Author: Franz Malten Buemann

An active email list is an essential pillar of email marketing. As a business owner that sends out emails regularly, you want an email list with contacts that engage with your content and purchase your offers for email marketing success, great ROI, and increased business revenue. An average worker battles with up to 121 emails…
The post Stop Sending Emails to Unengaged Subscribers appeared first on Benchmark Email.

Perhaps a lot of people have been talking about GoteSites.pro lately. ​ It refers to the most recent, most inventive, and most results-focused gift site creation tool to have been released to date. ​ This ground-breaking platform enables you to build gift websites that are updated automatically and provides unlimited gifts to business owners under your own brand. ​ You simply need to have a fundamental understanding of how the Internet works, and GoteSites will take care of the rest for you. ​ You no longer need to wait a few days or a few weeks for your gift site to go up. You can quickly and easily create an unlimited number of gift sites with GoteSites and start promoting them right away. ​ https://www.skilatchi.com/2022/09/givesites-pro-sell-more-businesses-with.html submitted by /u/cycysimba [link] [comments]

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SEO contributes >50% to our $3 million startup | Here’s an SEO course I made to help you learn SEO the way even a 5-year old can learn. What to Expect: SEO strategies for scaling e-commerce brands without ad spend and why solely relying on paid advertising strategies, like Facebook Ads, will keep you from reaching your earnings potential How to skyrocket your profit margins and put more money in your pockets for each sale generated How to increase conversion rates by bringing users to your website who are actively looking to purchase your product How to generate consistent traffic that you can rely on to generate sales on autopilot for years on end, without massive fluctuations or constant maintenance. Behind the scenes look at how our strategies have 10x organic revenue for e-commerce brands that implement them And much, much more… Link: https://amanbhatia97.gumroad.com/l/seo submitted by /u/amanbhatia97 [link] [comments]

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Mindbox is a cloud-based marketing automation platform for client companies. It helps them control email campaigns, set up personalization, and manage loyalty. Mindbox also removes the load from internal IT systems and allows you to transfer the collection, storage, and management of client data to a cloud-based CRM system with convenient management. Evrone provided three React specialists to help with the website redesign for Mindbox, and for the duration of the project, they became full-fledged members of the team with equal access to repositories and regular one-on-one meetings. Read the full case study here. submitted by /u/elizaveta123321 [link] [comments]

In July and August of this year, I had the incredible experience of taking seven weeks off of work — fully paid. I benefited from our generous sabbatical policy (more on that below) to take a break from work. It had been a particularly busy year, and I had two new teammates join in February and then a third in April who all reported to me— so the timing was tight here to get everyone onboarded and operational before I went on sabbatical. I was pretty nervous about taking such an extended period off of work after just having brought on three new teammates. But, in the end, my being away ended up empowering my teammates to level up their ownership and highlighting processes I didn’t need to be involved in. Taking time away from work can be daunting, but in my experience, it can also be immensely worthwhile. It provided an opportunity for growth for both my team and me. Here’s more about sabbaticals at Buffer, how I set things up while I was out, and why it ended up working out so well. Our sabbatical policySince 2019, Buffer has offered sabbaticals to all teammates who have been on the team for five or more years. Teammates are invited to take a fully paid sabbatical and spend it however they’d like — working on a side project, traveling, helping a non-profit, spending time with family, achieving a life goal, or something else entirely. We offer six weeks of sabbatical for every five years at Buffer, plus every additional year without taking a sabbatical adds another week (maxing out at 12 weeks). February marked six years at Buffer for me, so I was eligible for a seven-week sabbatical. I’m one of 22 people who have taken sabbaticals from their time at Buffer since the practice was first put into place in 2019. How I set up the team for support while I was outI run the communications and content team, comprised of two content writers (you’ve seen Tami and Umber on the blog) and one social media manager (you’ve seen Mitra everywhere but might remember Instagram and TikTok videos in particular). Then we work with several agencies as well. Everyone’s sabbatical planning was slightly different, but for me, I focused on my three teammates first. Here’s how they were supported: 1:1s with another managerI do weekly 1:1s with each person, and in my absence, they did bi-weekly 1:1s with another marketing manager to continue getting that support. Connecting with my managerIn some companies, “skip level 1:1s” are popular as a way for teammates to connect with their manager’s manager. My manager is our CEO, Joel, and while I was away, he did a group call with the team to check in and see how they were doing. This isn’t quite a skip level but a similar idea. Peer reviews Our original process for blog content was that everything was being run by me for editing. We had peer reviews instituted instead for all blog posts in my absence. Social posts are not all reviewed, but there are several options for peer reviews on social posts around the company when needed. Masterminds New mastermind pairings were kicked off around this time, and each teammate was paired with a mastermind partner. These are fun pairings meant to connect two teammates who don’t often work together to chat about challenges and lend a different perspective. They evolve a lot as the relationship deepens. Here’s more on how we run masterminds at Buffer. Passing off points of contact In each of my agency relationships, there was usually one other person who was already familiar with how we collaborated. So that person stepped up to become the primary point of contact, or else I assigned several people to be points of contact so our partners at the agency would have options. Documentation for everyone Last but not least, we have a really great internal handbook and marketing wiki on our team. Over the past year, I’ve been building systems so that we regularly document processes and best practices in Notion and sometimes include a Loom video. Before leaving on sabbatical, I regularly asked teammates questions like: What don’t you know enough about?What are you worried would go wrong?Is there any process you’re unsure of?Are you confident you can access all of the information you need?Then I recorded videos or wrote up documentation for anything that came up. I had already written down all the other documentation around using specific tools, but I checked that over multiple times to ensure it included everything I thought relevant. After many months of setting everything up for success, I felt complete confidence in my team. So I set my out-of-office reply and logged out of all of my communications tools for seven weeks to be completely disconnected from work. The positive benefits of being away for 7 weeksI was expecting things to go well because I felt everyone had prepared, and I knew there was a solid support system in place, but I was surprised at just how well things went without me there. (Maybe I should go on sabbatical every year? 😆) I saw a lot of positive benefits. My team grew a ton during this periodThere’s nothing like removing the quick gut check with someone to level up your decision-making skills. I heard across the board that making decisions without my input helped build confidence. I believe this was especially beneficial because, as a new teammate, the practice of running things by me was initially built into the onboarding. Once the habit is created, it can be challenging to break. This led to each person taking on more ownership over their area and projects. We questioned our processes When I returned, one of the questions I asked in our first 1:1 with each person was what processes we might want to reconsider. In the end, things I had been owning that I passed to others temporarily ended up sometimes staying with that person because the new process made more sense. For example, in one case, it was a new primary contact for an agency we collaborate with, and another instance was that peer reviews ended up being both fun and helpful, so we kept those. We also realized there hadn’t been a lot of collaboration built into the content calendar before I left. I had been planning everything while my teammates were still onboarding. Now that everyone was onboarded, we started an editorial review where the content calendar planning is much more collaborative. It surfaced unclear areas Being away also surfaced areas that were unclear and that weren’t documented. They all ended up being tiny things (like choosing the right cover image for blog posts), but still, it meant there was room for improvement in communication and documentation around those things. Ultimately, decisions were made without me leading to teammates being more empowered within their roles and areas, and our team processes were improved and felt much more robust. I couldn’t be happier with all of this! Where could things have gone better?I wondered, “could things have gone better?” and I think there’s always room for improvement. But the biggest thing was ensuring my team had enough connections across the company. They are connected to each other and others on our Marketing team, but for new teammates at a remote company, it can be challenging to feel connected. Without a manager there to help make connections, that can be even more difficult. So if I could change one thing, it would be ensuring that there were even more points of connection between my teammates and other leaders at Buffer.Over to youHave you taken time off work as a new manager? How did it go? Or do you have any questions about our sabbatical policy at Buffer? Send us a tweet; we’d love to continue the conversation!

Facebook is an undeniably powerful platform for advertisers.
In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it.
Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. 
But getting started on Facebook advertising can be intimidating — particularly with a limited budget. You don’t want to waste all your ad spend before you’ve identified a strong, effective long-term advertising strategy.
Here, I sat down with Tarcisio Ribeiro, Meta’s Director of Ads, to discuss his three tips for getting the most out of your Facebook ad strategy. Let’s dive in.

Tips for Creating Powerful Facebook Ads, According to Meta’s Director of Ads
1. Keep it simple.
When you’re first getting started with Facebook ads, you might feel overwhelmed by the amount of options available. For instance, you can create a boosted ad, a video ad, a poll ad, or a carousel ad (to name a few).
Ribeiro advises against getting too complex when you’re first starting out. As he puts it, “One challenge I’ve seen with new Facebook Ads users is that they see the numerous capabilities we have in our Ads Manager, and without fulling understanding how everything works, they try to play with everything. As a result, they end up wasting money because they’re either not being targeted enough, or they’re using the wrong capabilities.”
In other words: Don’t try to do too much, too quickly.

Start by identifying your objective — awareness, traffic, engagement, leads, app promotion, or sales. And, rather than creating a more complex video or carousel, start with a boosted post, which is an easy opportunity to start discovering your target audience. (More on that, next.)
From there, consider taking the time to explore the resources that can help you create an optimized ad. Ribeiro suggests that new Facebook Ads users take the time to take the Meta Blueprint trainings.
2. Know your audience — including the details.
Ribeiro told me it’s imperative you understand the audience you’re going to target — in other words, who is most likely to become a consumer.
And, equally importantly, you need to be willing to iterate over time to ensure your target audience becomes more refined.
“For instance,” Ribeiro says, “Perhaps you sell baby strollers. But beyond that, you have certain characteristics that pertain to your target audience — maybe it’s a higher-income market, or parents who are very mobile and need a lightweight stroller to take on trips. In the beginning, you may have a cohort of ten different kinds of profiles who might buy your stroller. But, over time, you’re going to see that 20% of those audiences are the ones who are most likely to purchase your product.”
Facebook ads can help you identify a more specific and niche audience to target. If we use the example mentioned above, perhaps you’d expected parents in the suburban areas surrounding Boston to purchase your strollers, but you find in your Ads analytics that most of your consumers are metro-based. As you begin to discover who your true consumer is, you can refine your ads strategy accordingly.  
Once you’ve identified your target audience, you can also leverage Facebook’s Lookalike feature to ensure your ads are capturing the attention of people who match the same characteristics as your current buyers.
Already a Meta customer? Click here to get 20% off HubSpot products. 
3. Pay attention to the creative.
“One of the first things users notice and react on is going to be your creative,” Ribeiro told me, “so it’s important you pay attention to how you’re designing your ad.”
For context, an ad creative is the visual attributes of the advertisement, whether it be an image, video, or another format.
Consider, for instance, the fun, lighthearted, and bright designs in the Blue Bunny Ice Cream creative, shown below:

The ad itself needs to grab the attention of your users. If you’re unsure what type of creative will resonate best with your audience, try A/B testing different styles to identify what works best.
Additionally, the type of ad you create is equally important to consider. Ribeiro says, “Video always performs best because it’s the most engaging. But you don’t need a big budget or sophisticated equipment for video. If you’re a small business and you only have pictures, you can actually convert those pictures into a video in our Ads Manager through our partnership with Vimeo.”
Whether you’re ready to get started with Facebook Ads or take your ads strategy to the next level, hopefully these three tips have enabled you to focus in on what matters most.
The power of Facebook Ads is in the large variety of tools and features it offers businesses — but it’s imperative, for your own purposes, that you start simple; take the time to identify your correct target audience; and design a creative that will compel your audience to take action.