Author: Franz Malten Buemann

  • Remote Work Loneliness: How to Protect Your Mental Health When Working Remotely

    Since the start of the pandemic, working from home has become the new normal for many employees and companies. While working outside the office has its benefits — no more long, gas-guzzling commutes, for instance — there is still one downside many employees face: remote work loneliness.
    Before the pandemic, it was normal to make friends around the office, crack jokes in the break room, or participate in fun, in-person team-building activities. However, those things aren’t possible when you’re working from home and your coworkers are scattered around the country. So, working from home can feel isolating.
    Fortunately, there are strategies you can implement to protect your mental health and feel less lonely as you work from home or remotely.

    5 Tips to Avoid Loneliness When Working From Home
    I asked fellow HubSpotters and professionals across different industries for tips on avoiding work-from-home loneliness. Here is what they had to say:
    1. Schedules ‘get to know you’ calls.
    Jen Bergren, Head of Operations at Remotish, says “get to know you” calls are an important part of her team’s onboarding process.
    “One of the team’s favorite tasks in our onboarding is for the new team member to schedule a short call with every other person on the team, individually, in their first two weeks for a ‘get to know you’ casual call,” she said. “We also make sure the new team members have at least one real-time human call/connection a day during their first few weeks, which we know is especially important when this may be their first remote job.”
    Pro-Tip: Don’t be afraid to schedule regular lunch chats with colleagues you feel have the same interests as you. For example, if you’re on a GTKY call with a coworker and they mention Game of Thrones (your favorite show!), ask if they’d like to schedule a weekly lunch Zoom to talk about the show’s spin-off House of the Dragon. This will give you something fun to look forward to every week, and you’ll feel less alone while working.
    2. Start/Join affinity groups.
    Jen Spencer, CEO of SmartBug Media, suggests building connections with your teammates by starting or joining affinity groups with your company’s messaging channels.
    “Whether it’s our LadyBugs channel, our LGBTQ+ channel, our Parents channel, or even our TheatreBugs — there is a Slack channel/affinity group for everyone at SmartBug,” Spencer said. “No group? Create one! Our Coffee and Tea Lovers group takes ‘Secret Santa’ to new heights by swapping local roaster specialties.
    Pro-Tip: Challenge yourself to step outside your comfort zone and join groups about unfamiliar topics that interest you. In doing so, you’ll make connections across the company and will learn something new or develop a new hobby.
    3. Work outside your home or with others.
    HubSpot Advisor Dan Moyle says working from outside the office doesn’t have to mean only working from home, and it doesn’t have to mean working alone either.
    “When I’m feeling cooped up I try to work outside of my office in a café, at a park — somewhere with humans,” he said. “And finally, scheduling time to work together while in a video meeting much like you’d work in a conference room, even if you’re not on the same project, can be helpful to feel more connected.”
    Pro-Tip: If you want to work outside your home but still avoid distractions, try going to your local library. You’ll be out of the house and around other people, but you’ll also be in a place that prioritizes peace and quiet.
    4. Connect with one friend or family member a day.
    Lauren Steiner, President of Grant Plus, says she makes a point to contact at least one person a day — in whatever capacity she can muster at that moment.
    “I prefer coffee dates/ lunch or phone calls but sometimes a text is all I can manage,” Steiner said. “But I make it a point to connect with at least one person in my personal life every day. It staves off the loneliness like nothing else!”
    Pro-Tip: You can also schedule a virtual co-working space with close friends from outside of work — just make sure you don’t discuss or show anything that is confidential to your company.
    5. Dedicate time to community service.
    HubSpot Executive Dan Tyre says helping others in need is a great way to keep loneliness at bay while also giving back to your community.
    “If people are down, sad, or lonely, I tell them to go provide service to people in need. Do more good for the universe,” he said. “Go to a soup kitchen, pet service dogs, spend time at your local school.”
    Pro-Tip: Ask your company if anyone would like to get involved in or sponsor any online charity events. You’ll do good for your community and bond with your coworkers over a good cause.
    4 More Ways to Protect Your Mental Health When Working From Home
    To explore more options for protecting our mental health, I spoke with Dr. Willard, a psychologist, consultant, and author who specializes in mindfulness and positive psychology.
    Let’s dive into Willard’s tips for practicing mindfulness during times of stress, avoiding burnout from too many virtual meetings, and finding moments of gratitude even in difficult circumstances.
    1. Practice mindfulness to focus on the present moment and feel calm during times of stress.
    If you’re anything like me, meditation is on the back burner at the moment. During times of stress and anxiety, I typically take the “white-knuckle and get through it” approach, focusing on happier future times rather than dwelling on the present moment.
    Of course, that often lends itself to more stress and anxiety, not less.
    Dr. Willard suggests, “Between calls, give yourself a break by taking five breaths, or looking out the window and noticing a few beautiful things. Sip your coffee with all five senses. Notice five sounds you hear. All of these kinds of things really do settle us down and bring us into the present.”
    Additionally, he says, “With more time, take a walk around the neighborhood without your phone in hand, or do your calls standing or walking if possible.” You might also practice mindfulness when you’re lounging on the couch or eating a meal.

    Alternatively, Dr. Willard mentioned that when we’re stressed our perception is often distorted. If you find yourself overwhelmed with thoughts like “When will this end?” or “Will I get fired?,” try adding the statement, “I’m having the thought that ___.”
    This can help you gain some perspective and understand that while your thoughts might be driving you further into anxiety or stress — but they might not be grounded in reality.
    Lastly, if you are interested in trying meditation, take a look at apps like Calm or Prezence, which break meditation down into easy-to-digest categories like “5 Minutes for Sleep” or “2 Minutes of Breathing”.
    2. Combat virtual meeting fatigue by alternating with phone calls or reading actual books or newspapers.
    We all know the feeling of back-to-back Zoom meetings that leave you, within 2-3 hours, absolutely exhausted in a way physical meetings never did.
    If you feel alone in your exhaustion toward virtual meetings, you’re not. In fact, Zoom fatigue is common when working from home and there are ways to minimize it.
    Dr. Willard suggests a few key points for combating virtual meeting fatigue.
    “I think getting out for a bit, or looking away from the computer — for instance, perhaps every 20 minutes, you take 20 seconds to look 20 feet in the distance — can be helpful for alleviating fatigue as a result of virtual meetings,” he said.
    Of course, we can’t always take breaks in-between meetings. If you don’t feel like you have much time to get outside or look away, try phone calls to switch things up, as Dr. Willard advises: “Alternatively, instead of all Zoom meetings, perhaps you try phone calls to connect with people, and take a walk as you do.”
    He adds, “I’d also suggest reading an actual book or magazine … I got a newspaper yesterday, and I was surprised by how different and better it felt to read it rather than consuming all my news online.”
    3. Practice gratitude, and reflect on positive moments with a journal.
    If you’re doubtful of the effect of gratitude on happiness levels, I’d suggest giving this TED Talk a watch. Ultimately, practicing gratitude can be critical for maintaining perspective and finding joy in difficult circumstances. Gratitude can be found in minor details and seemingly trivial things, as well. For instance, when was the last time you paused to reflect on how lucky you are to have access to clean water or a warm shower?
    As Dr. Willard stresses, “Psychological health, perspective, and happiness can be found through practicing gratitude each day and just reflecting on the few good moments in a journal or with friends or family.”
    Additionally, if you’re feeling overwhelmed with a sense of When will this all end?, Dr. Willard says a little consideration for the future isn’t such a bad thing.
    “Setting reasonable goals in the morning, and thinking about what you’ll do after this, can help you raise happiness levels,” he said. “Why not plan a vacation? Even if you’re unsure when you’ll take it, research shows it actually boosts your mood.”
    4. Reach out to friends and family, limit social media consumption, and set boundaries with people in your life.
    Whether you’re working at home for the time being or your full-time job is remote, it’s critical to figure out positive, healthy ways to maintain strong relationships without feeling pressure to over-maintain them.
    For instance, while you’re likely craving social interaction, it can become burdensome to feel like you need to be a support system for all your friends and family. If that’s the case, Dr. Willard urges, “Set negative or positive boundaries with roommates, family, partners, parents, or others in your life.”
    “Additionally, if you’re the average of the five people you spend the most time with, consider who that is,” he said.
    Here are some other tips Dr. Willard suggests for relationships:

    Get multiple text threads going, even with old college roommates or colleagues you haven’t spoken to in a while.
    Take a walk and call someone.
    Try writing postcards or starting a pen-pal relationship with a friend.
    Block unhelpful people on social media.
    Join online AA groups, support groups, meditation groups, spiritual gatherings, or partake in online yoga.

    Finally, if you’re feeling overwhelmed at this moment, Dr. Willard suggests remembering the CALM acronym, which can help ground yourself and relax tension in your body. All you need to do is squeeze and release the muscles in your Chest, Arms, Legs, and Mouth, which are areas where we tend to hold a lot of tension.
    Working from home, especially if it’s your first ever remote job, can be a lot to adjust to. However, it’s important to remember that working from home doesn’t have to mean working alone or cooped up in your home. In a digital world, there are many ways to foster connections with your team virtually and be productive while getting some fresh air.

  • Novelty vs action

    Nerds, geeks, early adopters: they do things because they’re fresh and new and might not work. They’re novel.

    Most people, though, hesitate in the face of novelty. Because novelty is risky. Shoes with goldfish in the heels. The latest techno-ska-punk track. The new kind of phone…

    The reason we haven’t taken systemic action is that it’s scary, not because it isn’t novel enough.

    If you want more people to take more action, make it safe, don’t make it interesting.

    [PS In a month, it’s Halloween. Please don’t buy cheap chocolate.]

  • This week in CX: Kantar, Sabio, and Vodafone

    Happy Friday! We’re bringing you the latest roundup of industry news. This week, we’re looking at customers fleeing businesses with slow-to-act commerce experience, Kantar’s BrandZ Most Valuable UK Brands 2022 report, and Reputation’s automotive report revealing new trends and customer attitudes.  Key news Gartner poll (comprised of 234 finance leaders) finds that only 7% of CFOs…
    The post This week in CX: Kantar, Sabio, and Vodafone appeared first on Customer Experience Magazine.

  • Why should you use customer training software?

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  • 10 Best Church Website Builders in 2022

    Need to build a website for your church? Check out the best website builders in 2022.

  • All the Founders Around Me Were Raising Money — Here’s Why I Didn’t

    I always wanted to build something big. When I started Tech Ladies in 2015 as a coffee meetup in New York City, I could immediately see the potential for it to grow into something larger. As a woman in tech myself, I craved a network to support me through the unique challenges I faced in the workplace. I also realized I was sitting on the answer to the “pipeline problem” that every tech company at the time was claiming prevented them from hiring more women in tech. It seemed like such a simple solution to connect our community with those who wanted to diversify their teams. Of course, when you’re building something big in tech, most people expect that you’ll raise money to help you grow that big thing faster. While nearly all the founders around me were going the VC route, I decided bootstrapping would be better for us. And now, all these years later, I’m so glad I built it this way.Don’t get me wrong, there are downsides to bootstrapping your business: You will move slower in staffing up your team, you will operate in lean ways that make you miss out on some opportunities to test at scale, you could lose out to a well-funded competitor who gets market share of what you’re doing (although I find that last one to be somewhat rare). And sure, I had moments when I felt wistful about the glamor of raising venture capital. It would have been nice to have a quick win, to be able to say I raised millions and therefore had a solid idea that important people thought was going to be profitable for them. Sometimes I wished I had a shiny office like all of my founder friends, and the ability to hire right away, staff up, and get this thing as big as we could make it. But ultimately, none of that stopped our growth. Today, Tech Ladies is the largest community of women in tech with over 150,000 members and generating millions in revenue. We’ve helped hundreds of women find jobs in tech and helped companies diversify their teams. We’ve offered events, training, networking, and resources to women in tech and have had a huge impact in the industry. And I got to do it all without sacrificing my vision (or a percentage of my company).Damn, I really built a company that employs 6 people, has helped hundreds of women get jobs in tech (where we are still grossly underrepresented) all without a dime of venture capital and now we are doing millions in revenue to continue our mission 🚀— Allison Esposito Medina (@techladyallison) April 23, 2022

    Here are some of the reasons why bootstrapping was the right path for me and the ways it has helped our company succeed since.I Proved My Vision Quickly, But It Wasn’t VC ScaleThe first indicator that I could bootstrap was the pace at which I started generating revenue that would, in turn, support business growth. Early on, we started charging companies to place job postings in our weekly newsletter. At the time, the community only had 3,000 members but, because it was an incredible high-quality group of smart women in tech, it was a great pool to hire from. When the postings started bringing in around $5,000 a month and I didn’t have time to reply to every request coming in, I knew it was time to leave my job and work on building Tech Ladies full-time. Since it seemed like everyone around me was raising money from venture capital firms, I figured I should take a few meetings with some VC connections I had made over the years. From the first meeting, a friendly VC encouraged me to put together a pitch that would promise outsized returns. “How is this a billion dollar company?” he asked. Embarrassingly, I returned with a blank stare and fumbled some answer off the top of my head. Another VC offered me a $50,000 check on the spot if I would just tell him I was “building the LinkedIn for women.” I went back to my desk later that night and started drafting up some copy around how Tech Ladies could be a billion-dollar business. But everything I wrote felt out of touch with reality, or like a huge exaggeration. When I thought about becoming a massive social network, it didn’t sit right, and I wasn’t sure we could maintain our quality at that scale. I glanced over at the whiteboard next to me where I had clearly mapped out a bootstrapped pathway to make $500,000 our first year, a million after that, and $10 million in the following years. I was the sole owner of this company. Why would I not take a swing at that? I canceled all the rest of my VC meetings and got back to building. Very early on a VC I met with told me “Tech Ladies” wasn’t a good name because it didn’t “sound serious enough.” So glad I didn’t listen 🙉— Allison Esposito Medina (@techladyallison) August 29, 2022

    Going all in on your business without venture capital can be scary. But I asked myself: Do I want to be the founder who burned through $20-30 million in capital trying to build something I don’t totally believe in, or the founder who made even $5-10 million building something smaller but meaningful? Yes, some companies need to raise venture capital because they can’t create revenue until they spend years finalizing their product. But a surprising number can start making an impact (and a profit) quickly. I felt in my gut that was the right path for Tech Ladies.I’ve Had to Make Everything Work ASAPAs we all know from watching the rise and fall of unicorn startups, raising money actually says very little about whether a company will succeed. Many companies that go the VC route spend a lot of time and money spinning their wheels without ever quite figuring out how to make a profit.The thing I always tell people about bootstrapping, on the other hand, is that everything has to work. You don’t have six months to ponder revenue models—you have to get to profitability as soon as possible. You don’t have time to debate different strategies—you need to start trying them and see what sticks. That’s the hard part about bootstrapping, but also the great part. Building a successful company isn’t about getting a few rich people to believe in you, it’s about putting something out into the world that people think is valuable enough to pay for. I’m glad we were forced to figure that out instead of having the money to try a business model for years and have it ultimately not work out. This isn’t to say we never had failures, we just had to learn from them and adjust very quickly. For example, when you’re bootstrapping it’s very easy to be overprotective of your revenue. After all, that’s your money at the end of the day, so investing it back in the business is another muscle you need to learn to build. For me, one of our biggest mistakes was not hiring full-time people to the team sooner. I think we could have accelerated our growth by about two years if we had made one to two strategic hires, instead of me stubbornly running everything on my own with a few freelancers. Of course, there were times when I looked at venture-backed companies and dreamed of sitting in their beautiful offices with their massive teams. But I was okay with learning to live without that so I could stay focused on what really matters: the thing we were building and whether it serves people. I’ve Been Able to Stay Dedicated & Responsive to My CommunityBootstrapping has been especially powerful because I’ve been able to stay focused on our community and our clients as our bosses, rather than having to balance shareholder interests, too. Like many community-oriented businesses, we have a tight feedback loop with our members and are always paying attention to how we can better serve them. Unlike VC-backed businesses, we can stay really nimble and adjust with our members as their needs change over time. We’ve had instances where we’ve beaten companies with huge amounts of venture capital because we were able to ship something quickly while they were still running things by their biggest investor, putting together reports, and debating the plan.While they were scaling up global teams that never panned out, we were focused on getting hires for our partners, hosting events that resonated with our community, and building a paid community to help women in tech grow their careers. View this post on Instagram A post shared by Tech Ladies (@tech.ladies) Ultimately, my favorite thing about bootstrapping a business is that it’s available to everyone and ready for the taking. The only thing holding any of us back is limiting beliefs about what we can build, how we can build it, and if we even deserve it. That’s especially important given that only 2 percent of venture capital funding went to women-owned businesses in 2021. We can talk about all the societal changes that need to happen to fix that—and I’m personally investing my own capital in women-founded companies I believe in—but in the meantime, I hope more founders will stop waiting for permission from the VC powers that be and start working on their ideas on their own terms. You can build any company you want on the internet right now and make millions of dollars doing it. Why not get started?Want to learn more of my bootstrapping strategies? Subscribe to my newsletter, Bootstrap to Millions (with Allison), for more regular advice and stories from Tech Ladies’ growth.