Author: Franz Malten Buemann

SEO. Is it the bane of your marketing team’s existence or the guiding force behind your SEO strategy? If we had to guess, we’d say it’s probably both. We spend a lot of time talking about SEO, be it how valuable an SEO strategy is, or the dangers of skipping SEO altogether. And for a…
The post What is Technical SEO and Why Your Site Needs It appeared first on Benchmark Email.

If you’re a marketer, it goes without saying that your content marketing is a huge part of your strategy. Putting together an editorial calendar to help you track, manage, and coordinate your efforts with your team is an absolute must. Honestly, I don’t think you can be serious about content marketing if you don’t have…
The post How to Put Together an Editorial Calendar: A Step-by-Step Guide appeared first on Benchmark Email.

Rejection comes in many forms. Being stood up on a date; When your boss hard passes on one of your ideas; Or, when leads stop responding to your emails, just to name a few. Rejection is no fun. It can make you feel like you don’t matter, or that all the effort you put in…
The post Don’t Let the Sun Set On Your Emails: Create A Sunset Policy. appeared first on Benchmark Email.

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Modern salespeople wear many hats. Selling isn’t their only job, and they are just as responsible for educating the consumer as they are selling to them. It can add a lot to their plates and make their jobs a lot more challenging. In fact, 61percent of salespeople stated it was much harder to sell than…
The post How to Build an Effective Sales Team appeared first on Benchmark Email.

Your company blog is one of your most valuable marketing assets. Since it’s owned media, you can essentially write content on whatever topics your heart desires. This gives you a lot of liberties, unlike publishing content on outside publications, as those outlets have specific guidelines to follow and their own agendas. So when you have…
The post 10 Blog Metrics You Should be Using to Track Success appeared first on Benchmark Email.

There are about 28.8 million small businesses in the United States, each of them with their own unique challenges and objectives. And while with most things in life a mistake here or there isn’t a major travesty, a mistake in running your small business — even a tiny one — can mean the end. Only…
The post 4 Deadly Small Business Mistakes You Must Avoid appeared first on Benchmark Email.

For hundreds of years, businesses practiced only one form of promotions: outbound marketing or advertising. The idea was to hunt down customers and show them what you had to offer in the hopes that they’d buy what you sold. Early in the 21st century, marketers began a new method for finding and connecting with customers:…
The post Inbound Marketing 101: Part One – What Is It? appeared first on Benchmark Email.

Inbound marketing may be the most effective way to promote your business, but setting up a campaign can be a daunting task. The sheer mass of content that needs to be created can look like a formidable wall to climb, but it’s actually more like a set of stairs. One reason inbound marketing can seem…
The post Inbound Marketing 101: Part Two – How to Implement It appeared first on Benchmark Email.

In part one of this series, we covered what inbound marketing is, but let’s reiterate it for the listeners in the back. In a nutshell, inbound marketing allows you to create a pathway that attracts visitors to your website, converts them to prospects, and nurture them with personalized content until they eventually are ready to…
The post Inbound Marketing 101: Part Three – The Tools You Need appeared first on Benchmark Email.