Category: Salesforce

With security always on everyone’s minds in this digital era, it’s no wonder that lengthy passwords and security questions are no longer sufficient to protect our data, especially in an Enterprise environment.  Since early 2022, Salesforce has been taking steps to (initially) auto-enable and (gradually)… Read More

The Salesforce AppExchange has reigned supreme for many years. Mirroring Apple’s App Store format, Benioff had a vision that apps to extend the Salesforce platform should be easy to browse, compare, and install. At the time, BusinessWeek called it the “eBay for business software”, and… Read More

Ever wondered how many of your email sends are going straight to the spam folder – and which email service providers consider your Pardot emails as spam? This measure of email deliverability is called “inbox placement“, this is the difference between your email landing in… Read More

Salesforce has unveiled two Commerce Cloud innovations that will help merchants build seamless, personalized experiences (on any commerce platform) with AI intelligence and headless capabilities. The result? Personalized consumer experiences at scale that are intelligent, automated, and real-time. This drives efficiency, productivity, and time to… Read More

Every Salesforce professional loves gaining Salesforce certifications. In the true “trailblazer” spirit, we love to expand the horizons of our knowledge, discovering the power at our fingertips. But it doesn’t have to stop at Salesforce certifications and accreditations, or even at the credentials that Salesforce’s… Read More

Every Salesforce professional loves gaining Salesforce certifications. In the true “trailblazer” spirit, we love to expand the horizons of our knowledge, discovering the power at our fingertips. But it doesn’t have to stop at Salesforce certifications and accreditations, or even at the credentials that Salesforce’s… Read More

DevOps Dreamin’ is just around the corner and tickets are selling fast. Here’s one more reason to secure your place (if you haven’t already) – you can get free certifications in both Salesforce DevOps Fundamentals and DevOps Leadership with the DevOps Launchpad team! What’s DevOps… Read More

The new integration between Service Cloud and the WhatsApp Business Platform launched recently – enabling Salesforce customers to deliver efficient, personalized service at global scale. Let’s take an exclusive look at the new features available on the new Enhanced Messaging for WhatsApp channel. Agent &… Read More

In Finland, there is a saying that roughly translates to “a dear child has many names” – and by taking this, Salesforce’s flagship product must be a very “dear child”. Salesforce has gone through several iterations with naming its CDP product: Customer 360 Audiences →… Read More