Author: Franz Malten Buemann

  • The Complete Guide to Project Management Basics

    Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process.

    However, that’s often easier said than done. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes.
    In this article, you’ll learn project management basics and how you can implement them in your business. Let’s get started.
    Table of Contents

    What is project management?
    Why is project management important?
    What is a project manager?
    The Project Management Life Cycle
    Popular Approaches to Project Management
    Project Management Best Practices

    The process includes developing plans for meeting deadlines while maintaining quality objectives within time and budget constraints. This discipline can be owned by a dedicated manager or a leader on a project.

    Why is project management important?
    Project management processes are essential to successful projects. Research from the Project Management Institute found that organizations that don’t integrate project management will see their outright project failure rate increase by a factor of 2/3.
    That’s a shocking statistic. So, let’s dig deeper into some key benefits that result from mature project management processes.
    You’ll meet important deadlines.
    Project management allows you to break large tasks into smaller-scale deadlines. By sticking to these milestones, projects can easily stay on schedule from beginning to end.
    In fact, companies with mature value-delivery processes deliver projects on time more frequently than those without project management (63% compared to 39%).
    You’ll increase buy-in.
    Project management enables a team to build trust and credibility among peers, customers, and stakeholders. After all, if you’re consistently submitting high-quality deliverables on time, then you’re bound to win people over.
    You can easily track spend.
    You’ll be able to stay within your budget, or even under budget. PMI found that 11.4% of all resources are wasted due to inferior project management processes.
    Saving money is especially important in a landscape where only 43% of companies report that they complete projects on budget “most of the time” or “always.”
    You’ll improve your culture.
    You can develop a culture of continuous process improvement through knowledge management. If you foster an environment that prioritizes optimization and learning, you’ll likely inspire others and attract employees with the same mentality.

    Project Manager Responsibilities
    A project manager plans, organizes, and leads the execution of a project. This ensures that it meets the expected goals while delivering the required features within time and budget constraints.
    Project management professionals provide leadership through effective environmental scanning, synthesis of information into meaningful data, and objective analysis. That’s a broad set of responsibilities that require training and experience.

    Image Source
    We’ll discuss what skills — both trained and developed through experience — you’ll need for this role.

    Project Manager Skill Sets
    To ensure the teams stay productive and that projects are on track, project managers need a broad set of skills. Here are some of the most important skills that you need to excel in this role.

    Interpersonal Skills
    Project managers (PMs) have to interact with many people, including team members, stakeholders, and other project managers. Great PMs can work with a diverse group of people to achieve a common goal.
    Stakeholders often have competing objectives. To create cohesion, PMs must be diplomatic as they manage professional relationships with people who may have different perspectives, skill levels, and personal politics.
    Good relationships keep team members motivated and make solving team disputes easier.
    Communication Skills
    Project managers must schedule frequent meetings between collaborators and provide feedback on performance. Not only do you need to know who to meet with and when, you’ll also need to balance multiple communication styles.
    For example, legal will want your update in terms of contracts and risk. Meanwhile, finance will be eager to hear about your budget and spend. Engineers and the marketing team will also have different interests that require different types of communication.
    Decision-Making Skills
    A project manager must make decisions and take responsibility for results. Being clear about objectives and setting high expectations helps maintain morale.
    Decision-making skills include prioritizing resources, developing alternative estimates, assessing risks, and ensuring proper budget management.
    Management Skills
    Project managers are responsible for both leading a team and reporting progress to more senior plays.
    You’ll need experience leading a team, holding one-on-ones, and addressing challenges as they arise. PMs should also be able to communicate with leadership on behalf of their teams.
    In some cases, project managers need to build the team for their initiative. That may include finding the right internal participants or looking outside the organization. Ideally, a PM has some experience recruiting new team members.

    The Project Management Life Cycle
    It’s best to look at the entire PM process as a series of stages. Each stage has an objective. In total, there are five critical stages in the project management life cycle. We’ll offer a brief overview of each stage.

    Initiation. In this stage, project managers take a look at a project realistically. They estimate how long the project should take, which eventually determines the baseline budget and timeline for the project.
    Planning. The planning stage involves analyzing technical details, assigning tasks to the right team members, and identifying risks associated with different parts of the project.
    Execution. Here you start acting on the plan you created in the previous state.
    Monitoring and control. This step ensures you meet your deadlines. Not only are you doing the work laid out in your plan, you’re also monitoring your progress. Here, you determine whether you comply with all governmental regulations and industry standards. You also track all of the project expenditures and progress.
    Closing. Bringing a project to a close is its final stage. Here, you determine whether the project delivers its intended results and whether to cancel or continue the project.

    Popular Approaches to Project Management

    While most organizations agree that project management is important, there are many different styles PMs use. In this section, you’ll explore four popular approaches to project management.
    Product-Based Planning
    Product-based planning centers its approach around outputs and project deliverables. This approach focuses on launching a product or service from conception through completion, with the end-result being sales of the product or service.
    Process-Based Planning
    Process-based planning ensures all project activities contribute to achieving organizational objectives. With this approach, the project manager creates, manages, and improves projects aligned with the business’ core values.
    Phased Approach to Product Management
    This approach involves planning and implementing projects in phases due to external constraints. Each stage goes through the five steps in the product management life cycle. Because of that, this approach is ideal for small and well-defined projects.
    Project Production Management
    This approach uses operations science theories and principles to understand and optimize project delivery. Project production management uses activity data to predict limits and determine achievement levels.

    Project Management Best Practices
    Regardless of which approach you choose, there are universal tips that help everyone. Here are some of those best practices applicable to any project in any industry or domain.

    1. Invest in project management software solutions.
    Today, under 1 in 4 organizations use any kind of project management software. Instead, teams rely on a patchwork of spreadsheets, paper notes, and emails. This approach results in disorganization. There’s no way to see where a project is in real time.
    Project management software will help you keep track of your projects and agendas, organize tasks and activities, communicate effectively with your team, and manage risks and issues.
    You can also customize dashboards to track KPIs and create reports to help forecast based on historical data and current trends for future planning.
    2. Anticipate change by maintaining a flexible schedule.
    Most projects run into delays. Unfortunately, minor delays can snowball into significant problems when you follow a fixed schedule. On the other hand, a flexible schedule can handle most changes in stride.
    While some deadlines have flexibility, others may be rigid. Keep a list of dates that cannot change. This allows you to meet external deadlines with set timeframes while allowing for flexible deadlines in other areas.
    3. Keep track of communication styles.
    At the start of your project, sit down with important stakeholders. Ask how frequently they want to hear from you and how they would like to communicate.
    For example, some stakeholders will want a weekly Zoom meeting with your team. Others may prefer a daily Slack update or monthly email with progress.
    You can organize this information into a spreadsheet or a section of your project management software to keep organized.
    4. Know your metrics.
    One of the biggest challenges with any project is measuring success. Because of this, you’ll need to set measurable points before and during the execution of your project. Know which metrics matter to your project and when.
    Rember essential metrics will change over time. If your project is just starting out, you may just celebrate quickly reaching important milestones.
    Over time, you’ll need to prove your project impact. That includes metrics like the number of leads or contribution to ROI.

    Level Up Your Project Management
    Taking a closer look at the basics, you can see project management is a broad field that requires a deep understanding of communication and industry-specific nuances.
    By incorporating the tools and techniques mentioned above into your daily work experience, you can enhance your performance as a project manager.
    To help you get the ball rolling, check out our free project management template now — it’ll help you save a lot of valuable time and resources.

  • Reimagining cities in a few simple questions

    What would happen if public transportation were free?

    What if it were paid for by congestion pricing, digitally implemented?

    What if public toilets were safe, beautiful, well-appointed and consistently maintained?

    What if there were a tax on empty storefronts, payable after three months of vacancy?

    Shortly after the invention of the car, society made many decisions about how cities should work. These choices led to parking lots, suburbs and a definition of what a normal city was supposed to be like. Robert Moses and others pushed for a specific sort of urban environment.

    It’s surprising how quickly and inexpensively that could begin to change.

    Doing the same thing since the dawn of the expressway, year after year, without seeing the pattern, is a little Groundhog’s Dayish.

    It helps to see it and then to talk about it.

  • Email Verification Tools for Pardot (Account Engagement)

    Email addresses are the lifeblood of marketing automation. Invalid, old, or dummy email addresses cause high email bounce rates, which eventually will lead to poor deliverability (sender reputation) and skewed email reporting. Avoid this email marketing nightmare by regularly (or even better, automatically) cleaning your… Read More

  • Pardot Progressive Profiling Form Tutorial & Examples

    Progressive Profiling is an out-of-the-box Pardot Form feature. When a prospect returns to a form, only form fields that the prospect has not previously completed will be shown. For example, if we already know a prospect’s job title, the next time they return to the… Read More

  • How to Use Black-Owned Banks to Start Your Business

    Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
    Black-owned banks have been pillars of the Black community since the late 1800s when they were founded to fight against the economic inequality Black Americans felt in accessing financial services.
    Despite being in a new millennium, these banks are still some of the few institutions that offer equitable support for Black business owners. Read on to learn more about the history of Black-owned banks and how you can use them to start your business.
    The History of Black-Owned Banks
    Freedman’s Savings and Trust Company was the first bank to serve formerly enslaved persons in 1865. Capital Savings Bank opened in 1888 in Washington, D.C., as the first bank organized and operated by Black Americans. A year later, The True Reformers Bank in Richmond, Virginia, became the first chartered Black-owned bank in the country.
    Maggie Lena Walker became the nation’s first Black female banker when she founded The St. Luke Penny Savings Bank in Richmond, Virginia, in 1903. A few years later, nine businessmen founded Mechanics and Farmers Bank (now M&F Bank) in Durham, North Carolina, in 1907. They were among the 134 Black-owned banks that served the Black community from 1888 to 1934.
    Unfortunately, the number of Black-owned financial institutions has decreased significantly, as Black-owned financial institutions declined over 50% from 2001 to 2018, and there are only 19 Black-owned banks today.
    However, many Black entrepreneurs find the support they need with these businesses, and they are valuable tools for developing financial literacy and starting entrepreneurial ventures. Below we’ll discuss how you can use Black-owned banks to start your business.
    How to Use Black-Owned Banks to Start Your Business
    1. Open accounts
    Black-owned banks offer many account options for business owners. You can open business accounts at banks like Alamerica Bank and Carver State Bank that offer in-person branches and online and mobile banking to access your accounts from wherever you are, whenever you need to.
    2. Apply for loans.
    Banks like OneUnited Bank and Harbor Bank of Maryland make it easier for Black entrepreneurs to access and grow capital with lending programs.
    For example, OneUnited Bank offers lending programs in the form of small business or commercial real estate loans.
    OneUnited Bank and Harbor Bank of Maryland were among some Black-owned banks that provided PPP loans for business owners during the early days of the pandemic. Harbor Bank of Maryland funded 694 PPP loans that totaled $66 million throughout the pandemic. Most of the loans were issued to Baltimore, Washington, D.C., and Virginia businesses.
    3. Build credit.
    Many entrepreneurs use credit to establish their businesses, but, unfortunately, financial institutions disproportionately deny Black Americans credit opportunities, or they receive less credit than they request, according to Federal Reserve data.
    Given this, Black-owned banks are an essential source of credit for Black entrepreneurs. Many offer a range of credit card options, and some Banks, like Citizen Trust Bank, help customers learn about building and maintaining credit.
    4. Receive financial education.
    Black-owned banks offer opportunities outside traditional banking services, like education and financial literacy programs for underserved communities.
    Industrial Bank, for example, works to strengthen the economy through partnerships and financial education seminars for Black-owned businesses. It reinvests over 60% of its assets into its communities every year, and teams of experienced bankers provide hours of financial education seminars for customers.
    M&F Bank also offers a financial literacy course that helps small business owners learn how to partner with financial professionals, grow their businesses, and develop financial skills.
    5. Get support.
    Uplifting the community has always been a priority for Black Americans. Black-owned banks prioritize supporting their communities by providing training opportunities and jobs for their customers.
    Carver Federal Savings Bank is a great example, offering community-focused banking for underserved neighborhoods. It focuses on developing reliable, long-term relationships with its customers, strengthening the overall economic advancement of Black Americans.
    Black-owned Banks Lie at the Forefront of Change
    Black-owned banks can be the best source of success for Black entrepreneurs, helping people develop financial literacy, build credit, and get the capital they need to pursue their ventures.

  • Top-of-the-Funnel Content Breakdown

    Guiding your leads through the buyer’s journey necessitates high-quality content that’s driven to take them to the next step. It’s why having a marketing automation tool (and using it correctly) is so crucial. The more you understand about your leads and where they’re at in their journey, the better you’re able to create personalized content…
    The post Top-of-the-Funnel Content Breakdown appeared first on Benchmark Email.

  • What do you think about the CDP platform + OpenAI?

    Hey everyone, I wanted to start a discussion about the OpenAI’s Customer Data Platform (CDP) and how it’s being received in the community. From what I’ve seen, the CDP has been getting a lot of attention for its potential to make it easier for researchers and developers to access and work with large-scale datasets. One of the main benefits of the CDP is that it allows for secure and efficient access to data, making it possible to run large-scale experiments and training more accurate models. I’ve also seen a lot of excitement about the potential for the CDP to enable new use cases, such as natural language processing, computer vision, and more. I’d love to hear what the community thinks about the CDP and any use-cases you’ve come across or are working on. Let’s start a conversation! (Disclaimer: We are building a similar software) submitted by /u/pigri [link] [comments]

  • 5 Types of Video Content People Actually Want to Watch

    Did you know that 53% of customers engage with a brand after watching one of their videos on social? Video marketing has, without question, become one of the most effective forms of marketing available. It’s easy to digest, it’s engaging and entertaining, and it can quickly provide information to a curious audience of potential buyers.…
    The post 5 Types of Video Content People Actually Want to Watch appeared first on Benchmark Email.

  • 5 Ethical Ways to Get More Backlinks

    Getting high-quality backlinks is very challenging. That’s because a link from another website is like an endorsement, and the higher quality the website, the more difficult it becomes to get that type of recommendation. Yet, backlinks are listed among Google’s eight most important ranking factors, so it’s not something you can afford to ignore. But…
    The post 5 Ethical Ways to Get More Backlinks appeared first on Benchmark Email.