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Author: Franz Malten Buemann

  • 9 Black Friday Marketing Strategies for 2022

    The holiday season is around the corner, so it’s time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there’s a lot that marketers need to account for. If you’re unsure what to do, here are nine marketing strategies that will wow your customers and boost your company’s revenue.

    What is Black Friday?
    Best Black Friday Marketing Ideas

    Incorporate social media commerce.
    Leverage email marketing.
    Optimize your website for shopping.
    Audit product pages.
    Give longtime customers irresistible deals.
    Follow up with customers after Black Friday.
    Provide minimum spend rewards.
    Create a sense of urgency.
    Create a holiday marketing calendar.

    Black Friday Marketing Tips

    What is Black Friday?
    Black Friday is the Friday after Thanksgiving in the United States and marks the start of the holiday shopping season. It’s also when many companies (including your competitors) begin rolling out numerous deals and discounts on products.
    To stay competitive, your company must prepare a marketing strategy to boost revenue and delight customers.

    Best Black Friday Marketing Ideas
    Below are nine Black Friday marketing ideas you should consider for 2022.

    1. Incorporate social media commerce.
    Social media is now becoming where consumers make purchases and learn more about products and brands. In 2020, social media commerce earned $26.97 billion in sales, which is expected to double to $56.17 billion by 2023. So why not incorporate social commerce into your Black Friday marketing strategy?
    To do this, connect your online store with platforms like Facebook, Instagram, and YouTube — which all provide avenues for users to make purchases. You can also run social media-exclusive Black Friday deals on these platforms, like Buy-1-Get-1 free deals.
    What We Like: Not only will you generate more revenue online, but you will also draw new social media followers to your brand.

    2. Leverage email marketing.
    Ahead of Black Friday, start building an email list of potential customers to keep them informed of upcoming Black Friday deals. One way to do this is via pop-up forms, like the one below, that collect email addresses.
    Image source
    Make sure to offer an incentive. For example, offer the customer 30% off their next purchase just for signing up for the email list. Once you have your email list together, you can start sending personalized content based on the customer’s needs. According to an eMarketer survey, customized emails have an ROI of 122%.
    What We Like: By leveraging email marketing and personalized email content, you can encourage customers to stay subscribed long after Black Friday passes.

    3. Optimize your website for shopping.
    No one likes to wait for a slow website to finish uploading, especially on Black Friday when great deals are at stake. Ideally, you’ll want your website to load fully within one to four seconds because the time frame has a 12% to 30% conversion rate. The longer your site and its pages take to load, the more likely users will lose patience and abandon their purchases.
    You also want to optimize your website to avoid crashes or outages from the high volume of Black Friday shoppers.
    What We Like: Not only will optimizing your website improve conversion rates and avoid Black Friday mishaps, but it will also improve your website’s overall functionality — which is essential year-round.

    4. Audit product pages.
    Visitors to your site will spend most of their time browsing your product pages, looking for the items they want. So, you’ll need to audit those pages to ensure they provide a pleasant and efficient shopping experience. In your audit, make sure to:

    Update product descriptions with sensory words to describe the product and SEO keywords to boost it in SERPs.
    Group your products based on the recipient and purpose. For example, “Gifts for Kids” or “Home Decor.”
    Include 6-8 product photos from different angles, so customers get a clear picture of what the product looks like.

    What We Like: Auditing your product pages helps improve your customers’ experiences on your site. And similar to optimizing your website — these changes are essential all year-round.

    5. Give longtime customers irresistible deals.
    Show your longtime customers that you appreciate their commitment to your brand by offering exclusive deals. Be it giveaways, discounts, or BOGO, rewarding your customers for being longtime patrons will incentivize them to keep coming back long after Black Friday.
    What We Like: Giving exclusive discounts and giveaways can help you clear your inventory in preparation for the new year.

    6. Provide minimum spend rewards.
    Another way to encourage customers to spend is by offering minimum spend rewards. Every time customers spend over a certain amount, and they receive a reward. The reward could be a percentage off their purchase, free shipping, a coupon code, or a gift.
    What We Like: Minimum spend rewards can incentivize customers to spend more and serve as a “thank you” for their trust in the company.

    7. Create a sense of urgency.
    Urging consumers to act quickly is an excellent way to boost Black Friday sales. One Entrepreneur Marcus Taylor said building a sense of urgency helped him to increase sales by 332%. There are several ways to entice consumers into acting immediately, including:

    Flash sales that only a few hours or just one day.
    Showing when an item is low in stock
    Using time-sensitive language like “last chance,” “today only,” or “now.”

    What We Like: Marketers can promote flash sales via email or hold pop-up social media contests to get shoppers excited and ready to purchase.

    8. Follow up with customers after Black Friday.
    Just because Black Friday is over doesn’t mean the marketing stops. Reach out to customers via email and ask about their shopping experience. Are they satisfied with their purchase? You can also recommend other products based on their bought items or get them excited for Cyber Monday deals.
    What We Like: This is an excellent opportunity to send personalized emails asking for honest feedback or recommending other products.

    9. Create a holiday marketing calendar.
    Of course, the key to any marketing strategy is to be organized. Create a holiday calendar to keep track of your Black Friday marketing strategies. You may even need separate calendars for different marketing channels, such as social media or email.
    What We Like: Running other sales and discounts through various marketing channels can feel overwhelming. By creating at least one marketing calendar, you’ll be able to keep track of your strategies and progress confidently.

    Black Friday Marketing Tips
    No matter what strategies you choose to use this year, always remember to do the following:

    Stay organized and create one or more calendars to keep track of your Black Friday strategies.
    Ensure your website and product pages are optimized to handle high traffic from holiday shoppers.
    Leverage social media and email marketing to stay top-of-mind with your customers.

    Black Friday doesn’t have to be a stressful time of year for your business. By implementing any of the above strategies, you’ll be able to boost revenue and delight your customers ahead of the holidays.

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  • Do you miss that user data in your database does not get utilized for marketing automation?

    There are a lot of tools where you can send your data and then send your segmented user communications. But, I wonder if it is hard and costly to replicate all the data in other tools as well. Do you want something more straightforward, a no-code tool that helps you set up simple communication flows over the data in your own database? submitted by /u/MonkeySeeNMonkeyDo [link] [comments]

  • Habits are not needs

    It’s easy to imagine that they are, as it lets us off the hook as habits become negative, or even addictions.

    If someone else is thriving without the habit we seem to need, then it’s likely a desire pretending to be a need.

    For example: You can be a successful professional without spending time on social media.

  • This week in CX: Twitter, Amazon, and cost-of-living business updates

    Happy Friday! We’re bringing you the latest roundup of industry news. This week, we’re looking at Forsta’s predictive analytics, the eighth annual State of Marketing report, and a mass of new business updates caused by the cost-of-living crisis. This includes comments about Amazon’s Q3 results, what adverts Brits want to see this Christmas, and more. Key…
    The post This week in CX: Twitter, Amazon, and cost-of-living business updates appeared first on Customer Experience Magazine.

  • CRM Analytics: Write Recipe Results to Multiple Datasets

    Last Updated on November 4, 2022 by Rakesh Gupta Big Idea or Enduring Question: How to save recipe results to more than one dataset?  Objectives: This blog post will help us to understand the following Understand CRM Analytics recipe and dataset Save recipe outcomes to two datasets Business Use Case
    The post CRM Analytics: Write Recipe Results to Multiple Datasets appeared first on Automation Champion.

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  • Complete Guide to Salesforce Duplicate Rules

    Duplicate records are a challenge that all Salesforce Admins face. I’ve seen duplicates in every single Salesforce org I’ve ever worked in (even the ones that assured me there were no duplicates!). The problem is made worse with the misconception that Salesforce blocks and manages… Read More

  • 5 Call Center Improvement Ideas to Boost Business

    Whatever the size of your contact center, there will likely come a time when you notice your numbers slipping and employees losing steam while their productivity fizzles. In a world still managing pandemic burnout and fears around health and safety, it’s easy for processes to become disjointed and for management to stop pushing for growth. Sounds like a good time to shake things up!
    Developing and executing a call center improvement strategy is no easy feat, but if you plan properly and get your employees excited about a change, your contact center will be back on track and producing even better results!
    Start Creating a Call Center Improvement Strategy
    Step one may seem overwhelming, but it’s absolutely essential. It’s time to dig into the current state of your contact center. When we say dig in, we really mean it. Don’t leave any stones unturned. The items below are key data points you should know about your contact center before getting started, but it’s not a comprehensive list. Feel free to add elements that fit your specific needs.
    Gather Your Data:

    Customer satisfaction score
    Average handle time
    Agent absenteeism rate
    Agent engagement
    Call quality
    First call resolution rate
    Occupancy rate
    Agent churn
    Call volume
    Call abandonment rate
    Employee happiness level
    Net promoter score

    TIP:
    Conducting anonymous employee satisfaction surveys is a great way to determine how team members feel about their jobs. Ask questions about their level of engagement, what improvements they’d like to see, and whether they feel happy at work. Use these results as a baseline for achieving the more ambiguous goals of improved agent engagement and happiness levels.

    Call Center Improvement in 5 Easy Steps
    After finding your baselines, it’s time to start determining your next steps to contact center success. These five tips can help you overcome the obstacles preventing your contact center from reaching its full operating potential.
    1. Set measurable goals and communicate them clearly.
     List out every single one of your key performance indicators (KPIs), noting where they’re at now, and where you’d like them to be. Set a specific date establishing when you’d like to achieve these goals. All your goals should be SMART: specific, measurable, achievable, relative, timely. Some examples include:

    Increase CSat score from Y to Z by [this date].
    Host three social events for contact center agents by [this date].
    Add one new contact channel (like Twitter) to the customer journey by [this date].

    Once you’ve established the goals you’d like to achieve for the call center, communicate them to your team members clearly and provide status updates along the way. Ensure everyone’s on the same page, working together to reach new heights.
    How to Set Team Customer Service Goals
    2. Make sure your call center agents are consistently engaged.
     It’s no surprise that consistent agent engagement leads to positive customer interactions and overall improved call center performance. As the saying goes: happiness is contagious. Customers can tell when an agent is excited about the work they do, leading to more trust and higher quality interactions.
    According to HubSpot, 69% of employees say happiness is key to their ability to work efficiently. Engage your employees by offering on-going training, employee incentives, team bonding activities, and flexible scheduling. All of these activities contribute to a more engaged contact center workforce.
    It’s no surprise that consistent #agent engagement leads to positive #customer interactions and overall improved #ContactCenterPerformance. As the saying goes: “Happiness is contagious!” #ContactCenterSuccessClick To Tweet
    3. Find inefficiencies in your technology and determine how to correct them.
    You could have the best agents in the world but if your technology doesn’t allow them to properly serve customers, their talents won’t get put to good use. Take stock of your technology and determine if it’s meeting your needs. Consider expanding or upgrading your tech to include these contact center staples:

    Interactive Voice Response (IVR) system that helps to direct customers in the queue to the right agents to meet their needs, improving KPIs like First Call Resolution and Average Hold Time.
    Voice-Call Backs that smooth out call spikes and empower customers to request a call back when it’s their turn in the queue. We’re experts on this one!
    Cloud-Hosted Security and Storage instead of hardware.
    Customer Relationship Management software that tracks client history and data and allows for quick and easy access to all the information agents need in a matter of seconds.
    Chatbots that manage smaller or faster online requests.

    4. Forecast calls like a pro.
    Keeping an eye on your call volume and establishing a call forecasting plan that makes the most of your staffing is an excellent way to tighten up on spending and improve call center efficiency. Analyze historical data around key dates like holidays or big sales (Black Friday, for example). Were they extra busy or extra quiet? See if you can spot patterns in your weeks and months. Are Mondays especially busy because your contact center is closed on the weekend? Do you always have services on sale at the same time every few months? Use this data to properly anticipate the staffing needs of the contact center.
    The Best Tips for Forecasting Your Call Volumes Like a Pro
    5. Get specific with agent productivity and performance.
    Though having team goals is engaging, fun, and essential to contact center success, it’s also important to individualize your processes and training based on specific agents’ needs. Create comprehensive goal-setting plans with each individual agent so they’re always working towards something and are given the chance to improve on any mistakes they’ve previously made. Book monthly check-ins to ensure agents are still comfortable with these goals at work. Allow them space to make up their own goals as well.The post 5 Call Center Improvement Ideas to Boost Business first appeared on Fonolo.