Author: Franz Malten Buemann

Big Idea or Enduring Question: How do you categorize report records in CRM Analytics to make analysis easier?  Objectives: After reading this blog, you’ll be able to: Add a bucket field while working with Data Prep (Recipe)  Different ways to create bucketing in CRM Analytics  and much more In the past
The post CRM Analytics: Categorize Data with Bucket Field appeared first on Automation Champion.

Hi, my friends👋. We just launched our amazing Boolpic on Producthunt🚀. Boolpic is an amazing all-in-one picture editing toolkit😎. Functions include remove&change backgrounds, photo effects&filters, photo animation, resizing & compressing pics are all on one website as you need (photo upscaler on the way). Check more at: https://www.producthunt.com/posts/boolpic . Would be beyond grateful for your love, upvotes, and feedback😍! That means the world to us❤️! Also, feel free to drop your own products in the comments and I’m happy to share some feedback & support too😘! https://preview.redd.it/9c6dei04yf1a1.png?width=1270&format=png&auto=webp&s=8c5433e9a4c5f42298a65cfbd6bbc2989afa0e8f submitted by /u/lu_boolv [link] [comments]

submitted by /u/GuillaumeBrdet [link] [comments]

Money Stacker is one of the most popular games young people are playing on their iphones in 2023. Money Stacker is an app available in the Apple App Store where users run through a 3D course collecting as much money as they can, and stacking it. As you run through the course, the player must dodge obstacles to avoid knocking over their stack of money. The farther you run and the more money you collect, the more precarious it becomes. Users love the Money Stacker game, because as you complete each course, the difficulty slightly increases. As the description in the App Store states: “Collect as many valuables as you can. Make a tower of money and sell them! You are getting softer while you get higher and richer Run for rich.” What’s cool about the money stacker game (aside from getting to stack money, duh) is just how colorful it is. If you are looking for a bright, cheerful game to play, this is definitely one you’ll want to checkout. 📷 The good new is, there is an android alternative to Money Stacker! While not the exact same as the Money Stacker app for iphone, the Android Money Stacker alternative is definitely another app worth checking out in 2023. Of course the Money Stacker app for iphone is a game, whereas the android alternative is an online earning app. Called TubeBucks, the android alternative to Money Stacker is arguably a much better app, because with TubeBucks, users can earn money (withdrawable to paypal) just for watching YouTube videos, and reading blog posts. It sounds crazy, but the app lets you collect points by doing small tasks, most of which take less than a couple minutes. Once you have built up enough points doing tasks (stacked money) you can withdraw your earnings to PayPal, straight from inside the app! 📷 So if you can’t download Money Stacker because you don’t have an iphone and can’t access the Apple App Store, don’t worry! If you have an android you can always download TubeBucks instead, and get paid for watching educational videos. The cool thing about the android alternative to Money Stacker is that it actually lets you stack money for real. The iphone game Money Stacker lets you pretend to stack money, but the Money Stacker alternative lets you stack money in real life! 📷 Popular Posts 📷 submitted by /u/Choice-Impact-6960 [link] [comments]

submitted by /u/Emergency_Ad_1153 [link] [comments]

submitted by /u/Emergency_Ad_1153 [link] [comments]

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

To gain more insight into the world of content creators, HubSpot partnered with Tilt to survey more than 300 marketing and business-specific content creators. Here’s a bit of what we found that marketers need to know. To access the full report, check our Business of Creators Report.

5 Things Marketers Should Know About Content Creators
Here are five things marketers need to know about content creators and how to leverage them.
1. Most creators want to grow their businesses.
Growth is at the forefront for many content creators. In our survey, more than 50% of content creators want to grow their businesses to support a small or large team. Almost 40% say they want to grow as a solopreneur. Only 7% report wanting to keep content creation as a hobby.
With growth being the main objective for more content creators, brands should offer mutually beneficial partnerships that help creators meet their goals.
“One of the things [HubSpot’s] started to do is invest in independent creators to help them do what they do well,” said HubSpot’s Director of New Media Kyle Denhoff. “We’re investing in podcasters right now. We’re providing them financial value, distributing their show across our brand channels — we’re cross-promoting their show across our podcast network.”
Mutually beneficial deals are great for creators but also provide excellent opportunities for brands.
“By partnering with creators, we can provide them stability financially and through the support of HubSpot’s channels, but then we can also start to reach their audiences,” Denhoff said. “I think marketers just have to think through how they can partner with creators, how they can provide more value to creators to have a true partnership …”
Financial stability is a hurdle for many content creators. According to our survey, more than half of creators don’t earn enough money to sustain themselves or their businesses. So, if you’re offering a partnership that will bring them closer to their financial and business goals, creators are more likely to want to work with you.

2. Content creators value independence.
Our survey found that most content creators (32.4%) get into the profession because they seek independence and want to “be their own boss.” As a result, creators won’t compromise their happiness for anything they disagree with. They want to have control over their work.
With that in mind, marketers should avoid treating creators like employees and treat them with the same respect as any other business. Marketers should also avoid micromanaging creators during collaborations and instead consult creators on strategic planning.
And, of course, pay your creators on time.

3. Creators are reaching new audiences.
Content creators have a knack for tapping into audiences in spaces where businesses and brands struggle. For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment.
However, content creators like Drew Afualo and Ninja have cultivated strong relationships with their followers on TikTok and Twitch, respectively, prompting various brands to partner with them to reach their audiences.
To find your audience — and the right creators to partner with — consider your organization’s goals and research where your audience lives online. You should experiment with a multiplatform project to start so you can later analyze which channel was the most effective in connecting with your audience.
From there, you can decide which initiative will become the main audience-driving platform to leverage, and you’ll be able to find creators whose work and vision align with your goals.
4. Micro and nano influencers make for excellent partnerships.
Speaking of partnerships, brands should form relationships with micro and nano influencers who align with their goals, audience, and brand mission. Micro and nano influencers typically have under 1,000 followers, while mega influencers tend to have around 1 million followers.
While you may be more inclined to partner with mega influencers because of their massive following, you may benefit more from micro and nano influencers. Creators with smaller followings often have a higher engagement rate than those with large followings. And in most cases, a higher follower count usually means a higher campaign price. So, creators with a smaller following can be more aligned with your budget.
5. Gen Z is becoming a growing generation within the creator economy.
Most content creators are Millennials and Gen X; however, more Gen Zers are starting to take root in the creator economy. In addition to working with micro and nano influencers, companies should partner with Gen Z creators due to their ability to connect with Gen Z consumers.

Remember I mentioned TikTok has a platform where businesses often struggle to connect with their audience? Gen Z uses TikTok as a search engine more than Google, and social media is becoming the next generation’s go-to place for education and growth. Brands should look for opportunities to collaborate with Gen Z creators if they want to reach new audiences on platforms like TikTok and Twitch.
Now that you know more about content creators and their motivations, you have the information you need to create a successful and mutually beneficial partnership with creators who align with your brand’s goals.

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines.

Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it.
So, if you’re ready to boost your discoverability, now is the time to level up your TikTok SEO strategy.

So, when someone searches for something in TikTok through a keyword or hashtag, you would want your video to appear near the top of the list so that you can increase your content’s reach and engagement.

Marketers have planned to increase their investments in the app by running TikTok ads, improving video production, using a TikTok management tool, and collaborating with UGC creators.
Brushing up on your TikTok SEO skills will make your content more search-friendly and well-loved by the algorithm.
Why is TikTok SEO important?
TikTok has been adding more features to support increasing video discoverability on the platform.
Recently, they announced a massive expansion of their video description field from 300 characters to 2,200 — this increases the space available to add text about your clip by 730%.
The key focus is on improving the searchable element of videos and connecting it with interested users. TikTok’s algorithm gathers video information to determine what the post is about and who might find it interesting.

So, with a strong TikTok SEO strategy, you can increase your discoverability on the app (i.e., appear on more For You pages) and boost engagement.
It’s the ultimate tactic for reaching interested audiences and giving your videos the visibility they deserve.
TikTok SEO Ranking Factors
TikTok’s algorithm uses many complex ranking signals to serve users content on the platform’s homepage — the For You page (FYP).
The algorithm considers video information such as accounts you follow or have interacted with, device settings like location and language, and a ton of other ranking signals like audio and hashtags.

Although numerous details can influence the algorithm, these 3 ranking signals are the main contributors:
1. Video Information
TikTok’s algorithm wants to show you content that they think you’d be the most interested in, so video information is an important factor when it comes to potential reach on the app.
TikTok determines video information by:

Caption keywords
Sounds
Hashtags
Effects
Content (i.e video transcripts)

2. User Interaction
Interactions and views on a video are a key ranking signal; it basically tells the algorithm, “we want to see more of this.” So, content that gets a ton of engagement will be shown to larger audiences. Key user interactions include:

Likes
Comments
Shares
Completions and re-watches
Account follows

3. Device Setting
You wouldn’t want to see a bunch of videos from accounts in a different language you don’t understand, so the algorithm will take into account your device settings (i.e., language and location). Here are some device settings that are considered:

Posting location
Language preferences
Type of mobile device

3 TikTok SEO Strategies to Increase Your Discoverability
As consumer behavior changes and social networks become used as more of a search engine, it’s time to rethink your SEO strategy and merge it with social media platforms.
Understanding how to use TikTok SEO strategies to your advantage can skyrocket your visibility on the app.
From keywords to UGC creators, we’re explaining how to take an SEO approach in your TikTok strategy to grow your following and build a strong TikTok community.
1. Perform TikTok keyword research.
TikTok wants to connect search keywords with content that best matches that term.
So, for example, if you search “best sunglasses” on TikTok, the videos that rank at the top have the keyword text “best sunglasses” added to the screen — proving how powerful in-video text is to the algorithm.

Next, you’ll notice that the top videos also have that keyword in the caption (i.e., video description).

So, if you can find which keyword best matches your video and add it to your in-video text and caption — it’s a surefire way to increase your visibility.
How to Find Relevant Keywords for TikTok
1. Categorize your content.
Put together 5-10 topic categories (i.e., niches) you want your content to appear under. Try to come up with 3-5 broad terms and then another 3-5 more specific terms.
For example, if you’re a beauty brand, your broad terms would be summarizing what is your overall offering. Broad terms could be beauty products, beauty hacks, and beauty tips.
More specific terms focus on different product categories: foundation recommendation, foundation hacks, and foundation for dry skin.
2. Use TikTok’s Trend Discovery tool.
TikTok’s Trend Discovery Tool can help marketers uncover what’s trending by location, hashtag, creator, audio, and more.
This can help with keyword research to see what’s going viral on TikTok in real-time — and see what keywords are being used in those videos.
3. Look at other creators’ content.
Type in a keyword that is relevant to your content in the search. Take note of which videos appear first — do they have that keyword on the in-video text? Is that keyword in the caption?
Uncover what other TikTok hashtags they’ve added to the video description or look at comments to see what people are asking to find relevant keywords that you may want to use.
2. Tap into user-generated content creators.
Gen-Z consumers are savvy shoppers — they basically merge the awareness and consideration phases of the sales funnel by discovering brands through content in the form of reviews, tips, and advice.
Now, influencer marketing on Tiktok isn’t necessarily a new strategy but collaborating with a UGC creator is.

It’s a new strategy that is quickly gaining a ton of traction; on TikTok, the hashtag #ugccreator has 147.1M views and growing.

For brands, it’s simple, search on TikTok for creators within your niche or accounts that may have already included your product or service (or your competitors) in a video for a collab.
If you’re new to working with creators, partner up with a top-rated influencer marketing agency to support you through the process.
3. Create a hashtag strategy.
There is great debate on if “hashtags are dead,” but TikTok uses hashtags to categorize content on the app.
Obviously, throwing in a bunch of random hashtags won’t work in boosting engagement and can come across as spammy.
But, adding relevant TikTok hashtags (think of them as keywords) that explain the topics covered in your video can help the algorithm better understand your video’s content.
A social media hashtag tool can make hashtag suggestions based on trending keywords and help you organize your hashtags into groups, so you can easily add them to your captions for a seamless workflow.
Pro Tip: If you’re jumping on a trending challenge or dance routine, be sure to add the trending hashtag to your post.
Wrapping Up
As consumer behavior changes and more people search for brands on social media, taking on an SEO approach can increase your discoverability on TikTok.
Focus on keywords and UGC creators that are relevant to your product or service, and schedule your TikTok posts to maintain a sense of consistency with the algorithm.
With the right TikTok SEO strategy, you’ll start reaping the benefits in no time.