sales team.
It’s important to note that while it is incredibly powerful, this software may not be as accessible or affordable for smaller businesses or entrepreneurs as there is not a free plan or trial.
Price: Plans for Marketing Cloud Account Engagement start at $1,250 per month.
10. Keap
Image Source
Keap (formerly known as Infusionsoft) has been around since 2001 and has helped thousands of marketers deliver on leads, revenue, and customer acquisition targets.
Keap really flourishes in the small business and solopreneur crowd, and in my experience, I’ve noticed it has a pretty sophisticated user base.
You can set up relatively complex decision trees depending on which lead magnet someone signs up for, how many (and which) emails they open and click, or other contact property data.
As Keap’s features continue to evolve, long-time customers may prefer Keap’s Max Classic plan since it is most similar to Infusionsoft’s original platform.
Price: Keap offers a free 14-day trial and three different paid plans based on customer needs, starting as low as $129 per month.
11. Ortto
Image Source
Originally known as Autopilot, Ortto is one of the most visually appealing marketing automation solutions on the market.
Ortto’s automation software allows you to create emails with its easy-to-use, visual campaign builder. Other features include audience segmentation, comprehensive data analytics, and activity tracking.
Of course, this platform is typically used for more sophisticated messaging and targeting, but you can also create a simple autoresponder based on a time sequence.
Price: Ortto offers a free plan for those who are new to marketing automation. It also offers free 14-day trials for all of its paid plans, which start at $29 per month.
12. Marketo
Image Source
Marketo was founded in 2006 as a marketing automation software company. It was later acquired by Adobe and incorporated into its enterprise marketing cloud.
The Adobe integration means that, if you use Adobe Analytics for data measurement and Adobe Target for experimentation and personalization, you’ll have a powerful enterprise marketing automation and optimization suite.
The tool is typically geared toward enterprise customers — it’s a bit out of range for most small business owners.
Price: Adobe does not offer a free trial or plan for Marketo. Since Marketo’s plan prices are determined by your database size, you will need to reach out to the sales department for a quote.
13. GetResponse
Image Source
GetResponse is a marketing automation software that has many different layers and features. Its affordable Email Marketing plan includes basic autoresponders, templates, and a list size of 1,000 contacts.
GetReponse’s more premium plans include powerful features like drip campaigns, contact scoring, event-based automation, ecommerce tracking, and more.
In general, this software is easy-to-use. You’ll typically find good results from the tool, although it works best with the simpler features, like email newsletters. It can become trickier to work with the platform if you plan on implementing complicated conditional logic and marketing automation.
Price: GetResponse offers a free plan that’s great for sending out newsletters. However, GetResponse’s marketing automation features are only included in its paid plans, which start at $13.30 per month.
14. Drip
Image Source
Drip is one of the few marketing automation tools in this list that is primarily focused on ecommerce marketing automation. It provides one of the more “open” platforms, claiming that it plays well with “pretty much any marketing strategy you want to put in motion.”
Additionally, email is one of its strengths. Some email marketing and automation features include unlimited email sends, pre-built workflows, and multi-channel marketing.
It also excels in personalization and analytics. Overall, Drip is a powerful tool for ecommerce marketing automation.
Price: Though Drip does not have a free plan, it does offer a free 14-day trial. Paid plans are based on your number of email contacts and start at $39 per month.
15. Mautic
Image Source
Mautic is the only open-source marketing automation platform on this list. It’s also a relatively new player, only founded in 2014. Mautic has grown quickly, though, and is seemingly picking up steam with high tech companies.
Currently, over 200,000 organizations use Mautic and it is available in over 35 languages.
Price: Free.
Getting Started with Marketing Automation
There are tons of options for marketing automation software. It’s all about choosing the right one for your business purposes, budget, and technical expertise.
Want something incredibly powerful and limitless? It may end up costing more and taking time and effort to learn. The cheaper options, by comparison, might have too limited a scale. Ultimately, it’s a trade-off.

Editor’s note: This post was originally published in April 2019 and has been updated for comprehensiveness.

Hello 🙂 Im going to launch a product, and wanted to do heavy marketing through WhatsApp. I am looking for a tool that will allow me to: Have a link in my landing page to join a whatsapp group, and the link will be dynamically changed every time the group reaches the max amount of people. I know that there are applications that can create automatically groups when they are full, but I dont know many alternatives. The only one I know is BuilderAll, they have this exact tool that Im looking for, but its attached to a 89$ USD plan with tons of features that I dont really need. Any idea? Thanks 🙂 submitted by /u/geosith_ken [link] [comments]

We find it increasingly challenging to employ a standardized approach for all our markets. CLV monitoring is directly linked to our operational marketing systems to directly influence marketing investments. The thing is that there is still a lot of potential to further refine the analytics and increase granularity to the micro level. No end. What’s your situation ? Approach ? submitted by /u/No_Way_1569 [link] [comments]

Hello! I would like to know if you know of any tool or any method to have the information within the searches, do you know the volume and difficulty that certain websites have, such as fiverr, ebay, amazon, etsy, etc. I mean how much people search for them within the search engine of the website itself, not through google. ​ Thank you very much in advance! submitted by /u/dant-cri [link] [comments]

submitted by /u/whb2030 [link] [comments]

submitted by /u/Sammeeey [link] [comments]

Content creation may look easy from the outside, especially if you don’t know much about what goes on behind the scenes. But following the recommendations of different platforms can take a toll on creators. For context, some of the recommended posting schedules for the most popular social media platforms include:One to four times a day on TikTokTwo times a day on InstagramThree times a day on TwitterTwo times a day on FacebookOnce a day on LinkedInAdded up, that’s 10-13 posts per day, and if you do that every day of the week, that’s 70 to 91 posts per week and over 250 posts a month.📣Check out How Often Should You Post on Social Media? for more information.These factors might change depending on different factors like your audience, type of content, and whether you count Stories, Reels, and Posts when talking about Instagram. But the recommendations are made for a reason – they encourage growth. In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts.Automate or outsource wherever possibleWhen it comes to reducing the amount of work you have to do, you may try strategies like crossposting and content batching. But as Social Proof interviewee Shaan Puri said, “Content is a bit of a treadmill – you have to keep doing it.”Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content. This is where automation or outsourcing comes into play.Automation comes in different forms. Whether you use the Notes app to document ideas as they come for later sorting or set aside time to create and input all of your content into a publisher (Buffer comes to mind). In addition to automatic posting, some other tasks you can automate or outsource include:Content calendar creationCompetitor analysisMeeting schedulingEmail managementContent promotionYou might be worried about rumors that auto-posting content hurts your reach, but we’ve already debunked that for you (short reason: automation = improved consistency = improved engagement).Or, your worries might be more concerned with the investment that is often required when adopting external tools to support your content, think about it this way: automating your content process frees up time for you to go the extra mile. Would you rather handle everything manually, leaving little time for the creative work that is your bread and butter? Or do you want as much as possible taken off your hands so you can come up with the best ideas?Would you rather handle everything manually, leaving little time for the creative work that is your bread and butter? Or do you want as much as possible taken off your hands so you can come up with the best ideas?Writer Anna B. Yang publishes across multiple platforms and mediums, from newsletters to LinkedIn, and she has this to say about automation: “I automate as much as possible, such as scheduling my social media with Buffer and using Zapier for redundant tasks. I also repurpose my own content, turning a long-form article into a LinkedIn post and a few tweets. Between scheduling, automation, and repurposing, I can focus more time and energy on new creative work.”Outsourcing is another, slightly more expensive option that can free up a ton of time – if you choose the right people to work with. Founder of HerFirst100k, Tori Dunlap, is a proponent of outsourcing, saying, “I hired somebody before I even taking my business full time, and I wish we [female entrepreneurs] talked more about this. We think we have to do it all ourselves – you do not. And it’s actually a dumb business decision to try. Get people who have the time, expertise, and ability to do all of the things that you can’t do. We’ve really tried to, like, outsource everything that doesn’t absolutely need me.”Someone else can write an email, someone else can manage a calendar, and somebody else can grow an email funnel.You may not be able to outsource everything, and Tori acknowledges this. “I can’t outsource somebody to come on, and act like me, host the podcast or speak in place of me. But someone else can write an email, someone else can manage a calendar, and somebody else can grow an email funnel.”Outsourcing, in addition to automation (Tori shouts out Buffer as a reliable resource for the HerFirst100k team), has helped the brand grow into a multimillion-dollar company with a massive social platform reaching millions of people.In PracticeUse the tools and people around you to free up valuable headspace for creativityIf you’re worried about cost, consider automation and outsourcing investments that can help you grow your platformFocus on the platforms and formats you enjoy – not what everyone else is doingAs Social Proof alum Jack Appleby said, “The best way to think about productivity for a creator comes down to what your best skill set is and what skill set you enjoy using the most.” Jack is a Creator at Morning Brew, writing Future Social. He’s also growing a massive social media following, with 52,700 followers on Twitter and 9,667 on TikTok. He’s the classic example of experimentation.You might be like Jack having fun experimenting with different formats. “I’m trying all sorts of content right now I am starting YouTube videos, making TikToks. I’ve written long and short form articles – I’m trying every version of content right now.” However, you can’t be good at everything. In the long term, you’ll have to settle on one or two, and Jack agrees. What’s most important is understanding which skill sets you have, and which ones are most valuable for you. When people want to start creating content, they think about the platform before they think about themselves“What I’m seeing is that I’m just not as good at as certain pieces of content as other things, I might be interested in them. But do they earn much value for me or Morning Brew? This is a question I have to ask myself with every piece of content I make.” And you shouldn’t think about this question from the angle of which platform is creating more value for you – but rather where your skill sets shine. “I think what’s most important is understanding which skill sets you have, and which ones are most valuable for you. When people want to start creating content, they think about the platform before they think about themselves. I’m more of a writer so I’m gonna be better at Twitter than I am on Instagram or TikTok.”Of course, this doesn’t mean you shouldn’t try your hands at different platforms and try to improve your skills. But a great way to boost your productivity is determining which platforms and content types will make the most use of your time and talents and figuring out how to connect that with your interests.In PracticeDon’t be afraid to experiment with different formats and platforms till you find what works for youBe intentional about what you want each platform to add to your creative journey – if something isn’t serving you, let it goAdopt a strategy to improve your focusCreators are often battling with many things for attention. When you make creating your business or a big part of it, you become an entrepreneur, social media manager, video editor, and many other roles all in one. Even outsourcing and automation can only do so much – after all, you still have to create the content.We all tend to procrastinate, and even factors like burnout can affect your level of productivity. One of the recurring recommendations from seasoned creators is adopting a method that helps you prioritize and focus on the different aspects of content creation.Some people use tools like Asana or Trello to manage their tasks, and there is no shortage of “How to Use Notion” videos on YouTube. Others might prefer simpler methods of improving focus like using a to-do list (Shayla Price, creator of PrimoStats, is partial to pen and paper) or related apps like Todoist.Methods for improving focus also abound – Matt Parkin, the creator of Mornings with Matt and LinkedIn influencer, mentioned the Eisenhower matrix as a preferred productivity method. “I’m a big fan of the Eisenhower Matrix, which breaks down tasks into four quadrants, mapping the urgency and importance of each task. This lets me see which tasks I should prioritize, schedule for later, delegate, or not do at all.”In PracticeUse a productivity framework to improve your focus. This Todoist quiz is a great place to start identifying frameworks that can work for you.Adopt tools that can help you organize and streamline your creative process, like writing in a notebook or using a productivity app like TodoistKeep your eye on the ball – content creationWhatever approach to productivity you take, you should always remember the end goal: creating better content. If the many apps or methods you adopt become a distraction, then there’s no point in using them. However you choose to improve your productivity, remember that the goal is to free up time so you can go the extra mile with your creativity.Check out the sister article to this piece, How to Avoid Burnout as a Creator, for more advice on making optimal improvements to your creative process.