CX Demo

Author: Franz Malten Buemann

  • 16 TikTok Advertising Stats to Know Before You Invest

    While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves.
    Whether you’re just starting on the platform or you’re looking to learn more about the state of advertising on TikTok, this post will go over critical stats to know.

    TikTok Advertising Stats To Know

    TikTok has 1 billion global daily active users. (DataReportal)
    Of marketers that buy paid ads on social media, 65% purchase them on TikTok. (HubSpot Blog)
    Marketers say that TikTok is the second most effective platform for video content. (HubSpot Blog)
    36% of consumers want to learn about products through short-form videos like TikToks or Reels. (HubSpot Blog)
    Gen Z is discovering and buying products on social media more than any other generation. (HubSpot Blog)
    Amazon and HBO spent the most money on TikTok ads in the U.S. between January and May of 2022. (Statista)

    A recent Kantar survey found that 67% of respondents agreed that ads on TikTok capture their attention, which is a 10% lead on other social media channels. (Kantar)
    52% of TikTok users in the U.S. said that advertisements they saw on the platform were fun and engaging. (Statista)
    TikTokers are twice as likely as users of other social channels to recommend something they’ve discovered on TikTok. (Material)
    43% of users try something or go somewhere new after seeing it at least once on TikTok. (Flamingo)
    58% of users say they’re more likely to talk about a brand or share an ad if a video features a song they like. (TikTok)
    Ad content created for TikTok and in partnership with creators has a 93% higher engagement rate. (TikTok)
    71% of TikTokers say that TopView ads, which have a longer run time, successfully capture their attention. (TikTok) 
    In-Feed ads on TikTok achieve 23% higher detail memory than TV ads. (Neuro-Insight)
    55% of users say TikTok helps them discover new things. (TikTok)

  • The reality of vulnerability within CX

    Sarah’s story I, and other members of the local community occasionally assist at our local food bank. The food bank provides emergency food and support to community members in need, like Sarah. Prior to her recent divorce, she and her partner lived off a modest joint income. Her husband’s income represented over 65% of the…
    The post The reality of vulnerability within CX appeared first on Customer Experience Magazine.

  • Free Salesforce Career Course: Available Now

    Are you ready to level up your career? We are so excited to announce the launch of our brand new, free Ultimate Salesforce Career Course to help you become job ready and stand out in the Salesforce ecosystem. Our course contains a 7-step process to… Read More

  • Lost calls: the ultimate guide to monitoring, preventing, and learning from them 

    Lost calls refer to a call a customer makes that fails to reach an advisor at the other end. There are different types of these that occur for a plethora of reasons. But ultimately, they are all logged as lost calls.  The rate of these should, ideally, lay between 5 and 8 percent per company….
    The post Lost calls: the ultimate guide to monitoring, preventing, and learning from them  appeared first on Customer Experience Magazine.

  • Stories from the airport: the post-Covid flying experience

    Travelling over the past three years have become an emotionally charged and uncertain experience. Have our feelings towards airports changed? I decided to ask two groups of people to help me understand the current travel disruption: CX professionals working for airline companies, and frequent passengers.   These testimonials are from those who once loved to travel,…
    The post Stories from the airport: the post-Covid flying experience appeared first on Customer Experience Magazine.

  • “What’s on tonight?”

    This common question no longer means anything.

    Every TV show is on. All the time.

    Our record collection streams every record ever recorded.

    And our readers can find and display just about any book we can name.

    We haven’t thought about the impacts of this abundance nearly as much as it deserves. Live matters less, scarcity is not really a factor, and ubiquity of access can easily lead to boredom, lack of status and a search for real-time connection.

    Success used to be based on gatekeepers and access to access. What are the new rules?

  • As prices rise, it’s the little things that matter for long-term brand loyalty

    The cost-of-living crisis is dominating UK headlines. Inflation is continuing to rise; shop prices are at their highest in 10 years; and consumer confidence is at a record low. Research suggests the cost of some everyday groceries has risen more than 20%. Consumers now plan to cut spending as a result. It’s no surprise that shoppers are choosing…
    The post As prices rise, it’s the little things that matter for long-term brand loyalty appeared first on Customer Experience Magazine.

  • Courses for learning Advanced Marketing Automation

    Hey guys, so I have been doing marketing automation for about a year now. I am aware of the basics such as simple Zapier automations, web scrapping, chat bot creation, Integromat Automation etc. I would like to take my skills to the next level, what can I do or which courses do you recommend to do that. submitted by /u/he1ping_hand [link] [comments]

  • [Webinar] Solving Revenue Leakage: Boost Your Salesforce Admin Career

    As a Salesforce Admin wearing many different hats, you may be taking on new roles without even realizing it. But is being a ‘Jack of all trades’ enough to ensure professional growth? Join our next webinar with Gal Steinberg, VP Partnerships & Strategic Alliances of… Read More

  • So, no posts about Marketing Automation then? Just spam and “growth hacks” for driving low quality traffic?

    This sub desperately needs better mods submitted by /u/knaughtreel [link] [comments]