Category: Salesforce

Salesforce has established itself as a powerhouse in the enterprise software world. Since Salesforce was founded in 1999, constant innovation, mixed with predictive powers, has driven dominance in the product categories Salesforce operates within. A core part of Salesforce’s mission has been its acquisitions strategy… Read More

Salesforce Flow is the most powerful declarative automation tool that Salesforce has built. We all know that “with great power comes great responsibility” – so, it’s important to learn not only how to build using Flow Builder, but also learn what to avoid ((what TO… Read More

I opened up my trusty Macbook Pro and headed over to the collection of articles and Trailhead resources I’d found that described how to set up and get started with SFDX, Salesforce’s collection of features, APIs, and tools that help developers do their stuff as… Read More

Data management has always provided challenges for sales teams, marketers, and admins. With so much data to wade through, it’s easy for businesses to become bogged down, especially if they do not have formal procedures in place.   I sat down with Chris Hyde, the Global… Read More

While Salesforce and DevOps are not new tools or topics on their own, Salesforce DevOps is a trend that is picking up steam. So, how do the worlds of DevOps and Salesforce collide? The definition of “DevOps” can vary, but at its core, DevOps combines… Read More

Have you ever wanted to get rid of the “Recently Viewed” list view in Salesforce? Well, you’re not alone. One of the most common feature requests of all time by the Salesforce Trailblazer Community is to give users the ability to default list views.  In… Read More

Increased customer demands, new competitors, and economic factors all require companies to act faster to remain competitive. Without access to real-time information to drive decision-making, the process is laboured, fraught with frustration, and often results in poor revenue numbers. Reverse ETL is an emerging piece… Read More

Web forms. We complete them every day. They range from the simple (and ubiquitous) Google search box, through to complex mortgage applications. But what are your options when you need users to enter data that will end up in Salesforce? In this post, I compare… Read More

As I was watching Anchorman for the 657th time this weekend, I pondered what we as a Salesforce community can learn from the man himself, Ron Burgundy. Because let’s face it, every industry can learn something from this iconic film, and if you haven’t seen Anchorman… Read More

WhatsApp is one of the most popular mobile messaging apps globally, with 2 billion+ monthly active users sending upwards of 100 billion messages each day (almost double the number on record for 2018).  When looking for more effective, instant communication with prospects and customers, the… Read More